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FuturistU > Lifestyle > Cracking the Leisure Code > Module 4 / 4

Leisure Through Multisensation

Instructor: Courtney Scharf
Experiential Entertainment
Download the Experiential Entertainment Trend Report
In our last module, you’ll learn about the role that technologies like augmented and virtual reality entertainment are playing in shaping the future of this industry. This module puts a particular emphasis on the desire for consumers to feel immersed, and the constant need to escape by way of technology.


By deepening your understanding of the psychology at work here and diving into best-in-class immersive technologies and experiences, you’ll get a well-rounded look at what is driving some of the most successful companies in entertainment technology.
Related Trend Report: Experiential Entertainment
Workshop Question:
What are three parts of your brand experience that could be more engaging?
Access Advisory Services

Featured Insights

Soothing Activation
Installations and pop-up experiences prioritize calming designs
Trend - Brands and artists are creating installations that evoke a sense of calm. These are typically placed in urban environments where stress and activity tend to be the norm. The installations focus on experience over sales and connect due to their ability to offer urban consumers an escape from their day-to-day.
Workshop Question - Conceptualize a mood-focused installation based on your brand identity.
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multisensory Sport
High-tech multimedia elements are added to sport activities for enhancement
Trend - As technology continues to elevate various products and services, we’re seeing it evolve within categories like sports. More than just mobile applications, those in the sports field are utilizing augmented reality, analytical information, and voice assistance to elevate equipment, as well as the athletic activity itself.
Workshop Question - Think of your most traditional service or product. How could you elevate that with the use of multimedia technology?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Musical Bottle
Augmented reality scans on beverage bottles and packaging offer musical experiences
Trend - Brands using AR elements on product packaging is a popular way to offer product information and even game-based interactions, and now beverage brands are using this technology to create musical experiences with their products.
Workshop Question - How could your brand seamlessly integrate interactive elements into its product experience?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Package
Brands incorporate augmented reality-based gaming into product packaging
Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed Meditation
Brands curate mixed media meditation experiences for customers
Trend - Whether in-person or done at home, meditation is being enhanced by brands that are using mixed reality to create multisensory--yet still soothing--experiences for customers. These modern forms of meditation are achieved through apps, VR and even online gaming.
Workshop Question - How is your brand blending tradition with contemporary technology?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Holiday
Brands leverage augmented reality when advertising around the holidays
Trend - Brands are leveraging augmented reality technology to reach consumers at home for the holidays. These initiatives include product testing, demonstrations, and mixed reality portals to interact and engage with consumers.
Workshop Question - How can your brand interact and engage with consumers through technology?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Edu
Branded educational experiences use augmented reality to enhance engagement
Trend - Brands are using augmented reality-powered educational platforms and features that help them better engage with customers. The use of AR in educating customers helps brands enhance the product/service experience for users.
Workshop Question - How could your brand incorporate educational AR to better engage customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Livestream
Virtual reality is being adopted into live events and shows
Trend - The use of virtual reality in the process of engaging with live content is on the rise as networks look for more creative ways to engage their audiences. These VR experiences are able to create distinct interactions for customers, without them having to leave their homes.
Workshop Question - How is your brand being creative in how it appeals to customers at home?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pedestrian Mapping
Maps for pedestrians prioritize safety and experience
Trend - Pedestrian-specific maps in app form are on the rise and prioritizing user experience both in-app and in-person. These apps include everything from augmented reality directions to personalized walking routes.
Workshop Question - How is your brand prioritizing the new activities and habits consumers have picked up this year?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Tourism
Augmented reality platforms make exploration more interesting and informative
Trend - Augmented reality is being use in tourism-based apps in order enhance the experience of explorers. These apps help keep people engaged with their surroundings and bring more money to local economies.
Workshop Question - How can your brand keep consumers engaged with experimental platforms?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3d Shopping
3d virtual shopping platforms aim to elevate the purchase journey
Trend - 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way.
Workshop Question - How is your brand enhancing its virtual shopping experience for customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends