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FuturistU > Innovation & Change > Culture of Innovation > Module 5 / 5

Urgency

Instructor: Jeremy Gutsche
A culture of innovation requires five ingredients, with urgency at its core. Urgency—and an ability to act—is the fuel that enables a culture to achieve results in times of change.

At this point in this course, you have become familiar with all but one of these ingredients. This final module explores how no industries or professions are immune from the effects of disruptive change, the sort of change that enables new business models and topples corporate tycoons. Our generation is fundamentally reinventing the way human beings interact. The time for change is now.
Workshop Questions:
1. What external factors pose a threat to your business?
2. In a simulation, ask your team: what would happen if the top 10 start-ups in your industry were scaled up by your competitors?
Get Better and Faster

Insights by Trend Hunter AI

Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Euphoric Beverage
Cognitive and semi-psychedelic ingredients become more commonplace in drinks
Trend - Cognitive and sometimes even semi-psychedelic ingredients are becoming more commonplace in the beverage industry. Often referred to as euphorics, ingredients such as CBD, mushrooms, GABA, and more are seen as alcohol alternatives for a new generation who are less interested in traditional drinking experiences.
Workshop Question - How are you providing consumers with a sense of peace and positivity in the post-Pandemic world?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Breakfast
Common pre-packaged breakfast foods are made with upcycled ingredients
Trend - The food industry is a major contributor to global waste, and small brands in this space are aiming to cut down on this waste by incorporating upcycled ingredients into common at-home breakfast products, including everything from pancake mixes to cereals.
Workshop Question - How is your brand making sustainable consumption easier to achieve for its customers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Card
Digital business cards make trading contact information simpler
Trend - Brands are digitizing business cards as the practice of handing out physical cards becomes less and less common. The trading of contact information virtually can be done via scanning an NFC tag or QR code.
Workshop Question - How has your brand adapted to changed consumer behaviors?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brand Activist
Influencers are replaced by representatives of social change in online campaigns
Trend - The pandemic ushered in varying degrees of change, including a political reckoning wherein the idea of activism became more mainstream and social media-friendly. Brands looking to participate in these conversations in a way that goes beyond lip service are doing so by replacing influencers with known activists.
Workshop Question - What is a cause that is important to your brand, and how can you become more vocal and active about it?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Climate Prefab
Prefabricated homes are being designed with climate and natural disasters in mind
Trend - Prefab residences are now being designed to account for the consequences of climate change and natural disasters, with everything from designs that accommodate flooding to those that are earthquake-proof.
Workshop Question - How is your brand prioritizing both short and long-term solutions to climate change?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vitamin Hygiene
Deodorants and antiperspirants are infused with vitamins to enhance their benefits
Trend - In recent years, a growing segment of consumers have become wary of traditional deodorants and antiperspirants on the market due to their aluminum content. Brands in this space are trying to change consumer perception by adding beneficial ingredients like vitamins into new deodorant and antiperspirant products.
Workshop Question - How is your brand catering to the informed consumer?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
L-Theanine Bev
L-theanine is highlighted in beverages formulated to relax
Trend - L-theanine, an amino acid found in green and black teas, is being added to canned beverages and highlighted for its relaxation-inducing qualities. The amino acid is said to lower anxiety, and the wellness industry has taken hold of its medicinal qualities to promote beverages.
Workshop Question - How is your brand offering support for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Side-Hustle
Tech brands are incorporating side hustle-specific features in their apps
Trend - Developers are creating mobile applications that can assist consumers and budding entrepreneurs with building and maintaining their side hustles. The platforms include useful features, pertaining to organization, investment, and so on.
Workshop Question - How can your brand help individuals multi-task?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends