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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Lifestyle > Cracking the Leisure Code > Module 3 / 4

Leisure Through Tribalism

Instructor: Courtney Scharf
Future of Content
Download the Future of Content Trend Report
This module puts a focus on one of the biggest crises of our time, the loneliness crisis, and its massive impact on consumer entertainment preferences. As a result of the loneliness crisis, many consumers are prioritizing entertainment, be it in-person or online, that puts a focus on meaningful connection.


Brands that put a focus on bringing people together will have a unique advantage in the future, by speaking to a deeply neglected human need to connect. In this section, you’ll learn more about the masters of this skill, and what particular social components make for more meaningful interactions.
Related Trend Report: Future of Content
Workshop Question:
What can your brand do to help its customers feel more connected?
View Innovation Webinars

Featured Insights

Anti-Loneliness
Brands take more active roles in combating the loneliness epidemic
Trend - With self-reported "loneliness" on the rise in wealthy countries around the world, brands are looking to combat this epidemic through everything from studying social eating habits to co-living design concepts. This involvement allows these companies to hone in on niche but widespread consumer interests, as well as provide the desired companionship.
Workshop Question - How could your brand work to enhance consumer health?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anti-Loneliness Cafes
Anti-Loneliness Cafes
Stuffed Animals in 'Moomin Cafe' Never Let You Dine Alone
Japan-based Moomin Cafe seats dining patrons and large stuffed animals. If you don’t like going out to a restaurant on your own, then this themed cafe can help you. To help overcome fears of... MORE
Futuristic Co-Living Concepts
Futuristic Co-Living Concepts
One Shared House 2030 Aims to Find Solutions to the Housing Crisis
One Shared House 2030 is a playful research project produced by SPACE 10 and IKEA, that’s asking the general public for information about personal limitations and expectations with regards to... MORE
play_circle_filled On-Demand Companionship Services
On-Demand Companionship Services
'Papa' Connects Senior Citizens to "Grandkids on Demand"
‘Papa’ is a provider of companionship services that promises to help connect senior citizens to “grandkids on demand,” or college students who are able to provide everything... MORE
Facial Tracking Feeding Arms
Facial Tracking Feeding Arms
The 'Arm-A-Dine' is Being Used to Investigate Social Eating
Developed by researchers from Australia’s RMIT University, the ‘Arm-A-Dine’ is a unique robotic third arm worn in the middle of the chest. While most robotic arms are developed to... MORE
Prosumer Podcasting
Everyday consumers break into the podcast space with specialized products
Implications - As one of the most accessible forms of media, podcasts are rapidly growing category. Feeding consumers' desire to break into the space are products that make high-quality podcasting more attainable to everyday people. Speaking to the way in which entertainment and media is becoming more democratized as a whole, this is a clear way in which companies are tapping into consumers' desire to create.
Workshop Question - Consumers today want to create things on their own terms. How can your brand feed into this desire?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Podcast Creation Apps
Podcast Creation Apps
The Anchor App Has Undergone a Redesign to Focus on Podcast-Making
The Anchor app started its lifecycle as an social network for audio, but the company behind Anchor has decided to refocus its interest in the creation of podcasts. When Anchor first launched, it... MORE
Bespoke Earphone Accessories
Bespoke Earphone Accessories
The 'GENERICS' Custom-Made Earphones are Crafted to Your Ear Profile
The ‘GENERICS’ custom-made earphones come as a bespoke piece of technology that will offer users the ability to listen to their favorite music or podcasts for extended periods without... MORE
Portable Podcasting Headphones
Portable Podcasting Headphones
Beyerdynamic DT 240 Pro Headphones are Compact and Professional
Podcasting is rapidly becoming a popular, widely accepted form of entertainment among the Millennial and Gen Z demographics, and the Beyerdynamic DT 240 Pro headphones are a pair that appeal to... MORE
Portable Podcast Microphones
Portable Podcast Microphones
The 'Samson Go Mic' Targets Smartphone Videographers
The ‘Samson Go Mic’ is a portable microphone that is helping to expand the limits of audio-based entertainment. Until recently, the popular medium of podcasting was confined to sound-... MORE
Branded Podcasting
Brands are venturing into the world of podcasting for consumer engagement
Trend – As podcasts become a more popular form of media, brands are creating their own branded podcasts to further connect with consumers. Since podcasts typically have a niche focus or theme, they offer more targeted platforms that speak directly to smaller groups of potential or loyal customers. These podcasts can be observed in a range of industries that include everything from alcohol to interior design.

Insight – Branded podcasts diversify businesses' reach by leveraging platforms that are already aligned with consumers' daily entertainment-based habits–particularly those of younger demographics. The shift towards creating company-specific podcasts comes as Millennial and Gen Z consumers seek out more authentic interactions with the brands they align themselves with. With many people no longer buying into the "one-size-fits-all" approach to campaigning, branded podcasting is able to cement brand loyalty for young consumers who turn to brands that appeal to their specific interests.
Workshop Question - What is one alternative platform that your brand currently isn't using, but could?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wellness Brand Podcasts
Wellness Brand Podcasts
Saje's 'Well Now' Shares Conversations with Doctors, Healers and Experts
‘Well Now’ is the name of an all-new podcast from Saje Wellness, a company that produces its own line of essential oils and other all-natural products for the health-conscious consumer.... MORE
Whiskey Brand Podcasts
Whiskey Brand Podcasts
Jack Daniel's is Launching a Branded Podcast Called 'Around the Barrel'
With a growing number of consumers turning to podcasts for inspiration, education and entertainment, companies are putting forth their own branded podcasts; while eBay’s Open For Business puts... MORE
Millennial Dad Podcasts
Millennial Dad Podcasts
The Fatherly Podcast Discusses the Joys and Challenges of Fatherhood
Fatherhood presents new challenges for Millennial men, who are continuing to be more involved in the lives of their children than previous generations, which explains the success of the newly... MORE
Furniture-Centric Sleep Podcasts
Furniture-Centric Sleep Podcasts
IKEA Takes an Interesting Approach to Marketing Its Products
IKEA attempts to help consumers drift off at night with a furniture-themed sleep podcast. The aim is to provide an “ideal and healthy environment for slumber,” however, one can easily... MORE

Insights by Trend Hunter AI

Accessible Optometry
Some businesses are prioritizing affordable eye care and prescriptions
Trend - With eye care being expensive even in countries that offer some form of health coverage, some brands are aiming to make optometrist appointments, glasses, and contact lenses more affordable for customers.
Workshop Question - How could your brand better prioritize accessibility?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Eye Care Initiatives
Accessible Eye Care Initiatives
Walmart and WALDO Teamed Up to Offer Affordable Contact Lenses
Walmart and contact lens brand WALDO have announced a partnership to make affordable contact lenses a reality for as many consumers as possible. The partnership will see WALDO’s products... MORE
Affordable Clinical Eyewear Retailers
Affordable Clinical Eyewear Retailers
'Clearly' is Opening Tens of New Stores Across Canada
‘Clearly’ is a multinational retailer of vision care products and accessories that currently distributes its Clearly eyewear in Canada, Australia, U.S.A, and New Zealand. Clearly has... MORE
play_circle_filled Virtual Retailer Eye Tests
Virtual Retailer Eye Tests
The Warby Parker Virtual Vision Test Can Be Performed from Anywhere
The Warby Parker Virtual Vision Test is a new service being launched by the direct-to-consumer eyewear brand that will provide consumers with an easy way to keep their prescription up to date. The... MORE
Free Children's Glasses Initiatives
Free Children's Glasses Initiatives
Clearly Continues to Commit to Free Glasses for Kids
In light of Ontario’s recent announcement that optometrists will withdraw insured eye services for children and seniors, Canadian eyewear brand, Clearly, has stepped up to the plate with its... MORE
Private Socials
Emerging social media platforms are focusing on privacy
Trend - With criticisms around excessive social media use and the data-selling that goes along with it, some brands are releasing social media platforms with limited functions and privacy features that help protect users' data, while still enabling sharing between family and friends.
Workshop Question - How is your brand prioritizing the overall wellness of its customers?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Private Family Media Apps
Private Family Media Apps
Lalo Launches an Application to Memorialize Your Loved Ones
Lalo is a new application that functions as a digital scrapbook, allowing customers to memorialize loved ones, create “spaces” to share memories, and invite friends and family to collaborate.... MORE
Collaborative Newsletter Platforms
Collaborative Newsletter Platforms
'TogetherLetters' Helps Users Connect Outside of Social Media
‘TogetherLetters’ is positioned as a way for consumers to stay connected with one another in more passive, authentic manner outside of social media by utilizing a newsletter-inspired... MORE
Healthy Social Media Apps
Healthy Social Media Apps
The 'Ruva' App Protects Privacy and Discourages Addictive Scrolling
It’s common knowledge that many social media apps employ deliberately addictive interfaces and designs to keep people engaged on their platforms often at the cost of their own self-esteem... MORE
play_circle_filled Customizable Friendship-Forging Apps
Customizable Friendship-Forging Apps
This Networking App Respects Your Privacy & Preferences
Hawaii-based software company iRadius has launched a networking app that is designed to make it easier for young adults to make new friends and stay in touch with existing friends and family, whilst... MORE
Connected Campus
Increased robotics and interactivity in the higher education space post-pandemic
Trend - The Pandemic enforced many drastic changes in the education space, with virtual learning as the safest option. Now that most places in the world are no longer enforcing strict distancing rules, campuses can reopen -- however, they must do so with safety in mind. Connectivity and robotics are integral to this "new normal" of higher education.
Workshop Question - How can technology help you better accommodate your customers in the post-pandemic world?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robotic College Campus Deliveries
Robotic College Campus Deliveries
Grubhub and Yandex Have Partnered to Offer Autonomous Delivery
Food delivery service Grubhub and tech brand Yandex have entered a partnership to offer autonomous delivery to consumers in the US on college campuses. The initiative will see students on select... MORE
Mobile At-Home Dorm Rooms
Mobile At-Home Dorm Rooms
Natural Light Responds to Campus Closures with 'Dorm From Home' Concept
The back to school season looks vastly different in 2020 than in previous years, with many universities and colleges enact social distancing regulations and opting for online classes. In an effort... MORE
Autonomous Campus Shuttle Buses
Autonomous Campus Shuttle Buses
The Conceptual 'Campus Shuttle' Reimagines Commuting
Public transportation systems around the world are continuing to age and require an update to keep them functioning effectively into the future, which is something the conceptual ‘Campus... MORE
play_circle_filled In-Game School Tours
In-Game School Tours
Students Can Virtually Visit Co-op Academy Manchester in Minecraft
It’s not unusual for schools to offer virtual school tours, especially to reach distant students, but this way of familiarizing new students with a campus is taking on new relevance during a... MORE
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Digital Forests
Immersive Digital Forests
teamLab's New Immersive Experience Invites Guests to Catch Animals
Japenese design studio teamLab has announced the launch of its newest immersive exhibition in Tokyo’s Harajuku neighborhood called ‘Catching and Collecting in the Sacred Forest.’ The... MORE
Sensory Audio Retail Pop-Ups
Sensory Audio Retail Pop-Ups
Bang & Olufsen Launches Immersive New Pop-Up in Shoreditch
Bang & Olufsen, a Danish brand specializing in luxury audio electronics, has launched an interactive pop-up shop in Shoreditch, London. Starting now, the company is inviting Londoners to come... MORE
VR Entertainment Islands
VR Entertainment Islands
AT&T Created a Virtual Reality Island with Its Own Movie Theater
AT&T worked with lifestyle and gaming brand 100 Thieves to create a virtual reality island to support immersive social experiences and entertainment. The sci-fi AT&T Station has a spaceship-... MORE
Branded Urban Creativity Hubs
Branded Urban Creativity Hubs
Vans Opens Extravagant 'House of Vans' Location in Mexico City
Iconic skate brand Vans has announced the opening of its latest ‘House of Vans’ location in Mexico City. Similar to its London and Chicago destinations, the new House of Vans will... MORE
Immersive Hosting
Brands offer at-home dining experiences with immersive elements
Trend - Brands and creators are offering (or conceptualizing) immersive at-home dining experiences with creative elements for people to better enjoy eating at home. Experiences include everything from TV screens that simulate food flavors to art-themed cooking tutorials.
Workshop Question - How is your brand adapting to pandemic-fueled consumer habits?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
At-Home Entertaining Partnerships
At-Home Entertaining Partnerships
HBO MAX x Moët Hennessy Elevate Entertaining Experiences at Home
Premium streaming service HBO Max and luxury wines and spirits brand Moët Hennessy are partnering to suggest ways how entertaining experiences at home can be elevated with unique pairings. The... MORE
Immersive At-Home Dinner Experiences
Immersive At-Home Dinner Experiences
celebrationhome is a Sensory Oriented Luxury Dinner Service
Jennifer Zabinski and Oliver Cheng, renowned experts in events and culinary design, curated the celebrationhome dinner party experience centered around gourmet cuisine and the five senses. The at-... MORE
Art Gallery Cooking Tutorials
Art Gallery Cooking Tutorials
#Uffizidamangiare Invites Chefs to Cook Dishes Inspired by Artwork
Food and art often intersect, but now the pairing is becoming a little more deliberate with #uffizidamangiare—a cooking initiative hosted by Florence’s Uffizi gallery, which invites... MORE
play_circle_filled Multisensory Television Screens
Multisensory Television Screens
The Lickable Taste the TV Replicates Dishes with Flavor Canisters
Meiji University professor Homei Miyashita developed Taste the TV (TTTV) as a multisensory television display that simulates the flavors of food. Thanks to 10 flavor canisters, the technology has... MORE
Tech Privacy
Mainstream technology brands are prioritizing consumer's data privacy
Trend - Data privacy and control are at the forefront of many people's attention, and technology brands are now catering to consumers' desire for privacy when it comes to their personal information. As a result, these companies are changing their policies and launching new initiatives to help ensure this information is not unknowingly profited from.
Workshop Question - How could your brand better ensure privacy for its customers?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Data Control Platforms
Data Control Platforms
Invisibly Lets People License and Monetize Personal Data
Invisibly, a data control platform, was launched in an effort to stop the exploitative nature of many social media and technology brands selling consumers personal data. Through the app, consumers... MORE
play_circle_filled Privacy-Boasting Smartphone Commercials
Privacy-Boasting Smartphone Commercials
The Apple 'Simple as that' Commercial Highlights Safety
The Apple ‘Simple as that’ commercial has been debuted by the technology brand as an advertisement for the new iPhone 11 Pro to help highlight its security-focused design and interface.... MORE
play_circle_filled Anti-Tracking Smartphone Ads
Anti-Tracking Smartphone Ads
The Apple 'Tracked' Commercial Highlights Privacy on the iPhone
The Apple ‘Tracked’ commercial is the tech brand’s latest ad spot that aims to draw in consumer attention when it comes to the topic of app tracking and smartphone privacy. The... MORE
Privacy-Centric Technology Features
Privacy-Centric Technology Features
Apple's Privacy Labels Help Users Understand Policies
The Apple Privacy Labels are a user-focused initiative by the technology brand that will help clearly dictate the exact kinds of information that gets used with specific programs. The feature was... MORE
Remote Guidance
The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Workshop Question - How is your brand offering flexibility to its employees or customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Nomad Camping Trailers
Digital Nomad Camping Trailers
The 'NoMad' Camping Trailer Accommodates Modern Lifestyles
The conceptual ‘NoMad’ camping trailer has been designed by Studio ABIBOO as a travel accommodation solution for digital nomads and explorers alike that will help them to stay... MORE
Remote Office Travel Trailers
Remote Office Travel Trailers
Airstream's Flying Cloud 30FB Office is a Modern Mobile Home
The Flying Cloud 30FB Office by Airstream is optimized for working on the go and it’s spacious enough to sleep up to six people. The modern mobile office and home on wheels is outfitted with... MORE
Digital Nomad Guidance Platforms
Digital Nomad Guidance Platforms
The 'nomadify' Platform Offers a Framework for Digital Nomadism
The ‘nomadify’ platform is a guidance solution for professionals who are looking to shake off the shackles of office life in favor of a lifestyle that’s focused on working from the... MORE
Millennial-Friendly Remote Work Concepts
Millennial-Friendly Remote Work Concepts
SOJRN Was Made for Remote-Working Young Professionals
FTLO Travel, the Millennial group travel company, recently launched a new program for young professionals working remotely – SOJRN. The new concept is described as “the perfect post-pandemic... MORE
Kid Podcast
Child-friendly podcasts offer a new form of entertainment for kids
Trend - The popularity of podcasts has now resulted in people and brands offering the same entertainment, but directed towards children. Between imaginative stories and educational narratives, children are now being encouraged to engage with this form of media.
Workshop Question - How is your brand empowering parents in the process of child-rearing?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Child-Friendly Art Podcasts
Child-Friendly Art Podcasts
Pinna's Anytime Art is a Creative Podcast for Kids
Anytime Art is a new podcast for kids that was rolled out by the child-friendly content company, Pinna. Pinna’s podcast network produces content for children, offering an educational hands-... MORE
Interactive Kid-Friendly Podcasts
Interactive Kid-Friendly Podcasts
The 'Who Smarted?' Podcast Combines Fun with Facts
The comedic podcast called ‘Who Smarted?’ is igniting kids’ natural curiosity to learn. From the Emmy-nominated creators of ‘Brain Games’ and ‘Brainchild,’ the... MORE
Podcast Activity Books
Podcast Activity Books
Story Seeds Podcast's Book Shares QR Codes for Easy Access to Episodes
Podcasts are usually consumed only as audio content but the Story Seeds Podcast is offering a way for its listeners to enrich their experience with a brand-new activity book called Imagination Lab:... MORE
Narrative Superhero Podcasts
Narrative Superhero Podcasts
Podcasts Based on DC Comics Characters are Coming to Spotify
Spotify teamed up with Warner Bros. and DC Comics to create a series of exclusive superhero podcasts based on beloved characters like Batman and members of the Justice League. According to Spotify,... MORE