Ideas
Explore the world's #1 largest database of ideas and innovations, with 426,927 inspiring examples.
Trend Reports
Discover why 1,137 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 323,134 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,137 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 323,134 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 303,410 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,150 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 426,927 cutting edge ideas.
FuturistU > Business > Hyper Convenience > Module 4 / 4

Usability & Accessibility

Instructor: Sean Watson
Convenience Culture
Download the Convenience Culture Trend Report
The Usability and Accessibility module dives into how a product or service is received, and ultimately used. This is a necessary, yet often overlooked, aspect of convenience. After all, how is a customer supposed to use and eventually love your product or service if they can't easily access and use it?

This raises questions surrounding logistics in shipping and tracking within the eCommerce space, or the necessary features in connected home systems. Essentially, mastering Accessibility and Usability is about improving aspects of your product or service that are already intact, but not necessarily being optimized.
Related Trend Report: Convenience Culture
Workshop Questions:
1. What part of the consumer's day are you not useful for right now? How can you own that occasion?
2. What can you provide access or visibility to that wasn't accessible before?
Attend Future Festival

Insights by Trend Hunter AI

SMS Support
Text-based customer support services prioritize convenience and quick communication
Trend - Traditional forms of customer support like going in-store or calling in and being put on hold are slowly being pushed aside for more modern, convenient options. Now, SMS-based customer support programs offer quicker service that requires less patience from both parties.
Workshop Question - How could your brand reduce friction in the customer service journey?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Support
The customer service experience will become more immersive through the metaverse
Trend - As the metaverse expands, customer service in the metaverse is becoming a recognized innovation that can create more valuable support experiences. Brands in this space are already finding ways to better engage with customers that foster mutual empathy and more efficient processes.
Workshop Question - How could your brand use the metaverse to enhance its customer support services?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Micromobility
Public micromobility services are prioritizing accessibility
Trend - Public and private micromobility services in cities are already seen as accessible transportation options, and these services are now expanding their accessibility features with options that include everything from disability-friendly scooter designs to affordable pass-based rentals.
Workshop Question - How could your brand better meet demands for inclusion and accessibility?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Affordable Milestone
Traditional milestones are made accessible for the post-pandemic Millennial
Trend - Conventional adult milestones, such as buying a home or having children, are more difficult for the Millennial generation to achieve than ever due to the financial situation post-pandemic. Apps and services that make these milestones more accessible provide consolation and compromise.
Workshop Question - How can you better assist your Millennial customer in achieving their goals?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Serums
Serums boast moisturizing ingredients, reducing steps in users' skincare routines
Trend - Serums are traditionally used before moisturizers in order to deliver potent, treatment-focused ingredients to the skin. Now, they're also incorporating moisturizing ingredients so that users can skip the extra step of applying an occlusive after they've cleaned and treated their skin.
Workshop Question - How is your brand balancing efficacy with convenience for its customers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Hygiene
Brands are designing personal care and hygiene items to be more inclusive
Trend - Mainstream brands in the personal care space are designing their products to be more accessible for those with disabilities. These include shampoos, deodorants, and toothbrushes designed to be used by individuals with different abilities or dexterities.
Workshop Question - How can your brand increase your inclusivity and accessibility efforts?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alt Shaving
The traditional shaving cream is transformed with innovative formulas
Trend - Shaving creams, popular among both men and women to protect their skin and make hair-removal easier, are now being reformulated into new formats that change how these products are used and applied. Everything from solid shaving cream sticks to shaving soaps are now being used as alternatives to traditional shaving creams.
Workshop Question - How could your brand modernize some of the more traditional aspects of its product/service?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refillable Skincare
Refillable skincare packaging helps reduce consumer waste
Trend - Brands in the skincare space are making small moves towards eco-friendliness with product packaging that can be refilled. These refillable products are being offered by both both drugstore brands and luxury ones.
Workshop Question - How is your brand prioritizing waste reduction?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contactless Airport
Both necessary and recreational processes at airports are becoming contactless
Trend - Contactless airport systems are on the rise as airports around the world continue their heightened safety efforts in light of the ongoing pandemic. These contactless systems are occurring in everything from agent interactions to in-airport food deliveries.
Workshop Question - How is your brand prioritizing safety in the long-term amidst the ongoing pandemic?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fragrant Subscription
Perfume subscription kits help people test out fragrances
Trend - The highly personal process of selecting a fragrance often keeps people from investing in one specific product--because sampling perfumes is so crucial to deciding what works on users' skin. Fragrance subscriptions are here to make that process easier, with kits that offer diverse sets of perfumes that users can test out.
Workshop Question - How could your brand cater to consumers' sense of experimentation?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends