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FuturistU > Innovation & Change > Infectious Messaging > Module 4 / 4

Bonus Workshop

Instructor: Jeremy Gutsche
When you envision how the near future might look, It's likely you cite changes that are perhaps already taking place. This module highlights an activity to fast-track your thinking and rework how you view time and progress.

By internalizing the pace of change that has already happened, you’ll realize that your far-future predictions are likely not that far off. The exercise highlighted in this module will help you prepare for it.
Workshop Questions:
1. What is one industry shift that has greatly impacted your business that you didn't see coming?
2. If you could turn back time to 5 years ago, what would you change about your brand's plans? What would you keep?
Attend Future Festival

Insights by Trend Hunter AI

AI Advertisement
Startups are launching platforms that generate custom advertisements with AI
Trend - Startups are combining multiple artificial intelligence (AI)-based services into comprehensive platforms that generate custom advertisements. These use image, video, and text-generation to create entire marketing campaigns, streamlining the process for clients, and saving on time and budget.
Workshop Question - How could your brand leverage AI platforms to reduce annual costs while maintaining quality?
9.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Workplace Sabbatical
Businesses are establishing or highlighting workplace sabbatical programs
Trend - In an effort to reduce employee burnout and ensure retention, sabbaticals offered by companies are being established or if they already exist, emphasized as an employee perk. These programs are a benefit for employees who have spent several years at a company, and include weeks of time taking a break from work to explore passions, rest, or do volunteer work.
Workshop Question - How could your brand better invest in its employees' personal or financial wellbeing?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kids Spa
Cosmetic and self-care brands are catering their bath products to kids
Trend - Brands in the cosmetic and beauty industry are offering their products to kids to mimic adult spa rituals. These products transform the bath time experience into a relaxing and sensory-focused activity to help kids feel pampered.
Workshop Question - How is your brand adapting to shifts in consumer lifestyles?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Campus
Increased robotics and interactivity in the higher education space post-pandemic
Trend - The Pandemic enforced many drastic changes in the education space, with virtual learning as the safest option. Now that most places in the world are no longer enforcing strict distancing rules, campuses can reopen -- however, they must do so with safety in mind. Connectivity and robotics are integral to this "new normal" of higher education.
Workshop Question - How can technology help you better accommodate your customers in the post-pandemic world?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brand Activist
Influencers are replaced by representatives of social change in online campaigns
Trend - The pandemic ushered in varying degrees of change, including a political reckoning wherein the idea of activism became more mainstream and social media-friendly. Brands looking to participate in these conversations in a way that goes beyond lip service are doing so by replacing influencers with known activists.
Workshop Question - What is a cause that is important to your brand, and how can you become more vocal and active about it?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Exercise
At-home exercise takes on gamified elements to boost motivation
Trend - As home exercise has become a viable alternative to using gyms and public spaces, gamified exercise experiences for those working out at home are becoming more popular. These fitness-based games make the prospect of working out more enticing.
Workshop Question - How is your brand responding to long-term changes brought on by the pandemic?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Resocializing Initiatives
Brands launch campaigns helping people adjust to post-pandemic life
Trend - Brands are launching new initiatives designed to support the transition back to "normal." These range from reminding individuals of dining etiquette to tips on helpful hygiene practices to re-instate.
Workshop Question - How can your brand support consumers' transition to post-pandemic life?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Zero-Carbon Furnishing
Furniture brands promise zero or reduced-carbon production
Trend - Furniture brands are prioritizing carbon-neutral production as they look to reduce their environmental impact and market themselves as being friendly to the envrionment, as demand for eco-conscious brands grows.
Workshop Question - How is your brand prioritizing environmental consciousness in an authentic way?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends