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FuturistU > Business > Hyper Convenience > Module 1 / 4

Intro to the 6 Cues of Convenience

Instructor: Sean Watson
Hyper Convenence
Download the Hyper Convenence Trend Report
In this course, Trend Hunter's Sean Watson explores today's ever-increasing consumer demand for convenience. Today's consumer has never been busier; between work, play and everything in between, today's consumer seeks convenience from brands both in products and services.
 
Through our research, we have identified 6 key strategies brands can implement to create more ease and seamlessness for consumers, which we refer to as the 'Cues of Convenience.' Throughout this course, you'll discover how to approach convenience through the lens of tech addiction, transaction, lifestyle, enjoyment, usability and accessibility. Convenience for consumers exists in many shapes and forms, offering brands plenty of unique ways to surprise and delight today's often apathetic and time-crunched consumer.
Related Trend Report: Hyper Convenence
Access Advisory Services

Insights by Trend Hunter AI

Ethical Search
Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their personal values, are becoming more popular.
Workshop Question - How could your brand make conscientious shopping easier for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Package
Brands incorporate augmented reality-based gaming into product packaging
Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sweet Jerky
Fruit-based jerky options help mix indulgence with nutrition
Trend - As more consumers opt for vegetarian, vegan or "flexitarian" diets, fruit-based jerky snacks are becoming more popular. Products in this space include everything from grape-based to melon-based jerky.
Workshop Question - How could your brand better incorporate balance into its customers' lives?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Expertise Influence
Brands and consumers increasingly rely on experts instead of influencers
Trend - The expertise-based influencer economy grows as consumers follow and brands employ people who are well-known for being experts in their field. This shift means that the role of the traditional influencer is now evolving to prioritize consumer trust.
Workshop Question - How could your brand leverage influencers with expertise and specializations?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Supplements
Brands arrange for customized vitamin and supplements for consumers
Trend - Health brands are prioritizing customization by offering supplements that are specific to individual customers' needs and preferences. These specifications occur in everything from branding to formulas.
Workshop Question - What change would help your brand better compete in its market?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Convenience Product
Well-known convenience store chains create private label products
Trend - As more brands branch out with private label products in unlikely categories, well-known convenience store chains are doing the same. Everything from alcohol to apparel exclusive to convenience store brands can now be purchased.
Workshop Question - What's an unlikely category your brand could enter or experiment with?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Label
Emerging private label brands prioritize sustainability
Trend - Brands are releasing private label lines that prioritize sustainability as they see demand in this space grow. Everything from activewear to beauty products are being released by brands looking to add eco-consciousness to their portfolios.
Workshop Question - How is your brand prioritizing sustainability?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Lab
Virtual innovation labs let consumers test and design products remotely
Trend - Pre-pandemic, brands in a range of industries experimented with innovation labs where they could display and test their most innovative products and ideas with consumers. Now, they're doing the same but virtually--as retailers remain restricted with how they curate in-store experiences.
Workshop Question - How could your brand create distinct virtual experiences for customers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Hair
Well-known hair care brands are offering eco-friendly products or packaging
Trend - Noting a change in consumers' priorities, popular hair care brands are turning to eco-friendly products or packaging in order to better appeal to eco-conscious consumers. This shift includes everything from plastic waste reduction to eco-friendly formulas.
Workshop Question - How could your brand more authentically embody eco-friendly values?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Customized Cannabis
Custom cannabis products and doses are made for specific purposes
Trend - Customized cannabis products are helping people in regions where the plant is legalized to find doses that are ideal for their specific needs. Whether for health purposes, recreational purposes or both--having customized options gives people more control over their experience with cannabis.
Workshop Question - How is your brand working to establish trust among customers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends