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FuturistU > Lifestyle > Cracking the Leisure Code > Module 3 / 4

Leisure Through Tribalism

Instructor: Courtney Scharf
Future of Content
Download the Future of Content Trend Report
This module puts a focus on one of the biggest crises of our time, the loneliness crisis, and its massive impact on consumer entertainment preferences. As a result of the loneliness crisis, many consumers are prioritizing entertainment, be it in-person or online, that puts a focus on meaningful connection.


Brands that put a focus on bringing people together will have a unique advantage in the future, by speaking to a deeply neglected human need to connect. In this section, you’ll learn more about the masters of this skill, and what particular social components make for more meaningful interactions.
Related Trend Report: Future of Content
Workshop Question:
What can your brand do to help its customers feel more connected?
View Innovation Webinars

Featured Insights

Anti-Loneliness
Brands take more active roles in combating the loneliness epidemic
Trend - With self-reported "loneliness" on the rise in wealthy countries around the world, brands are looking to combat this epidemic through everything from studying social eating habits to co-living design concepts. This involvement allows these companies to hone in on niche but widespread consumer interests, as well as provide the desired companionship.
Workshop Question - How could your brand work to enhance consumer health?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Prosumer Podcasting
Everyday consumers break into the podcast space with specialized products
Implications - As one of the most accessible forms of media, podcasts are rapidly growing category. Feeding consumers' desire to break into the space are products that make high-quality podcasting more attainable to everyday people. Speaking to the way in which entertainment and media is becoming more democratized as a whole, this is a clear way in which companies are tapping into consumers' desire to create.
Workshop Question - Consumers today want to create things on their own terms. How can your brand feed into this desire?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Podcasting
Brands are venturing into the world of podcasting for consumer engagement
Trend – As podcasts become a more popular form of media, brands are creating their own branded podcasts to further connect with consumers. Since podcasts typically have a niche focus or theme, they offer more targeted platforms that speak directly to smaller groups of potential or loyal customers. These podcasts can be observed in a range of industries that include everything from alcohol to interior design.

Insight – Branded podcasts diversify businesses' reach by leveraging platforms that are already aligned with consumers' daily entertainment-based habits–particularly those of younger demographics. The shift towards creating company-specific podcasts comes as Millennial and Gen Z consumers seek out more authentic interactions with the brands they align themselves with. With many people no longer buying into the "one-size-fits-all" approach to campaigning, branded podcasting is able to cement brand loyalty for young consumers who turn to brands that appeal to their specific interests.
Workshop Question - What is one alternative platform that your brand currently isn't using, but could?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Social Community
New social media platforms are launching with an emphasis on personal connections
Trend - Companies are opening new social media services with the intention of fostering more intimate connections between users. In a rebellion against social medias built around endless feeds, these platforms connect users with similar interests and have convenient public and private group chat systems.
Workshop Question - How could your brand ensure its products or services are meeting the needs of its more niche consumer demographics?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anonymous Support
Online mental health platforms enable anonymous peer-to-peer support structures
Trend - Brands are launching online mental health platforms that connect communities facing similar challenges. These platforms enable connections with peers who can relate to one another without judgment. The online community approach is always accessible, making it easy for users to gain support.
Workshop Question - How could your brand leverage the importance of online platforms when addressing the needs or wants of younger consumers?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Stylist
Artificial intelligence is used to provide fashion recommendations to shoppers
Trend - Shopping brands are utilizing artificial intelligence to provide personalized recommendations, answer queries, offer product information, and enhance the shopping experience for customers. These assistants can be integrated into e-commerce websites, mobile apps, or messaging platforms.
Workshop Question - How can your brand enhance the pre and post-purchase process for its customers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blockchain Nostalgia
Brands release retro NFTs to draw in specific demographics
Trend - Brands are using blockchain tech as a way to bring nostalgic products and aesthetics into consumers' contemporary tech habits. Everything from retro art to classic children's books are being adapted into NFT formats that balance both novelty and nostalgia.
Workshop Question - How could your brand use modern tech to channel nostalgia?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible E-Commerce
Brands make online shopping easier for elderly demographics
Trend - For senior demographics, modern technology can be more challenging to navigate. To change this, some online retailers are prioritizing senior demographics--both in the products they offer and in how their platforms are designed.
Workshop Question - How could your brand prioritize accessibility in its product design?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Optometry
Some businesses are prioritizing affordable eye care and prescriptions
Trend - With eye care being expensive even in countries that offer some form of health coverage, some brands are aiming to make optometrist appointments, glasses, and contact lenses more affordable for customers.
Workshop Question - How could your brand better prioritize accessibility?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends