Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,671 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,576 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,576 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,221 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,671 cutting edge ideas.
FuturistU > Marketing > Marketing in Times of Chaos > Module 3 / 4

Marketing in Times of Chaos: Instant Gratification

Instructor: Gil Haddi
Marketing Innovation
Download the Marketing Innovation Trend Report
In our snappiest module of the course, we explore the value of providing instant gratification to keep even the shortest of attention spans engaged.

We begin by breaking down the top tips learned from analyzing TikTok trends and strategies into easily digestible bite-size pieces. Regardless of whether you plan on integrating TikTok into your brand's social media strategy, we dive deep into the top lessons that have led to the success of TikTok as a global platform that any brand can leverage. We also touch on experimenting with emerging platforms and the power that comes with being an early adopter.
Related Trend Report: Marketing Innovation
Workshop Questions:
1. In what ways can you capitalize on how consumers are already interacting with your brand online?
2. How can your brand be more inclusive of underserved communities?
Get the 2024 Trend Report FREE

Featured Insights

In-Game Inclusion
In-game features, storylines and campaigns prioritize inclusive representation
Trend - In-game functions, stories and marketing campaigns are prioritizing inclusion for a range of demographics. Everything from real-time language translators to history based, anti-racist storylines are giving the industry some much-needed inclusion and representation.
Workshop Question - How is your brand prioritizing accurate representation and inclusion?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

In-Game Advertisement
Gaming companies are allowing non-intrusive in-game live advertisements
Trend - Game developers are implementing live billboard advertisements into their games. These advertisements are non-intrusive, meaning they exist in the game world but do not inhibit the players' interaction with the games. This is a value-add for advertisers while adding legitimacy to the game world.
Workshop Question - How could your brand ensure it is advertising its products or services through its best-suited medium?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Game
Games that passively progress over time are gaining popularity
Trend - Incremental games are titles that progress over time without user input. This progress can be accelerated by actively playing the game. The passive progression model leads to consistent progression for the players, which is often satisfying and addicting, regardless of the players' busy schedules.
Workshop Question - How could your brand ensure its products or services are usable by consumers with minimal free time?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kojic Acid Skincare
Beauty products are leveraging kojic acid in their offerings
Trend - Kojic acid skincare is gaining momentum within the beauty industry as consumers search for natural solutions to skin concerns like hyperpigmentation and uneven skin tone. Derived from fungi, kojic acid's ability to inhibit melanin production makes it a potent ingredient for brightening the skin.
Workshop Question - How can your brand effectively target the growing consumer demand for transparent, science-backed skincare solutions?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Skincare
Artificial Intelligence is being used to improve the efficiency of skincare treatments
Trend - Beauty brands are using artificial intelligence to create more effective skincare solutions. These solutions include apps and smart devices as well as serums and lotions. The use of AI enables the apps and devices to determine the optimal skincare regiment for each user.
Workshop Question - How could your brand leverage artificial intelligence in its products or services to better address the needs of younger consumers?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Melanin Serum
Beauty brands are launching serums designed for melanin-rich skin types
Trend - Beauty brands are releasing skincare lineups specifically designed for melanin-rich skin. These collections include serums, moisturizers, and cleansers designed to reduce signs of aging and promote healthy skin in individuals with colored skin. These brands are backed or owned by people of color.
Workshop Question - How could your brand reach new audiences through partnerships and curated product lines?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vintage Platformer
Brands are remastering vintage platformer titles for both new and old gamers
Trend - Brands are launching remastered and reworked versions of popular platformer games from the 1990s and 2000s. Platformer games are heavily reliant on seamlessly navigating through levels or platforms while running, jumping, and interacting with the elements involved.
Workshop Question - How can your brand use inspiration from retro trends to funnel new, creative ways of thinking?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI NPC
Developers are using generative AI to make game characters more lifelike and immersive
Trend - Game developers are leveraging generative artificial intelligence (AI) technology to make games more immersive and less predictable. By using AI for non-player characters (NPCs), players can have more lifelike conversations with NPCs, build bonds with NPCs, and be more engaged overall.
Workshop Question - How can your brand leverage generative AI technology to create more fluidic and catered experiences for its consumers?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
K-Pop Game
K-Pop groups are venturing into the video game space to bolster fan engagement
Trend - K-Pop video games are video games that are centered around Korean pop music and idols. These games typically incorporate rhythm and business management elements, allowing players to engage with the K-Pop industry and its artists more personally.
Workshop Question - How can your brand foster a deeper connection with its audience through gamification?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Microcrystal Skincare
Brands are using microcrystals to create anti-aging skincare products
Trend - Skincare brands are experimenting with microcrystals to help consumers achieve clear, wrinkle-free skin. Microcrystals work to exfoliate the skin, helping remove dead skin cells and debris from the outer layer. This helps address signs of aging and plumps the skin for a more youthful appearance.
Workshop Question - How can your brand use natural elements to enhance the outcome of its product/service?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Tourism
The travel industry is beginning to integrate aspects of a decentralized Internet
Trend - At face value, technologies like the Metaverse or NFTs seem antithetical to the travel industry in that they challenge the value of physical over digital. However recent developments in the tourism industry show Web3 technologies adding delight and convenience to various parts of the journey, from booking to an in-person experience.
Workshop Question - How would a decentralized Internet impact your industry positively? Negatively?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends