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FuturistU > Marketing > Marketing in the Crisis of Authenticity > Module 4 / 4

Marketing Through AI Engagement

Instructor: Gil Haddi
Gamfication
Download the Gamfication Trend Report
In the final module of our course, we look at the 3 phases of AI marketing trends and how you can seamlessly integrate them into everyday consumer interactions. From AI social listening all the way to Deepfakes, we see how technology can either be used to enhance consumer concerns and paranoia or feed the demand for targeted, personalized marketing that is specific to the individual.

AI is already making huge impacts across multiple industries and will alter the course of human and brand interactions forever. Clearly there’s a need for brands to leverage AI marketing trends to stay ahead of the curve and become part of this movement.
Related Trend Report: Gamfication
Workshop Questions:
1. In what ways can your team leverage AI to create a more personalized connection with your customer?
2. In what ways could AI be detracting from your message?
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Featured Insights

Facial Billboard
Billboards take on hyper-customized features with facial recognition technology
Implications - The use of facial recognition tech in publicly placed billboards is on the rise, allowing brands to customize to consumers via a format that was once a much more passive and less-targeted form of marketing. These campaigns mimic the same level of personalization that consumers are now accustomed to in the targeted ads they receive on their phones, but have the added benefit of novelty for the unexpected platform via which they're delivered.
Workshop Question - Conceptualize a billboard with facial recognition tech that would market your product/service.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eye-Track Entertainment
Brands use eye-tracking technology to entertain and customize
Trend - The adoption of eye-tracking technologies into entertainment and marketing-related products is on the rise, offering both function and intrigue for consumers who interact with it. Such technology has vast implications in industries concerned with accessibility, gaming and/or campaigning, and offer a high level of customization for consumers.
Workshop Question - Conceptualize a product, service or campaign that could incorporate eye-tracking tech.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Gesture Kiosk
Gesture-controlled interfaces use hand-tracking technology to reduce health risks
Trend - Retail and entertainment industries are opting for gesture-controlled kiosk interfaces to enhance the user experience without contact-related health and safety risks. Hand-tracking technology registers the user's movement to allow touchless screen navigations.
Workshop Question - How will your brand continue to adapt to consumers' pandemic-induced lifestyle changes?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Foldable Tech
Technology brands are launching devices that can be folded for portability
Trend - Influential technology brands are launching devices–like televisions, tablets, and smartphones–that can be folded for easy portability. These devices prioritize consumer experience, allowing consumers to increase or decrease screen size.
Workshop Question - How can your brand reimagine consumer experience when designing a product or service?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Yoga
Tech-powered yoga merges the traditional practice with modern habits
Trend - The traditional practice of yoga is being adapted with consumers' contemporary tech-based habits with products that help users enhance the benefits they get out of yoga. These products include everything from stress-detecting watches to AI-integrated yoga mats.
Workshop Question - How could your brand help customers attain their personal goals?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Board Game
Artificial intelligence is being employed in tabletop game experience design
Trend - Technology is enhancing the player experience during chess and other popular board game offerings. By integrating artificial intelligence into tabletop game designs, brands are able to also provide training to consumers.
Workshop Question - How can your brand utilize artificial intelligence?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tactile Meditation
Modern tactile meditation products help ease consumer stress
Trend - New forms of tactile meditation are using technology to help assist users into meditative states. Products include everything from breath-guiding devices to devices that offer vibrational cues that help users.
Workshop Question - How could your brand better prioritize "wellness" in its customer experiences?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secure Conferencing
Tech brands are upgrading remote communication tools to prioritize security
Trend - Brands in the technology space are prioritizing security by launching encrypted tools for video calls. These privacy-focused tools range from video appointment platforms to teleconferencing platforms.
Workshop Question - How can your brand prioritize security in the digital era?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Parking
Tech companies are striving to make the parking experience easier for consumers
Trend - Through the increasing incorporation of various technology—from robots to artificial intelligence—companies are launching tools that will assist individuals in finding and navigating parking spaces.
Workshop Question - How can your brand use technology to create a seamless experience for consumers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blockchain Transparency
Alcohol brands are introducing blockchain technology to packaging designs
Trend - In a bid to verify the authenticity of a product, as well as to increase transparency between the brand and its consumers, alcohol companies are incorporating blockchain technology into the experience. Through scanning a code on a bottle, closure, or label, consumers can access a ledger with information about the product, its quality, how it was manufactured, and so on.
Workshop Question - How might you strengthen the transparency between your brand and consumers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends