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FuturistU > Innovation & Change > Culture of Innovation > Module 3 / 5

Customer Obsession

Instructor: Jeremy Gutsche
Breakthrough ideas and disruptive innovation stem from a deep understanding of the customer. Regardless of what you are trying to communicate, there is a continuum of impact based on how you convey your message based on how well it connects to consumer culture.

In this module, you will learn to do just that. A cultural connection is empowering. It aligns with the soul of one’s identity and beliefs. The goal is to enable you to not just speak to your customes, but with them.
Workshop Questions:
1. What does your customer actually purchase from you?
2. What is their end objective? Push harder; what is it, really? Why?
Jeremy Gutsche Keynote Speaker

Insights by Trend Hunter AI

SMS Support
Text-based customer support services prioritize convenience and quick communication
Trend - Traditional forms of customer support like going in-store or calling in and being put on hold are slowly being pushed aside for more modern, convenient options. Now, SMS-based customer support programs offer quicker service that requires less patience from both parties.
Workshop Question - How could your brand reduce friction in the customer service journey?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Support
The customer service experience will become more immersive through the metaverse
Trend - As the metaverse expands, customer service in the metaverse is becoming a recognized innovation that can create more valuable support experiences. Brands in this space are already finding ways to better engage with customers that foster mutual empathy and more efficient processes.
Workshop Question - How could your brand use the metaverse to enhance its customer support services?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grocery Rewards
Grocery stores promise loyalty points that lead to discounts on groceries
Trend - With stiff competition, some grocery store brands are aiming to stand out with apps and loyalty programs that reward consumers with points and discounts on groceries for shopping at their locations.
Workshop Question - How is your brand prioritizing its customers' wellbeing?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Prebiotic Sodas
Sodas that contain prebiotic ingredients tout their nutritious benefits
Trend - Soda brands are trying to lose the label of being unhealthy by incorporating prebiotics into varying soda flavors. These items enhance gut health while still catering to consumers' desire for indulgence.
Workshop Question - How is your brand balancing indulgence and health for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Financial Therapy
Companies are increasingly emphasizing the importance of financial wellness
Trend - Aware that consumers are often stressed for money—and this is especially true during the COVID-19 pandemic which has left many without a job and forced small businesses to permanently close—financial companies are emphasizing the need for wellness and mental health practices in their industry.
Workshop Question - How can your brand help alleviate consumer stress?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robotic Delivery
Robot delivery services are more common amidst the ongoing pandemic
Trend - With limited-contact retail interactions now being prioritized to maintain customer and employee safety, brands are finding unique ways to deliver to customers. Automated robots that are able to deliver over short distance are increasingly being used by businesses aiming to stay safe.
Workshop Question - In what areas could your brand better prioritize customer safety?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Gifting
Artificial intelligence is being deployed for personal and corporate gift-giving
Trend - Tech companies are making the personalization and sending of gifts more efficient thanks to artificial intelligence. Whether deployed as a means of helping one choose a gift or as a service that tracks return-of-investment, these platforms are increasingly streamlining the experience.
Workshop Question - How can your brand streamline the gift-giving process?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psych Reframe
Designers are channeling difficult human emotions and the importance of acceptance
Trend - Contemporary designers are referring to problematic societal norms that are excusatory and harmful to people's perception of self. These concepts are realized through high-tech fashion or sculptural jewelry that seeks to directly or indirectly affect one's psychological state.
Workshop Question - How might your brand build safer spaces for individuals?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Big-Brand Subscription
Large brands adopt subscription models for accessibility
Trend - Global or soon-to-be global brands are replicating small brands by offering subscription models that make their products more accessible to the average person. These include everything from deliveries to the temporary use of luxury items.
Workshop Question - How could your brand create or improve a subscription model for its customers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Generative Design
Brands in various industries are relying on generative design for concepts
Trend - Generative design is an artificial intelligence program that creates a nearly infinite number of conceptual concepts based on certain data restrictions. While generative design has been used as a novel approach in the past, today, the manufacturing method is gaining more traction in all industries, with brands ranging from architectural to tool manufacturing leveraging the technology.
Workshop Question - How can your brand leverage artificial intelligence to think outside the box?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends