Intro to the 6 Cues of Convenience
Instructor: Sean Watson
Download the Hyper Convenence Trend Report
In this course, Trend Hunter's Sean Watson explores today's ever-increasing consumer demand for convenience. Today's consumer has never been busier; between work, play and everything in between, today's consumer seeks convenience from brands both in products and services.Through our research, we have identified 6 key strategies brands can implement to create more ease and seamlessness for consumers, which we refer to as the 'Cues of Convenience.' Throughout this course, you'll discover how to approach convenience through the lens of tech addiction, transaction, lifestyle, enjoyment, usability and accessibility. Convenience for consumers exists in many shapes and forms, offering brands plenty of unique ways to surprise and delight today's often apathetic and time-crunched consumer.
