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FuturistU > Marketing > Marketing in the Crisis of Authenticity > Module 4 / 4

Marketing Through AI Engagement

Instructor: Gil Haddi
Gamfication
Download the Gamfication Trend Report
In the final module of our course, we look at the 3 phases of AI marketing trends and how you can seamlessly integrate them into everyday consumer interactions. From AI social listening all the way to Deepfakes, we see how technology can either be used to enhance consumer concerns and paranoia or feed the demand for targeted, personalized marketing that is specific to the individual.

AI is already making huge impacts across multiple industries and will alter the course of human and brand interactions forever. Clearly there’s a need for brands to leverage AI marketing trends to stay ahead of the curve and become part of this movement.
Related Trend Report: Gamfication
Workshop Questions:
1. In what ways can your team leverage AI to create a more personalized connection with your customer?
2. In what ways could AI be detracting from your message?
Jeremy Gutsche Keynote Speaker

Featured Insights

Facial Billboard
Billboards take on hyper-customized features with facial recognition technology
Implications - The use of facial recognition tech in publicly placed billboards is on the rise, allowing brands to customize to consumers via a format that was once a much more passive and less-targeted form of marketing. These campaigns mimic the same level of personalization that consumers are now accustomed to in the targeted ads they receive on their phones, but have the added benefit of novelty for the unexpected platform via which they're delivered.
Workshop Question - Conceptualize a billboard with facial recognition tech that would market your product/service.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eye-Track Entertainment
Brands use eye-tracking technology to entertain and customize
Trend - The adoption of eye-tracking technologies into entertainment and marketing-related products is on the rise, offering both function and intrigue for consumers who interact with it. Such technology has vast implications in industries concerned with accessibility, gaming and/or campaigning, and offer a high level of customization for consumers.
Workshop Question - Conceptualize a product, service or campaign that could incorporate eye-tracking tech.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Digital Twin
Companies are using digital twins to test virtual counterparts of their products
Trend - Numerous companies, especially those in the automotive, engineering, and architecture space, are using IoT and VR-based systems to create precise digital representations of their products and systems. These lifelike models are then tested virtually as a way to guide product development.
Workshop Question - How could your company save costs on product development by implementing digital twin technology?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gesture Kiosk
Gesture-controlled interfaces use hand-tracking technology to reduce health risks
Trend - Retail and entertainment industries are opting for gesture-controlled kiosk interfaces to enhance the user experience without contact-related health and safety risks. Hand-tracking technology registers the user's movement to allow touchless screen navigations.
Workshop Question - How will your brand continue to adapt to consumers' pandemic-induced lifestyle changes?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grocery Rewards
Grocery stores promise loyalty points that lead to discounts on groceries
Trend - With stiff competition, some grocery store brands are aiming to stand out with apps and loyalty programs that reward consumers with points and discounts on groceries for shopping at their locations.
Workshop Question - How is your brand prioritizing its customers' wellbeing?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Foldable Tech
Technology brands are launching devices that can be folded for portability
Trend - Influential technology brands are launching devices–like televisions, tablets, and smartphones–that can be folded for easy portability. These devices prioritize consumer experience, allowing consumers to increase or decrease screen size.
Workshop Question - How can your brand reimagine consumer experience when designing a product or service?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Yoga
Tech-powered yoga merges the traditional practice with modern habits
Trend - The traditional practice of yoga is being adapted with consumers' contemporary tech-based habits with products that help users enhance the benefits they get out of yoga. These products include everything from stress-detecting watches to AI-integrated yoga mats.
Workshop Question - How could your brand help customers attain their personal goals?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contactless Airport
Both necessary and recreational processes at airports are becoming contactless
Trend - Contactless airport systems are on the rise as airports around the world continue their heightened safety efforts in light of the ongoing pandemic. These contactless systems are occurring in everything from agent interactions to in-airport food deliveries.
Workshop Question - How is your brand prioritizing safety in the long-term amidst the ongoing pandemic?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anywhere Access
Tech brands are prioritizing omnipresent convenience with more innovative designs
Trend - Brands are launching innovative tech accessories, designed specifically for the needs of on-the-go consumers. Although as a concept, portable tech is not new, these products are placing a stronger focus on refining the seamlessness of user experience with anything from invisible keyboards to wallet-friendly designs.
Workshop Question - How can your brand help optimize the consumer experience on-the-go?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends