menu search
About     search
Ideas
Explore the world's #1 largest database of ideas and innovations, with 438,612 inspiring examples.
Trend Reports
Discover why 1,167 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 331,465 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,167 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 331,465 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,170 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
All
Fashion
Tech
Life
Culture
Design
Ads
Business
Eco
Good
Luxury
Bizarre
Keynotes
Search our database of 438,612 cutting edge ideas.
DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Lifestyle > Cracking the Leisure Code > Module 1 / 4

Intro to The Psychological Drivers of Leisure

Instructor: Courtney Scharf
Cracking the Leisure Code
Download the Cracking the Leisure Code Trend Report
In this module, Chief Client Officer Courtney Scharf walks you through some of the key components that will contribute to the future of leisure.

Though the world of leisure can be broad and all-consuming, this module has a key focus on the role human psychology is playing in peoples’ entertainment choices both today and in the future. After all, what people do in their spare time tells them nearly everything you need to know about them as consumers.
Related Trend Report: Cracking the Leisure Code
Jeremy Gutsche Keynote Speaker

Insights by Trend Hunter AI

Home Ramen
At-home ramen kits help the flavors and ingredients of freshly made ramen
Trend - The growing popularity of the dynamic Japanese noodle dish ramen in North America has resulted in brands curating specialty kits that allow customers in the region to make these dishes at home.
Workshop Question - How could your brand take cues from international trends?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Chef-to-Consumer Meal Subscriptions
Chef-to-Consumer Meal Subscriptions
CookUnity Creates an Elevated Dining Experience at Home
Over the last few year in particular, people have felt themselves plagued with kitchen fatigue and have found extra comfort in the convenience of food kits and meal subscriptions. CookUnity sets... MORE
Fresh Ramen Kits
Fresh Ramen Kits
Crafty Ramen Market Makes House-Made Ramen and Broth
Most people know ramen noodles to be inexpensive, dried and packaged by the packet but Crafty Ramen Market offers a different experience with its house-made, DIY fresh ramen kits. Both the noodles... MORE
Summer Ramen Kits
Summer Ramen Kits
Crafty Ramen's Seasonal Ramen Can Be Enjoyed Cold & Without Broth
Crafty Ramen wants to remind people that ramen doesn’t always have to be enjoyed as a hot dish and its summer ramen kits are available for a limited time. As Jared Ferrall, Crafty Ramen co-... MORE
Clean-Label Noodle Kits
Clean-Label Noodle Kits
Nona Lim's Plant-Based Stir Fry Kits Have Fresh Noodles & Sauces
Nona Lim is introducing a line of clean-label, plant-based stir fry noodle kits with fresh noodles and sauces, so that authentic, nutritious and delicious meals can be prepared at home with ease.... MORE
Metaverse Fashion
The fashion industry is experimenting with the metaverse
Trend - Known to be one of the most forward-thinking industries, high-fashion is now experimenting with the metaverse and its artistic implications. Metaverse-based fashion shows and showings are becoming more popular as businesses in the industry see how they can brand themselves in virtual spaces.
Workshop Question - How could your brand better look to the future for present-day inspiration?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Fashion Events
Metaverse Fashion Events
Decentraland's Metaverse Fashion Week is Open to All
As of March 24th, 2022, Decentraland’s Metaverse Fashion Week will be open and accessible to anyone in the world and no ticket is required to get a look at the future of fashion. Inside the... MORE
Metaverse Fashion Collabs
Metaverse Fashion Collabs
The Zara x Ader Error Collection is Launching in Stores and Via Zepeto
The Zara x Ader Error collab introduces the AZ collection with pieces that can be purchased around the world via selected shops, as well as in the virtual world through the social media platform... MORE
3D Metaverse Fashions
3D Metaverse Fashions
Pitti Studios Creates 3D Versions of Garments for Avatars in Fashion Shows
Pitti Filati’s content production service, Pitti Studios, is tapping into the future of fashion with a new experience to support the metaverse. The newest technology from the studio has the... MORE
Metaverse Fashion Awards
Metaverse Fashion Awards
The British Fashion Council is Now Recognizing Fashion in the Metaverse
For The BFC Fashion Awards 2021, The British Fashion Council announced a new category that recognizes fashion in the Metaverse. This new category called Fashion Award for Metaverse Design recognizes... MORE
Disability Wellness
The wellness industry is becoming more inclusion-focused
Trend - The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues.
Workshop Question - How is your brand prioritizing accessibility and inclusion?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Braille ID Skincare Packaging
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
Humanist Beauty, the self-proclaimed “radically inclusive” natural skincare brand, promotes adaptive cosmetics and color diversity. The brand was launched by Jennifer Norman and is... MORE
Accessible VR Fitness Classes
Accessible VR Fitness Classes
FitXR Releases Workouts Designed for Those with Mobility Issues
FitXR, a company specializing in virtual reality and augmented reality fitness solutions, has added new highly accessible fitness classes to its ‘Box,’ ‘HIIT,’ and ‘... MORE
Disability-Focused Footwear Initiatives
Disability-Focused Footwear Initiatives
Tmall Reintroduces Its Adaptive 'One Shoe Program'
Chinese e-commerce platform Tmall has reintroduced its ‘One Shoe Program,’ a progressive initiative that aims to make it easier for people with disabilities to buy footwear.... MORE
Disability-Friendly Deodorant Designs
Disability-Friendly Deodorant Designs
This Deodorant Caters to People With Physical Disabilities
Degree, the popular deodorant that is also sold under the brand names of Rexona, Shield and Sure in many parts of the world, has launched an innovative new deodorant design that aims to make it a... MORE
Appified Recovery
Brands use the virtual space to help users with post-workout recovery
Trend - Fitness brands are increasingly prioritizing post-workout recovery for consumers as part of their new approach to be more holistic in how they address customer health. Now, they're using apps to aid this process along, with examples including custom muscle-stimulating routines to wearables that suggest recovery days.
Workshop Question - How is your brand prioritizing holistic health approaches for its customers?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Backed Electric Muscle Stimulators
AI-Backed Electric Muscle Stimulators
The PowerDot 2.0 Helps to Strengthen and Recover Muscles
The PowerDot 2.0 is a versatile electric muscle stimulator that’s designed with portability in mind, making it a convenient tool for both athletes and everyday consumers in search of a product... MORE
Optimized Wellness Wearables
Optimized Wellness Wearables
Fitbit Premium Shares a Daily Readiness Score
New and existing Fitbit Premium subscribers can now receive a Daily Readiness Score that will help people determine whether they should prioritize or rest or recovery that day. Drawing insights from... MORE
Postpartum Exercise Apps
Postpartum Exercise Apps
Apple+ Fitness Launches 'Get Back to Fitness After Having a Baby'
Apple Fitness+ has announced the launch of an all-new workout platform for new mothers titled ‘Get Back to Fitness After Having a Baby.’ The program, which is available through the... MORE
play_circle_filled Virtual Running Programs
Virtual Running Programs
Nike's Fearless Virtual Race Uplifts & Creates a Sense of Community
Nike and R/GA London launched the Fearless Virtual Race, a virtual running program that helps to create a sense of togetherness and keep runners’ spirits high during difficult times. Over the... MORE
Alt Curation
Brands, artists and influencers offer distinct forms of curation
Trend - Brands and influencers are curating special collections for customers. This new form of curation is less about selling specific products or services and more about directing customers or viewers to new forms of marketing.
Workshop Question - How is your brand prioritizing authentic interactions with its customers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
World-Themed Artisanal Cooking Packages
World-Themed Artisanal Cooking Packages
The World Kitchen Box Give Consumers Global Flavors
The World Kitchen Box from GlobeIn is a carefully curated artisanal packages that offer consumers global flavors in a sustainable way. The variety pack includes a Moroccan Harissa spice grinder from... MORE
Chocolate Tasting Flights
Chocolate Tasting Flights
jcoco Curated Tasting Sets of Milk & Dark Milk Chocolate Flights
Tasting flights offer an interesting exploration of flavors and textures and they’ve now extended to include decadent treats like chocolate flights. jcoco’s curated chocolate tasting... MORE
Pet Care Kits
Pet Care Kits
MySimplePetLab's Dog Care Kits Provide Targeted Solutions for Common Concerns
Pet parents often find themselves faced with the less-than-pleasant aspects of dog ownership, such as diarrhea, sore ears and itchy skin but having a curated dog care kit from MySimplePetLab can... MORE
Austria-Inspired Snack Boxes
Austria-Inspired Snack Boxes
Universal Yums Boast Snack Adventures from Around the World
Universal Yums is a brand that caters to those with adventurous tastebuds. It offers a plethora of curated boxes and individual snacks from different countries—from the Melty Choco-Filled Cookies... MORE
NFT Marketing
Brands are embracing non-fungible tokens in their outreach and marketing strategy
Trend - At the beginning of COVID-19, brands quickly pivoted their marketing strategy to digital out of necessity. Now, many companies are embracing the virtual world in its entirety. Recognizing the promise of NFTs (non-fungible tokens), brands across sectors are taking advantage of its popularity to connect with consumers.
Workshop Question - Conceptualize a marketing campaign that embraces NFTs.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Store NFT Experiences
In-Store NFT Experiences
Sweet & Happy Jack Launched an NFT Series on Mental Health Awareness
Enterprise NFT solutions provider Sweet and Happy Jack launched a series of NFTs centered around mental health awareness and the partnership introduces the first known retail shop that has an... MORE
NFT Wine Allocations
NFT Wine Allocations
Yahyn Shares a Digital Experience for Wine Collectors
After being embraced by the art world for providing proof of ownership that can be transferred, NFTs are moving into other industries and Yahyn is distinguishing itself as a leader in NFT wine... MORE
Designer Block Party Games
Designer Block Party Games
Burberry and Mythical Games are Launching Blankos Block Party
Burberry is joining forces with Mythical Games to create a brand-new limited-edition game by the name of Blankos Block Party. Announced at the 2021 Electronic Entertainment Expo in Los Angeles, the... MORE
Horse Racing-Inspired NFT Collections
Horse Racing-Inspired NFT Collections
ZED RUN and Stella Artois! Celebrate the UK's Horse Season
A new NFT collection came on the horizon in the month of June and this one is brought to consumers through a partnership with ZED RUN and Stella Artois! The Stella Artois NFT Collection brings &#... MORE
Resocializing Initiatives
Brands launch campaigns helping people adjust to post-pandemic life
Trend - Brands are launching new initiatives designed to support the transition back to "normal." These range from reminding individuals of dining etiquette to tips on helpful hygiene practices to re-instate.
Workshop Question - How can your brand support consumers' transition to post-pandemic life?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post-Pandemic Card Games
Post-Pandemic Card Games
Where Should We Begin? Helps to Rebuild Social Confidence
Where Should We Begin? is the name of a new card game from renowned Belgian psychotherapist Esther Perel and it was created with the intention of helping people to cope with social anxiety coming... MORE
play_circle_filled Post-Pandemic Gum Campaigns
Post-Pandemic Gum Campaigns
EXTRA Gum's 'For When It's Time' Depicts a Fresh Start
‘For When It’s Time’ is a new marketing campaign from EXTRA Gum that shares scenes from a post-pandemic future. The campaign aims to inspire optimism and remind people of a return... MORE
Post-Pandemic Deodorant Ads
Post-Pandemic Deodorant Ads
Degree Issues Reminder to Wear Deodorant Again as Things Open Up
As things begin to open up post-pandemic, Degree recently launched a new campaign to remind people to start wearing deodorant again. The ad, dubbed ‘Move Again With Degree,’ taps drag... MORE
play_circle_filled Cheeky Dining Training Ads
Cheeky Dining Training Ads
The Boston Pizza Patio Re-Training Video Teaches Patio Etiquette
In light of Ontario patios re-opening from one of the longest lockdowns, Boston Pizza is helping customers remember how to dine in public with the launch of the ‘Patio Re-Training Video.’... MORE
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grandparent Ambassador Relaxing Campaigns
Grandparent Ambassador Relaxing Campaigns
Coors Light Asks Canadian Grandparents "How To Chill"
Coors Light recently partnered with Canadian lifestyle brand TEAMLTD to launch the new Masters of Chill Class series. As most Canadians know, summer can often feel short-lived, thanks to jam-packed... MORE
play_circle_filled Post-Pandemic Gum Campaigns
Post-Pandemic Gum Campaigns
EXTRA Gum's 'For When It's Time' Depicts a Fresh Start
‘For When It’s Time’ is a new marketing campaign from EXTRA Gum that shares scenes from a post-pandemic future. The campaign aims to inspire optimism and remind people of a return... MORE
play_circle_filled Comforting Travel Campaigns
Comforting Travel Campaigns
Expedia Debuts New Campaign for Post-Vaccination Travel Demand
As more individuals become vaccinated against COVID-19, Expedia recently launched a new campaign dubbed ‘All By Myself.’ The new ad shows how dedicated the brand is to support its... MORE
play_circle_filled Encouraging Back-to-School Ads
Encouraging Back-to-School Ads
Macy's Takes a Positive and Encouraging Tone in Its Commercial
As September nears, brands are releasing their back-to-school ads but this year, the commercials and initiatives look and feel a little bit different. It is no secret that the COVID-19 pandemic has... MORE
Contactless Test
No-contact in-store testers become more popular amidst COVID-19
Trend - When it comes to consumers sampling products in-store, brands have been limited in what they can allow customers to do due to hygiene protocols and regulations. Thus, contactless tester innovations have become more popular, allowing customers to sample products while ensuring their safety.
Workshop Question - What health and safety protocols will your brand continue to enact post-COVID?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contactless Product Testers
Contactless Product Testers
GK Concept's Dropper Provides Touch-Free Testing Experiences In-Store
GK Concept’s Dropper helps to provide contactless product experiences in-store for a variety of fluid cosmetic products. The compact system offers an experience that’s safe, secure and... MORE
Contactless Sampling Kiosks
Contactless Sampling Kiosks
Vengo's Digital Kiosks Promote Discovery, Wellness and Safety
Digital kiosk technology leader Vengo is introducing what it calls “the first end-to-end contactless sampling solution for a post-COVID-19 world” in the form of a contactless sampling... MORE
Contactless Sample Dispensers
Contactless Sample Dispensers
Arcade Beauty's Sampling Solution Shares ScentSeal Cards
The way people sample a variety of beauty products is changing and Arcade Beauty came up with a contactless sample dispenser for Rochas’ new fragrance, Girl. The contactless sampling solution... MORE
play_circle_filled Contactless Perfume Samplers
Contactless Perfume Samplers
SCENTER Safely Updates In-Store Experiences with Fragrance
SCENTER is an innovative in-store perfume sampling solution that was created in response to the current need for safe, contactless experiences. The way that people purchase and sample products in-... MORE
Tech Privacy
Mainstream technology brands are prioritizing consumer's data privacy
Trend - Data privacy and control are at the forefront of many people's attention, and technology brands are now catering to consumers' desire for privacy when it comes to their personal information. As a result, these companies are changing their policies and launching new initiatives to help ensure this information is not unknowingly profited from.
Workshop Question - How could your brand better ensure privacy for its customers?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Data Control Platforms
Data Control Platforms
Invisibly Lets People License and Monetize Personal Data
Invisibly, a data control platform, was launched in an effort to stop the exploitative nature of many social media and technology brands selling consumers personal data. Through the app, consumers... MORE
play_circle_filled Privacy-Boasting Smartphone Commercials
Privacy-Boasting Smartphone Commercials
The Apple 'Simple as that' Commercial Highlights Safety
The Apple ‘Simple as that’ commercial has been debuted by the technology brand as an advertisement for the new iPhone 11 Pro to help highlight its security-focused design and interface.... MORE
play_circle_filled Anti-Tracking Smartphone Ads
Anti-Tracking Smartphone Ads
The Apple 'Tracked' Commercial Highlights Privacy on the iPhone
The Apple ‘Tracked’ commercial is the tech brand’s latest ad spot that aims to draw in consumer attention when it comes to the topic of app tracking and smartphone privacy. The... MORE
Privacy-Centric Technology Features
Privacy-Centric Technology Features
Apple's Privacy Labels Help Users Understand Policies
The Apple Privacy Labels are a user-focused initiative by the technology brand that will help clearly dictate the exact kinds of information that gets used with specific programs. The feature was... MORE