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FuturistU > Marketing > Marketing in Times of Chaos > Module 3 / 4

Marketing in Times of Chaos: Instant Gratification

Instructor: Gil Haddi
Marketing Innovation
Download the Marketing Innovation Trend Report
In our snappiest module of the course, we explore the value of providing instant gratification to keep even the shortest of attention spans engaged.

We begin by breaking down the top tips learned from analyzing TikTok trends and strategies into easily digestible bite-size pieces. Regardless of whether you plan on integrating TikTok into your brand's social media strategy, we dive deep into the top lessons that have led to the success of TikTok as a global platform that any brand can leverage. We also touch on experimenting with emerging platforms and the power that comes with being an early adopter.
Related Trend Report: Marketing Innovation
Workshop Questions:
1. In what ways can you capitalize on how consumers are already interacting with your brand online?
2. How can your brand be more inclusive of underserved communities?
Get the 2021 Trend Report FREE

Featured Insights

In-Game Inclusion
In-game features, storylines and campaigns prioritize inclusive representation
Trend - In-game functions, stories and marketing campaigns are prioritizing inclusion for a range of demographics. Everything from real-time language translators to history based, anti-racist storylines are giving the industry some much-needed inclusion and representation.
Workshop Question - How is your brand prioritizing accurate representation and inclusion?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

In-Game Activation
Brands create pop-up experiences in popular video games
Trend - In-game marketing has become increasingly popular, with brands taking it to the next level with pop-up experiences they've curated in collaboration with popular video game brands. Everything from jewelry to personal hygiene brands have featured their products in the virtual world this way.
Workshop Question - What's a more novel way your brand could engage with its customers?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Antibacterial Care
Skincare products incorporate antibacterial elements into them
Trend - As consumers become more conscious of viruses and bad bacteria, skincare brands are addressing these concerns with products that are made or formulated with antibacterial ingredients that protect their skin.
Workshop Question - How is your brand addressing newly formed consumer habits and rituals?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Protective Oil
New oil-based sunscreens offer both protection and moisture
Trend - People tend to avoid oily sunscreens for the sheen and feel they leave on the skin, but now more sophisticated oil-based sunscreen formulas are changing perceptions that all sunscreens need to be oil-free. These new formulations offer moisture for people with dry skin, without the unfavorable residue that traditional sunscreens leave behind.
Workshop Question - What might cause consumers to be hesitant about purchasing your product? How could your brand reframe this?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Roleplay
Brands are introducing thoughtful features that enhance the gaming experience
Trend - In order to immerse consumers more into their video games, brands are launching accessible products that can seamlessly enhance roleplay. These innovations boast voice changing capabilities or even enable users to speak to each other, despite language barriers.
Workshop Question - How can your brand provide a more immersive experience?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beauty-Tracking
Apps and devices help people track how treatments improve their skin
Trend - The continued poplarity of skincare has resulted in brands offering apps and devices that allow people to track how their skin and scalp care regimens are improving the health and appearance of their skin and hair over time.
Workshop Question - What are some less-tapped areas of self-care that your brand could invest in?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Board Game
Artificial intelligence is being employed in tabletop game experience design
Trend - Technology is enhancing the player experience during chess and other popular board game offerings. By integrating artificial intelligence into tabletop game designs, brands are able to also provide training to consumers.
Workshop Question - How can your brand utilize artificial intelligence?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxury Gaming
Luxury fashion brands partner with the gaming industry for new product offerings
Trend - The luxury fashion industry is leveraging the rise of eSports by introducing unique new products and campaigns specifically aimed at gamers. The unlikely pairing features everything from luxury in-game skins to apparel lines and eSports watches.
Workshop Question - How can your brand partner with adjacent sectors to reach more consumers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Game Recruitment
Companies are using video games for a streamlined recruitment strategy
Trend - Videos games require certain skill sets and companies across various industries are recognizing the skills obtained through various games. They are leveraging this in recruitment strategies by partnering with game developers to find players who are aligned with the skills they're looking for.
Workshop Question - How can your company work with different industries to create new strategies to a common goal?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Non-Binary Tech
Brands in the technology space are launching gender-fluid characters
Trend - Technology brands ranging from video games to smartphones are now including non-binary characters for consumers to use as representation. These include AI assistants, video game avatars, and emojis.
Workshop Question - How can your brand offer better representation?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends