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FuturistU > Lifestyle > Cracking the Leisure Code > Module 1 / 4

Intro to The Psychological Drivers of Leisure

Instructor: Courtney Scharf
Cracking the Leisure Code
Download the Cracking the Leisure Code Trend Report
In this module, Chief Client Officer Courtney Scharf walks you through some of the key components that will contribute to the future of leisure.

Though the world of leisure can be broad and all-consuming, this module has a key focus on the role human psychology is playing in peoples’ entertainment choices both today and in the future. After all, what people do in their spare time tells them nearly everything you need to know about them as consumers.
Related Trend Report: Cracking the Leisure Code
Get the 2024 Trend Report FREE

Insights by Trend Hunter AI

Daily Automation
Advanced robots are being used to automate simple to complex tasks
Trend - Robotics companies are launching advanced robots capable of automating tasks in the workplace and the home. These robots have dexterous limbs, precision accuracy, and reliable problem-solving skills. Businesses are using these to automate simple and menial to complex jobs in the workplace.
Workshop Question - How could your brand benefit from access to advanced robotic workers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Planned Microcation
Modern consumers are taking microcations to save time and money
Trend - Travel agencies are offering 'microcation' packages that include short-duration, event-packed getaways. These vacation are more affordable and are easier to plan than vacations, making them fit for customers of all ages. Microcations can also be taken in quick succession for versatility.
Workshop Question - How could your brand adjust its products or services knowing that the modern consumer takes less vacation time each year?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Character
Developers are equipping non-player characters with AI for entertainment
Trend - Companies that develop metaverse experiences have begun adopting machine-learning artificial intelligence systems in order to increase the quality of virtual worlds. Non-player characters are being augmented with AI to increase interactivity, immersion, and entertainment for players.
Workshop Question - How could your company leverage AI to increase consumer retention?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rewarded Sustainability
Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs are linked to everything from recycling to shopping.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Astrological Wellness
The popularity of astrology has brought it into the wellness industry
Trend - Astrology themed "wellness" products are becoming more popular as astrology continues being an outlet for Millennial and Gen Z consumers. Products in this space include everything from themed candles to supplements.
Workshop Question - What are some unlikely ways your brand could incorporate wellness into its product experience?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home Ramen
At-home ramen kits help the flavors and ingredients of freshly made ramen
Trend - The growing popularity of the dynamic Japanese noodle dish ramen in North America has resulted in brands curating specialty kits that allow customers in the region to make these dishes at home.
Workshop Question - How could your brand take cues from international trends?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Fashion
The fashion industry is experimenting with the metaverse
Trend - Known to be one of the most forward-thinking industries, high-fashion is now experimenting with the metaverse and its artistic implications. Metaverse-based fashion shows and showings are becoming more popular as businesses in the industry see how they can brand themselves in virtual spaces.
Workshop Question - How could your brand better look to the future for present-day inspiration?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed Meditation
Brands curate mixed media meditation experiences for customers
Trend - Whether in-person or done at home, meditation is being enhanced by brands that are using mixed reality to create multisensory--yet still soothing--experiences for customers. These modern forms of meditation are achieved through apps, VR and even online gaming.
Workshop Question - How is your brand blending tradition with contemporary technology?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Disability Wellness
The wellness industry is becoming more inclusion-focused
Trend - The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues.
Workshop Question - How is your brand prioritizing accessibility and inclusion?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Recovery
Brands use the virtual space to help users with post-workout recovery
Trend - Fitness brands are increasingly prioritizing post-workout recovery for consumers as part of their new approach to be more holistic in how they address customer health. Now, they're using apps to aid this process along, with examples including custom muscle-stimulating routines to wearables that suggest recovery days.
Workshop Question - How is your brand prioritizing holistic health approaches for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends