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FuturistU > Demographics > Forecasting Micro-Generational Desire > Module 5 / 5

Forecasting Gen Z Desires

Instructor: Armida Ascano
Toys
Download the Toys Trend Report
The final module in our course on Forecasting Micro-Generational Desire is dedicated to the youth generations. Combined, Z-Tribe and Z-Alpha comprise what's traditionally known as Generation Z. Although they are the newest generations in the realm of generational study, they are the largest globally.

The world is moving faster than ever, meaning the differences between micro-generations will only become more pronounced. What's most commonly known about these generations is that they are tech-savvy, highly diverse, and politically aware -- but what does that mean for their future? How does it impact what they want, and what they ultimately will change about the world in adulthood?
Related Trend Report: Toys
Workshop Questions:
1. How could you better listen to, or collaborate with, members of Generation Z?
2. What are you doing to prepare for Generation Z gaining buying power, or entering the workforce?
Get the 2023 Trend Report FREE

Featured Insights

EQ Education
Early childhood education integrates emotional development to speak to modern needs
Trend - Now that Pro-Millennials have reached parenting age, expectations for the education system are shifting. Millennial parents are particularly interested in the emotional development of their children. Changes to the education system take time, but businesses are developing services to provide children with opportunities to foster self-awareness, and psychological well-being.
Workshop Question - How could your brand better provide emotional growth for your customer?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Teen Payment
Teen and youth-focused payment platforms are on the rise
Trend - Teen and youth payment platforms are on the rise as businesses recognize the buying power of Gen Z consumers. For the generation itself, these platforms appeal by catering to their preference for empowerment and independence in the purchase decisions they make, along with the convenience that comes with streamlined programs.
Workshop Question - How could your brand better cater to Gen Z consumers?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Authentic Connectivity
North American consumers increasingly engage with global cultural trends
Implications - North American consumers, particularly those among Millennial and Gen Z demographics, are less culturally insular than the generations that preceded them, and are increasingly seeking authentic cultural connections and entertainment from abroad. Despite obstacles that include differing cultural norms and language barriers, the increasingly two-sided nature of cultural influence allows brands more diversity and flexibility in their process of appealing to a range of global entertainment and lifestyle rituals.
Workshop Question - Consider how your brand could prioritize cultural authenticity?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Taught Masculinity
Brands present healthy interpretations of masculinity to young men and boys
Trend - The absence of healthy notions of masculinity can be harmful on the mental and emotional development of young boys, and brands are now taking it upon themselves to be part of the process that teaches the younger generation that masculinity doesn't only encompass the sometimes-restrictive perceptions that their predecessors were raised with.
Workshop Question - How could your brand present healthy ideals to its customer?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

App-Based Parenting
Businesses offer parenting apps that go beyond raising infants
Trend - While parents have access to apps that help them raise infants, apps that help users with parenting throughout their children's many developmental stages are just now becoming popular. These apps help caregivers with everything from scheduling to prioritizing their kids' mental health.
Workshop Question - How could your brand make its customers' lives easier?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kids' Production
Toy brands help children learn the foundations of production and content
Trend - Brands are helping foster children's interest in creating content with toys and products that help kids learn the basics of recording--and even editing--content. These toys are especially popular as more kids show interest in digital creative expression.
Workshop Question - How is your brand adapting to the preferences of today's digital natives?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid Podcast
Child-friendly podcasts offer a new form of entertainment for kids
Trend - The popularity of podcasts has now resulted in people and brands offering the same entertainment, but directed towards children. Between imaginative stories and educational narratives, children are now being encouraged to engage with this form of media.
Workshop Question - How is your brand empowering parents in the process of child-rearing?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Skill-Building
Virtual skill-building platforms are aimed at children
Trend - Brands are creating virtual services that help children learn various skills online. These platforms include everything from language-learning to virtual cooking camps--all of which prioritize skill-building in children.
Workshop Question - How is your brand responding to changed habits amidst the ongoing pandemic?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parental Health
Brands are prioritizing the mental health of parents and primary caregivers
Trend - The mental health of parents and primary caregivers of children can be severely impacted by their responsibilities, and brands are aiming to address this with platforms and services that prioritize the mental wellbeing of people caring for children.
Workshop Question - How could your brand support employee and/or customer wellbeing?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Parent
Digital tools are allowing for new forms of engagement between parents and children
Trend - Digital parenting tools are allowing parents to create connections with their children in new ways. Everything from personalized conversation cues to positive reinforcement-based teaching are being used via various platforms to ease the parenting process.
Workshop Question - How could your brand better help its customers cope with the stress of their responsibilities?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends