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FuturistU > Innovation & Change > Infectious Messaging > Module 2 / 4

Viral Creations

Instructor: Jeremy Gutsche
Trend Hunter was created in 2005, before YouTube and Facebook, nevertheless Twitter or Instagram. In the early days of social media and the blogosphere, those who were online felt like pioneers discovering how the Internet could take a message and amplify it to the world.

This module looks to early and recent examples of virality -- some awkwardly simple in today’s pace of change -- to glean lessons on how to ensure your brand truly connects with people.
Workshop Questions:
1. How can you better portray your product as best in class or apart from the pack?
2. What parts of your brand story most resonate with its customers and why?
Get Better and Faster

Insights by Trend Hunter AI

Private Socials
Emerging social media platforms are focusing on privacy
Trend - With criticisms around excessive social media use and the data-selling that goes along with it, some brands are releasing social media platforms with limited functions and privacy features that help protect users' data, while still enabling sharing between family and friends.
Workshop Question - How is your brand prioritizing the overall wellness of its customers?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Jewelry
Jewelry brands become more inclusive in their products and representation
Trend - The North American jewelry industry has historically been relatively exclusive, and in the past that's had an impact on its accessibility for some demographics. Now, more brands in this space are prioritizing inclusion--in everything from LGBTQ+ representation to inclusive internal hiring initiatives.
Workshop Question - How is your brand effectively aligning itself with the values of consumers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Disability Wellness
The wellness industry is becoming more inclusion-focused
Trend - The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues.
Workshop Question - How is your brand prioritizing accessibility and inclusion?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Self-Care
Self-care products use braille to accommodate people with visual impairments
Trend - As brands in a range of industries become more accessible, self-care products are accommodating people with visual impairments by using braille alongside printed labels. These inclusive products help people with blindness purchase and use these products without assistance.
Workshop Question - How is your brand authentically aligning itself with its customers values and needs?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Viral Flavor
The CPG space borrows inspiration from TikTok trends
Trend - TikTok usage increased globally during the pandemic, fueling viral trends across many spaces, but especially in food. Companies in the CPG space are borrowing inspiration from these largely DIY food trends, offering products across categories in similar flavor profiles to hose seen on the social media site.
Workshop Question - How has TIkTok changed your industry? Your customer's expectations? Your brand?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multi Fragrance
Perfumes offer multiple benefits in order to enhance their appeal
Trend - Brands are being more creative with fragrances now, offering multiple functions in one product. Examples in this space include everything from perfumes with antibacterial formulas to hair perfumes that actually nourish hair.
Workshop Question - How is your brand enhancing its product/service?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alt Curation
Brands, artists and influencers offer distinct forms of curation
Trend - Brands and influencers are curating special collections for customers. This new form of curation is less about selling specific products or services and more about directing customers or viewers to new forms of marketing.
Workshop Question - How is your brand prioritizing authentic interactions with its customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Holiday
Brands leverage augmented reality when advertising around the holidays
Trend - Brands are leveraging augmented reality technology to reach consumers at home for the holidays. These initiatives include product testing, demonstrations, and mixed reality portals to interact and engage with consumers.
Workshop Question - How can your brand interact and engage with consumers through technology?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Activism Pop-Up
Pop-up experiences are framed around social causes
Trend - Attending pop-up experiences gives people a sense of "being in the know," and therefore creates a sense of community between attendees. Taking advantage of that, social and environmental causes are now using pop-ups to expand their reach, form supportive communities and educate people.
Workshop Question - How could your brand build a sense of community among customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subversive Skincare
Skincare collections for men upturn rigid representations of masculinity
Trend - In order to appeal to men, skincare brands often opt for stereotypically "masculine" branding, which often includes bold and simple labeling and dark colors. This is slowly changing with brands releasing products and collections targeted to men, but with a focus on "soft" branding that's more about product than presentation.
Workshop Question - How could your brand better prioritize inclusion?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends