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FuturistU > Lifestyle > Cracking the Leisure Code > Module 2 / 4

Leisure Through Catalyzation

Instructor: Courtney Scharf
Progressive Wellness
Download the Progressive Wellness Trend Report
Here, we look at the role of self-improvement as it relates to what consumers want, and the way in which consumers are opting to spend their time and money on leisure experiences that improve them in some way, be it physically or mentally.


Within this section, you’ll get a deeper understanding of attitudes toward drinking, exercise and wellness experiences, and how they’re dramatically impacting what consumers want in several aspects of their lives.
Related Trend Report: Progressive Wellness
Workshop Questions:
1. What are some ways you could make consumer interactions with your brand more meaningful?
2. How could your brand be more directly involved in helping consumers feel fulfilled?
View Innovation Webinars

Featured Insights

Transformative Travel
Consumers seek out travel experiences that facilitate emotional growth
Trend - Going beyond health and fitness experiences alone, more and more travelers today are being drawn to retreats and travel opportunities that specifically foster personal growth. Typically building in methods like meditation and "circles" that are growing in popularity within and outside of travel, these experiences speak to a growing and deepening interest in self-mastery.
Workshop Question - What are some creative ways your brand could help its consumers reach their goals?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Booze-Free Bar
Brands focusing on consumer health and leisure offer non-alcoholic experiences
Trend - Bars and pubs still have a significant place in the lifestyles of consumers and a place of leisure and socialization. Companies are increasingly creating non-alcoholic establishments that operate much in the same way that conventional bars do but without alcohol. This includes providing cocktails, tastings, pairings and more.
Workshop Question - How can your brand better align with today's consumer desire for non-alcoholic leisure?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Low-ABV Brew
Low-alcohol beers emerge as consumers look to indulge more moderately
Trend - With low-ABV cocktails making their way onto myriad drink menus over the last few years, beer brands are officially following suit as evidenced by a number of recent low-alcohol beer launches.
Workshop Question - How can you better cater to consumers looking for low-alcohol beverage experiences that align with their new priorities without compromising quality and taste preferences?
1.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Sober Subscription
Brands launch curated subscription services with mocktails & non-alcoholic wine
Trend - Mocktail and sober beverage subscriptions are gaining popularity as more consumers seek alternatives to traditional alcoholic drinks. These subscription services offer curated selections of non-alcoholic beverages, from sophisticated mocktails to wellness-focused drinks, delivered directly to consumers' doors.
Workshop Question - How can your brand develop new offerings that cater to the growing trend of health-conscious consumers seeking sophisticated alternatives to traditional products?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Collaborative Brew
CPG brands are partnering with breweries on limited-edition products
Trend - Craft breweries and snack brands are launching co-branded products for mutual benefit. By aligning with brands in adjacent industries, particularly those with overlap in consumer bases, awareness for each brand increases, leading to heightened sales and brand recognition.
Workshop Question - How can your brand partner with a complementary brand or industry to boost name recognition and attract risk-averse consumers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boba Beer
Brewing companies offer specialty beers inspired by bubble tea
Trend - Bubble tea options have expanded into ready-to-drink formats, and even brewing companies are taking inspiration from the beverage's ingredients. Specialty brews with creamy textures, tapioca pearls, brown sugar and fruity flavors offer a new take on the popular Taiwanese beverage.
Workshop Question - How could your brand better appeal to the adventurous consumer?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wellness Alternative
Non-alcoholic beers, wines and mixers are infused with vitamins
Trend - As more consumers turn to healthier alternatives to alcohol, no or low-alcohol beverages and mixers are being infused with vitamins to up their nutritional benefits. Wine, beer, seltzers and mixers are all being adapted for the modern, health-conscious consumer.
Workshop Question - How is your brand adapting to Gen Z and Millennial's "sober curious" lifestyles?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cocktail Soda
Brands are infusing sodas with common mixed cocktail ingredients
Trend - Brands are crafting non-alcoholic sparkling sodas with common cocktail ingredients like bitters and spritzes. These sodas offer the strong bitter flavor of cocktails in a bar mixed with the refreshing nature of sparkling sodas while enabling guilt-free consumption without alcohol.
Workshop Question - How could your brand repurpose ingredients for a different consumer base?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adaptogenic Alternative
Alcohol-free beverage alternatives are incorporating adaptogens
Trend - Alcohol-free ready-to-drink beverages that replicate cocktail or beer flavors are increasingly being made with adaptogens. These plant and mushroom-based ingredients offer benefits that include stress-reduction and increased energy.
Workshop Question - How could your brand be more adaptive to consumers' varying lifestyle preferences?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Low-ABV Tequila
Low or no-alcohol tequila beverages offer a healthier alternative
Trend - Alcohol free tequilas and low-ABV tequila beverages are now offering more flavorful alternatives to the gin and vodkas that currently dominate the no or low-abv space. Products include everything from non-alcoholic spirits that replicate tequilas' flavours, to more refreshing seltzer drinks.
Workshop Question - How could your brand better appeal to Gen Z's habits?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Algae Beverages
Alcoholic or imitation alcohol drinks are infused with algae
Trend - Cocktails, beers and imitation alcohol spirits are now being infused with algae. Forms of algae like spirulina help add natural colors to beverages, while boosting the nutritional profiles of these drinks.
Workshop Question - How is your brand prioritizing balance for its customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends