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FuturistU > Innovation & Change > Culture of Innovation > Module 1 / 5

Intro to Culture of Innovation

Instructor: Jeremy Gutsche
Peter Drucker, the father of management thinking, used to say, “Culture eats strategy for breakfast.” The concept is that your great idea doesn’t matter if you can’t put that idea into action and make it happen.

This course will help you build a culture that enables disruptive thinking, instead of leading your company toward disruption and failure.
Get the 2023 Trend Report FREE

Insights by Trend Hunter AI

Chat Commerce
Brands are enabling users to order and pay for products directly via messaging apps
Trend - Retailers are utilizing social messaging apps to allow shoppers to interact with businesses and pay for products while they remain in-chat. What this means is that shoppers can use their favorite messaging channels to discover products, place orders, make payments, and track packages.
Workshop Question - How could your brand better prioritize convenience and personalization?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Management
New organizational software is helping businesses manage hybrid work models
Trend - As businesses adapt to hybrid work models where employees work from home some days, and in-office others--they're in need of tools to organize this new work model. Software programs that help run operations under flex work models are becoming more popular to maintain workplace productivity.
Workshop Question - How could your brand better adapt to the desire for flexible work models?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Focused Recruiting
Hiring platforms use more focused methods to ensure opportunity
Trend - Hiring platforms with focused recruitment pools are ensuring fairness in the recruitment process. These platforms offer opportunities for people who might otherwise be overlooked due to unconscious bias--including young workers, women, and people from low income backgrounds.
Workshop Question - How could your brand better prioritize inclusion in its recruitment practices?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Women's App
Physical and mental wellbeing apps are targeting women's health
Trend - Women's health apps are becoming more popular as consumers seek out personalized fitness and nutrition services. These apps cater specifically to women's needs, whether that's fitness advice based on menstruation cycles, or encouraging body positivity.
Workshop Question - How is your brand prioritizing personalization?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD Roll
CBD-based pre-rolled joints help people quit cigarettes
Trend - The cannabis industry is now helping people quit nicotine with low-dose, CBD-based joints that imitate the comforting, ritual-based aspect of smoking cigarettes--without the health consequences.
Workshop Question - How is your brand branching out to best support its customer base?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBG Consumption
CBG pre-rolls and edibles offer medical relief
Trend - The lesser-known cannibinoid cannabigerol, also known as CBG, is being used as a primary or highlighted ingredient in pre-rolls and edibles. These products aim to offer relief from inflammation, pain and other symptoms of illness.
Workshop Question - How is your brand expanding to appeal to consumers with considerable knowledge of its industry?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bust Care
Skincare products that specifically target the bust are on the rise
Trend - As the skincare industry continues to boom, consumers are looking below the chin to nourish every part of the body. Products specifically designed for bust care including masks, scrubs, and balms, and are used in self-care rituals for their firming, anti-aging, and clarifying benefits--as well as postpartum to address challenges new moms face.
Workshop Question - How can your brand cater to the specific, niche concerns of consumers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends