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FuturistU > Lifestyle > Cracking the Leisure Code > Module 4 / 4

Leisure Through Multisensation

Instructor: Courtney Scharf
Experiential Entertainment
Download the Experiential Entertainment Trend Report
In our last module, you’ll learn about the role that technologies like augmented and virtual reality entertainment are playing in shaping the future of this industry. This module puts a particular emphasis on the desire for consumers to feel immersed, and the constant need to escape by way of technology.


By deepening your understanding of the psychology at work here and diving into best-in-class immersive technologies and experiences, you’ll get a well-rounded look at what is driving some of the most successful companies in entertainment technology.
Related Trend Report: Experiential Entertainment
Workshop Question:
What are three parts of your brand experience that could be more engaging?
Get the 2024 Trend Report FREE

Featured Insights

Soothing Activation
Installations and pop-up experiences prioritize calming designs
Trend - Brands and artists are creating installations that evoke a sense of calm. These are typically placed in urban environments where stress and activity tend to be the norm. The installations focus on experience over sales and connect due to their ability to offer urban consumers an escape from their day-to-day.
Workshop Question - Conceptualize a mood-focused installation based on your brand identity.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multisensory Sport
High-tech multimedia elements are added to sport activities for enhancement
Trend - As technology continues to elevate various products and services, we’re seeing it evolve within categories like sports. More than just mobile applications, those in the sports field are utilizing augmented reality, analytical information, and voice assistance to elevate equipment, as well as the athletic activity itself.
Workshop Question - Think of your most traditional service or product. How could you elevate that with the use of multimedia technology?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

AI Discovery
Map applications are being upgraded with artificial intelligence-powered features
Trend - Map application developers are integrating artificial intelligence-powered features into their apps. These features improve the user's ability to locate themselves without a signal, identify nearby points of interest, and quickly access relevant data, such as weather.
Workshop Question - How can your brand leverage artificial intelligence to enhance the features and functionalities of your products or services?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Stay
Hotel brands use digital immersions to elevate guest experience
Trend - Hotels are increasingly incorporating digital experiences to elevate guest stays,. Brands are offering experiences like AR dining, themed in-room voice assistants, contactless service and personalized playlists for guests' stays.
Workshop Question - What digital experiences could your brand integrate into its customer journey?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Vehicle
Automakers are equipping car dashboard with augmented reality displays for safety
Trend - Automakers are partnering with software companies to add conceptual augmented reality features to windshields. These offer key information to the driver without taking their eyes off the road. The overlays showcase data such as current speed, remaining fuel, and route navigation assistance.
Workshop Question - What augmented reality features could improve your product or industry?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Car XR
Auto brands are reimagining the in-car experience with VR & AR-enabled infotainment
Trend - Automative brands are leveraging augmented reality, virtual reality, and IoT technologies to launch new immersive infotainment systems. These systems' applications range from holographic navigation tools and digitized windshields to in-car VR games for passengers.
Workshop Question - How could your brand better meet consumers' expectations for digitally integrated experiences?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Musical Bottle
Augmented reality scans on beverage bottles and packaging offer musical experiences
Trend - Brands using AR elements on product packaging is a popular way to offer product information and even game-based interactions, and now beverage brands are using this technology to create musical experiences with their products.
Workshop Question - How could your brand seamlessly integrate interactive elements into its product experience?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Game
Brands launch game-based experiences in the metaverse
Trend - The virtual interactivity that's possible in the metaverse has made it the perfect space for brands to create experiences that are based in or aligned with games. These branded metaverse-based games familiarize consumers with brands' products while prioritizing experience.
Workshop Question - What type of interactive gaming experience could your brand develop to better engage with its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Park
Companies are leveraging app technology to enhance the park-goers' experiences
Trend - As the digital world becomes more readily available to consumers, parks across North America are using apps to enhance guests' experience. The mobile-connected technology provides additional information to park-goers for a more interactive visit.
Workshop Question - How can your company merge interactive digital and physical experiences?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Package
Brands incorporate augmented reality-based gaming into product packaging
Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends