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FuturistU > Lifestyle > Cracking the Leisure Code > Module 1 / 4

Intro to The Psychological Drivers of Leisure

Instructor: Courtney Scharf
Cracking the Leisure Code
Download the Cracking the Leisure Code Trend Report
In this module, Chief Client Officer Courtney Scharf walks you through some of the key components that will contribute to the future of leisure.

Though the world of leisure can be broad and all-consuming, this module has a key focus on the role human psychology is playing in peoples’ entertainment choices both today and in the future. After all, what people do in their spare time tells them nearly everything you need to know about them as consumers.
Related Trend Report: Cracking the Leisure Code
View Innovation Webinars

Insights by Trend Hunter AI

Video Takeaway
New AI tools that transcribe and summarize videos are gaining popularity
Trend - Companies are launching artificial intelligence (AI)-powered tools that listen to and summarize videos for the user.These AIs transcribe the audio from the entire video, and focus on summarizing the transcription into its key takeaways. These tools are designed to save time and effort for users.
Workshop Question - How could your brand ensure its products or services are not overly time-consuming or convoluted?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Party
Nightlife and events are enhanced through artificial intelligence
Trend - As Generative AI continues to grow in popularity and accessibility, its influence extends to the leisure and nightlife space. These services are dedicated to streamlining everything from larger-scale event planning to at-home entertainment. This emerging application of Generative AI is relevant to many industries, including events, bev-alc, and more.
Workshop Question - How can AI be leveraged to enhance and streamline the leisure and nightlife experience for customers in various industries?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Credit
AI-based tools help users improve their credit scores
Trend - Generative AI has made it easier for people to access information and resources in the process of building their credit scores. These informative apps are customized to users' needs and goals, and could prevent people with low credit scores from turning to unreliable credit repair services.
Workshop Question - How could your brand use AI to improve accessibility?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Daily Automation
Advanced robots are being used to automate simple to complex tasks
Trend - Robotics companies are launching advanced robots capable of automating tasks in the workplace and the home. These robots have dexterous limbs, precision accuracy, and reliable problem-solving skills. Businesses are using these to automate simple and menial to complex jobs in the workplace.
Workshop Question - How could your brand benefit from access to advanced robotic workers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Planned Microcation
Modern consumers are taking microcations to save time and money
Trend - Travel agencies are offering 'microcation' packages that include short-duration, event-packed getaways. These vacation are more affordable and are easier to plan than vacations, making them fit for customers of all ages. Microcations can also be taken in quick succession for versatility.
Workshop Question - How could your brand adjust its products or services knowing that the modern consumer takes less vacation time each year?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Character
Developers are equipping non-player characters with AI for entertainment
Trend - Companies that develop metaverse experiences have begun adopting machine-learning artificial intelligence systems in order to increase the quality of virtual worlds. Non-player characters are being augmented with AI to increase interactivity, immersion, and entertainment for players.
Workshop Question - How could your company leverage AI to increase consumer retention?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rewarded Sustainability
Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs are linked to everything from recycling to shopping.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
QSR Metaverse
Fast food chains are creating experiences within the metaverse
Trend - As brands across a range of industries experiment with products, services and marketing in the metaverse, QSRs are also getting involved. Fast food restaurant brands are now creating virtual experiences and NFTs in order to stay up-to-date with Web3 innovations.
Workshop Question - How could your brand better engage its customers virtually?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends