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FuturistU > Marketing > Marketing in Times of Chaos > Module 4 / 4

Marketing in Times of Chaos: Corporate Social Responsibility

Instructor: Gil Haddi
Corporate Social Responsibility
Download the Corporate Social Responsibility Trend Report
In the final module for this course, we tackle the most powerful approach brands have at their disposal: building purpose for your brand. By looking at best-in-class case studies within Corporate Social Responsibility, you'll be inspired to understand how to carefully approach cause marketing, become part of the conversation and stay relevant in the mind of modern consumers.

By the end of our Marketing in Times of Chaos course, you will have a deeper understanding of where to take your brand messaging, how to make powerful statements that resonate with consumers and how to keep your marketing efforts relevant and top-of-mind.
Related Trend Report: Corporate Social Responsibility
Workshop Questions:
1. How can you be more transparent with your consumers?
2. How can you be more proactive about your brand's mission statement?
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Featured Insights

Systemic CSR
Consumers call for ever-more authentic forms of corporate social responsibility
Trend - Corporate social responsibility is integral today. The Internet enables consumers to research whether a company's CSR plans are more marketing-based than action-oriented, and so brands are utilizing their reach to advocate within greater systems of power (as opposed to ways that exist solely within the brand's eco-system).
Workshop Question - How can your corporate social responsibility initiative go even further beyond marketing?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Latinx Platform
Content-based platforms are creating Latinx-specific offerings and benefits
Trend - Content platforms are catering to Latinx consumers with additional features and products, or reduced costs, in order to elevate these demographics on their platforms. This shift coincides with the cultural push towards inclusion and more accurate representations of different demographics.
Workshop Question - How could your brand better cater to demographics it currently overlooks?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Health
Healthcare initiatives are targeted towards Black women
Trend - The United States, the healthcare system tends to be discriminatory--particularly towards Black Americans and more specifically, Black women. Some brands are aiming to mitigate these issues with platforms, tools and funding that help promote inclusion in the healthcare industry.
Workshop Question - How is your brand prioritizing effective inclusion and accessibility for underserved consumers?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Parenting
Parenting platforms are prioritizing maternal and infant health and wellness
Trend - For some consumers, parenting challenges are amplified due to systemic issues like racial inequality in the healthcare system, high costs, and mental and physical health challenges post-pregnancy. Now, platforms are popping up that aim to address these issues, and make parental and infant care more accessible to all.
Workshop Question - How could your brand better prioritize accessibility in its product/service?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Diverse Content
Media and communications companes accept and promote consumers' creative content
Trend - Media and communications companies are increasingly prioritizing diversity straight from consumers' creations--accepting and promoting crowdsourced submissions that include, art, stories, and videos made by diverse demographics.
Workshop Question - How could your brand better adapt to the push for inclusion?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
DEI Revamped
Employer inclusivity strategies must reach higher standards post-pandemic
Trend - As consumers continue re-prioritizing their lives post-pandemic, they crave a more clear sense of purpose in their work. One way to achieve this in the workplace is by offering a more comprehensive DEI strategy. Diversity, equity, and inclusion have become all the more important to consumers seeking ways to make the world a better place on a daily basis.
Workshop Question - What is your current DEI strategy, and how can it improve?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Hosting
Brands help consumers along in the process of hosting
Trend - Brands that are often paired with socialization and entertainment are now helping consumers use their products to create in-home hosting experiences in a post-pandemic world. Examples in this space include backyard parties made in collaboration with drink brands, and streaming sites that have partnered with alcohol brands.
Workshop Question - How is your brand helping customers adjust to post-pandemic lifestyles?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Marketed Wanderlust
Brands launch traveling campaigns to attract consumers as lockdowns lift
Trend - As COVID-19 restrictions begin to loosen worldwide, brands are enticing consumers to start traveling again through new campaigns. These marketing schemes emphasize adventure after many experienced over a year of restlessness.
Workshop Question - How can your brand offer services/products that meet consumers' desire for new experiences?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends