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FuturistU > Business > Hyper Convenience > Module 4 / 4

Usability & Accessibility

Instructor: Sean Watson
Convenience Culture
Download the Convenience Culture Trend Report
The Usability and Accessibility module dives into how a product or service is received, and ultimately used. This is a necessary, yet often overlooked, aspect of convenience. After all, how is a customer supposed to use and eventually love your product or service if they can't easily access and use it?

This raises questions surrounding logistics in shipping and tracking within the eCommerce space, or the necessary features in connected home systems. Essentially, mastering Accessibility and Usability is about improving aspects of your product or service that are already intact, but not necessarily being optimized.
Related Trend Report: Convenience Culture
Workshop Questions:
1. What part of the consumer's day are you not useful for right now? How can you own that occasion?
2. What can you provide access or visibility to that wasn't accessible before?
Get the 2021 Trend Report FREE

Insights by Trend Hunter AI

SMS Support
Text-based customer support services prioritize convenience and quick communication
Trend - Traditional forms of customer support like going in-store or calling in and being put on hold are slowly being pushed aside for more modern, convenient options. Now, SMS-based customer support programs offer quicker service that requires less patience from both parties.
Workshop Question - How could your brand reduce friction in the customer service journey?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Support
The customer service experience will become more immersive through the metaverse
Trend - As the metaverse expands, customer service in the metaverse is becoming a recognized innovation that can create more valuable support experiences. Brands in this space are already finding ways to better engage with customers that foster mutual empathy and more efficient processes.
Workshop Question - How could your brand use the metaverse to enhance its customer support services?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Micromobility
Public micromobility services are prioritizing accessibility
Trend - Public and private micromobility services in cities are already seen as accessible transportation options, and these services are now expanding their accessibility features with options that include everything from disability-friendly scooter designs to affordable pass-based rentals.
Workshop Question - How could your brand better meet demands for inclusion and accessibility?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Affordable Milestone
Traditional milestones are made accessible for the post-pandemic Millennial
Trend - Conventional adult milestones, such as buying a home or having children, are more difficult for the Millennial generation to achieve than ever due to the financial situation post-pandemic. Apps and services that make these milestones more accessible provide consolation and compromise.
Workshop Question - How can you better assist your Millennial customer in achieving their goals?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Serums
Serums boast moisturizing ingredients, reducing steps in users' skincare routines
Trend - Serums are traditionally used before moisturizers in order to deliver potent, treatment-focused ingredients to the skin. Now, they're also incorporating moisturizing ingredients so that users can skip the extra step of applying an occlusive after they've cleaned and treated their skin.
Workshop Question - How is your brand balancing efficacy with convenience for its customers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Hygiene
Brands are designing personal care and hygiene items to be more inclusive
Trend - Mainstream brands in the personal care space are designing their products to be more accessible for those with disabilities. These include shampoos, deodorants, and toothbrushes designed to be used by individuals with different abilities or dexterities.
Workshop Question - How can your brand increase your inclusivity and accessibility efforts?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contactless Airport
Both necessary and recreational processes at airports are becoming contactless
Trend - Contactless airport systems are on the rise as airports around the world continue their heightened safety efforts in light of the ongoing pandemic. These contactless systems are occurring in everything from agent interactions to in-airport food deliveries.
Workshop Question - How is your brand prioritizing safety in the long-term amidst the ongoing pandemic?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meditation Management
Brands are seamlessly integrating meditation practices into daily lifestyles
Trend - Brands are incorporating meditation practices into consumers' lifestyles in ways that appear unnoticeable. These products manage consumers' mental mindfulness and make meditation more accessible through intelligent architecture, digital entertainment consumption, and wearables.
Workshop Question - How can your brand help incorporate self-care into consumer practices?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Designer Repellent
Brands are debuting practical & aesthetically friendly insect repellents
Trend - Many companies are reimagining the traditional design of insect repellents. While some brands are incorporating a multi-functional aspect that increases the practical value of the product, others create aesthetically forward designs that capture attention and can be seamlessly integrated into the home.
Workshop Question - How can your brand combine aesthetics and functionality in a product?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Big-Brand Subscription
Large brands adopt subscription models for accessibility
Trend - Global or soon-to-be global brands are replicating small brands by offering subscription models that make their products more accessible to the average person. These include everything from deliveries to the temporary use of luxury items.
Workshop Question - How could your brand create or improve a subscription model for its customers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends