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FuturistU > Culture > Work Culture > Module 5 / 5

Excellence

Instructor: Jaime Neely
Corporate Social Responsibility
Download the Corporate Social Responsibility Trend Report
This module dives into the final 'E' of Trend Hunter's framework on understanding modern employee trends. Throughout this module, we show how employees today expect much higher standards from their employers, both internally and externally. Individuals want to work for organizations with a purpose beyond profit and deeply consider this before accepting a new role. Studies also show a significant number of young employees forgoing a higher salary if it means working for a company with shared values.

The modern employee aspires to work for an organization that reflects modern values and norms, including an increase in diversity, social action and purpose.
Related Trend Report: Corporate Social Responsibility
Workshop Questions:
1. How do you prioritize thought diversity?
2. List three ways you find purpose in your work. How does this compare to the rest of your team?
Get Better and Faster

Featured Insights

Mindful Perk
Employers adapt workplace benefits to better cater to mental health and happiness
Trend - As mental health and emotional well-being become a priority for consumers, employers are taking note and integrating more standard practices that benefit their employee's happiness. These perks come in different forms, including rewarding employees who get more sleep and pet-centric office spaces.
Workshop Question - How can you better tap into the desires and habits of your employees?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Millennial Retention
Brands aim appeal to the Millennial employee pool with specific benefits
Trend - As Millennials grow older and more confident in their skills and work experience, they're becoming more valuable to brands. In order to better retain employees in this demographic, brands are offering benefits that are specific to their needs--including debt repayment and family planning.
Workshop Question - How could your brand better prioritize employee retention?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Extended Benefits
Brands prioritize family benefits and perks in order to retain employees
Trend - As it becomes more difficult to juggle work responsibilities with family responsibilities, some businesses are prioritizing employee retention with more thorough benefits that help employees pay and plan for everything from fertility treatments to adoption.
Workshop Question - How could your brand expand employee benefits to boost retention?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Workplace Sabbatical
Businesses are establishing or highlighting workplace sabbatical programs
Trend - In an effort to reduce employee burnout and ensure retention, sabbaticals offered by companies are being established or if they already exist, emphasized as an employee perk. These programs are a benefit for employees who have spent several years at a company, and include weeks of time taking a break from work to explore passions, rest, or volunteer work.
Workshop Question - How could your brand better invest in its employees' personal or financial wellbeing?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Work Protest
Office workers are protesting mandated returns to the office
Trend - Having grown accustomed to working remotely for several months, office workers are increasingly protesting mandates that require workers to go back to the office. Workers are now quitting, organizing against such policies, and/or ignoring these policies and continuing to work from home.
Workshop Question - How could your brand better prioritize flexibility for its employees?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Management
New organizational software is helping businesses manage hybrid work models
Trend - As businesses adapt to hybrid work models where employees work from home some days, and in-office others--they're in need of tools to organize this new work model. Software programs that help run operations under flex work models are becoming more popular to maintain workplace productivity.
Workshop Question - How could your brand better adapt to the desire for flexible work models?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Corporate Health
Businesses prioritize mental health for employees and/or customers
Trend - Businesses in a wide range of industries are aiming to ensure the overall wellbeing of their employees by offering mental health programs and initiatives. These include employee mental health training and internal wellbeing campaigns from social media companies.
Workshop Question - How could your brand prioritize the mental health of its employees and customers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Offices
The ongoing pandemic has made outdoor workspaces more popular
Trend - Workplace flexibility has been a common topic of discussion after the the ongoing pandemic resulted in professionals working from home indefinitely. Now, businesses and employees are leaning into workplace flexibility with outdoor office spaces that balance productivity and function with comfort and convenience for workers.
Workshop Question - How is your brand prioritizing flexibility for its customers or employees?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Work
Home office systems with modular designs make spatial adaptation easier
Trend - Modular home office systems are becoming more popular as working from home has become the norm since COVID-19 was declared a pandemic. These systems allow for consumers to build offices at home in ways that are simple and spatially functional.
Workshop Question - How is your brand catering to the long-term changes brought on by the pandemic?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vaccine Pay
Brands are offering paid time off to allow employees to receive the COVID-19 vaccine
Trend - Many brands are offering paid time off to encourage employees to schedule and receive their COVID-19 vaccines once they are eligible to do so. These brands span various industries, including quick-serve restaurants and department stores.
Workshop Question - How can your brand help limit financial barriers surrounding health for your employees?
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends