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FuturistU > Culture > Work Culture > Module 4 / 5

Experience

Instructor: Jaime Neely
Digital Engagement
Download the Digital Engagement Trend Report
This module examines the emerging and ever-changing expectations related to the modern employee experience. Many employees today are looking to get more than just a paycheck out of their job. They are looking more deliberately for ways to accelerate their personal and professional growth and leaning into the support of their colleagues and managers. Work is no longer perceived to be a space in which you're stuck for 8 hours of the day; employees are forging authentic relationships and proactively collaborating with one another.

Work-life balance and what that means to modern employees is also explored in this module. Professionals today are pushing for more flexibility and freedom when it comes to getting their work done, especially with increased access to new technologies and methods to stay connected. Flexibility plays a key role in creating a positive work environment, in which employees feel motivated. Lastly, we examine the growing importance of employee recognition and how this influences employee retention.
Related Trend Report: Digital Engagement
Workshop Questions:
1. On a scale of 1-5, rate your relationships at work. What would you change?
2. How can you behave more like a coach vs. a manager?
View Innovation Webinars

Featured Insights

Repayment-Based Benefit
Companies support employees by contributing to their student loans
Implications - For companies trying to lure and retain Millennial employees, student loan repayment benefits are topical efforts that have the opportunity to encourage loyalty. This creative benefit strategy challenges the workplace stereotype that Millennials are less concerned with money and are more enticed by lifestyle-based perks. As the high cost of replacing fickle Millennial workers remains a consideration for employers and the average repayment balance for graduates continues to rise, efforts like this serve as an effective retention strategy by aligning the values of the employer and employee.
Workshop Question - How could your brand establish more effective retention strategies for its Millennial employees?
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Student Loan-Paying Benefits
Student Loan-Paying Benefits
Peloton Fitness Company Offers Gradifi Loan Payment Solutions
Peloton fitness company, a technology brand that is revolutionizing the fitness industry with its indoor cycling bike is now working with one of the leaders in student loan paying benefit programs... MORE
Loan Payback Employee Perks
Loan Payback Employee Perks
Estee Lauder Offers Student Loan Contributions for Employees
Cosmetics company Estee Lauder is now offering a student loan contribution program as a part of the new employee benefits package. Partnering with student loan payback platform Tuition.io, the brand... MORE
Student Loan Paydown Perks
Student Loan Paydown Perks
Live Nation Boasts an Attractive Business Model with Its Benefit Plans
The student loan paydown is a perk that is offered by Live Nation Entertainment and is a way for the company to “attract Millennials.” The business partners up with tech start-up Tuition.... MORE
Barista Bachelor Initiatives
Barista Bachelor Initiatives
Starbucks is Offering to Cover Tuition at Arizona State for Employees
While some workplaces offer to reimburse you for classes you take to advance your career or help you in a specific position, this ubiquitous coffee chain is helping their baristas get their bachelor... MORE
play_circle_filledStudent Loan Repayment Benefits
Student Loan Repayment Benefits
PwC's Support of Its Staff Goes Beyond Health Care & Pampering
PwC pioneers the movement toward a healthier and less stressed staff with its student loan repayment benefit. Geared toward new employees, the company offers financial assistance to help reduce debt... MORE

Insights by Trend Hunter AI

LGBTQ+ Mentorship
Companies invest in mentorship programs to better support queer employees
Trend - Companies are implementing mentorship programs to support LGBTQ+ employees entering the workforce. By connecting junior employees with successful LGBTQ+ mentors, these initiatives provide resources and skills, fostering a sense of belonging and empowering career growth.
Workshop Question - How can your brand more effectively support the diverse identities of its employees?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Leadership
Artificial intelligence enhances manager support through emotional intelligence
Trend - Leadership teams are now utilizing automated tools to connect with employees and gain deeper insights into their emotional states. These AI systems enhance employee satisfaction by conducting surveys and providing targeted coaching, offering support that aligns with individual feelings and needs.
Workshop Question - How can your business utilize automated tools to enhance its company culture?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Employee Toolkits
Employee upskilling toolkits address evolving workplace expectations
Trend - Employees now expect flexibility, inclusion and higher standards of ethics from their employers. In response to these evolving expectations, businesses are investing in less formal educational toolkits for employees that promote workplace wellbeing, transparency and sustainable practices.
Workshop Question - How can your brand offer employee resources that better reflect their areas of interest or need?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Training
Workplaces are using generative AI to train and improve employee efficiency
Trend - Workplaces are using generative artificial intelligence to craft training modules, provide feedback, and improve overall onboarding experiences for employees. These AI models deliver accurate feedback more quickly than human workers, saving companies time and money on onboarding.
Workshop Question - How could your brand implement generative AI training processes to improve its overall workplace efficiency?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Driven Loyalty
Brands are using social activism to drive consumer loyalty programs
Trend - Brands are integrating activism and charitable actions directly into business models and consumer loyalty programs. This helps consumers directly influence the amount of charitability from a business, making activist consumers more likely to frequently engage in these brands over others.
Workshop Question - How can your brand integrate activism and charitable actions into your consumer loyalty program to drive customer loyalty and differentiate from competitors?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Neurodiverse Workplace
Companies are launching initiatives designed for neurodiverse workforces
Trend - Corporations are launching DEI programs and initiatives designed to support the careers and lives of neurodiverse employees. These programs ensure equality in hiring patterns, resource access, and worker compensation. These benefit businesses by improving employee satisfaction and retention.
Workshop Question - How could your brand ensure its DEI programs and initiatives make all potential employees feel welcome and supported?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Pharmacies
Metaverse Pharmacies
MAG and the Pharmacy Group are Developing a Virtual Pharmacy in Decentraland
iMining Technologies, a leading publicly-traded Web3 tech company, has announced that its subsidiary Metaverse Advisory Group (MAG) has entered a partnership with Noman Qureshi, owner of the... MORE
play_circle_filledDigital Footwear Experiences
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Futureverse, a leader in artificial intelligence and metaverse technologies, is teaming up with Reebok to launch Reebok Impact in 2024. This digital shoe experience is aimed at allowing mass... MORE
Customer Loyalty Partnerships
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
tokenproof and adidas are “ushering a new era of loyalty and rewards for all consumer brands with a strategic three-year partnership. The collaboration began with the integration of tokenproof&#... MORE
Augmented Reality Menu Items
Augmented Reality Menu Items
Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu
Denny’s has just unveiled a new augmented reality (AR) menu, which includes mouthwatering new offerings like the Mac N’ Brisket Sizzlin’ Skillet and Oven-Baked Mac N’ Cheese. As part of... MORE
Virtual Sneaker Try-Ons
Virtual Sneaker Try-Ons
Amazon Fashion Officially Debuts 'Virtual Try-On for Shoes'
Amazon Fashion, a recently launched service that aims to make purchasing clothing online more interactive, has announced that it will be introducing ‘Virtual Try-On for Shoes.’ The new... MORE
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Esports Education
Institutions are appealing to students through sports and gaming programs
Trend - Esports continues to dominate the entertainment industry, and with the new opportunities in games, companies are racing to equip today’s students with the knowledge and experience needed to pursue a career in gaming. These initiatives include student esports leagues, esports management programs, and more.
Workshop Question - How can your brand connect with the habits of the Gen Z demographic?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
HBCU Esports Tournaments
HBCU Esports Tournaments
Brag House, Coca-Cola and McDonald’s Host a Tournament for HBCU Students
Brag House has launched a new Fortnite tournament called the ‘Black & Positively Golden Gamers’ in cooperation with Coca-Cola and McDonald’s USA. The tournament will spotlight 400 student... MORE
Esports Management Programs
Esports Management Programs
University of Sunderland Launches an Esports Event Management Degree
In September 2023, students will be able to enroll in a new esports-related degree program that the University of Sunderland has launched. Students who get a degree in esports event management will... MORE
Student-Focused Esports Leagues
Student-Focused Esports Leagues
NACE Starleague Partners with LeagueSpot for its Upcoming Season
NACE Starleague has partnered with gaming education platform LeagueSpot to develop the league’s online presence, organize student tournaments, communicate, and build a community for students... MORE
Danish Student Esports Leagues
Danish Student Esports Leagues
Astralis Partners with HK Privat for the 'Studie_CS' Esports League
Danish esports organization Astralis has announced it will be creating ‘Studie_CS’ an esports league for high school and post-secondary students. Designed in collaboration with Danish trade... MORE
Educational Esports Panels
Educational Esports Panels
Copenhagen Flames Partners with Energive to Tackle Taboos About Gaming
Copenhagen Flames, a Danish esports organization, has partnered with Energive in order to tackle common misconceptions about the gaming industry and young children. By allowing prominent individuals... MORE
Avatar Worker
Retailers are hiring remote workers with realistic in-store avatars for service
Trend - Retail stores and restaurants are addressing employee droughts by partnering with metaverse and AI companies to deploy on-site realistic avatars controlled by remote workers. This drastically expands the eligibility pool for employees while ensuring customer service remains a priority.
Workshop Question - Could metaverse avatars and remote employees benefit your industry?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends