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FuturistU > Innovation & Change > Infectious Messaging > Module 4 / 4

Bonus Workshop

Instructor: Jeremy Gutsche
When you envision how the near future might look, It's likely you cite changes that are perhaps already taking place. This module highlights an activity to fast-track your thinking and rework how you view time and progress.

By internalizing the pace of change that has already happened, you’ll realize that your far-future predictions are likely not that far off. The exercise highlighted in this module will help you prepare for it.
Workshop Questions:
1. What is one industry shift that has greatly impacted your business that you didn't see coming?
2. If you could turn back time to 5 years ago, what would you change about your brand's plans? What would you keep?
Get Better and Faster

Insights by Trend Hunter AI

Workplace Sabbatical
Businesses are establishing or highlighting workplace sabbatical programs
Trend - In an effort to reduce employee burnout and ensure retention, sabbaticals offered by companies are being established or if they already exist, emphasized as an employee perk. These programs are a benefit for employees who have spent several years at a company, and include weeks of time taking a break from work to explore passions, rest, or volunteer work.
Workshop Question - How could your brand better invest in its employees' personal or financial wellbeing?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Campus
Increased robotics and interactivity in the higher education space post-pandemic
Trend - The Pandemic enforced many drastic changes in the education space, with virtual learning as the safest option. Now that most places in the world are no longer enforcing strict distancing rules, campuses can reopen -- however, they must do so with safety in mind. Connectivity and robotics are integral to this "new normal" of higher education.
Workshop Question - How can technology help you better accommodate your customers in the post-pandemic world?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brand Activist
Influencers are replaced by representatives of social change in online campaigns
Trend - The pandemic ushered in varying degrees of change, including a political reckoning wherein the idea of activism became more mainstream and social media-friendly. Brands looking to participate in these conversations in a way that goes beyond lip service are doing so by replacing influencers with known activists.
Workshop Question - What is a cause that is important to your brand, and how can you become more vocal and active about it?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Exercise
At-home exercise takes on gamified elements to boost motivation
Trend - As home exercise has become a viable alternative to using gyms and public spaces, gamified exercise experiences for those working out at home are becoming more popular. These fitness-based games make the prospect of working out more enticing.
Workshop Question - How is your brand responding to long-term changes brought on by the pandemic?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Resocializing Initiatives
Brands launch campaigns helping people adjust to post-pandemic life
Trend - Brands are launching new initiatives designed to support the transition back to "normal." These range from reminding individuals of dining etiquette to tips on helpful hygiene practices to re-instate.
Workshop Question - How can your brand support consumers' transition to post-pandemic life?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Climate Prefab
Prefabricated homes are being designed with climate and natural disasters in mind
Trend - Prefab residences are now being designed to account for the consequences of climate change and natural disasters, with everything from designs that accommodate flooding to those that are earthquake-proof.
Workshop Question - How is your brand prioritizing both short and long-term solutions to climate change?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Color-Changing Hygiene
Color-changing technology is used to reassure consumers
Trend - Color-changing hygiene products are on the rise as the ongoing pandemic has increased people’s dedication to rigorous sanitation practices. Color is used to signify the presence of bacteria or the effectiveness of a certain product and acts as a visual marker of safety to reassure consumers.
Workshop Question - How can your brand ease the COVID-related anxieties of consumers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Carbon Negative
Brands committed to the environment aim for carbon-negative production
Trend - Carbon-negative production is on the rise as brands look to stand out in a sea of others claiming that they're friendly to the environment. These brands aim to actually contribute more to carbon-offsetting than they produce, rather than simply aiming for carbon-neutrality.
Workshop Question - How is your brand shownig its commitment to environmental and/or social issues?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Watch
Designers are venturing into more unconventional watch formats
Trend - Brands and designers are diverging from tradition in watch design and launching products with surprising aesthetics and unconventional functionalities. These pieces are created to appeal to an increasingly niche audience.
Workshop Question - Conceptualize a revolutionary shape/structure of product/service in your industry.
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends