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FuturistU > Innovation & Change > Culture of Innovation > Module 5 / 5

Urgency

Instructor: Jeremy Gutsche
A culture of innovation requires five ingredients, with urgency at its core. Urgency—and an ability to act—is the fuel that enables a culture to achieve results in times of change.

At this point in this course, you have become familiar with all but one of these ingredients. This final module explores how no industries or professions are immune from the effects of disruptive change, the sort of change that enables new business models and topples corporate tycoons. Our generation is fundamentally reinventing the way human beings interact. The time for change is now.
Workshop Questions:
1. What external factors pose a threat to your business?
2. In a simulation, ask your team: what would happen if the top 10 start-ups in your industry were scaled up by your competitors?
Access Advisory Services

Insights by Trend Hunter AI

Sober Subscription
Brands launch curated subscription services with mocktails & non-alcoholic wine
Trend - Mocktail and sober beverage subscriptions are gaining popularity as more consumers seek alternatives to traditional alcoholic drinks. These subscription services offer curated selections of non-alcoholic beverages, from sophisticated mocktails to wellness-focused drinks, delivered directly to consumers' doors.
Workshop Question - How can your brand develop new offerings that cater to the growing trend of health-conscious consumers seeking sophisticated alternatives to traditional products?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Accountability
Consumers are holding brands responsible for their carbon footprint
Trend - Consumers are holding brands accountable for their environmental impact, driving a shift towards eco-action. This goes beyond mere greenwashing and performative gestures. Social media empowers consumers to expose greenwashing, demand transparency, and advocate for sustainable practices.
Workshop Question - How can your brand enhance transparency, authenticity, and genuine environmental efforts to meet the growing demand for eco-accountability from consumers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Party
Nightlife and events are enhanced through artificial intelligence
Trend - As Generative AI continues to grow in popularity and accessibility, its influence extends to the leisure and nightlife space. These services are dedicated to streamlining everything from larger-scale event planning to at-home entertainment. This emerging application of Generative AI is relevant to many industries, including events, bev-alc, and more.
Workshop Question - How can AI be leveraged to enhance and streamline the leisure and nightlife experience for customers in various industries?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Developmental Snack
Baby food brands offer puffed snacks with nutritional benefits for infants
Trend - Puff-based snacks with the nutritional ingredients that infants and toddlers need are gaining in popularity as parents become more mindful of what they feed their children. These products' varying flavors and unique texture also cater to children who are picky when it comes to healthy food.
Workshop Question - How could your brand prioritize product experiences for more discerning customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Organic Treatment
Products that treat physical conditions are made with organic ingredients
Trend - The growth of the organic F&B market is influencing brands that offer medical care for various conditions. Products like organic cold medication and organic acne-treating skincare set an example for how the healthcare space can better prioritize sustainability and ethical production.
Workshop Question - Which emerging trends in adjacent spaces could your brand take inspiration from?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Companion
Companies are creating AI-powered chatbots for virtual companionship
Trend - Many AI chatbots currently exist to offer utilities to customers, such as help with complex questions on nearly any topic. Companies are now launching chatbots with more personality-focused models that offer virtual companionship to users. These chatbots learn their users and form bonds.
Workshop Question - How could your brand utilize advanced AI chatbots to augment its products or services?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Evolved Education
Post-secondary institutions offer courses specific to Gen Z's hobbies and habits
Trend - Schools are targeting the skills and industries that Gen Z is making influential. In order to maintain their relevance in a rapidly evolving learning environment, honing in on students' personal hobbies and the skills they're self-taught in keeps these institutions evolving with their target market.
Workshop Question - How is your brand evolving with the cultural changes that Gen Z's influence has caused?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Probiotic Desserts
Ice creams and other dairy-based desserts are focusing on probiotics
Trend - Ice cream and similar desserts like gelato and frozen yogurt are now being made with an emphasis on their probiotic and prebiotic content. By incorporating live cultures into these desserts, brands are able to appeal to health-conscious consumers.
Workshop Question - How could your brand better cater to consumers' desire for balanced indulgence?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Microalgae Meat
Vegan meat and seafood alternatives are being based in microalgae
Trend - Microalgae's many uses have now extended to imitation meat, with everything from fish to meat alternatives being based in microalgae. These products cater to vegan, vegetarian or flexitarian diets while prioritizing sustainability.
Workshop Question - How could your brand make sustainable living easier for its customers to achieve?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends