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FuturistU > Innovation & Change > Infectious Messaging > Module 1 / 4

Intro to Infectious Messaging

Instructor: Jeremy Gutsche
We live in a world cluttered with chaos. If you want your innovative idea to break through all the noise, you need a well-packaged story. Fortunately, Trend Hunter has spent a lot of time studying this in our quest to attract billions of views to the website.

This course will teachyou how to do the same. By cultivating infection, your ideas will resonate, helping you leapfrog ahead of the competition.
View Innovation Webinars

Insights by Trend Hunter AI

Scrolling Management
Social media platforms implement tools to mitigate doom scrolling
Trend - Social media platforms have developed new tools to help consumers manage their screen time. As doom scrolling becomes an increasing concern for many users, companies are implementing features that limit the user's content access to foster a healthier online environment.
Workshop Question - How is your brand ensuring the consumer's health and safety?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Resocializing Initiatives
Brands launch campaigns helping people adjust to post-pandemic life
Trend - Brands are launching new initiatives designed to support the transition back to "normal." These range from reminding individuals of dining etiquette to tips on helpful hygiene practices to re-instate.
Workshop Question - How can your brand support consumers' transition to post-pandemic life?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Roleplay
Brands are introducing thoughtful features that enhance the gaming experience
Trend - In order to immerse consumers more into their video games, brands are launching accessible products that can seamlessly enhance roleplay. These innovations boast voice changing capabilities or even enable users to speak to each other, despite language barriers.
Workshop Question - How can your brand provide a more immersive experience?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Artist-in-Residency
Brands and retailers are launching artist-in-residency programs
Trend - Companies are increasing the legitimacy of their collaboration with artists by creating specialized artist-in-residence programs. In doing so, brands are capable of framing a new partnership in a more official and elegant manner that emphasizes the opportunity for the creative professional.
Workshop Question - How can your brand support an independent professional?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Workout
Companies are developing technology using AI to maximize workout efficiency
Trend - With the current global restrictions set in place due to COVID-19, some companies respond by digitally elevating the fitness space. They are leveraging artificial intelligence technology so that workouts at home can be more informed, personalized, and gamified.
Workshop Question - How can your company leverage AI technology to better understand consumers?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Crowdsourced Grocery
Consumers are contributing status updates to streamline shopping in COVID
Trend - Regardless of the stage society is in regarding COVID and the new normal, consumers are likely to want to reduce time spent in crowded public places. Brands in the grocery space are assisting with this by co-creating solutions with customers.
Workshop Question - Where can you make better use of your customers to develop clear solutions?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Convenience Support
Convenience retailers offer free meals to support local school children
Trend - Convenience retailers in Britain are showing their commitment to communities by stepping in to provide free school meals for local school children in need amid the holiday season. The initiative has grown nationwide, with many of these businesses registering on a dedicated online map to be more accessible for parents in need.
Workshop Question - How can your brand leverage a sense of community and support its consumers amid difficult times?
2.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Game Concert
In-game concerts have become popular as people seek at-home entertainment options
Trend - Gaming experiences are now including concerts by real-world celebrity musicians, who are currently restricted in their ability to perform for people live. These in-game experiences include animated versions of the artists and live viewings.
Workshop Question - How is your brand adapting to consumers' constantly changing lifestyles?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Millennial Move
Millennials are increasingly moving out of cities amid the COVID-19 pandemic
Trend - Developments and products, and campaigns that involve escapist or non-city living are being targeted with Millennial preferences in mind. These come as this generation begins moving back to suburbs, rural areas or vacation-like destinations due to the circumstances surrounding COVID-19.
Workshop Question - How is your brand accommodating the urgent, emerging needs of different demographics amidst the ongoing pandemic?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Localized Tourism
Consumers are staying close to home when planning trips
Trend - Amid the COVID-19 pandemic, consumers are flocking to local tourist attractions as a way to enjoy the landscape in their own country. These include everything from drive-in music festivals to local tours and hotel visits.
Workshop Question - How can your brand engage local consumers in a new way amid current restrictions?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends