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Marketing in Times of Chaos: Co-Branded Creation

Instructor: Gil Haddi
Brand Engagement
Download the Brand Engagement Trend Report
In times of chaos, the one tried and true marketing tactic that always prevails is Lean Innovation. In this module, we uncover the basics of applying Lean Innovation to your own marketing efforts while also taking a look at the latest emerging trends in content creation.

Then we take a look at connection as a powerful currency to engage with consumers and we reveal a fool-proof content formula that when used consistently, will help create brand love and trust.
Related Trend Report: Brand Engagement
Workshop Questions:
1. How are you building trust through your brand content?
2. What is one way you can be more relatable to your consumers?
Get the 2024 Trend Report FREE

Featured Insights

Dance Marketing
Companies are leveraging social media dance popularity for marketing campaigns
Trend - Many companies are increasing their presence on video-based social media apps with popular viral dances. These companies are frequently using these platforms to launch marketing campaigns with dancing elements. Often times these campaigns will reward consumers for their participation with discounts.
Workshop Question - How can your organization foster engagement with users of social video apps?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Retail Moodboard
New apps let users create fashion moodboards, share looks, and shop together
Trend - New retail apps combine moodboard creation with social feeds, shared collections, shoppable tags and streamlined checkout so users discover styles, collaborate on looks, and buy directly from boards. These apps provide tailored recommendations based on each user's preferences.
Workshop Question - How can we incorporate collaborative, visual discovery elements to enhance user engagement and streamline the purchasing process?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simplified Editing
New video editing applications enable prompt-based edits powered by AI
Trend - Startups and established editors add prompt‑driven features to trim, reframe, add captions, swap backgrounds and generate B‑roll, packaged as web apps, plugins and APIs for creators and brands; vendors emphasize one‑click workflows, templates and brand kits to speed short‑form production.
Workshop Question - How might we leverage AI-driven prompt-based editing to streamline and enhance our content creation process while maintaining storytelling quality and consistency?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meme Creation
AI brands create tools that generate intricate memes on-demand for social media
Trend - AI platforms launch tools to produce meme-ready images and captions that mix layered references visual effects and format-aware sizing, enabling rapid creation of culturally tuned posts, templated variations, and platform-optimized exports for quick sharing.
Workshop Question - How can we leverage AI to streamline content creation and ensure our brand's social media posts remain culturally relevant and highly shareable?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Imperfect Marketing
Brands are turning real-life blunders into authentic connection opportunities
Trend - Marketing campaigns are shifting from showcasing perfect customer experiences to highlighting genuine consumer blunders and everyday failures. Rather than airbrushed perfection, these campaigns feature real spilled milk, burnt dinners, muddy footprints, and authentic human moments that resonate with consumers' actual lived experiences.
Workshop Question - Younger demographics quickly spot inauthenticity -- how might you authentically capture “messy moments” in a way that feels playful rather than patronizing?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vibe Coding
Intuitive AI coding systems that respond to natural language rather than syntax
Trend - A new wave of programming tools is emerging that lets users create functional applications by describing what they want in natural language rather than writing traditional code. Platforms like Replit's Ghostwriter, GitHub Copilot, and smaller startups are developing AI-powered interfaces that translate conversational requests into working code, making development more accessible to non-programmers while accelerating workflows for experienced developers.
Workshop Question - How can we leverage intuitive AI systems to democratize our field and empower users to achieve their goals with minimal technical barriers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Clip
Tools are being created to help creators repurpose content for other platforms
Trend - Content creators are increasingly using AI-powered tools to repurpose long-form video into short-form content. These tools analyze the source material to identify key moments, generating clips or vertical video formats optimized for platforms like TikTok, Instagram Reels, and YouTube Shorts.
Workshop Question - How can your brand leverage the growing creator economy for its own benefit?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Podcast
AI tools that generate podcasts out of predetermined data sets are adaptable
Trend - AI companies are creating podcast-generating tools that interpret provided data and offer it in audio podcast form. This is used to make written news more digestible, to better convey one's personal thoughts, and more. These tools are designed to be quick and convenient for novice AI users.
Workshop Question - How could your brand make its products or services more accessible to consumers with busy lifestyles and minimal free time?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Trend Campaign
Brands are encouraging consumers to post in campaigns to start widespread trends
Trend - Brands are taking to social media platforms to launch interactive campaigns that encourage users to post unique content to enter. These post-based campaigns are intended to start wider spread trends where consumers boost the reach of the campaign far beyond its original audience.
Workshop Question - How can we leverage interactive and participatory elements in our marketing campaigns to inspire user-generated content that catalyzes new trends on social media?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Taste Identity
Consumers unite streaming and media data to showcase cultural identity
Trend - New platforms are emerging that allow users to aggregate and share their digital consumption habits across multiple services, creating comprehensive "taste profiles" that span music, movies, books, and other media. These platforms move beyond simple recommendation engines to create holistic portraits of users' cultural preferences and consumption patterns, enabling more authentic connections based on shared interests.
Workshop Question - How can your brand help consumers authentically express their preferences and find like-minded communities?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seamless Engagement
Pop-ups that require minimal time to engage consumers are gaining traction
Trend - Brands are creating passive pop-ups, such as billboards or signposts, that beget consumers to engage with only a brief action. These are more engaging than regular billboards while not requiring much time from consumers. Additionally, brands do not need to staff these pop-ups, thus reducing costs.
Workshop Question - How could your brand benefit from passive engagement opportunities to enhance its marketing strategies?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
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