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FuturistU > Innovation & Change > Infectious Messaging > Module 3 / 4

Well Packaged Stories

Instructor: Jeremy Gutsche
Recall that with a cultural connection, you are not speaking to your customers, you are speaking with them, and that’s empowering. The most powerful way to speak with your customers is to tie your message to a story or a lifestyle.

This module uncovers various tactics and examples illustrating how to do just that. How can you articulate or visualize your message in a way that truly resonates?
Workshop Questions:
1. How could your product or service better communicate cultural purpose?
2. What truly differentiates your brand from competitors? Do your customers know that as well as you do?
Get Better and Faster

Insights by Trend Hunter AI

SMS Commerce
Brands are integrating shopping services into mobile SMS applications
Trend - Retailers are seamlessly integrating text message shopping services into their business models. This allows customers to browse, purchase, and pay for products directly through a text message rather than using a mobile storefront application or website. This reduces online order friction.
Workshop Question - How could your brand benefit from leveraging older, more familiar technology for accessibility?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subscription Grocer
Grocery subscription services help users access limited or affordable items
Trend - The pandemic fueled online grocery orders, and it made way for an increase in grocery subscription services that consumers can use to have food items delivered to them on a consistent basis. These services typically provide access to more affordable and/or limited products.
Workshop Question - How could your brand prioritize accessibility in its product offerings?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Based Retail
Retailers create apps to accompany customers' in-store experiences
Trend - Retailers are increasingly merging the convenience of online shopping with the engagement of in-person retail--now with accompanied in-store apps. These apps help enhance customer experiences with everything from product information to shopping assistance.
Workshop Question - How could your brand merge digital and in-person shopping experiences?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Acne SPF
Skincare brands formulate sunscreens for people with acne-prone skin
Trend - Since sunscreens tend to be the heaviest skincare product that consumers apply, they can cause blemishes in people who have acne-prone skin. Now, more brands are formulating sunscreens that don't clog pores and feature ingredients that help prevent acne.
Workshop Question - How could your brand cater to its customers' more specific needs?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
SMS Support
Text-based customer support services prioritize convenience and quick communication
Trend - Traditional forms of customer support like going in-store or calling in and being put on hold are slowly being pushed aside for more modern, convenient options. Now, SMS-based customer support programs offer quicker service that requires less patience from both parties.
Workshop Question - How could your brand reduce friction in the customer service journey?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected E-Commerce
Connected e-commerce packaging solutions prioritize safe deliveries
Trend - Smart e-commerce packaging solutions are increasingly common as businesses aim to deliver items with both efficiency and transparency. Packaging solutions in this space include everything from temperature-controlled connected boxes, to packaging with QR codes to engage customers.
Workshop Question - How could your brand better prioritize the customer journey post-purchase?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Positive Loyalty
Brands' loyalty programs reward "positive" consumer behaviour
Trend - Some brands are now initiating loyalty programs that run on the premise of making positive purchase decisions. This includes everything from getting points for selling secondhand clothing, to getting points and rewards for healthy purchases.
Workshop Question - How could your brand incentivize consumer to make eco-friendly or healthy purchase decisions?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Financial Concierge
Banks are launching virtual "assistants" to meet consumer needs at home
Trend - Banks are launching new digital solutions to meet consumer needs at home. These virtual assistants help to bridge the gap between inconvenient in-person banking and impersonal online banking, providing convenient ways for users to take care of their financial needs.
Workshop Question - How can your brand prioritize convenience through digital solutions?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Single Use-Reduction
In-store refill stations are no longer specific to personal care
Trend - As brands look to become more eco-friendly, in-store refill stations are one way they're shifting toward sustainability. This shift includes everything from coffee refill stations to supermarket skincare refills.
Workshop Question - How is your brand prioritizing sustainability?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wide Beverage
Alcohol bottles and cans mimic glasses for easier consumption
Trend - Brands are offering wide-mouthed bottles and cans that help mimic the experience of drinking out of a glass, without actually needing one. On top of reducing the need to use extra dishes, these packaging solutions could also be beneficial for people with disabilities.
Workshop Question - How is your brand catering to consumers more niche needs and preferences?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends