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FuturistU > Marketing > Marketing in Times of Chaos > Module 4 / 4

Marketing in Times of Chaos: Corporate Social Responsibility

Instructor: Gil Haddi
Corporate Social Responsibility
Download the Corporate Social Responsibility Trend Report
In the final module for this course, we tackle the most powerful approach brands have at their disposal: building purpose for your brand. By looking at best-in-class case studies within Corporate Social Responsibility, you'll be inspired to understand how to carefully approach cause marketing, become part of the conversation and stay relevant in the mind of modern consumers.

By the end of our Marketing in Times of Chaos course, you will have a deeper understanding of where to take your brand messaging, how to make powerful statements that resonate with consumers and how to keep your marketing efforts relevant and top-of-mind.
Related Trend Report: Corporate Social Responsibility
Workshop Questions:
1. How can you be more transparent with your consumers?
2. How can you be more proactive about your brand's mission statement?
Jeremy Gutsche Keynote Speaker

Featured Insights

Systemic CSR
Consumers call for ever-more authentic forms of corporate social responsibility
Trend - Corporate social responsibility is integral today. The Internet enables consumers to research whether a company's CSR plans are more marketing-based than action-oriented, and so brands are utilizing their reach to advocate within greater systems of power (as opposed to ways that exist solely within the brand's eco-system).
Workshop Question - How can your corporate social responsibility initiative go even further beyond marketing?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Eco-Digital Economy
Brands are leveraging technology for sustainability and economic growth
Trend - In the era of eco-digital advancement, brands are leveraging digital technologies that not only generate economic value but also prioritize environmental and social benefits. By leveraging tools like AI for efficiency, blockchain for transparency, and synthetic biology for sustainability, brands aim to reduce waste, improve supply chain sustainability, and drive business value.
Workshop Question - How can your brand leverage technology to bridge the gap between cutting-edge innovation and meaningful sustainability practices, while aligning with the growing consumer demand for "innovation with a conscience"?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Legacy Branding
Celebrities establish legacy brands in the fashion industry
Trend - Following the footsteps of a select few, more celebrities are using their popularity to establish fashion houses as their legacy brands. This route allows celebrities and influencers ownership over their image--and the opportunity to establish themselves outside of rapidly-changing modern trends.
Workshop Question - How is your brand aligning with rapidly evolving trends while prioritizing longevity?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boosted Payment
Non-traditional purchasing tools help consumers to build their credit
Trend - Brands are releasing credit-building debit cards and financial services designed to help individuals establish or improve their credit history by using other payment methods. These non-traditional methods typically involve spending one's own funds rather than borrowing money.
Workshop Question - How can your brand better align itself with the goals of its consumer base?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Credit
AI-based tools help users improve their credit scores
Trend - Generative AI has made it easier for people to access information and resources in the process of building their credit scores. These informative apps are customized to users' needs and goals, and could prevent people with low credit scores from turning to unreliable credit repair services.
Workshop Question - How could your brand use AI to improve accessibility?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Driven Loyalty
Brands are using social activism to drive consumer loyalty programs
Trend - Brands are integrating activism and charitable actions directly into business models and consumer loyalty programs. This helps consumers directly influence the amount of charitability from a business, making activist consumers more likely to frequently engage in these brands over others.
Workshop Question - How can your brand integrate activism and charitable actions into your consumer loyalty program to drive customer loyalty and differentiate from competitors?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intersectional Campaign
Brands adopt a more intersectional approach to diversity and inclusion
Trend - In recent years, brands have adapted to demands for inclusion by incorporating it into their core values. Inclusion is taken even further by brands that are adopting intersectionality into campaigns or business models--offering a more nuanced and thoughtful approach to DEI.
Workshop Question - How could your brand incorporate intersectionality in its efforts toward inclusion?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxurious Anime
Luxury brands are launching anime-themed fashion collections
Trend - Luxury fashion brands are unveiling anime-themed collections to foster relationships with the younger generation and today's nostalgia-fueled adults. Anime and cartoon motifs can transform pieces into collectibles valued for years, and with the popularization of diverse media, brands are finding inspiration outside the dominant culture.
Workshop Question - How can your brand leverage pop culture trends to promote its product/service?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Latinx Platform
Content-based platforms are creating Latinx-specific offerings and benefits
Trend - Content platforms are catering to Latinx consumers with additional features and products, or reduced costs, in order to elevate these demographics on their platforms. This shift coincides with the cultural push towards inclusion and more accurate representations of different demographics.
Workshop Question - How could your brand better cater to demographics it currently overlooks?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends