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FuturistU > Culture > Work Culture > Module 4 / 5

Experience

Instructor: Jaime Neely
Digital Engagement
Download the Digital Engagement Trend Report
This module examines the emerging and ever-changing expectations related to the modern employee experience. Many employees today are looking to get more than just a paycheck out of their job. They are looking more deliberately for ways to accelerate their personal and professional growth and leaning into the support of their colleagues and managers. Work is no longer perceived to be a space in which you're stuck for 8 hours of the day; employees are forging authentic relationships and proactively collaborating with one another.

Work-life balance and what that means to modern employees is also explored in this module. Professionals today are pushing for more flexibility and freedom when it comes to getting their work done, especially with increased access to new technologies and methods to stay connected. Flexibility plays a key role in creating a positive work environment, in which employees feel motivated. Lastly, we examine the growing importance of employee recognition and how this influences employee retention.
Related Trend Report: Digital Engagement
Workshop Questions:
1. On a scale of 1-5, rate your relationships at work. What would you change?
2. How can you behave more like a coach vs. a manager?
Jeremy Gutsche Keynote Speaker

Featured Insights

Repayment-Based Benefit
Companies support employees by contributing to their student loans
Implications - For companies trying to lure and retain Millennial employees, student loan repayment benefits are topical efforts that have the opportunity to encourage loyalty. This creative benefit strategy challenges the workplace stereotype that Millennials are less concerned with money and are more enticed by lifestyle-based perks. As the high cost of replacing fickle Millennial workers remains a consideration for employers and the average repayment balance for graduates continues to rise, efforts like this serve as an effective retention strategy by aligning the values of the employer and employee.
Workshop Question - How could your brand establish more effective retention strategies for its Millennial employees?
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Focused Recruiting
Hiring platforms use more focused methods to ensure opportunity
Trend - Hiring platforms with focused recruitment pools are ensuring fairness in the recruitment process. These platforms offer opportunities for people who might otherwise be overlooked due to unconscious bias--including young workers, women, and people from low income backgrounds.
Workshop Question - How could your brand better prioritize inclusion in its recruitment practices?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fertility Benefits
Companies are recognizing the importance of offering fertility benefits
Trend - Thanks to work by activists, employers now better understand the importance of inclusivity and supporting a diverse workforce. As a result, companies have begun offering fertility benefits that mitigate both the emotional and financial costs of trying to conceive.
Workshop Question - How can your brand work towards being more inclusive and supportive of a diverse workforce?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Guidance
The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Workshop Question - How is your brand offering flexibility to its employees or customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vaccine Pay
Brands are offering paid time off to allow employees to receive the COVID-19 vaccine
Trend - Many brands are offering paid time off to encourage employees to schedule and receive their COVID-19 vaccines once they are eligible to do so. These brands span various industries, including quick-serve restaurants and department stores.
Workshop Question - How can your brand help limit financial barriers surrounding health for your employees?
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Flexible Work
Employers are forced to be flexible as COVID-19 changes Millennial lifestyles
Trend - The ongoing pandemic has revealed in many workplaces that young employees' already-flexible mindset when it comes to work will likely be forever evolved. Brands and institutions are using that as an opportunity to make or offer long-term changes that better fit the Millennial expectation for flexible work.
Workshop Question - How is your brand adapting to changing values as the pandemic continues?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Worker Perks
Brands offer larger perks to help ease employee burdens
Trend - Employee perks are going well beyond in-office benefits and into investments that actually benefit employees lives and ease the various financial burdens they deal with. Things like childcare, debt repayment and fitness are now priorities for employers that want a productive and well-rounded workforce.
Workshop Question - How is your brand prioritizing employee wellbeing when it comes to their personal responsibilities and/or financial burdens?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Nomad
Countries are now encouraging remote workers to live within their borders
Trend - While many entrepreneurs and freelancers have chosen to adopt a travel-centric lifestyle, the pandemic has enabled this lifestyle to be a possibility for many employees working from home. Governments in warmer climates are capitalizing on the opportunity with new working visas specifically designed for remote workers looking to leave the city. This will support local economies without taking away employment opportunities from permanent residents.
Workshop Question - How can your brand leverage the unexpected lifestyle changes of consumers in its products or services?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dedicated Factory
Automotive companies are creating dedicated facilities to produce EVs
Trend - Companies in the automotive industry are creating dedicated facilities to produce electric cars. Creating dedicated facilities allows these companies to customize production methods for electric vehicles. Additionally, it allows these organizations to produce electric cars at peak efficiently, and offer better prices to consumers.
Workshop Question - How can your organization efficiently serve the needs of eco-conscious consumers?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Rewards
Brands are re-creating in-office perks for remote employees amid COVID-19
Trend - As employees are required to work-from-home amid the "new normal" of COVID-19, the concept of office perks has diminished. In an effort to re-create some of the in-office benefits for employees, brands are offering meal delivery vouchers, work-from-home snack boxes, and virtual stipend cards, among other benefits.
Workshop Question - How can your brand incentivize remote workers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends