Addiction & Transaction
Instructor: Sean Watson
Download the Digital Engagement Trend Report
In this first module, Sean dives into the ways gamification in consumer transactions is creating more excitement and interaction in today's retail world. Modern consumers expect both entertainment and seamlessness when interacting with brands. Those that can offer a combination of these two things will stand out among competitors.Sean takes a closer look at convenience through the lens of addiction and transactions. How can brands create a simple, yet enticing experience for consumers? He uses examples from retail, transportation, tourism and hospitality to illustrate the opportunities for brands to connect with and satisfy today's busy consumers.
Workshop Questions:
1. How can you make all transactions seamless and if not seamless, how can we take advantage of each touchpoint?
2. If your service or product existed as a stand-alone app, how could you gamify the experience?
