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FuturistU > Marketing > Marketing in Times of Chaos > Module 3 / 4

Marketing in Times of Chaos: Instant Gratification

Instructor: Gil Haddi
Marketing Innovation
Download the Marketing Innovation Trend Report
In our snappiest module of the course, we explore the value of providing instant gratification to keep even the shortest of attention spans engaged.

We begin by breaking down the top tips learned from analyzing TikTok trends and strategies into easily digestible bite-size pieces. Regardless of whether you plan on integrating TikTok into your brand's social media strategy, we dive deep into the top lessons that have led to the success of TikTok as a global platform that any brand can leverage. We also touch on experimenting with emerging platforms and the power that comes with being an early adopter.
Related Trend Report: Marketing Innovation
Workshop Questions:
1. In what ways can you capitalize on how consumers are already interacting with your brand online?
2. How can your brand be more inclusive of underserved communities?
Attend Future Festival

Featured Insights

In-Game Inclusion
In-game features, storylines and campaigns prioritize inclusive representation
Trend - In-game functions, stories and marketing campaigns are prioritizing inclusion for a range of demographics. Everything from real-time language translators to history based, anti-racist storylines are giving the industry some much-needed inclusion and representation.
Workshop Question - How is your brand prioritizing accurate representation and inclusion?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

LGBTQ+ Gaming
Developers are creating games that represent LGBTQ+ communities and stories
Trend - Game developers are addressing the issue of inadequate LGBTQ+ representation in gaming. These communities often feel unrepresented by games that center around straight, cisgender characters. Development studios are addressing this blindspot by promoting LGBTQ+ characters and stories in video games.
Workshop Question - How does your brand ensure diversity and equality in its services or products?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Treatment Makeup
Makeup products help treat acne instead of just covering it up
Trend - As makeup products are increasingly being adapted with skincare ingredients, cosmetic brands are now releasing makeup with ingredients that help treat acne while also hiding it. Products in this space include everything from foundation to bronzer.
Workshop Question - How could your brand take inspiration from adjacent industries?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sensitive Cosmetic
Makeup products are being targeted to people with sensitive skin
Trend - The popularity of skincare has resulted in brands incorporating skin-benefitting ingredients in makeup. Now, makeup products that are intended for sensitive skin are becoming more common as cosmetic brands aim to cater to people with reactive skin.
Workshop Question - How could your brand better cater to Gen Z consumers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Game Activation
Brands create pop-up experiences in popular video games
Trend - In-game marketing has become increasingly popular, with brands taking it to the next level with pop-up experiences they've curated in collaboration with popular video game brands. Everything from jewelry to personal hygiene brands have featured their products in the virtual world this way.
Workshop Question - What's a more novel way your brand could engage with its customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Antibacterial Care
Skincare products incorporate antibacterial elements into them
Trend - As consumers become more conscious of viruses and bad bacteria, skincare brands are addressing these concerns with products that are made or formulated with antibacterial ingredients that protect their skin.
Workshop Question - How is your brand addressing newly formed consumer habits and rituals?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Protective Oil
New oil-based sunscreens offer both protection and moisture
Trend - People tend to avoid oily sunscreens for the sheen and feel they leave on the skin, but now more sophisticated oil-based sunscreen formulas are changing perceptions that all sunscreens need to be oil-free. These new formulations offer moisture for people with dry skin, without the unfavorable residue that traditional sunscreens leave behind.
Workshop Question - What might cause consumers to be hesitant about purchasing your product? How could your brand reframe this?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Roleplay
Brands are introducing thoughtful features that enhance the gaming experience
Trend - In order to immerse consumers more into their video games, brands are launching accessible products that can seamlessly enhance roleplay. These innovations boast voice changing capabilities or even enable users to speak to each other, despite language barriers.
Workshop Question - How can your brand provide a more immersive experience?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beauty-Tracking
Apps and devices help people track how treatments improve their skin
Trend - The continued poplarity of skincare has resulted in brands offering apps and devices that allow people to track how their skin and scalp care regimens are improving the health and appearance of their skin and hair over time.
Workshop Question - What are some less-tapped areas of self-care that your brand could invest in?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends