Forecasting Boomer Desires
Instructor: Armida Ascano
Download the Hospitality Trend Report
What do Boomer micro-generations want now that they have reached retiring age? Armida answers this question by exploring the formative years of both the Leading and Neo Boomer groups. By deep-diving how global occurrences have impacted these groups' view of the world, you will gain a more holistic understanding of the aging demographic.Additionally, this module guides you through what to expect from the Leading and Neo Boomer groups over the next few years. You will learn what's important to these groups, how each is challenging stereotypes of what it means to age, and most importantly, what it could mean for your business.
Workshop Questions:
1. How can you help your ageing customer flourish in this new phase of their lives?
2. What could you do to aid Boomers in this era of “extended middle-age?”
