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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Innovation & Change > Infectious Messaging > Module 2 / 4

Viral Creations

Instructor: Jeremy Gutsche
Trend Hunter was created in 2005, before YouTube and Facebook, nevertheless Twitter or Instagram. In the early days of social media and the blogosphere, those who were online felt like pioneers discovering how the Internet could take a message and amplify it to the world.

This module looks to early and recent examples of virality -- some awkwardly simple in today’s pace of change -- to glean lessons on how to ensure your brand truly connects with people.
Workshop Questions:
1. How can you better portray your product as best in class or apart from the pack?
2. What parts of your brand story most resonate with its customers and why?
Get Better and Faster

Insights by Trend Hunter AI

Menstruation Merchandising
Brands are launching empowering products that destigmatize menstruation
Trend - Gen Z-focused brands are launching menstruation-inspired products and campaigns that uplift and empower women, aiming to destigmatize menstruation through wholesome branding and marketing. This helps younger women take more pride in their bodies and not resent the menstruation process.
Workshop Question - How could your brand reimagine its marketing for younger audiences?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Uterus-Shaped Cereals
Uterus-Shaped Cereals
Period Crunch by Intimina Sparks Conversations About Menstrual Matters
Period Crunch is the conversation-starting cereal by health brand Intimina that launched as part of the ongoing Seen + Heard period positivity campaign, which normalizes and increases the visibility... MORE
Complete Cycle Care Brands
Complete Cycle Care Brands
Fewe Addresses Five Key Areas of the Monthly Cycle
Fewe sets itself apart as the world’s first full cycle care brand and it offers solutions that target various aspects of menstruation. There are solutions for everything from pain and sleep to... MORE
Stigma-Reducing Period Brands
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Wholesome branding strategies are a go-to for many businesses nowadays who are looking to forge closer relationships with their consumer bases and advocate on issues their users really care for. Gen... MORE
Branded Period Playlists
Branded Period Playlists
DivaCup Partners with Ralph to Curate a Playlist for Periods
DivaCup®, the leading brand in menstrual cups, recently partnered with Canadian pop singer Ralph to launch a playlist for periods. The new campaign is dubbed ‘FREEDOM. PERIOD.’ was... MORE
Private Socials
Emerging social media platforms are focusing on privacy
Trend - With criticisms around excessive social media use and the data-selling that goes along with it, some brands are releasing social media platforms with limited functions and privacy features that help protect users' data, while still enabling sharing between family and friends.
Workshop Question - How is your brand prioritizing the overall wellness of its customers?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Private Family Media Apps
Private Family Media Apps
Lalo Launches an Application to Memorialize Your Loved Ones
Lalo is a new application that functions as a digital scrapbook, allowing customers to memorialize loved ones, create “spaces” to share memories, and invite friends and family to collaborate.... MORE
Collaborative Newsletter Platforms
Collaborative Newsletter Platforms
'TogetherLetters' Helps Users Connect Outside of Social Media
‘TogetherLetters’ is positioned as a way for consumers to stay connected with one another in more passive, authentic manner outside of social media by utilizing a newsletter-inspired... MORE
Healthy Social Media Apps
Healthy Social Media Apps
The 'Ruva' App Protects Privacy and Discourages Addictive Scrolling
It’s common knowledge that many social media apps employ deliberately addictive interfaces and designs to keep people engaged on their platforms often at the cost of their own self-esteem... MORE
play_circle_filled Customizable Friendship-Forging Apps
Customizable Friendship-Forging Apps
This Networking App Respects Your Privacy & Preferences
Hawaii-based software company iRadius has launched a networking app that is designed to make it easier for young adults to make new friends and stay in touch with existing friends and family, whilst... MORE
Inclusive Jewelry
Jewelry brands become more inclusive in their products and representation
Trend - The North American jewelry industry has historically been relatively exclusive, and in the past that's had an impact on its accessibility for some demographics. Now, more brands in this space are prioritizing inclusion--in everything from LGBTQ+ representation to inclusive internal hiring initiatives.
Workshop Question - How is your brand effectively aligning itself with the values of consumers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Engagement Rings
Inclusive Engagement Rings
Tiffany & Co. Debuted Its First-Ever Men's Engagement Ring
Tiffany & Co. recently debuted its first men’s engagement ring called The Charles Tiffany Setting and it gets its name from the founder of the jewelry brand, Charles Lewis Tiffany. With... MORE
Inclusive Online Jewelry Labels
Inclusive Online Jewelry Labels
'Automic Gold' Places an Emphasis on Representation and Diversity
‘Automic Gold’ is an online jewelry label that places its primary focus on promoting diversity and representation in the jewelry industry. The brand’s inclusion efforts are not... MORE
Unisex Engagement Rings
Unisex Engagement Rings
Queer-Owned Venvs Shares All-Inclusive Jewelry Styles for Modern Consumers
Socially responsible, inclusive and queer-owned jewelry brand Venvs is now making it possible for people to purchase custom, unisex engagement rings and fine jewelry online. Shoppers have the option... MORE
Inclusivity-Focused Jewelry Campaigns
Inclusivity-Focused Jewelry Campaigns
De Beers Launched a Refreshingly Positive Campaign in 2021
At the tail end of 2021, the iconic diamond company De Beers launched a particularly noteworthy global campaign, reviving its signature ‘A Diamond Is Forever’ slogan. However, unlike its... MORE
Disability Wellness
The wellness industry is becoming more inclusion-focused
Trend - The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues.
Workshop Question - How is your brand prioritizing accessibility and inclusion?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Braille ID Skincare Packaging
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
Humanist Beauty, the self-proclaimed “radically inclusive” natural skincare brand, promotes adaptive cosmetics and color diversity. The brand was launched by Jennifer Norman and is... MORE
Accessible VR Fitness Classes
Accessible VR Fitness Classes
FitXR Releases Workouts Designed for Those with Mobility Issues
FitXR, a company specializing in virtual reality and augmented reality fitness solutions, has added new highly accessible fitness classes to its ‘Box,’ ‘HIIT,’ and ‘... MORE
Disability-Focused Footwear Initiatives
Disability-Focused Footwear Initiatives
Tmall Reintroduces Its Adaptive 'One Shoe Program'
Chinese e-commerce platform Tmall has reintroduced its ‘One Shoe Program,’ a progressive initiative that aims to make it easier for people with disabilities to buy footwear.... MORE
Disability-Friendly Deodorant Designs
Disability-Friendly Deodorant Designs
This Deodorant Caters to People With Physical Disabilities
Degree, the popular deodorant that is also sold under the brand names of Rexona, Shield and Sure in many parts of the world, has launched an innovative new deodorant design that aims to make it a... MORE
Accessible Self-Care
Self-care products use braille to accommodate people with visual impairments
Trend - As brands in a range of industries become more accessible, self-care products are accommodating people with visual impairments by using braille alongside printed labels. These inclusive products help people with blindness purchase and use these products without assistance.
Workshop Question - How is your brand authentically aligning itself with its customers values and needs?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Braille ID Skincare Packaging
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
Humanist Beauty, the self-proclaimed “radically inclusive” natural skincare brand, promotes adaptive cosmetics and color diversity. The brand was launched by Jennifer Norman and is... MORE
Braille-Printed Self Care Packaging
Braille-Printed Self Care Packaging
Cleanlogic Will Begin Printing Braille on All Packaging
Cleanlogic launched a rebrand to accommodate the visually impaired community. The brand partnered with the American Foundation for the Blind to correctly print braille on each of its product’s... MORE
Easy-Open Facial Moisturizers
Easy-Open Facial Moisturizers
Olay is Introducing Accessible Jars for Its Drugstore Moisturizers
Olay Regenerist Micro-Sculpting Cream is an iconic drugstore moisturizer that sells about 17 jars every minute and has been a dermatologist favorite for years. Now, this product, and other best-... MORE
Inclusive Eyeshadow Brushes
Inclusive Eyeshadow Brushes
'Feast Your Eyes' Helps with Motor Disabilities or Visual Impairments
Inclusive beauty tool brand Kohl Kreatives created a collection of eyeshadow brushes called Feast Your Eyes that were specifically developed for makeup lovers with motor disabilities or visual... MORE
Viral Flavor
The CPG space borrows inspiration from TikTok trends
Trend - TikTok usage increased globally during the pandemic, fueling viral trends across many spaces, but especially in food. Companies in the CPG space are borrowing inspiration from these largely DIY food trends, offering products across categories in similar flavor profiles to hose seen on the social media site.
Workshop Question - How has TIkTok changed your industry? Your customer's expectations? Your brand?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Media-Inspired Lemonades
Social Media-Inspired Lemonades
TikTok Inspired the Creation of Starbucks' Strawberry Sunset Drink
There’s a colorful new limited-time summer menu item at Starbucks called Strawberry Sunset and it was brought into existence thanks to TikTok. This refreshing beverage pairs iced green tea... MORE
Resurrected Berry Sodas
Resurrected Berry Sodas
Dr. Pepper Berries and Cream Flavor is Back for a Limited Time
If you’ve been mourning the loss of Dr. Pepper Berries and Cream flavor since 2006, you’ll be thrilled to hear that the sweet flavor is coming back for a limited time. Dr. Pepper... MORE
Mix-and-Match Mochi Snacks
Mix-and-Match Mochi Snacks
Little Moons' Mochi Mix Challenge Inspires Unique Flavor Pairings
Little Moon makes chewy mochi treats in flavors like Alphonso Mango, Himalayan Salted Caramel and Honey Roasted Pistachio and its Mochi Mix Challenge inspires mochi lovers to get creative with... MORE
Creator Collaboration Menus
Creator Collaboration Menus
The Newest Denny's Menu Items Were Created with TikTok Stars
The Social Stars Influenced Menu introduces new Denny’s menu items that were created in collaboration with six popular creators. The limited-time-only meals are coming to Denny’s... MORE
Multi Fragrance
Perfumes offer multiple benefits in order to enhance their appeal
Trend - Brands are being more creative with fragrances now, offering multiple functions in one product. Examples in this space include everything from perfumes with antibacterial formulas to hair perfumes that actually nourish hair.
Workshop Question - How is your brand enhancing its product/service?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stress-Relieving Perfumes
Stress-Relieving Perfumes
Nue Co. Functional Perfume Replicates Nature's Healing Powers
Earlier in the year, Nue Co. launched what’s referred to as a ‘functional perfume’—meaning a fragrance that serves a purpose that extends further than providing a nice smell&#... MORE
Fragranced Hair Mists
Fragranced Hair Mists
KAYALI's Déjà Vu White Flower Mist Nourishes & Scents Hair
KAYALI’s Déjà Vu White Flower | 57 Hair Mist is launching soon and it sets itself apart from other hair mists with a formula that provides benefits rather than damage. With its newest... MORE
Antibacterial Body Perfumes
Antibacterial Body Perfumes
LA MOIT Enhances Perfume with the Qualities of Sanitizers
LA MOIT’s new range combines the functionality of body perfume with the antibacterial qualities of sanitizing spray. The antibacterial body perfumes are available in three original scents that... MORE
Nourishing Perfume Primers
Nourishing Perfume Primers
House of Bo Created a Revolutionary Way to Wear Perfume
For fragrance lovers who have found a favorite scent and find that it dissipates after only a short time, a perfume primer is a solution. House of Bo created the Nourishing Parfum Primer as a... MORE
Alt Curation
Brands, artists and influencers offer distinct forms of curation
Trend - Brands and influencers are curating special collections for customers. This new form of curation is less about selling specific products or services and more about directing customers or viewers to new forms of marketing.
Workshop Question - How is your brand prioritizing authentic interactions with its customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mood-Themed Virtual Shops
Mood-Themed Virtual Shops
Verishop Mini Offers a Curated Shopping Experience Within Snapchat
Snap and Verishop came together to create Verishop Mini, a curated shopping experience exclusively for Snapchat that lets users discover fashion and beauty products based on their mood. The newly... MORE
Drive-Thru Outdoor Museums
Drive-Thru Outdoor Museums
Hyundai’s Museum Celebrates Latinx Artists for Hispanic Heritage Month
The drive-thru experience is being adapted for everything from fine dining and medical clinics to art exhibitions and Hyundai is celebrating Hispanic Heritage Month with an outdoor museum of its own... MORE
World-Themed Artisanal Cooking Packages
World-Themed Artisanal Cooking Packages
The World Kitchen Box Give Consumers Global Flavors
The World Kitchen Box from GlobeIn is a carefully curated artisanal packages that offer consumers global flavors in a sustainable way. The variety pack includes a Moroccan Harissa spice grinder from... MORE
Oversized Artist-Designed Plates
Oversized Artist-Designed Plates
Tiwa Select's Collection of Plates Are Designed by 13 Artists
LA-based design platform Tiwa Select launched a collection of oversized plates as outdoor entertaining becomes more accessible. The brand features 13 artists in the collection. The oversized plates... MORE
AR Holiday
Brands leverage augmented reality when advertising around the holidays
Trend - Brands are leveraging augmented reality technology to reach consumers at home for the holidays. These initiatives include product testing, demonstrations, and mixed reality portals to interact and engage with consumers.
Workshop Question - How can your brand interact and engage with consumers through technology?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Animated AR Catalogs
Animated AR Catalogs
Oriflame's Catalog Cover Comes to Life with Festive Visuals & Music
For the Christmas season, Oriflame created an AR catalog cover that can be activated with the Oriflame app or Facebook camera. The augmented reality catalog comes to life with joyful music and... MORE
AR Lunar Celebration Experiences
AR Lunar Celebration Experiences
Panda Express' Mobile Filters Explore Chinese New Year Traditions
Panda Express is inviting people to experience the first-ever Lunar New Year-themed AR experience with mobile filters that are based on Chinese New Year traditions. On Instagram and Facebook, Panda... MORE
Mixed-Reality Holiday Markets
Mixed-Reality Holiday Markets
Snapchat's Holiday Market Features AR Experiences from Six Retailers
Snapchat’s holiday market is dedicated to sharing augmented reality experiences from six major retailers, including Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart. At a... MORE
AR Crisps Canisters
AR Crisps Canisters
The Good Crisp Company's Packaging Connects Kids to Santa
The Good Crisp Company launched an augmented reality feature on its crisps canisters so that kids can take a selfie with Santa. Since this year’s holiday traditions look different than years... MORE
Skincare Ritual
Skincare brands lean into the "ritual" aspect of taking care of one's skin
Trend - Now that skincare is viewed by many as a crucial daily self-care ritual, brands in this space are leaning into the ritualistic aspects of applying skincare by offering more "mindful" products that are accompanied by practices like guided breathing techniques.
Workshop Question - How is your brand prioritizing product experience as much as function?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Wellness Skincare
Mindful Wellness Skincare
Cocoon Skin is Designed to Be Used with a Guided Practice
With the right products, a solid skincare routine has the potential to become a rewarding self-care ritual and Cocoon Skin infuses skincare with wellness and mind-body well-being. The five products... MORE
Mindful Skincare Meditations
Mindful Skincare Meditations
Strange Bird Created a Six-Minute Self-Care & Connection Ritual
Strange Bird’s Mini Ritual Kit includes a cleanser, a balancing serum and a moisturizer that can be paired with a free, six-minute soothing skincare meditation to inspire mindful self-care... MORE
Fermented Mindful Skincare
Fermented Mindful Skincare
Chaul Was Exclusively Developed for the Needs of Korean Consumers
Chaul makes premium skincare with a focus on mindfulness and fermented tea from South Korea as a key ingredient. Fittingly, the face care brand gets its name from the Korean word for tea, which is... MORE
Holistic Purifying Skincare
Holistic Purifying Skincare
Solvasa's Golden Harmony Cleansing Mask is Paired with Mindful Breaths
Solvasa’s Golden Harmony Cleansing mask is formulated to purify skin with nourishing natural ingredients like detoxifying clay that is infused with chaga mushroom, probiotics, ashwagandha and... MORE