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FuturistU > Lifestyle > Cracking the Leisure Code > Module 3 / 4

Leisure Through Tribalism

Instructor: Courtney Scharf
Future of Content
Download the Future of Content Trend Report
This module puts a focus on one of the biggest crises of our time, the loneliness crisis, and its massive impact on consumer entertainment preferences. As a result of the loneliness crisis, many consumers are prioritizing entertainment, be it in-person or online, that puts a focus on meaningful connection.


Brands that put a focus on bringing people together will have a unique advantage in the future, by speaking to a deeply neglected human need to connect. In this section, you’ll learn more about the masters of this skill, and what particular social components make for more meaningful interactions.
Related Trend Report: Future of Content
Workshop Question:
What can your brand do to help its customers feel more connected?
View Innovation Webinars

Featured Insights

Anti-Loneliness
Brands take more active roles in combating the loneliness epidemic
Trend - With self-reported "loneliness" on the rise in wealthy countries around the world, brands are looking to combat this epidemic through everything from studying social eating habits to co-living design concepts. This involvement allows these companies to hone in on niche but widespread consumer interests, as well as provide the desired companionship.
Workshop Question - How could your brand work to enhance consumer health?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Prosumer Podcasting
Everyday consumers break into the podcast space with specialized products
Implications - As one of the most accessible forms of media, podcasts are rapidly growing category. Feeding consumers' desire to break into the space are products that make high-quality podcasting more attainable to everyday people. Speaking to the way in which entertainment and media is becoming more democratized as a whole, this is a clear way in which companies are tapping into consumers' desire to create.
Workshop Question - Consumers today want to create things on their own terms. How can your brand feed into this desire?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Podcasting
Brands are venturing into the world of podcasting for consumer engagement
Trend – As podcasts become a more popular form of media, brands are creating their own branded podcasts to further connect with consumers. Since podcasts typically have a niche focus or theme, they offer more targeted platforms that speak directly to smaller groups of potential or loyal customers. These podcasts can be observed in a range of industries that include everything from alcohol to interior design.

Insight – Branded podcasts diversify businesses' reach by leveraging platforms that are already aligned with consumers' daily entertainment-based habits–particularly those of younger demographics. The shift towards creating company-specific podcasts comes as Millennial and Gen Z consumers seek out more authentic interactions with the brands they align themselves with. With many people no longer buying into the "one-size-fits-all" approach to campaigning, branded podcasting is able to cement brand loyalty for young consumers who turn to brands that appeal to their specific interests.
Workshop Question - What is one alternative platform that your brand currently isn't using, but could?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Kid Podcast
Child-friendly podcasts offer a new form of entertainment for kids
Trend - The popularity of podcasts has now resulted in people and brands offering the same entertainment, but directed towards children. Between imaginative stories and educational narratives, children are now being encouraged to engage with this form of media.
Workshop Question - How is your brand empowering parents in the process of child-rearing?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Podcast Tool
Brands help small podcasters create and market their podcasts
Trend - The continued popularity of podcasts on streaming platforms has resulted in more consumers trying to enter this space and start their own podcasts. Tools that help edit and advertise podcasts empower average consumers to enter this space, which has largely been taken over by well-known voices.
Workshop Question - How could your brand help empower customers?
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
One-to-One Retail
Stores serve one customer at a time to give safe, ultra-custom experiences
Trend - The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Workshop Question - How will you satisfy the opposing consumer need for experience and safety in the new normal?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sleep Audio
Integrated audio devices help consumers fall asleep faster
Trend - Audio devices and systems that are easily integrated into people's bedroom routines are allow for less disturbed sleep in users. These products include everything from smart pillows with speakers to wireless headphones.
Workshop Question - How could your brand enhance customers' lives without disrupting them?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Creative
Gen Z consumers aim to develop skills outside of the traditional school system
Trend - Today's Gen Z consumers are increasingly turning to platforms, services and spaces that expand their worldviews and skills, but without the constraints of traditional schooling. Everything from photography programs to financial literacy courses allow them to better hone skills that they aren't often exposed to in the education system.
Workshop Question - How could your brand appeal to Gen Z's sense of creativity and personal expression?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rental Tech
Brands are launching tech-forward products to streamline landlord-tenant relationships
Trend - Deployed either as an app that utilizes high-end tech features such as artificial intelligence or a small gadget that is convenient and responsive, tech brands are looking to enhance the experience of renting in urban environments.
Workshop Question - How might you enable a better tenant-landlord relationship through tech?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cost-Effective Mindset
Companies are launching affordable versions & features of their products
Trend - During the COVID-19 pandemic, companies are revamping their products and services with affordability in mind, in order to give options to consumers who have been impacted financially. These offerings are geared toward making indulgences, educations, or personal goals more accessible.
Workshop Question - How might your brand create affordable options for consumers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends