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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Innovation & Change > Infectious Messaging > Module 1 / 4

Intro to Infectious Messaging

Instructor: Jeremy Gutsche
We live in a world cluttered with chaos. If you want your innovative idea to break through all the noise, you need a well-packaged story. Fortunately, Trend Hunter has spent a lot of time studying this in our quest to attract billions of views to the website.

This course will teachyou how to do the same. By cultivating infection, your ideas will resonate, helping you leapfrog ahead of the competition.
View Innovation Webinars

Insights by Trend Hunter AI

Workplace Sabbatical
Businesses are establishing or highlighting workplace sabbatical programs
Trend - In an effort to reduce employee burnout and ensure retention, sabbaticals offered by companies are being established or if they already exist, emphasized as an employee perk. These programs are a benefit for employees who have spent several years at a company, and include weeks of time taking a break from work to explore passions, rest, or volunteer work.
Workshop Question - How could your brand better invest in its employees' personal or financial wellbeing?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Paid Two Month Sabbaticals
Paid Two Month Sabbaticals
Intel Offers Its Employees a Paid Two Month Vacation Every Seven Years
Computer electronics giant Intel offers its employees a unique sabbatical program called ‘King of Benefits.’ The program works by offering long-term employees a fully paid eight-week... MORE
Workplace Benefits Programs
Workplace Benefits Programs
McDonald's Offers Paid Sabbaticals for 10-Year Employees
The McDonald’s Benefits Program at the popular fast-food restaurant covers everything from health benefits to paid vacation time. For corporate McDonald’s workers, every employee is... MORE
Environmental Internship Programs
Environmental Internship Programs
Patagonia Offers a Work Sabbatical During its Internship
In an effort to retain employees, many brands offer perks, and Patagonia is setting itself apart with its Environmental Internship Program, which offers a two-month work sabbatical. Employees from... MORE
Accessible Employee Sabbatical Programs
Accessible Employee Sabbatical Programs
Adobe Offers Mandatory Sabbaticals for 5-Year Employees
The Adobe Sabbatical Program at San Jose-based software company provides employees with added incentives to remain at the job and in good standing. Once an employee has worked at least 24 hours a... MORE
Monetized Recreation
Gen Z consumers are turning their creative hobbies into job opportunities
Trend - Known as being highly creative and tech-savvy, Gen Z consumers are increasingly likely (and able) to monetize their creative and recreational hobbies. This generational quality is being made more accessible with platforms that help them learn about and ultimately monetize their passions.
Workshop Question - How could your brand better cater to Gen Z's sense of creativity and/or tech-savviness?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Live Streaming Applications
Social Live Streaming Applications
TikTok is Launching a Monetizable Live Streaming Service
TikTok is launching a monetizable streaming service for creators, currently titled TikTok Live Stream. This is a separate service from the TikTok Live functionality that currently exists, as they... MORE
Gen Z-Targeted Creator Applications
Gen Z-Targeted Creator Applications
Yubo Has Debuted the Pixel Reward Program to Pay Its Creators
‘Yubo,’ the video-based social media platform targeted towards the younger generation that allows creators to stream and upload short and long-form videos, has debuted the ‘Pixel... MORE
Educational Esports-Focused Courses
Educational Esports-Focused Courses
The IESF and NASEF Launch an Online Series of Esports Courses
The International Esports Federation (IESF) and the North America Scholastic Esports Federation (NASEF) have announced the arrival of a new online platform dedicated to providing gamers with over 3,... MORE
Expressive Styling Communities
Expressive Styling Communities
Express Community Commerce Lets Users Style & Earn Commission
Express Community Commerce is a new program that unites entrepreneurial style experts, formally known as Express Style Editors, and the experience lets them style, inspire others on the platform and... MORE
Live Fundraising
Live fundraising initiatives help consumers feel more connected
Trend - Live fundraising, whether for charities or creators looking for support, has become more popular as platforms make it easier to stream campaigns and content live. Donation options are often included in these initiatives and simplify the process of giving and receiving funds.
Workshop Question - How could your brand use live-campaigning to market its purpose, product or service?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Live Streaming Applications
Social Live Streaming Applications
TikTok is Launching a Monetizable Live Streaming Service
TikTok is launching a monetizable streaming service for creators, currently titled TikTok Live Stream. This is a separate service from the TikTok Live functionality that currently exists, as they... MORE
Charitable Live-Marketing Campaigns
Charitable Live-Marketing Campaigns
Interac Has Debuted Living Billboards as Part of Its Campaign
‘Interac,’ the immensely popular financial service brand, has launched a set of ‘living billboards’ across Canada as part of its ‘HolidayLife’ advertising campaign.... MORE
Money-Raising Virtual Party Apps
Money-Raising Virtual Party Apps
Desperados' Rave to Save App Donates €1 for Every 1000 Steps
As thousands of nightclubs are currently closed due to the global pandemic, Desperados is launching the new Rave to Save app available for Apple and Android platforms. Users are invited to join a... MORE
Cooperative Stream Viewing Features
Cooperative Stream Viewing Features
'Twitch' Now Features Support for SharePlay on Apple Devices
Twitch, the largest live-streaming video service on the internet, has released a new integration that provides viewers with cooperative stream viewing features. Apple mobile devices, such as iPhones... MORE
Livestream Retail
Fashion and beauty brands offer livestream shopping experiences
Trend - With livestreaming being popular across a wide range of apps, fashion and beauty brands are increasingly using livestreaming as a way to market their clothes and beauty products, while simultaneously having customers buy them.
Workshop Question - How could your brand leverage livestream retail?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nostalgic Shopping Livestreams
Nostalgic Shopping Livestreams
NYX Cosmetics Hosted a Throwback Event Live on Triller
NYX Cosmetics recently became the first brand to use Triller’s livestream shopping capabilities with a throwback-themed event that took viewers back to Y2K. The event on the TrillerTV... MORE
Luxury Beauty Retail Livestreams
Luxury Beauty Retail Livestreams
Amala Beauty Launches Interactive Shopping Events on Tmall Global
German luxury skincare company Amala Beauty has launched a series of live stream commerce campaigns on Tmall Global, China’s largest B2C cross-border online marketplace. The new campaigns... MORE
Live Lifestyle Shopping Apps
Live Lifestyle Shopping Apps
Verishop Has Launched 'Livestream Shopping' Feature for iOS App
Social shopping platform Verishop has announced the launch of ‘Livestream Shopping,’ a brand new feature that will be integrated into the Verishop iOS app. The feature intends to offer... MORE
Livestream Beauty Shopping Series
Livestream Beauty Shopping Series
Klarna and Beautycounter Launched the Better Beauty Livestream
The Better Beauty Livestream is a four-part series brought to consumers by Beautycounter in collaboration with Klarna. Taking place at the Beautycounter Venice, California in-store content studio,... MORE
App-Based Guide
App-based travel and activity guides prevail as pandemic restrictions lift
Trend - As we enter a post-pandemic world and travel restrictions lift, app-based travel and activity guides are becoming the norm. These digital guide activations help travelers explore the world while limiting their contact with tour groups to remain mindful of the ongoing global health concerns.
Workshop Question - How is your company shifting its services to accommodate post-pandemic consumer habits?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Real-Time App-Based City Guides
Real-Time App-Based City Guides
The Welcome App Provides Personalized Tourist Recommendations
The Welcome app is a newly launched platform that combines intelligence, recommendations, personalization, photos, and videos to guide users through new cities. Established by Peter Gerard, Mark... MORE
Wilderness Way-Finding Apps
Wilderness Way-Finding Apps
The 'Wayfinder' App Guides Users on Multi-Day Adventures
The ‘Wayfinder’ app is a map and guide travel solution for outdoor explorers that will enable them to enjoy their choice of wilderness trail without having to worry about losing their way.... MORE
Multi-Modal Travel Apps
Multi-Modal Travel Apps
Arriva Has Released a Smart Mobility App for Public Transport In Europe
Arriva, a UK-based multinational public transport company, has announced the launch of ‘glimble,’ a smart mobility platform designed to connect passengers to multiple modes of public... MORE
Gamified Tourism Apps
Gamified Tourism Apps
This App Aims to Boost Local Tourism in Canada's South Dundas Region
The municipality of South Dundas in the Canadian province of Ontario has unveiled an innovative new tourism app that uses gamification and interactive tools to boost tourism in the region. The &#... MORE
Autonomous Grocery
Unstaffed grocery stores become more common as tech in this space advances
Trend - Unstaffed grocery stores and markets are becoming popular as businesses collaborate with tech companies--installing smart systems that allow for seamless in-store transactions where consumers can simply walk out with their items and be charged automatically.
Workshop Question - How could your brand elevate its purchase journey for customers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rural Unstaffed Supermarkets
Rural Unstaffed Supermarkets
Lifvs Brings Automated Supermarkets Where They're Needed Most
Fully autonomous stores are beginning to appear in some of the world’s busiest cities and Swedish retail start-up Lifvs is now bringing automated, unmanned grocery stores to rural parts of... MORE
Hybrid Autonomous Grocery Stores
Hybrid Autonomous Grocery Stores
Nourish + Bloom Market is a Frictionless Store in Georgia
The 1,500 square foot Nourish + Bloom Market in Fayetteville, Georgia recently opened its doors as the first African American-owned autonomous grocery store in the world, complete with powerful... MORE
Autonomous Community Markets
Autonomous Community Markets
Valet Market is a Modern Amenity for Apartment Buildings
Accel Robotics’ Valet Market is an autonomous community market that lets building residents shop for necessities at all hours via an app. This experience connects dwellers to everything from... MORE
Unstaffed Smart Supermarket Pilots
Unstaffed Smart Supermarket Pilots
5 Seoul-Based Stores Will Be Tested for This Pilot Project
Autonomous grocery stores aren’t necessarily a new concept, but a concept that lends itself well to consumer needs during the COVID-19 pandemic—as a result, Seoul announced that five... MORE
Corporate Health
Businesses prioritize mental health for employees and/or customers
Trend - Businesses in a wide range of industries are aiming to ensure the overall wellbeing of their employees by offering mental health programs and initiatives. These include employee mental health training and internal wellbeing campaigns from social media companies.
Workshop Question - How could your brand prioritize the mental health of its employees and customers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Paid Employee Outdoor Time
Paid Employee Outdoor Time
Canada Goose's HumanNature Pass Encourages Employees to Go Outside
Canada Goose’s HumanNature Pass is encouraging its employees to take one paid hour off a week, so long as they spend that hour doing something recreational outside. With social distancing... MORE
Mental Health First-Aid Training
Mental Health First-Aid Training
Lululemon Just Announced a New Feature Available to All Employees
Following its second Global Wellbeing Report, beloved Canadian brand lululemon introduces mental health first-aid training to all employees. This initiative is global and it will touch everybody in... MORE
Hybrid Workforce Campaigns
Hybrid Workforce Campaigns
LinkedIn's #TheTeammates on TikTok Talks Mental Health
LinkedIn has joined TikTok and in the UK, it is launching a workforce campaign to encourage youth to look for employment. In partnership with the platform’s CareerTok community, LinkedIn is... MORE
Agricultural Mental Health Apps
Agricultural Mental Health Apps
This App Helps Farm Workers Care For Their Mental Health
Every workplace brings its own set of mental health challenges and the agricultural sector is no different, which is why the western Canadian workplace wellness consulting company Bridges Health has... MORE
Resocializing Initiatives
Brands launch campaigns helping people adjust to post-pandemic life
Trend - Brands are launching new initiatives designed to support the transition back to "normal." These range from reminding individuals of dining etiquette to tips on helpful hygiene practices to re-instate.
Workshop Question - How can your brand support consumers' transition to post-pandemic life?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post-Pandemic Card Games
Post-Pandemic Card Games
Where Should We Begin? Helps to Rebuild Social Confidence
Where Should We Begin? is the name of a new card game from renowned Belgian psychotherapist Esther Perel and it was created with the intention of helping people to cope with social anxiety coming... MORE
play_circle_filled Post-Pandemic Gum Campaigns
Post-Pandemic Gum Campaigns
EXTRA Gum's 'For When It's Time' Depicts a Fresh Start
‘For When It’s Time’ is a new marketing campaign from EXTRA Gum that shares scenes from a post-pandemic future. The campaign aims to inspire optimism and remind people of a return... MORE
Post-Pandemic Deodorant Ads
Post-Pandemic Deodorant Ads
Degree Issues Reminder to Wear Deodorant Again as Things Open Up
As things begin to open up post-pandemic, Degree recently launched a new campaign to remind people to start wearing deodorant again. The ad, dubbed ‘Move Again With Degree,’ taps drag... MORE
play_circle_filled Cheeky Dining Training Ads
Cheeky Dining Training Ads
The Boston Pizza Patio Re-Training Video Teaches Patio Etiquette
In light of Ontario patios re-opening from one of the longest lockdowns, Boston Pizza is helping customers remember how to dine in public with the launch of the ‘Patio Re-Training Video.’... MORE
Contactless Test
No-contact in-store testers become more popular amidst COVID-19
Trend - When it comes to consumers sampling products in-store, brands have been limited in what they can allow customers to do due to hygiene protocols and regulations. Thus, contactless tester innovations have become more popular, allowing customers to sample products while ensuring their safety.
Workshop Question - What health and safety protocols will your brand continue to enact post-COVID?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contactless Product Testers
Contactless Product Testers
GK Concept's Dropper Provides Touch-Free Testing Experiences In-Store
GK Concept’s Dropper helps to provide contactless product experiences in-store for a variety of fluid cosmetic products. The compact system offers an experience that’s safe, secure and... MORE
Contactless Sampling Kiosks
Contactless Sampling Kiosks
Vengo's Digital Kiosks Promote Discovery, Wellness and Safety
Digital kiosk technology leader Vengo is introducing what it calls “the first end-to-end contactless sampling solution for a post-COVID-19 world” in the form of a contactless sampling... MORE
Contactless Sample Dispensers
Contactless Sample Dispensers
Arcade Beauty's Sampling Solution Shares ScentSeal Cards
The way people sample a variety of beauty products is changing and Arcade Beauty came up with a contactless sample dispenser for Rochas’ new fragrance, Girl. The contactless sampling solution... MORE
play_circle_filled Contactless Perfume Samplers
Contactless Perfume Samplers
SCENTER Safely Updates In-Store Experiences with Fragrance
SCENTER is an innovative in-store perfume sampling solution that was created in response to the current need for safe, contactless experiences. The way that people purchase and sample products in-... MORE
Vaccine Pay
Brands are offering paid time off to allow employees to receive the COVID-19 vaccine
Trend - Many brands are offering paid time off to encourage employees to schedule and receive their COVID-19 vaccines once they are eligible to do so. These brands span various industries, including quick-serve restaurants and department stores.
Workshop Question - How can your brand help limit financial barriers surrounding health for your employees?
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Paid Vaccine Time Off
Paid Vaccine Time Off
Urban Nature Store is Offering Paid Leave for Employees to Get Vaccinated
Urban Nature Store, the Ontario retailer that offers wild and backyard birding products, recently announced the store will workers who opt to get immunized with the COVID-19 vaccine a full day’s... MORE
Free Vaccination Card Doughnuts
Free Vaccination Card Doughnuts
Krispy Kreme Will Give Out Free Doughnuts to Those Vaccinated
In an effort to encourage consumers to get vaccinated, Krispy Kreme recently announced that it will give fans free doughnuts for anyone with a vaccination card. The new vaccine offer will start on... MORE
Employee Vaccination Accommodations
Employee Vaccination Accommodations
Target is Offering Free Lyft Rides and Time off for Vaccines
Retail giant Target recently announced it will offer its employees four hours of paid leave alongside a free ‘Lyft’ ride to ensure its workers can get access to the COVID-19 vaccination.... MORE
Vaccine-Accommodating PTO Updates
Vaccine-Accommodating PTO Updates
MOD Pizza is Giving Employees Paid Time Off to Get Their Shots
MOD Pizza, a fast-casual restaurant chain that was founded in Seattle and now has more than 460 locations across the United States, has announced that it will be providing all of its employees with... MORE