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FuturistU > Business > Hyper Convenience > Module 2 / 4

Addiction & Transaction

Instructor: Sean Watson
Digital Engagement
Download the Digital Engagement Trend Report
In this first module, Sean dives into the ways gamification in consumer transactions is creating more excitement and interaction in today's retail world. Modern consumers expect both entertainment and seamlessness when interacting with brands. Those that can offer a combination of these two things will stand out among competitors.

Sean takes a closer look at convenience through the lens of addiction and transactions. How can brands create a simple, yet enticing experience for consumers? He uses examples from retail, transportation, tourism and hospitality to illustrate the opportunities for brands to connect with and satisfy today's busy consumers. 
Related Trend Report: Digital Engagement
Workshop Questions:
1. If your service or product existed as a stand-alone app, how could you gamify the experience?
2. How can you make all transactions seamless and if not seamless, how can we take advantage of each touchpoint?
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Featured Insights

Niche Rideshare
Rideshare services adopt inessential but useful add-ons
Trend - With the rideshare industry continuing its dominance within the transportation space in global cities, the major brands in this area are offering increasingly niche functions and add-ons to rides.
Workshop Question - How could your brand adapt to the niche preferences of its customers?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Stay
Hotel brands incorporate elements of gamification in their accommodations
Trend – Hotels are prioritizing gamification in many forms–whether that's in the theme of the rooms they offer, in their loyalty programs, or in additional elements they offer throughout their customers' journeys. By gamifying the standard hotel experience, brands are prioritizing playful brand-customer interactions that offer a point of distinction from competitors.
Workshop Question - How could your brand incorporate gamification into its product/service?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Gaming
Retailers outside of tech incorporate in-store games to boost engagement
Implications - Non-tech retailers are incorporating gaming in various forms in stores for the purpose of boosting engagement with their brands and products. This shift comes as brick and mortar increasingly relies on the same levels of interactivity that e-commerce incorporates so fluidly, catering to consumers who are seeking the best of both worlds in their purchase journeys.
Workshop Question - How can your brand adopt gamification in its in-person marketing or brick and mortar experiences?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Digital Stay
Hotel brands use digital immersions to elevate guest experience
Trend - Hotels are increasingly incorporating digital experiences to elevate guest stays,. Brands are offering experiences like AR dining, themed in-room voice assistants, contactless service and personalized playlists for guests' stays.
Workshop Question - What digital experiences could your brand integrate into its customer journey?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Tourism
The travel industry is beginning to integrate aspects of a decentralized Internet
Trend - At face value, technologies like the Metaverse or NFTs seem antithetical to the travel industry in that they challenge the value of physical over digital. However recent developments in the tourism industry show Web3 technologies adding delight and convenience to various parts of the journey, from booking to an in-person experience.
Workshop Question - How would a decentralized Internet impact your industry positively? Negatively?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Car Assistant
Auto brands partner with voice assistant tech or create their own
Trend - In-car voice assistants are becoming more popular as hands-free technology becomes more useful. Auto brands are either adopting existing voice technology or creating their own systems to help drivers with everything from navigation and car functions to entertainment.
Workshop Question - How could your brand better prioritize user experience?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Car XR
Auto brands are reimagining the in-car experience with VR & AR-enabled infotainment
Trend - Automative brands are leveraging augmented reality, virtual reality, and IoT technologies to launch new immersive infotainment systems. These systems' applications range from holographic navigation tools and digitized windshields to in-car VR games for passengers.
Workshop Question - How could your brand better meet consumers' expectations for digitally integrated experiences?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Profitable Gaming
Developers are leveraging the blockchain to create play-to-earn game models.
Trend - The convenience of blockchain technologies led to developers incentivizing players to play their games for monetary compensation. These games award players NFTs and cryptocurrencies for performing well, providing direct and immediate real-world value for engaging with play-to-earn games.
Workshop Question - How does your brand contribute to the betterment of its customers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Airport Activations
Experiential airport activations once again become the norm post-pandemic
Trend - As travel opens up in a post-pandemic world, brands are once again curating experiential, pop-up experiences in airports for travelers to enjoy. These activations make use of travelers' waiting times in airports and prioritize experience over fast shopping.
Workshop Question - What kind of pop-up experience would be valuable for your brand's customers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Game
Brands launch game-based experiences in the metaverse
Trend - The virtual interactivity that's possible in the metaverse has made it the perfect space for brands to create experiences that are based in or aligned with games. These branded metaverse-based games familiarize consumers with brands' products while prioritizing experience.
Workshop Question - What type of interactive gaming experience could your brand develop to better engage with its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends