Marketing Through Co-Branded Influence
Instructor: Gil Haddi
Download the Social Media Trend ReportWe’ll kick off this module by exploring a Megatrend that can almost single-handedly conquer the disconnect between how brands see themselves versus how consumers view their messaging, particularly when it comes to having an authentic brand message. We’ll dive deeper into how this Megatrend appeals to the Gen Z consumer, followed by a look at the next level of influencer marketing that you may not have seen coming.
When it comes to winning the future of marketing, everyone wants to feel represented and diversity will come into play in a major way. We end this module by looking at how shifting trends within diversity are impacting influencer marketing as well as branding trends more generally.
1. Are micro-influencers right for your brand? Why or why not?
2. How can you highlight the consumer, rather than an influencer or celebrity, in your marketing?