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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Lifestyle > Cracking the Leisure Code > Module 1 / 4

Intro to The Psychological Drivers of Leisure

Instructor: Courtney Scharf
Cracking the Leisure Code
Download the Cracking the Leisure Code Trend Report
In this module, Chief Client Officer Courtney Scharf walks you through some of the key components that will contribute to the future of leisure.

Though the world of leisure can be broad and all-consuming, this module has a key focus on the role human psychology is playing in peoples’ entertainment choices both today and in the future. After all, what people do in their spare time tells them nearly everything you need to know about them as consumers.
Related Trend Report: Cracking the Leisure Code
Get the 2024 Trend Report FREE

Insights by Trend Hunter AI

Daily Automation
Advanced robots are being used to automate simple to complex tasks
Trend - Robotics companies are launching advanced robots capable of automating tasks in the workplace and the home. These robots have dexterous limbs, precision accuracy, and reliable problem-solving skills. Businesses are using these to automate simple and menial to complex jobs in the workplace.
Workshop Question - How could your brand benefit from access to advanced robotic workers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Enabled Walking Robots
AI-Enabled Walking Robots
Tesla's Optimus Robot is Poised to Redefine the Boundaries of AI
At Tesla’s 2023 shareholders meeting, Elon Musk introduced the Optimus robot, signaling a shift from electric vehicles to robotics. This innovation isn’t just a concept; Tesla has... MORE
Bipedal Automation Robots
Bipedal Automation Robots
OpenAI and 1X Showcased an Advanced Humanlike Robot for Automation
EVE is a humanoid robot that can perform various tasks similar to humans, such as opening doors, fetching objects, and monitoring security. EVE is developed by 1X Technologies, a Norwegian robotics... MORE
AI-Supported Humanoid Robots
AI-Supported Humanoid Robots
Fourier Has Unveiled the GR-1 Artificial Intelligence-Backed Robot
Fourier, a Shanghai-based venture firm, has unveiled its latest creation, the GR-1 humanoid robot, empowered by artificial intelligence. This thoughtfully designed robot is distinguished by its... MORE
Humanoid-Replicating Robots
Humanoid-Replicating Robots
Sanctuary AI Built a Fully-Functional Humanoid Robot to Automate Tasks
The ‘Phoenix’ is a humanoid general-purpose robot that can perform a wide range of work tasks in various industries. It is the sixth-generation robot developed by Sanctuary AI, a company... MORE
Planned Microcation
Modern consumers are taking microcations to save time and money
Trend - Travel agencies are offering 'microcation' packages that include short-duration, event-packed getaways. These vacation are more affordable and are easier to plan than vacations, making them fit for customers of all ages. Microcations can also be taken in quick succession for versatility.
Workshop Question - How could your brand adjust its products or services knowing that the modern consumer takes less vacation time each year?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Microcation Planning Services
Microcation Planning Services
Going Places Travel Helps Plan the Perfect Short Vacation
Going Places Travel is a travel agency that provides a micro-cation planning service for its customers. The business has 27 offices in 8 countries and 150+ members devoted to making each trip... MORE
Caribbean Microcation Destinations
Caribbean Microcation Destinations
Pin and Travel's Microcation Program Shows the Best of Cancun
The 72 Hours in Cancun program offered by Pin and Travel is a comprehensive microcation engineered for the modern traveller. This program allows you to experience the best of Cancun in just three... MORE
Content-Filled Short Vacations
Content-Filled Short Vacations
Hello Canary Islands Offers Streamlined Vacation Packages
The Canary Islands is an excellent microcation destination as a result of Hello Canary Islands’ optimized microcation programs. The Canary Islands are a group of seven volcanic islands in the... MORE
Pennsylvanian Micro-Vacations
Pennsylvanian Micro-Vacations
Ohiopyle Pennysylvania is Rich with Vacation Attractions
An Ohiopyle Microcation is a short and affordable trip to Ohiopyle, a small town in Pennsylvania that is surrounded by Ohiopyle State Park. The park offers a variety of outdoor activities, such as... MORE
AI Character
Developers are equipping non-player characters with AI for entertainment
Trend - Companies that develop metaverse experiences have begun adopting machine-learning artificial intelligence systems in order to increase the quality of virtual worlds. Non-player characters are being augmented with AI to increase interactivity, immersion, and entertainment for players.
Workshop Question - How could your company leverage AI to increase consumer retention?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Driven Virtual Avatars
AI-Driven Virtual Avatars
Sensorium Announced 'Sensorium Galaxy' with New AI Technology
‘Sensorium,’ a VR social platform development company, announced the creation of ‘Sensorium Galaxy.’ This is a new virtual world that will be comprised of players and non-... MORE
AI-Powered Metaverse Characters
AI-Powered Metaverse Characters
Inworld AI Raised $50 Million USD to Create AI-Driven Characters
‘Inworld AI’ is a new metaverse-focused AI-powered startup that recently completed a round of funding totaling $50 million USD. This funding will be used for the creation of artificial... MORE
play_circle_filled AI Metaverse Development Projects
AI Metaverse Development Projects
'MetaGen' Aims to Bring AI-Powered Services to the Metaverse
‘MetaGen’ is a new project that aims to explore the overlapping fields of artificial intelligence and the metaverse. The project hopes to amass datasets for use in open-source machine... MORE
Interactive NFT Gaming Platforms
Interactive NFT Gaming Platforms
Alethea AI's 'Fusion' Platform Lets Users Play Games Using iNFTs
Alethea AI, a tech startup that provides creators with the tools to create interactive NFTs powered by GPT-3, has announced the launch of ‘Fusion,’ a new platform that combines... MORE
Rewarded Sustainability
Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs are linked to everything from recycling to shopping.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Rewards Shops
Sustainable Rewards Shops
The Nature Valley ReTok Shop Connects People to Back-to-School Supplies
To gear up for this year’s back-to-school season, Nature Valley is introducing the Nature Valley ReTok Shop and a unique rewards program on TikTok for families who are making sustainable... MORE
Gamified Recycling Machines
Gamified Recycling Machines
Olyns & Mars Wrigley are Simplifying Candy Container Recycling
With the Sweet Rewards Challenge, Olyns and Mars Wrigley are teaming up to make it easier (and more rewarding) for candy lovers to recycle rigid plastic gum and candy containers. The gamified... MORE
Gamified Recycling Programs
Gamified Recycling Programs
ZeLoop is a Blockchain-Based Gamified Recycling App for Food Packaging
‘ZeLoop’ is a Blockchain-based mobile application that offers consumers a gamified experience for recycling food and beverage packaging. The co-founder of ZeLoop, Eric Schaffner, worked... MORE
NFC-Enabled Recycling Programs
NFC-Enabled Recycling Programs
The SPRITE Recycling Scheme Leverages Near-Field Communication Tech
Many items that can be recycled simply end up in the wrong place as a result of improper sorting but the SPRITE recycling scheme has the potential to make sure more materials end up in the right... MORE
Astrological Wellness
The popularity of astrology has brought it into the wellness industry
Trend - Astrology themed "wellness" products are becoming more popular as astrology continues being an outlet for Millennial and Gen Z consumers. Products in this space include everything from themed candles to supplements.
Workshop Question - What are some unlikely ways your brand could incorporate wellness into its product experience?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Astrology-Inspired Tea Collections
Astrology-Inspired Tea Collections
Magic Hour Boasts a Wide Range of Premium Functional Teas
Magic Hour’s astrology-inspired tea collection is likely very popular with Millennials and Gen Z who are fans of anything horoscope-related. As a business, Magic Hour offers a carefully... MORE
Astrologically Inspired Hard Seltzers
Astrologically Inspired Hard Seltzers
Vizzy Mercury Retrograde Edition Cans Inspire Good Vibes
Mercury retrograde is an astrological phenomenon that’s believed to bring about complications with communication, troubles with technology and challenges during travel and with the Vizzy... MORE
Aromatic Astrology Candles
Aromatic Astrology Candles
Homesick's Astrology Features 12 Fragrances for the Zodiac Signs
Homesick worked with the AstroTwins and scent consultants Ophira Edut to develop its new astrology candles, which introduce 12 new fragrances that correspond to each sign of the zodiac. With the... MORE
Astrology-Inspired Skincare
Astrology-Inspired Skincare
The Pink Moon Astrology Collection Shares Products Grouped by Element
Pink Moon dropped a collection of astrology-inspired skincare products, including 12 cleansers, essences and moisturizers that are grouped by element. The Pink Moon Once in a Pink Moon Astrology... MORE
Home Ramen
At-home ramen kits help the flavors and ingredients of freshly made ramen
Trend - The growing popularity of the dynamic Japanese noodle dish ramen in North America has resulted in brands curating specialty kits that allow customers in the region to make these dishes at home.
Workshop Question - How could your brand take cues from international trends?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Chef-to-Consumer Meal Subscriptions
Chef-to-Consumer Meal Subscriptions
CookUnity Creates an Elevated Dining Experience at Home
Over the last few year in particular, people have felt themselves plagued with kitchen fatigue and have found extra comfort in the convenience of food kits and meal subscriptions. CookUnity sets... MORE
Healthy Instant Ramens
Healthy Instant Ramens
Immi Launches Healthy Instant Ramen -- Roasted "Pork" Tonkotsu
Immi, the popular healthy instant ramen brand, has unveiled Roasted “Pork” Tonkotsu as the final flavor in its three-part collection. This new addition joins Spicy Red Miso and Creamy &#... MORE
Summer Ramen Kits
Summer Ramen Kits
Crafty Ramen's Seasonal Ramen Can Be Enjoyed Cold & Without Broth
Crafty Ramen wants to remind people that ramen doesn’t always have to be enjoyed as a hot dish and its summer ramen kits are available for a limited time. As Jared Ferrall, Crafty Ramen co-... MORE
Clean-Label Noodle Kits
Clean-Label Noodle Kits
Nona Lim's Plant-Based Stir Fry Kits Have Fresh Noodles & Sauces
Nona Lim is introducing a line of clean-label, plant-based stir fry noodle kits with fresh noodles and sauces, so that authentic, nutritious and delicious meals can be prepared at home with ease.... MORE
Metaverse Fashion
The fashion industry is experimenting with the metaverse
Trend - Known to be one of the most forward-thinking industries, high-fashion is now experimenting with the metaverse and its artistic implications. Metaverse-based fashion shows and showings are becoming more popular as businesses in the industry see how they can brand themselves in virtual spaces.
Workshop Question - How could your brand better look to the future for present-day inspiration?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Fashion Events
Metaverse Fashion Events
Decentraland's Metaverse Fashion Week is Open to All
As of March 24th, 2022, Decentraland’s Metaverse Fashion Week will be open and accessible to anyone in the world and no ticket is required to get a look at the future of fashion. Inside the... MORE
Metaverse Fashion Collabs
Metaverse Fashion Collabs
The Zara x Ader Error Collection is Launching in Stores and Via Zepeto
The Zara x Ader Error collab introduces the AZ collection with pieces that can be purchased around the world via selected shops, as well as in the virtual world through the social media platform... MORE
3D Metaverse Fashions
3D Metaverse Fashions
Pitti Studios Creates 3D Versions of Garments for Avatars in Fashion Shows
Pitti Filati’s content production service, Pitti Studios, is tapping into the future of fashion with a new experience to support the metaverse. The newest technology from the studio has the... MORE
Metaverse Fashion Awards
Metaverse Fashion Awards
The British Fashion Council is Now Recognizing Fashion in the Metaverse
For The BFC Fashion Awards 2021, The British Fashion Council announced a new category that recognizes fashion in the Metaverse. This new category called Fashion Award for Metaverse Design recognizes... MORE
Mixed Meditation
Brands curate mixed media meditation experiences for customers
Trend - Whether in-person or done at home, meditation is being enhanced by brands that are using mixed reality to create multisensory--yet still soothing--experiences for customers. These modern forms of meditation are achieved through apps, VR and even online gaming.
Workshop Question - How is your brand blending tradition with contemporary technology?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filled Mindful Virtual Reality Games
Mindful Virtual Reality Games
'Maloka' Introduces and Teaches Mindfulness Through Gameplay
‘Maloka’ introduces the idea and sense of becoming more mindful through meditative practice and gameplay. The game gives players a sense of accomplishment through delayed gratification.... MORE
play_circle_filled Virtual Meditation Experiences
Virtual Meditation Experiences
Hoame is Offering a Virtual Reality Meditation Studio Experience
Being more mindful about our mental and spiritual wellness can be challenging to do at home, but ‘Hoame’ hopes to change that. Through augmented reality, it immerses users into a space where... MORE
play_circle_filled Mixed-Reality Meditation Experiences
Mixed-Reality Meditation Experiences
SPACE10's Virtual Oasis Turns Homes Into Meditative Retreats
SPACE10, IKEA’s experimental design lab, worked with audio-visual creative studio FIELD.SYSTEMS to come up with the concept for Virtual Oasis to support everyday life and well-being. With this... MORE
play_circle_filled Virtual Reality Meditation Apps
Virtual Reality Meditation Apps
TRIPP Shares a Gamifies Experience with Breathing Exercises
TRIPP is a virtual reality meditation app that helps to gamify calming experiences with interactive breathing exercises, psychedelic scenes and soothing sound frequencies. As TRIPP CEO Nanea Reeves,... MORE
Disability Wellness
The wellness industry is becoming more inclusion-focused
Trend - The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues.
Workshop Question - How is your brand prioritizing accessibility and inclusion?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Braille ID Skincare Packaging
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
Humanist Beauty, the self-proclaimed “radically inclusive” natural skincare brand, promotes adaptive cosmetics and color diversity. The brand was launched by Jennifer Norman and is... MORE
Accessible VR Fitness Classes
Accessible VR Fitness Classes
FitXR Releases Workouts Designed for Those with Mobility Issues
FitXR, a company specializing in virtual reality and augmented reality fitness solutions, has added new highly accessible fitness classes to its ‘Box,’ ‘HIIT,’ and ‘... MORE
Disability-Focused Footwear Initiatives
Disability-Focused Footwear Initiatives
Tmall Reintroduces Its Adaptive 'One Shoe Program'
Chinese e-commerce platform Tmall has reintroduced its ‘One Shoe Program,’ a progressive initiative that aims to make it easier for people with disabilities to buy footwear.... MORE
Disability-Friendly Deodorant Designs
Disability-Friendly Deodorant Designs
This Deodorant Caters to People With Physical Disabilities
Degree, the popular deodorant that is also sold under the brand names of Rexona, Shield and Sure in many parts of the world, has launched an innovative new deodorant design that aims to make it a... MORE
Appified Recovery
Brands use the virtual space to help users with post-workout recovery
Trend - Fitness brands are increasingly prioritizing post-workout recovery for consumers as part of their new approach to be more holistic in how they address customer health. Now, they're using apps to aid this process along, with examples including custom muscle-stimulating routines to wearables that suggest recovery days.
Workshop Question - How is your brand prioritizing holistic health approaches for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Backed Electric Muscle Stimulators
AI-Backed Electric Muscle Stimulators
The PowerDot 2.0 Helps to Strengthen and Recover Muscles
The PowerDot 2.0 is a versatile electric muscle stimulator that’s designed with portability in mind, making it a convenient tool for both athletes and everyday consumers in search of a product... MORE
Optimized Wellness Wearables
Optimized Wellness Wearables
Fitbit Premium Shares a Daily Readiness Score
New and existing Fitbit Premium subscribers can now receive a Daily Readiness Score that will help people determine whether they should prioritize or rest or recovery that day. Drawing insights from... MORE
Postpartum Exercise Apps
Postpartum Exercise Apps
Apple+ Fitness Launches 'Get Back to Fitness After Having a Baby'
Apple Fitness+ has announced the launch of an all-new workout platform for new mothers titled ‘Get Back to Fitness After Having a Baby.’ The program, which is available through the... MORE
Minimal Equipment Workout Apps
Minimal Equipment Workout Apps
Evlo Fitness Builds Muscle Definition Without Any Strain
Evlo Fitness offers a unique approach to workouts, focusing on targeted muscle activation and biomechanics. Led by Doctors of Physical Therapy, the classes aim to build muscle definition without... MORE