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FuturistU > Marketing > Marketing in Times of Chaos > Module 2 / 4

Marketing in Times of Chaos: Co-Branded Creation

Instructor: Gil Haddi
Brand Engagement
Download the Brand Engagement Trend Report
In times of chaos, the one tried and true marketing tactic that always prevails is Lean Innovation. In this module, we uncover the basics of applying Lean Innovation to your own marketing efforts while also taking a look at the latest emerging trends in content creation.

Then we take a look at connection as a powerful currency to engage with consumers and we reveal a fool-proof content formula that when used consistently, will help create brand love and trust.
Related Trend Report: Brand Engagement
Workshop Questions:
1. How are you building trust through your brand content?
2. What is one way you can be more relatable to your consumers?
Get Trend Hunter Dashboard

Featured Insights

Dance Marketing
Companies are leveraging social media dance popularity for marketing campaigns
Trend - Many companies are increasing their presence on video-based social media apps with popular viral dances. These companies are frequently using these platforms to launch marketing campaigns with dancing elements. Often times these campaigns will reward consumers for their participation with discounts.
Workshop Question - How can your organization foster engagement with users of social video apps?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Social Collabs
TikTok is collaborating with other business in the creative industry
Trend - The influencers' creative shorts on TikTok have global influence, and the brand is expanding its reach by collaborating with other business in the creative industry. TikTok's creative collaborations and programs now extend to everything from film to radio.
Workshop Question - Which adjacent industry could your brand collaborate with?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Creator Marketing
Content-creators' marketing skills and opportunities are supported through apps
Trend - As content-creation continues to see boosts in popularity, platforms in this space are increasingly offering programs, education, and opportunities for creators to learn how to best market themselves. TikTok is especially focused on supporting creators in this way .
Workshop Question - How could your brand better support its customers in their goals?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Private Socials
Emerging social media platforms are focusing on privacy
Trend - With criticisms around excessive social media use and the data-selling that goes along with it, some brands are releasing social media platforms with limited functions and privacy features that help protect users' data, while still enabling sharing between family and friends.
Workshop Question - How is your brand prioritizing the overall wellness of its customers?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Organization
Apps help consumers prioritize eco-conscious fashion choices
Trend - With the fahion industry being an enormous contributor to worldwide pollution, some brands are releasing apps that help users make better choices when it comes to buying, repairing and generally extending the life cycles of their wardrobes.
Workshop Question - How is your brand prioritizing sustainability?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Wellness
Social media wellness initiatives aim to counter some of its ill effects
Trend - As the negative impact of social media continues to be studied, businesses in this space are aiming to combat some of that bad press by prioritizing wellness initiatives and offering users resources that help them maintain their physical and/or mental health.
Workshop Question - How is your brand responding to criticism and customer feedback?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
eLearning Entertainment
Consumers are increasingly learning new skills for fun, not employment
Trend - Pre-Pandemic, consumers would seek out eLearning mostly to learn necessary skills or increase employability. In the post-Pandemic world, acquiring new skills has become somewhat of a hobby. Platforms and niche brands alike are offering tutorials and learning formats more akin to entertainment than education.
Workshop Question - What is one area of your business where you could better prioritize consumers, as opposed to monetization?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Boomerlennials
The concept of Baby Boomers acting similar to Millennials extends online
Trend - 'Boomerlennials' refers to the phenomenon of Baby Boomers displaying behaviors typically associated with younger generations. Though this was first evident in spaces such as wellness and travel, it has expanded into the social media space. As a result, the aging demographic is seeking online platforms suited to their needs.
Workshop Question - What needs to change about the way your brand connects with Baby Boomers?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Audio-Only
Audio-only apps offer new forms of social media and content interactions
Trend - What was recently considered "old fashioned" is being made new again--audio-based communication and engagement with content are being revamped with audio-only options that take the pressure off virtual communication, or allow people to multitask while engaging with content that typically includes videos.
Workshop Question - How can your brand offer consumers alternatives to their entrenched habits?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends