Marketing Through Instant Gratification
Instructor: Gil Haddi
Download the Brand Authenticity Trend ReportToday’s consumers have shorter attention spans than ever before, so if your message doesn’t give them the instant gratification they’ve come to expect from brands, you’re going to get skipped. Gen Z, which accounts for 40% of all consumers, also comprises the majority of the Skip Generation, known for flipping past video content without a second thought. Paying for non-skippable content is not the answer, as this only serves to break consumer trust and interest.
Instead, this module focuses on the 5 key tactics in every marketer’s toolbox that will help stop the Skip Generation from skipping over you. These are 5 tactics already in your arsenal that will give you a leg up in creating brand appeal within today’s internet culture and fulfill the growing desire for instant gratification.
If you had to distill your brand story or persona into 6 seconds, what would the most interesting part of your message be?