Viral Creations
Instructor: Jeremy Gutsche
Trend Hunter was created in 2005, before YouTube and Facebook, nevertheless Twitter or Instagram. In the early days of social media and the blogosphere, those who were online felt like pioneers discovering how the Internet could take a message and amplify it to the world.
This module looks to early and recent examples of virality -- some awkwardly simple in today’s pace of change -- to glean lessons on how to ensure your brand truly connects with people.
This module looks to early and recent examples of virality -- some awkwardly simple in today’s pace of change -- to glean lessons on how to ensure your brand truly connects with people.
Workshop Questions:
1. How can you better portray your product as best in class or apart from the pack?
2. What parts of your brand story most resonate with its customers and why?
