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FuturistU > Business > Hyper Convenience > Module 1 / 4

Intro to the 6 Cues of Convenience

Instructor: Sean Watson
Hyper Convenence
Download the Hyper Convenence Trend Report
In this course, Trend Hunter's Sean Watson explores today's ever-increasing consumer demand for convenience. Today's consumer has never been busier; between work, play and everything in between, today's consumer seeks convenience from brands both in products and services.
 
Through our research, we have identified 6 key strategies brands can implement to create more ease and seamlessness for consumers, which we refer to as the 'Cues of Convenience.' Throughout this course, you'll discover how to approach convenience through the lens of tech addiction, transaction, lifestyle, enjoyment, usability and accessibility. Convenience for consumers exists in many shapes and forms, offering brands plenty of unique ways to surprise and delight today's often apathetic and time-crunched consumer.
Related Trend Report: Hyper Convenence
Jeremy Gutsche Keynote Speaker

Insights by Trend Hunter AI

Canned Soap
Cosmetics brands are using aluminum cans to aid sustainability efforts
Trend - Self-care products are being offered in aluminum cans to enhance sustainability. Often coupled with refillable designs, these cans reduce packaging costs and are nearly infinitely recyclable. Additionally, the resilience of aluminum packaging simplifies shipping and logistics systems.
Workshop Question - How could your brand benefit from circular packaging materials, such as aluminum or paper?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fragrance Exploration
Perfume kits are used to invite selective consumers to explore new scents
Trend - Luxury brands are creating fragrance sample kits that allow consumers to explore a variety of scents before committing to a full-size bottle. These kits deliver a curated and exclusive fragrance experience, allowing shoppers to explore different scents and find ones that suit their style and mood.
Workshop Question - How can your business personalize its browsing experience to resonate with consumers who prioritize curated products?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Small-Format Retail
More retailers are rolling out small-format stores with curated offerings
Trend - Retail is entering a "less-is-more" era, driven by consumer desire for curated shopping experiences that simplify decision-making. Consumers, overwhelmed by past excess, now value well-edited selections that simplify decision-making. This trend prioritizes quality and guidance over sheer quantity.
Workshop Question - How can your brand refocus its approach to retail by becoming a trusted curator of products, simplifying decision-making for consumers?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Textured Beverage
Mainstream beverages are now elevated with flavored and chewable inclusions
Trend - Mainstream beverages are now being elevated with chewables and chunks. Ranging from tapioca pearls, smoothies with fruit chunks or seeds, and jelly or fruit bits, these beverages enhance the flavors and texture of the drink, allowing consumers to experience a more sensory tasting experience.
Workshop Question - How can your brand add multisensory components to its product/service?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Return
E-commerce marketplaces are facilitating direct peer-to-peer returns for efficiency
Trend - E-commerce networks are implementing peer-to-peer (P2P) returns networks that directly connect returned products to consumers purchasing used or previously-owned products. These systems save on items being shipped twice, saving both money and environmental impact for the parties involved.
Workshop Question - How could your brand leverage peer-to-peer systems to improve aspects of its business?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Informed Restaurant
Restaurants are using AI forecasting tools to determine future menu items
Trend - Restaurants are using artificial intelligence (AI) analytics and forecasting tools to determine demand for each menu item. These tools use restaurant-specific and market-wide data to determine future-facing consumer interests, helping determine menu item creation and sales numbers.
Workshop Question - How could your company leverage its data with AI to improve its existing and upcoming services?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inflation Relief
Brands are reducing and locking prices to help combat rising inflation rates
Trend - Restaurants and grocery stores are locking and reducing prices to show customers that they value affordability and accessibility. Rising inflation rates continue to affect even the most affordable fast-food restaurants. These price commitments help retain loyal customers as they face economic uncertainties.
Workshop Question - How is your industry maintaining customers during rising economic inflation?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
SMS Commerce
Brands are integrating shopping services into mobile SMS applications
Trend - Retailers are seamlessly integrating text message shopping services into their business models. This allows customers to browse, purchase, and pay for products directly through a text message rather than using a mobile storefront application or website. This reduces online order friction.
Workshop Question - How could your brand benefit from leveraging older, more familiar technology for accessibility?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Search
Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their personal values, are becoming more popular.
Workshop Question - How could your brand make conscientious shopping easier for its customers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Minimalist Hair
Hair care brands prioritize minimalism in the same way some skincare brands are
Trend - With minimalism in skincare being popular in reaction to the several-step routines that were overwhelming or inacessible to many consumers, brands in the hair care industry are following suit. Minimal ingredients and products in lines are on the rise as brands look to prioritize simple yet effective routines.
Workshop Question - How could your brand make purchase decisions less overwhelming for customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends