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FuturistU > Lifestyle > Cracking the Leisure Code > Module 4 / 4

Leisure Through Multisensation

Instructor: Courtney Scharf
Experiential Entertainment
Download the Experiential Entertainment Trend Report
In our last module, you’ll learn about the role that technologies like augmented and virtual reality entertainment are playing in shaping the future of this industry. This module puts a particular emphasis on the desire for consumers to feel immersed, and the constant need to escape by way of technology.


By deepening your understanding of the psychology at work here and diving into best-in-class immersive technologies and experiences, you’ll get a well-rounded look at what is driving some of the most successful companies in entertainment technology.
Related Trend Report: Experiential Entertainment
Workshop Question:
What are three parts of your brand experience that could be more engaging?
Get Better and Faster

Featured Insights

Soothing Activation
Installations and pop-up experiences prioritize calming designs
Trend - Brands and artists are creating installations that evoke a sense of calm. These are typically placed in urban environments where stress and activity tend to be the norm. The installations focus on experience over sales and connect due to their ability to offer urban consumers an escape from their day-to-day.
Workshop Question - Conceptualize a mood-focused installation based on your brand identity.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multisensory Sport
High-tech multimedia elements are added to sport activities for enhancement
Trend - As technology continues to elevate various products and services, we’re seeing it evolve within categories like sports. More than just mobile applications, those in the sports field are utilizing augmented reality, analytical information, and voice assistance to elevate equipment, as well as the athletic activity itself.
Workshop Question - Think of your most traditional service or product. How could you elevate that with the use of multimedia technology?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Digital Stay
Hotel brands use digital immersions to elevate guest experience
Trend - Hotels are increasingly incorporating digital experiences to elevate guest stays,. Brands are offering experiences like AR dining, themed in-room voice assistants, contactless service and personalized playlists for guests' stays.
Workshop Question - What digital experiences could your brand integrate into its customer journey?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Vehicle
Automakers are equipping car dashboard with augmented reality displays for safety
Trend - Automakers are partnering with software companies to add conceptual augmented reality features to windshields. These offer key information to the driver without taking their eyes off the road. The overlays showcase data such as current speed, remaining fuel, and route navigation assistance.
Workshop Question - What augmented reality features could improve your product or industry?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Car XR
Auto brands are reminagining the in-car experience with VR & AR-enabled infotainment
Trend - Automative brands are leveraging augmented reality, virtual reality, and IoT technologies to launch new immersive infotainment systems. These systems' applications range from holographic navigation tools and digitized windshields to in-car VR games for passengers.
Workshop Question - How could your brand better meet consumers' expectations for digitally integrated experiences?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Musical Bottle
Augmented reality scans on beverage bottles and packaging offer musical experiences
Trend - Brands using AR elements on product packaging is a popular way to offer product information and even game-based interactions, and now beverage brands are using this technology to create musical experiences with their products.
Workshop Question - How could your brand seamlessly integrate interactive elements into its product experience?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Park
Companies are leveraging app technology to enhance the park-goers' experiences
Trend - As the digital world becomes more readily available to consumers, parks across North America are using apps to enhance guests' experience. The mobile-connected technology provides additional information to park-goers for a more interactive visit.
Workshop Question - How can your company merge interactive digital and physical experiences?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Package
Brands incorporate augmented reality-based gaming into product packaging
Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Phygital Retail
Brands merge physical and digital worlds in retail spaces
Trend - Though digital elements in retail spaces aren't new, brands are now designing "phygital" in-store experiences from the ground-up. These stores offer a blend of experiences--the interaction of in-person retail, the convenience of e-commerce, and the novelty that's associated with tech-forward retail experiences.
Workshop Question - What kind of customer-focused experiences can your brand create?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed Meditation
Brands curate mixed media meditation experiences for customers
Trend - Whether in-person or done at home, meditation is being enhanced by brands that are using mixed reality to create multisensory--yet still soothing--experiences for customers. These modern forms of meditation are achieved through apps, VR and even online gaming.
Workshop Question - How is your brand blending tradition with contemporary technology?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends