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FuturistU > Business > Hyper Convenience > Module 1 / 4

Intro to the 6 Cues of Convenience

Instructor: Sean Watson
Hyper Convenence
Download the Hyper Convenence Trend Report
In this course, Trend Hunter's Sean Watson explores today's ever-increasing consumer demand for convenience. Today's consumer has never been busier; between work, play and everything in between, today's consumer seeks convenience from brands both in products and services.
 
Through our research, we have identified 6 key strategies brands can implement to create more ease and seamlessness for consumers, which we refer to as the 'Cues of Convenience.' Throughout this course, you'll discover how to approach convenience through the lens of tech addiction, transaction, lifestyle, enjoyment, usability and accessibility. Convenience for consumers exists in many shapes and forms, offering brands plenty of unique ways to surprise and delight today's often apathetic and time-crunched consumer.
Related Trend Report: Hyper Convenence
Jeremy Gutsche Keynote Speaker

Insights by Trend Hunter AI

Sweet Jerky
Fruit-based jerky options help mix indulgence with nutrition
Trend - As more consumers opt for vegetarian, vegan or "flexitarian" diets, fruit-based jerky snacks are becoming more popular. Products in this space include everything from grape-based to melon-based jerky.
Workshop Question - How could your brand better incorporate balance into its customers' lives?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Convenience Product
Well-known convenience store chains create private label products
Trend - As more brands branch out with private label products in unlikely categories, well-known convenience store chains are doing the same. Everything from alcohol to apparel exclusive to convenience store brands can now be purchased.
Workshop Question - What's an unlikely category your brand could enter or experiment with?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Label
Emerging private label brands prioritize sustainability
Trend - Brands are releasing private label lines that prioritize sustainability as they see demand in this space grow. Everything from activewear to beauty products are being released by brands looking to add eco-consciousness to their portfolios.
Workshop Question - How is your brand prioritizing sustainability?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Lab
Virtual innovation labs let consumers test and design products remotely
Trend - Pre-pandemic, brands in a range of industries experimented with innovation labs where they could display and test their most innovative products and ideas with consumers. Now, they're doing the same but virtually--as retailers remain restricted with how they curate in-store experiences.
Workshop Question - How could your brand create distinct virtual experiences for customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Hair
Well-known hair care brands are offering eco-friendly products or packaging
Trend - Noting a change in consumers' priorities, popular hair care brands are turning to eco-friendly products or packaging in order to better appeal to eco-conscious consumers. This shift includes everything from plastic waste reduction to eco-friendly formulas.
Workshop Question - How could your brand more authentically embody eco-friendly values?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Customized Cannabis
Custom cannabis products and doses are made for specific purposes
Trend - Customized cannabis products are helping people in regions where the plant is legalized to find doses that are ideal for their specific needs. Whether for health purposes, recreational purposes or both--having customized options gives people more control over their experience with cannabis.
Workshop Question - How is your brand working to establish trust among customers?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxe Comfort
Designer brands offer products that better fit into consumers' current lifestyles
Trend - Designer brands are now in the business of comfort and at-home or outdoor activities, a direct response to the changed lifestyles that people have seen around the world. These items include everything from indoor shoes to luxury yoga mats, and are targeted to higher income consumers.
Workshop Question - How will your brand adapt to changed lifestyles in the long term?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Geotarget Packaging
Brands are shedding light on local businesses through packaging initiatives
Trend - Some brands are leveraging marketing tactics to bring awareness to other local businesses and initiatives during the pandemic (which, so far, has proven to be a turbulent time for small businesses). This is done through unique packaging concepts such as QR codes that directly connect local businesses, recycling programs, and more.
Workshop Question - How can your brand practice corporate social responsibility through branding?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Creative
Gen Z consumers aim to develop skills outside of the traditional school system
Trend - Today's Gen Z consumers are increasingly turning to platforms, services and spaces that expand their worldviews and skills, but without the constraints of traditional schooling. Everything from photography programs to financial literacy courses allow them to better hone skills that they aren't often exposed to in the education system.
Workshop Question - How could your brand appeal to Gen Z's sense of creativity and personal expression?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3d Shopping
3d virtual shopping platforms aim to elevate the purchase journey
Trend - 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way.
Workshop Question - How is your brand enhancing its virtual shopping experience for customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends