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FuturistU > Innovation & Change > Infectious Messaging > Module 1 / 4

Intro to Infectious Messaging

Instructor: Jeremy Gutsche
We live in a world cluttered with chaos. If you want your innovative idea to break through all the noise, you need a well-packaged story. Fortunately, Trend Hunter has spent a lot of time studying this in our quest to attract billions of views to the website.

This course will teachyou how to do the same. By cultivating infection, your ideas will resonate, helping you leapfrog ahead of the competition.
View Innovation Webinars

Insights by Trend Hunter AI

Workplace Sabbatical
Businesses are establishing or highlighting workplace sabbatical programs
Trend - In an effort to reduce employee burnout and ensure retention, sabbaticals offered by companies are being established or if they already exist, emphasized as an employee perk. These programs are a benefit for employees who have spent several years at a company, and include weeks of time taking a break from work to explore passions, rest, or volunteer work.
Workshop Question - How could your brand better invest in its employees' personal or financial wellbeing?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Live Fundraising
Live fundraising initiatives help consumers feel more connected
Trend - Live fundraising, whether for charities or creators looking for support, has become more popular as platforms make it easier to stream campaigns and content live. Donation options are often included in these initiatives and simplify the process of giving and receiving funds.
Workshop Question - How could your brand use live-campaigning to market its purpose, product or service?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Livestream Retail
Fashion and beauty brands offer livestream shopping experiences
Trend - With livestreaming being popular across a wide range of apps, fashion and beauty brands are increasingly using livestreaming as a way to market their clothes and beauty products, while simultaneously having customers buy them.
Workshop Question - How could your brand leverage livestream retail?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Grocery
Unstaffed grocery stores become more common as tech in this space advances
Trend - Unstaffed grocery stores and markets are becoming popular as businesses collaborate with tech companies--installing smart systems that allow for seamless in-store transactions where consumers can simply walk out with their items and be charged automatically.
Workshop Question - How could your brand elevate its purchase journey for customers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Resocializing Initiatives
Brands launch campaigns helping people adjust to post-pandemic life
Trend - Brands are launching new initiatives designed to support the transition back to "normal." These range from reminding individuals of dining etiquette to tips on helpful hygiene practices to re-instate.
Workshop Question - How can your brand support consumers' transition to post-pandemic life?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contactless Test
No-contact in-store testers become more popular amidst COVID-19
Trend - When it comes to consumers sampling products in-store, brands have been limited in what they can allow customers to do due to hygiene protocols and regulations. Thus, contactless tester innovations have become more popular, allowing customers to sample products while ensuring their safety.
Workshop Question - What health and safety protocols will your brand continue to enact post-COVID?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vaccine Pay
Brands are offering paid time off to allow employees to receive the COVID-19 vaccine
Trend - Many brands are offering paid time off to encourage employees to schedule and receive their COVID-19 vaccines once they are eligible to do so. These brands span various industries, including quick-serve restaurants and department stores.
Workshop Question - How can your brand help limit financial barriers surrounding health for your employees?
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
LGBTQ+ Therapy
Healthcare is being tailored to better serve non-binary, trans and queer consumers
Trend - LGBTQ+ consumers have been underserved by the traditional healthcare industry and as a result, designers and organizations are working to introduce training, products, and services that will center the needs of this community— in terms of gender dysphoria therapy, clinical consultations, and more.
Workshop Question - How can your brand better support the LGBTQ+ community?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Female-Focused Recovery
Brands are supporting female economic recovery in light of COVID-19
Trend - The COVID-19 crisis has disproportionately affected women economically as many traditionally female-oriented jobs–like retail and childcare–were forced to close. To support this demographic, brands are launching funding, courses, and platforms to help women more easily re-enter the workforce.
Workshop Question - How can your brand prioritize its diversity and inclusion efforts to support women and people of color?
2.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Roleplay
Brands are introducing thoughtful features that enhance the gaming experience
Trend - In order to immerse consumers more into their video games, brands are launching accessible products that can seamlessly enhance roleplay. These innovations boast voice changing capabilities or even enable users to speak to each other, despite language barriers.
Workshop Question - How can your brand provide a more immersive experience?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends