Marketing in Times of Chaos: Corporate Social Responsibility
Instructor: Gil Haddi
Download the Corporate Social Responsibility Trend Report
In the final module for this course, we tackle the most powerful approach brands have at their disposal: building purpose for your brand. By looking at best-in-class case studies within Corporate Social Responsibility, you'll be inspired to understand how to carefully approach cause marketing, become part of the conversation and stay relevant in the mind of modern consumers. By the end of our Marketing in Times of Chaos course, you will have a deeper understanding of where to take your brand messaging, how to make powerful statements that resonate with consumers and how to keep your marketing efforts relevant and top-of-mind.
Workshop Questions:
1. How can you be more proactive about your brand's mission statement?
2. How can you be more transparent with your consumers?
