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FuturistU > Innovation & Change > Culture of Innovation > Module 2 / 5

Experimental Failure

Instructor: Jeremy Gutsche
Navigating through chaos requires your organization to adapt
and change. This requires a culture that encourages testing and
experimental failure.

Here, you will learn tactics to execute controlled failure -- If you pursue your dreams, you will experience numerous failures. The upside? You will be on the learning curve that leads to stardom.
Workshop Questions:
1. What was your last big work failure and what did you learn from it?
2. What tactical things could you do to make failure less intimidating?
Get the 2023 Trend Report FREE

Insights by Trend Hunter AI

Work Protest
Office workers are protesting mandated returns to the office
Trend - Having grown accustomed to working remotely for several months, office workers are increasingly protesting mandates that require workers to go back to the office. Workers are now quitting, organizing against such policies, and/or ignoring these policies and continuing to work from home.
Workshop Question - How could your brand better prioritize flexibility for its employees?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Design
Work-from-home products are designed with aesthetics in mind
Trend - Now that work-from-home setups have become the norm, many consumers have settled into this new lifestyle. Now, brands are offering functional but design-friendly pieces that help people settle in to their home offices in the long-term.
Workshop Question - Which of its customers' lifestyle changes will your business continue to adapt to?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
eLearning Entertainment
Consumers are increasingly learning new skills for fun, not employment
Trend - Pre-Pandemic, consumers would seek out eLearning mostly to learn necessary skills or increase employability. In the post-Pandemic world, acquiring new skills has become somewhat of a hobby. Platforms and niche brands alike are offering tutorials and learning formats more akin to entertainment than education.
Workshop Question - What is one area of your business where you could better prioritize consumers, as opposed to monetization?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Exercise
At-home exercise takes on gamified elements to boost motivation
Trend - As home exercise has become a viable alternative to using gyms and public spaces, gamified exercise experiences for those working out at home are becoming more popular. These fitness-based games make the prospect of working out more enticing.
Workshop Question - How is your brand responding to long-term changes brought on by the pandemic?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Edu
Branded educational experiences use augmented reality to enhance engagement
Trend - Brands are using augmented reality-powered educational platforms and features that help them better engage with customers. The use of AR in educating customers helps brands enhance the product/service experience for users.
Workshop Question - How could your brand incorporate educational AR to better engage customers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Guidance
The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Workshop Question - How is your brand offering flexibility to its employees or customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Roleplay
Brands are introducing thoughtful features that enhance the gaming experience
Trend - In order to immerse consumers more into their video games, brands are launching accessible products that can seamlessly enhance roleplay. These innovations boast voice changing capabilities or even enable users to speak to each other, despite language barriers.
Workshop Question - How can your brand provide a more immersive experience?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stimulating Headphones
Brands and researchers are looking into the potential of earbud design
Trend - Designers are exploring the possibilities of earbuds in assisting with health conditions and personal endeavors. Either deployed as a multi-functional product or as reimagining popular use, these innovations are studied for their ability to provide pain relief or learning benefits.
Workshop Question - Conceptualize another use for an omnipresent product.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends