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FuturistU > Culture > Work Culture > Module 5 / 5

Excellence

Instructor: Jaime Neely
Corporate Social Responsibility
Download the Corporate Social Responsibility Trend Report
This module dives into the final 'E' of Trend Hunter's framework on understanding modern employee trends. Throughout this module, we show how employees today expect much higher standards from their employers, both internally and externally. Individuals want to work for organizations with a purpose beyond profit and deeply consider this before accepting a new role. Studies also show a significant number of young employees forgoing a higher salary if it means working for a company with shared values.

The modern employee aspires to work for an organization that reflects modern values and norms, including an increase in diversity, social action and purpose.
Related Trend Report: Corporate Social Responsibility
Workshop Questions:
1. How do you prioritize thought diversity?
2. List three ways you find purpose in your work. How does this compare to the rest of your team?
Jeremy Gutsche Keynote Speaker

Featured Insights

Mindful Perk
Employers adapt workplace benefits to better cater to mental health and happiness
Trend - As mental health and emotional well-being become a priority for consumers, employers are taking note and integrating more standard practices that benefit their employee's happiness. These perks come in different forms, including rewarding employees who get more sleep and pet-centric office spaces.
Workshop Question - How can you better tap into the desires and habits of your employees?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

AI Leadership
Artificial intelligence enhances manager support through emotional intelligence
Trend - Leadership teams are now utilizing automated tools to connect with employees and gain deeper insights into their emotional states. These AI systems enhance employee satisfaction by conducting surveys and providing targeted coaching, offering support that aligns with individual feelings and needs.
Workshop Question - How can your business utilize automated tools to enhance its company culture?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mutual Mentorship
Cross-generational mentorship apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Employee Toolkits
Employee upskilling toolkits address evolving workplace expectations
Trend - Employees now expect flexibility, inclusion and higher standards of ethics from their employers. In response to these evolving expectations, businesses are investing in less formal educational toolkits for employees that promote workplace wellbeing, transparency and sustainable practices.
Workshop Question - How can your brand offer employee resources that better reflect their areas of interest or need?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Training
Workplaces are using generative AI to train and improve employee efficiency
Trend - Workplaces are using generative artificial intelligence to craft training modules, provide feedback, and improve overall onboarding experiences for employees. These AI models deliver accurate feedback more quickly than human workers, saving companies time and money on onboarding.
Workshop Question - How could your brand implement generative AI training processes to improve its overall workplace efficiency?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Neurodiverse Workplace
Companies are launching initiatives designed for neurodiverse workforces
Trend - Corporations are launching DEI programs and initiatives designed to support the careers and lives of neurodiverse employees. These programs ensure equality in hiring patterns, resource access, and worker compensation. These benefit businesses by improving employee satisfaction and retention.
Workshop Question - How could your brand ensure its DEI programs and initiatives make all potential employees feel welcome and supported?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Focused Care
The healthcare industry personalizes care through AI
Trend - Healthcare businesses and institutions are increasingly prioritizing the use of AI-powered programs and services to help manage and focus patient care. These solutions are typically specialized in their purpose--like programs that prioritize care for people with more than one illness.
Workshop Question - Which aspects of your customer/patient experience could be improved by AI?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Focus
Brands are launching technology designed for remote workers with ADHD
Trend - ADHD products are tools, technologies, or aids designed to help individuals with ADHD manage symptoms and improve organization, time management, and productivity. With the influx of hybrid and remote work models, consumers with ADHD often gravitate toward products that can be used at home without judgment.
Workshop Question - How can your brand accommodate different kinds of work models with regard to both products and operations?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Avatar Worker
Retailers are hiring remote workers with realistic in-store avatars for service
Trend - Retail stores and restaurants are addressing employee droughts by partnering with metaverse and AI companies to deploy on-site realistic avatars controlled by remote workers. This drastically expands the eligibility pool for employees while ensuring customer service remains a priority.
Workshop Question - Could metaverse avatars and remote employees benefit your industry?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends