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FuturistU > Innovation & Change > Infectious Messaging > Module 4 / 4

Bonus Workshop

Instructor: Jeremy Gutsche
When you envision how the near future might look, It's likely you cite changes that are perhaps already taking place. This module highlights an activity to fast-track your thinking and rework how you view time and progress.

By internalizing the pace of change that has already happened, you’ll realize that your far-future predictions are likely not that far off. The exercise highlighted in this module will help you prepare for it.
Workshop Questions:
1. What is one industry shift that has greatly impacted your business that you didn't see coming?
2. If you could turn back time to 5 years ago, what would you change about your brand's plans? What would you keep?
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Insights by Trend Hunter AI

AI Discovery
Map applications are being upgraded with artificial intelligence-powered features
Trend - Map application developers are integrating artificial intelligence-powered features into their apps. These features improve the user's ability to locate themselves without a signal, identify nearby points of interest, and quickly access relevant data, such as weather.
Workshop Question - How can your brand leverage artificial intelligence to enhance the features and functionalities of your products or services?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Advertisement
Startups are launching platforms that generate custom advertisements with AI
Trend - Startups are combining multiple artificial intelligence (AI)-based services into comprehensive platforms that generate custom advertisements. These use image, video, and text-generation to create entire marketing campaigns, streamlining the process for clients, and saving on time and budget.
Workshop Question - How could your brand leverage AI platforms to reduce annual costs while maintaining quality?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Workplace Sabbatical
Businesses are establishing or highlighting workplace sabbatical programs
Trend - In an effort to reduce employee burnout and ensure retention, sabbaticals offered by companies are being established or if they already exist, emphasized as an employee perk. These programs are a benefit for employees who have spent several years at a company, and include weeks of time taking a break from work to explore passions, rest, or do volunteer work.
Workshop Question - How could your brand better invest in its employees' personal or financial wellbeing?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
B2B Sustainability
Businesses are using platforms and services to adopt sustainable practices
Trend - Businesses and organizations are launching eco-platforms and services to help companies practice sustainability throughout their manufacturing and service-delivering processes. These tools offer personalized solutions to encourage organization and reduce wastefulness.
Workshop Question - What eco-initiatives can your company implement to become more sustainable?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reusable Ecommerce
Ecommerce packaging solutions are made reusable to reduce waste
Trend - The growth of the ecommerce industry in recent years has brought on more packaging waste. Now, brands in this space are reducing their environmental impact with reusable packaging. Some brands are offering reusable packaging to be used at home, while others are offering mail-back programs.
Workshop Question - How is your brand effectively prioritizing sustainability?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kids Spa
Cosmetic and self-care brands are catering their bath products to kids
Trend - Brands in the cosmetic and beauty industry are offering their products to kids to mimic adult spa rituals. These products transform the bath time experience into a relaxing and sensory-focused activity to help kids feel pampered.
Workshop Question - How is your brand adapting to shifts in consumer lifestyles?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Campus
Increased robotics and interactivity in the higher education space post-pandemic
Trend - The Pandemic enforced many drastic changes in the education space, with virtual learning as the safest option. Now that most places in the world are no longer enforcing strict distancing rules, campuses can reopen -- however, they must do so with safety in mind. Connectivity and robotics are integral to this "new normal" of higher education.
Workshop Question - How can technology help you better accommodate your customers in the post-pandemic world?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Holiday
Easter candy is now being produced with sustainability in mind
Trend - Holiday seasons in North America tend to involve a lot of consumption, which inevitably leads to waste. Now, brands that are marketing their Easter-themed products are also highlighting their sustainability, whether that's in packaging or in their ingredients.
Workshop Question - How is your brand prioritizing sustainability?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Card
Digital business cards make trading contact information simpler
Trend - Brands are digitizing business cards as the practice of handing out physical cards becomes less and less common. The trading of contact information virtually can be done via scanning an NFC tag or QR code.
Workshop Question - How has your brand adapted to changed consumer behaviors?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends