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FuturistU > Culture > Work Culture > Module 4 / 5

Experience

Instructor: Jaime Neely
Digital Engagement
Download the Digital Engagement Trend Report
This module examines the emerging and ever-changing expectations related to the modern employee experience. Many employees today are looking to get more than just a paycheck out of their job. They are looking more deliberately for ways to accelerate their personal and professional growth and leaning into the support of their colleagues and managers. Work is no longer perceived to be a space in which you're stuck for 8 hours of the day; employees are forging authentic relationships and proactively collaborating with one another.

Work-life balance and what that means to modern employees is also explored in this module. Professionals today are pushing for more flexibility and freedom when it comes to getting their work done, especially with increased access to new technologies and methods to stay connected. Flexibility plays a key role in creating a positive work environment, in which employees feel motivated. Lastly, we examine the growing importance of employee recognition and how this influences employee retention.
Related Trend Report: Digital Engagement
Workshop Questions:
1. On a scale of 1-5, rate your relationships at work. What would you change?
2. How can you behave more like a coach vs. a manager?
View Innovation Webinars

Featured Insights

Repayment-Based Benefit
Companies support employees by contributing to their student loans
Implications - For companies trying to lure and retain Millennial employees, student loan repayment benefits are topical efforts that have the opportunity to encourage loyalty. This creative benefit strategy challenges the workplace stereotype that Millennials are less concerned with money and are more enticed by lifestyle-based perks. As the high cost of replacing fickle Millennial workers remains a consideration for employers and the average repayment balance for graduates continues to rise, efforts like this serve as an effective retention strategy by aligning the values of the employer and employee.
Workshop Question - How could your brand establish more effective retention strategies for its Millennial employees?
2.5
Score
Popularity
Activity
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Megatrends

Insights by Trend Hunter AI

Millennial Retention
Brands aim appeal to the Millennial employee pool with specific benefits
Trend - As Millennials grow older and more confident in their skills and work experience, they're becoming more valuable to brands. In order to better retain employees in this demographic, brands are offering benefits that are specific to their needs--including debt repayment and family planning.
Workshop Question - How could your brand better prioritize employee retention?
5.1
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Popularity
Activity
Freshness
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Megatrends
Extended Benefits
Brands prioritize family benefits and perks in order to retain employees
Trend - As it becomes more difficult to juggle work responsibilities with family responsibilities, some businesses are prioritizing employee retention with more thorough benefits that help employees pay and plan for everything from fertility treatments to adoption.
Workshop Question - How could your brand expand employee benefits to boost retention?
5.8
Score
Popularity
Activity
Freshness
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Megatrends
Workplace Sabbatical
Businesses are establishing or highlighting workplace sabbatical programs
Trend - In an effort to reduce employee burnout and ensure retention, sabbaticals offered by companies are being established or if they already exist, emphasized as an employee perk. These programs are a benefit for employees who have spent several years at a company, and include weeks of time taking a break from work to explore passions, rest, or volunteer work.
Workshop Question - How could your brand better invest in its employees' personal or financial wellbeing?
5.4
Score
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Activity
Freshness
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Megatrends
Work Protest
Office workers are protesting mandated returns to the office
Trend - Having grown accustomed to working remotely for several months, office workers are increasingly protesting mandates that require workers to go back to the office. Workers are now quitting, organizing against such policies, and/or ignoring these policies and continuing to work from home.
Workshop Question - How could your brand better prioritize flexibility for its employees?
5.6
Score
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Activity
Freshness
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Megatrends
Focused Recruiting
Hiring platforms use more focused methods to ensure opportunity
Trend - Hiring platforms with focused recruitment pools are ensuring fairness in the recruitment process. These platforms offer opportunities for people who might otherwise be overlooked due to unconscious bias--including young workers, women, and people from low income backgrounds.
Workshop Question - How could your brand better prioritize inclusion in its recruitment practices?
4.1
Score
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Fertility Benefits
Companies are recognizing the importance of offering fertility benefits
Trend - Thanks to work by activists, employers now better understand the importance of inclusivity and supporting a diverse workforce. As a result, companies have begun offering fertility benefits that mitigate both the emotional and financial costs of trying to conceive.
Workshop Question - How can your brand work towards being more inclusive and supportive of a diverse workforce?
4.1
Score
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Activity
Freshness
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Megatrends
Remote Guidance
The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Workshop Question - How is your brand offering flexibility to its employees or customers?
6.4
Score
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Activity
Freshness
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Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.8
Score
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Activity
Freshness
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Megatrends
Vaccine Pay
Brands are offering paid time off to allow employees to receive the COVID-19 vaccine
Trend - Many brands are offering paid time off to encourage employees to schedule and receive their COVID-19 vaccines once they are eligible to do so. These brands span various industries, including quick-serve restaurants and department stores.
Workshop Question - How can your brand help limit financial barriers surrounding health for your employees?
2.1
Score
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Activity
Freshness
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Megatrends
Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Workshop Question - How is your brand supporting struggling customers?
2.8
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Megatrends