Ideas
Explore the world's #1 largest database of ideas and innovations, with 447,154 inspiring examples.
Trend Reports
Discover why 1,186 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 330,681 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,186 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 330,681 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,188 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 447,154 cutting edge ideas.
FuturistU > Innovation & Change > Culture of Innovation > Module 5 / 5

Urgency

Instructor: Jeremy Gutsche
A culture of innovation requires five ingredients, with urgency at its core. Urgency—and an ability to act—is the fuel that enables a culture to achieve results in times of change.

At this point in this course, you have become familiar with all but one of these ingredients. This final module explores how no industries or professions are immune from the effects of disruptive change, the sort of change that enables new business models and topples corporate tycoons. Our generation is fundamentally reinventing the way human beings interact. The time for change is now.
Workshop Questions:
1. What external factors pose a threat to your business?
2. In a simulation, ask your team: what would happen if the top 10 start-ups in your industry were scaled up by your competitors?
Get the 2024 Trend Report FREE

Insights by Trend Hunter AI

Organic Treatment
Products that treat physical conditions are made with organic ingredients
Trend - The growth of the organic F&B market is influencing brands that offer medical care for various conditions. Products like organic cold medication and organic acne-treating skincare set an example for how the healthcare space can better prioritize sustainability and ethical production.
Workshop Question - Which emerging trends in adjacent spaces could your brand take inspiration from?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Companion
Companies are creating AI-powered chatbots for virtual companionship
Trend - Many AI chatbots currently exist to offer utilities to customers, such as help with complex questions on nearly any topic. Companies are now launching chatbots with more personality-focused models that offer virtual companionship to users. These chatbots learn their users and form bonds.
Workshop Question - How could your brand utilize advanced AI chatbots to augment its products or services?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Evolved Education
Post-secondary institutions offer courses specific to Gen Z's hobbies and habits
Trend - Schools are targeting the skills and industries that Gen Z is making influential. In order to maintain their relevance in a rapidly evolving learning environment, honing in on students' personal hobbies and the skills they're self-taught in keeps these institutions evolving with their target market.
Workshop Question - How is your brand evolving with the cultural changes that Gen Z's influence has caused?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Probiotic Desserts
Ice creams and other dairy-based desserts are focusing on probiotics
Trend - Ice cream and similar desserts like gelato and frozen yogurt are now being made with an emphasis on their probiotic and prebiotic content. By incorporating live cultures into these desserts, brands are able to appeal to health-conscious consumers.
Workshop Question - How could your brand better cater to consumers' desire for balanced indulgence?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Euphoric Beverage
Cognitive and semi-psychedelic ingredients become more commonplace in drinks
Trend - Cognitive and sometimes even semi-psychedelic ingredients are becoming more commonplace in the beverage industry. Often referred to as euphorics, ingredients such as CBD, mushrooms, GABA, and more are seen as alcohol alternatives for a new generation who are less interested in traditional drinking experiences.
Workshop Question - How are you providing consumers with a sense of peace and positivity in the post-Pandemic world?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ferulic Skincare
Ferulic acid is infused into skincare to fight free radicals
Trend - Brands in the skincare space are leveraging the benefits of plant-extracted ferulic acid. The ingredient is said to protect the skin from environmental stressors that cause signs of aging due to its antioxidant properties.
Workshop Question - What changes can your brand implement to better market its products to the educated consumer?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Breakfast
Common pre-packaged breakfast foods are made with upcycled ingredients
Trend - The food industry is a major contributor to global waste, and small brands in this space are aiming to cut down on this waste by incorporating upcycled ingredients into common at-home breakfast products, including everything from pancake mixes to cereals.
Workshop Question - How is your brand making sustainable consumption easier to achieve for its customers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Card
Digital business cards make trading contact information simpler
Trend - Brands are digitizing business cards as the practice of handing out physical cards becomes less and less common. The trading of contact information virtually can be done via scanning an NFC tag or QR code.
Workshop Question - How has your brand adapted to changed consumer behaviors?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brand Activist
Influencers are replaced by representatives of social change in online campaigns
Trend - The pandemic ushered in varying degrees of change, including a political reckoning wherein the idea of activism became more mainstream and social media-friendly. Brands looking to participate in these conversations in a way that goes beyond lip service are doing so by replacing influencers with known activists.
Workshop Question - What is a cause that is important to your brand, and how can you become more vocal and active about it?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends