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FuturistU > Culture > Work Culture > Module 2 / 5

Evolution

Instructor: Jaime Neely
Startup Innovations
Download the Startup Innovations Trend Report
In this module, we introduce the first 'E' of Trend Hunter's framework on Modern Work Culture: Evolution. The workplace today looks nothing like it did two, five, ten or twenty years ago. From the devices and technology we're using in-office to the roles companies are hiring for and the people filling them, the landscape of today's workplace is almost unrecognizable.

This module dives into key changes including the new generation of employees now entering the workforce. We'll review the effects of artificial intelligence and what that means for hiring, training and the gig economy, which is becoming more and more popular as a solution for tackling the challenges so many companies face. Access to data is also playing a key role for many companies today, but what does that mean for your team specifically? Throughout this module, you'll gain a stronger understanding of the external forces shaping the internal success of organizations all over the globe.
Related Trend Report: Startup Innovations
Workshop Questions:
1. How is your team embracing technology?
2. What needs to change within your organization to better accommodate a multi-generation workforce?
Get Better and Faster

Featured Insights

Accelerated Outsourcing
Employee outsourcing is prioritized to enhance efficiency
Implications - Companies are increasingly accessing online platforms through which they're able to outsource tasks and roles that they traditionally kept within internal teams. Such efforts have the benefit of being more cost and time-efficient, opening up space for brands to work with a more diverse range of professionals, while also broadening opportunities for freelancers.
Workshop Question - In what area could your brand use the help of outsourced employees?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Management
New organizational software is helping businesses manage hybrid work models
Trend - As businesses adapt to hybrid work models where employees work from home some days, and in-office others--they're in need of tools to organize this new work model. Software programs that help run operations under flex work models are becoming more popular to maintain workplace productivity.
Workshop Question - How could your brand better adapt to the desire for flexible work models?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend - Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Workshop Question - How could your brand better prioritize customer education and support?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Focused Recruiting
Hiring platforms use more focused methods to ensure opportunity
Trend - Hiring platforms with focused recruitment pools are ensuring fairness in the recruitment process. These platforms offer opportunities for people who might otherwise be overlooked due to unconscious bias--including young workers, women, and people from low income backgrounds.
Workshop Question - How could your brand better prioritize inclusion in its recruitment practices?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Parenting
Parenting platforms are prioritizing maternal and infant health and wellness
Trend - For some consumers, parenting challenges are amplified due to systemic issues like racial inequality in the healthcare system, high costs, and mental and physical health challenges post-pregnancy. Now, platforms are popping up that aim to address these issues, and make parental and infant care more accessible to all.
Workshop Question - How could your brand better prioritize accessibility in its product/service?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Guidance
The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Workshop Question - How is your brand offering flexibility to its employees or customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Workshop Question - How is your brand supporting struggling customers?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Community
Platforms for activism and peer support hone in on specific user concerns
Trend - Emerging platforms are being created for specific support purposes as more people spend time online. These communities embrace P2P support for serious concerns like BIPOC teen wellness and addiction recovery.
Workshop Question - How could your brand build a supportive community?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alleviated Search
New platforms & initiatives are assisting job-seekers with accessibility
Trend - Recognizing the difficulty of finding a job and the intimidation that some consumers experience when reaching out to recruiters, brands are launching platforms and initiatives to help alleviate stressful formalities and facilitate a better connection with potential offers.
Workshop Question - How can your brand support consumers in their job-search?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends