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FuturistU > Innovation & Change > Culture of Innovation > Module 4 / 5

Intentional Destruction

Instructor: Jeremy Gutsche
In order to adapt, we must intentionally destroy. We need to break down the structure and hierarchy that prevents us from seeing the realities of market change. Consumer behavior is learned within a social structure. We follow organizational patterns and rules unless those rules are dramatically changed.

This module outlines clear tactics to break free of those rules and enact radical change in your organization. Though this is no easy task, it is worthwhile.
Workshop Questions:
1. How much simpler would your business be if you re-started from scratch?
2. What would your business look like if you threw away your top product line?
Access Advisory Services

Insights by Trend Hunter AI

Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cream-to-Powder Product
Cosmetic brands offer cream-to-powder formulations
Trend - Cream-to-powder cosmetic and skincare products have become more popular as brands look to offer more innovative formulas in order to stand out in a saturated market. These products include everything from deodorants to highlighters.
Workshop Question - How is your brand standing out among competitors?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Card
Digital business cards make trading contact information simpler
Trend - Brands are digitizing business cards as the practice of handing out physical cards becomes less and less common. The trading of contact information virtually can be done via scanning an NFC tag or QR code.
Workshop Question - How has your brand adapted to changed consumer behaviors?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Collagen Lip
Brands replicate lip-plumping procedures with collagen-based lip products
Trend - With plump lips still being in-style, brands are offering topical treatments that enhance the appearance of lips through the use of collagen. These products give consumers alternatives to more invasive treatments on the market.
Workshop Question - What's a popular social media trend that your brand could align itself with?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Serums
Serums boast moisturizing ingredients, reducing steps in users' skincare routines
Trend - Serums are traditionally used before moisturizers in order to deliver potent, treatment-focused ingredients to the skin. Now, they're also incorporating moisturizing ingredients so that users can skip the extra step of applying an occlusive after they've cleaned and treated their skin.
Workshop Question - How is your brand balancing efficacy with convenience for its customers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Aloe Cosmetic
Aloe vera is used as a primary ingredient in cosmetic products
Trend - Common in skincare, aloe vera is increasingly being incorporated into makeup products to enhance their benefits. In particular, foundations are incorporating the ingredient to reduce the chances of dryness and flaking.
Workshop Question - How is your brand prioritizing customer health?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Keto Supplement
Supplements that are keto-friendly accommodate restricted diets
Trend - Brands that offer supplements are prioritizing those following ketogenic diets, with supplements that are touted as keto-friendly. These products include everything from beauty supplements to protein powders.
Workshop Question - How is your brand catering to consumers' more niche needs?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refillable Hygiene
Refillable deodorant products cater to eco-friendly consumers
Trend - Refillable deodorants are becoming increasingly popular as consumers look for ways to be more environmentally-friendly in their day-to-day habits. These products avoid excess packaging waste and include natural ingredients.
Workshop Question - How is your brand offering customers the opportunity to be more environmentally friendly?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Side-Hustle
Tech brands are incorporating side hustle-specific features in their apps
Trend - Developers are creating mobile applications that can assist consumers and budding entrepreneurs with building and maintaining their side hustles. The platforms include useful features, pertaining to organization, investment, and so on.
Workshop Question - How can your brand help individuals multi-task?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
LGBTQ+ Entrepreneurship
Organizations are striving to develop a diverse business and tech industry
Trend - Nonprofit organizations are looking to support the business endeavors of the LGBTQ+ community. In this space, various entrepreneurship resources, programming, and events are being directed toward overcoming barriers and getting ahead in industries.
Workshop Question - How can your brand support the LGBTQ+ community?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends