Ideas
Explore the world's #1 largest database of ideas and innovations, with 415,386 inspiring examples.
Trend Reports
Discover why 1,104 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,293 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,104 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,293 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 284,925 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 415,386 cutting edge ideas.
FuturistU > Innovation & Change > Infectious Messaging > Module 3 / 4

Well Packaged Stories

Instructor: Jeremy Gutsche
Recall that with a cultural connection, you are not speaking to your customers, you are speaking with them, and that’s empowering. The most powerful way to speak with your customers is to tie your message to a story or a lifestyle.

This module uncovers various tactics and examples illustrating how to do just that. How can you articulate or visualize your message in a way that truly resonates?
Workshop Questions:
1. How could your product or service better communicate cultural purpose?
2. What truly differentiates your brand from competitors? Do your customers know that as well as you do?
View Innovation Webinars

Insights by Trend Hunter AI

Connected E-Commerce
Connected e-commerce packaging solutions prioritize safe deliveries
Trend - Smart e-commerce packaging solutions are increasingly common as businesses aim to deliver items with both efficiency and transparency. Packaging solutions in this space include everything from temperature-controlled connected boxes, to packaging with QR codes to engage customers.
Workshop Question - How could your brand better prioritize the customer journey post-purchase?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Banker
Banks are launching virtual "assistants" to meet consumer needs at home
Trend - Banks are launching new digital solutions to meet consumer needs at home. These virtual assistants help to bridge the gap between inconvenient in-person banking and impersonal online banking, providing convenient ways for users to take care of their financial needs.
Workshop Question - How can your brand prioritize convenience through digital solutions?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Solid Moisture
Moisturizers that come in solid form are on the rise
Trend - Skincare brands are releasing solid moisturizers that offer a different product experience than customers are accustomed to. These moisturizers have a range of benefits incuding reduced packaging waste and convenient application.
Workshop Question - How can your brand better prioritize convenience for its customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Powered Store
Brands in China are partnering with WeChat for experiential in-store experiences
Trend - The use of WeChat to create in-store shopping experiences that feature digital experiences and enhancements is on the rise in China. These partnerships allow for more seamless interactions considering the prevalance of the WeChat app--allowing customers to engage in-store without having to download any additional apps.
Workshop Question - How is your brand catering to the digital habits of younger demographics?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contactless Airport
Both necessary and recreational processes at airports are becoming contactless
Trend - Contactless airport systems are on the rise as airports around the world continue their heightened safety efforts in light of the ongoing pandemic. These contactless systems are occurring in everything from agent interactions to in-airport food deliveries.
Workshop Question - How is your brand prioritizing safety in the long-term amidst the ongoing pandemic?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refined Returns
Brands are making it easier for consumers to return items amid COVID-19
Trend - The COVID-19 pandemic has fueled a surge in online sales, prompting an increase in online return needs. To accommodate this emerging need, many brands are leveraging strategic partnerships to enable streamlined return solutions that include return shopping lockers, at-home return pickup options, and multi-brand return centers.
Workshop Question - How can your brand anticipate consumer barriers to purchasing amid fluctuating shopping restrictions?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
One-to-One Retail
Stores serve one customer at a time to give safe, ultra-custom experiences
Trend - The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Workshop Question - How will you satisfy the opposing consumer need for experience and safety in the new normal?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appointment Retail
Appointment-only retail shopping ensures safe in-person shopping experiences
Trend - Though businesses around the world have reopened for in-person shopping, revamped health protocols are common and often required of them. One of the ways in which stores are maintaining distance and managing employee and customer health is by only letting those who have made appointments prior enter stores.
Workshop Question - How could your brand better address consumer anxiety?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Big-Brand Subscription
Large brands adopt subscription models for accessibility
Trend - Global or soon-to-be global brands are replicating small brands by offering subscription models that make their products more accessible to the average person. These include everything from deliveries to the temporary use of luxury items.
Workshop Question - How could your brand create or improve a subscription model for its customers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Addition
Retail brands make the store a destination post-Pandemic
Trend - Still betting on the experience economy, brands are launching retail initiatives that are seemingly unrelated to their products or services. These are solely designed to provide such a high level of surprise and delight to override concern for visiting public spaces. These activations are created with COVID-19 safety and hygiene guidelines in mind, yet also draw over-the-top inspiration from adjacent industries.
Workshop Question - Conceptualize an experience that will fit into the COVID-19 climate.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends