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FuturistU > Marketing > Marketing in Times of Chaos > Module 3 / 4

Marketing in Times of Chaos: Instant Gratification

Instructor: Gil Haddi
Marketing Innovation
Download the Marketing Innovation Trend Report
In our snappiest module of the course, we explore the value of providing instant gratification to keep even the shortest of attention spans engaged.

We begin by breaking down the top tips learned from analyzing TikTok trends and strategies into easily digestible bite-size pieces. Regardless of whether you plan on integrating TikTok into your brand's social media strategy, we dive deep into the top lessons that have led to the success of TikTok as a global platform that any brand can leverage. We also touch on experimenting with emerging platforms and the power that comes with being an early adopter.
Related Trend Report: Marketing Innovation
Workshop Questions:
1. In what ways can you capitalize on how consumers are already interacting with your brand online?
2. How can your brand be more inclusive of underserved communities?
View Innovation Webinars

Featured Insights

In-Game Inclusion
In-game features, storylines and campaigns prioritize inclusive representation
Trend - In-game functions, stories and marketing campaigns are prioritizing inclusion for a range of demographics. Everything from real-time language translators to history based, anti-racist storylines are giving the industry some much-needed inclusion and representation.
Workshop Question - How is your brand prioritizing accurate representation and inclusion?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

AI NPC
Developers are using generative AI to make game characters more lifelike and immersive
Trend - Game developers are leveraging generative artificial intelligence (AI) technology to make games more immersive and less predictable. By using AI for non-player characters (NPCs), players can have more lifelike conversations with NPCs, build bonds with NPCs, and be more engaged overall.
Workshop Question - How can your brand leverage generative AI technology to create more fluidic and catered experiences for its consumers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Tourism
The travel industry is beginning to integrate aspects of a decentralized Internet
Trend - At face value, technologies like the Metaverse or NFTs seem antithetical to the travel industry in that they challenge the value of physical over digital. However recent developments in the tourism industry show Web3 technologies adding delight and convenience to various parts of the journey, from booking to an in-person experience.
Workshop Question - How would a decentralized Internet impact your industry positively? Negatively?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home Golf
At-home golfing games and simulators become more accessible
Trend - As immersive tech becomes more affordable, at-home golf simulators and games based in VR, AR and/or the metaverse are becoming more common. These experiences help those who are passionate about the sport engage with it more frequently.
Workshop Question - How could your brand merge its more traditional product lines or services with modern innovations?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
LGBTQ+ Gaming
Developers are creating games that represent LGBTQ+ communities and stories
Trend - Game developers are addressing the issue of inadequate LGBTQ+ representation in gaming. These communities often feel unrepresented by games that center around straight, cisgender characters. Development studios are addressing this blindspot by promoting LGBTQ+ characters and stories in video games.
Workshop Question - How does your brand ensure diversity and equality in its services or products?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Profitable Gaming
Developers are leveraging the blockchain to create play-to-earn game models.
Trend - The convenience of blockchain technologies led to developers incentivizing players to play their games for monetary compensation. These games award players NFTs and cryptocurrencies for performing well, providing direct and immediate real-world value for engaging with play-to-earn games.
Workshop Question - How does your brand contribute to the betterment of its customers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Treatment Makeup
Makeup products help treat acne instead of just covering it up
Trend - As makeup products are increasingly being adapted with skincare ingredients, cosmetic brands are now releasing makeup with ingredients that help treat acne while also hiding it. Products in this space include everything from foundation to bronzer.
Workshop Question - How could your brand take inspiration from adjacent industries?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sensitive Cosmetic
Makeup products are being targeted to people with sensitive skin
Trend - The popularity of skincare has resulted in brands incorporating skin-benefitting ingredients in makeup. Now, makeup products that are intended for sensitive skin are becoming more common as cosmetic brands aim to cater to people with reactive skin.
Workshop Question - How could your brand better cater to Gen Z consumers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Game
Brands release board games with sustainable materials and messaging
Trend - The many different materials required to produce board games impacts the environment, so some brands in this space are prioritizing sustainability both in the materials they use to create these games, and in the messaging of the games themselves.
Workshop Question - How is your brand prioritizing sustainability?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Game
Brands launch game-based experiences in the metaverse
Trend - The virtual interactivity that's possible in the metaverse has made it the perfect space for brands to create experiences that are based in or aligned with games. These branded metaverse-based games familiarize consumers with brands' products while prioritizing experience.
Workshop Question - What type of interactive gaming experience could your brand develop to better engage with its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Game Activation
Brands create pop-up experiences in popular video games
Trend - In-game marketing has become increasingly popular, with brands taking it to the next level with pop-up experiences they've curated in collaboration with popular video game brands. Everything from jewelry to personal hygiene brands have featured their products in the virtual world this way.
Workshop Question - What's a more novel way your brand could engage with its customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends