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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Demographics > Forecasting Micro-Generational Desire > Module 1 / 5

Intro to Forecasting Micro-Generations

Instructor: Armida Ascano
Forecasting Micro-generational Desire
Download the Forecasting Micro-generational Desire Trend Report
Generational targeting is at the core of consumer research; however, these segments come with a set of imperfections. Trend Hunter's Chief Insights Officer, Armida Ascano, has created a framework to work around these imperfections. The Micro-Generations Matrix breaks the typical generational segments down into smaller groups, making for a more nuanced, consumer-centric approach.

These micro-generations will be the foundation of this course, as we explore who each one is today, and what they want from their future. Who will the Neo Boomer become as they go deeper into retiring age? What happens when Pro Millennials turn 40? How will Z Tribe change the workforce? Get ready to answer these questions and more.
Related Trend Report: Forecasting Micro-generational Desire
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Insights by Trend Hunter AI

Eco Accountability
Consumers are holding brands responsible for their carbon footprint
Trend - Consumers are holding brands accountable for their environmental impact, driving a shift towards eco-action. This goes beyond mere greenwashing and performative gestures. Social media empowers consumers to expose greenwashing, demand transparency, and advocate for sustainable practices.
Workshop Question - How can your brand enhance transparency, authenticity, and genuine environmental efforts to meet the growing demand for eco-accountability from consumers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Climate Crisis Awareness Exhibitions
Climate Crisis Awareness Exhibitions
Kinetic Singapore Unveils the School of Tomorrow Exhibition
Design agency Kinetic Singapore presents the School of Tomorrow exhibition, which is a project that shines a spotlight on major issues including climate change and pollution. To capture its notion,... MORE
Ocean Purity Petitons
Ocean Purity Petitons
The Dirty Protest is a Petition Signed with Real Sewage
80% of the world’s sewage is dumped untreated into our oceans and to bring attention to an issue that has gone unresolved for too long, The Dirty Protest was created. This petition against... MORE
play_circle_filled Ugly Lawn Water Conservation Initiatives
Ugly Lawn Water Conservation Initiatives
Shailene Woodley Asks Us to Embrace Ugly Dry Lawns
The World’s Ugliest Lawn competition, a water conservation initiative launched by the Swedish island of Gotland in collaboration with “Big Little Lies” star Shailene Woodley,... MORE
Climate-Awareness Soft Art Sculptures
Climate-Awareness Soft Art Sculptures
GREEN GRADS Features Roberta Schreyer's Dreamstones
The Dreamstones project created by Roberty Schreyer, is one of the new highlights in the UK initiative GREEN GRADS. GREEN GRADS is curated by design journalist Barbara Chandler who works with UK... MORE
Gen Z-Backed Eco Initiatives
Gen Z-Backed Eco Initiatives
The EPA Debuts a Youth Advisory Council to Address Climate Challenges
In a significant initiative, the Environmental Protection Agency (EPA) is set to collaborate with sixteen young individuals through the newly established National Environmental Youth Advisory... MORE
Inclusive Productivity
Inclusive management and productivity apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nonprofit-Backed Senior Social Apps
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
‘Senior Planet Community’ is a social media app that proves the field is not just for younger consumers. There is a growing demand for online platforms that cater to the needs and... MORE
Peer-Connected Support Platforms
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Togetherall is a peer-to-peer online community that offers mental health support to individuals aged 16 and above. It is moderated 24/7 by trained professionals who ensure the safety and anonymity... MORE
Multigenerational Workforce Apps
Multigenerational Workforce Apps
Microland Launches a Global Mobile App for Its Digital Workforce
Microland, a hybrid IT service provider, has launched MicrolandOneâ„¢, a digital employee app. The software eliminates the need to access desktops or laptops for essential business applications and... MORE
AI Boomer Mentor Programs
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Eldera, an online platform, has taken a unique approach to address loneliness and dispel generational stereotypes. This platform connects adults aged 60 and older with young people between the ages... MORE
Digital Age-Diverse Platforms
Digital Age-Diverse Platforms
Growing with Age is a Platform for Sustaining Age-Diverse Workforces
Growing with Age is a new interactive online platform that AARP, the Organization for Economic Cooperation and Development (OECD), and the World Economic Forum have developed to provide businesses... MORE
Protected Display
Displays built into suitcases are designed for on-the-go situations
Trend - Businesses are launching portable monitors built directly into foldable cases. These cases house built-in batteries for the display while protecting the display from damage. This design results in several use cases for these displays from workplace showpieces to on-the-go entertainment.
Workshop Question - How could your brand develop products or services that enhance workplace utility?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Portable Gaming Cases
Portable Gaming Cases
The POGA LUX PS5 Gaming Case is Safely Designed for Those On-The-Go
The brand new POGA LUX PS5 design is a portable gaming case for those gamers that are on the go. It is made for vacation purposes and can fit an entire PS5 along with two controllers safely. The... MORE
play_circle_filled Briefcase-Integrated Mobile Displays
Briefcase-Integrated Mobile Displays
The PackGo is a 27" Screen Protected Within a Suitcase
The PackGo from Apolosign is a portable smart screen that lives in a briefcase. It has a 27-inch touchscreen with a 1080p resolution and up to 450 cd/m² brightness. The device runs on a customized... MORE
Fold-Out Portable Monitors
Fold-Out Portable Monitors
The GAEMS Sentinel Pro XP is a Gaming Monitor Inside a Briefcase
The GAEMS Sentinel Pro XP is a portable gaming monitor that allows you to play your favorite console games anywhere. It features a 17.3-inch FHD 1080p IPS anti-glare display, chambered and tuned... MORE
Home Theater-Packed Suitcases
Home Theater-Packed Suitcases
LG's StanbyME Go is a Portable Compact Home Theater
The new StanbyME Go by LG is a unique portable technology that essentially packs an entertainment system in what appears to be a simple suitcase. When it opens up, it showcases a subtle 27-inch LED... MORE
Informed Restaurant
Restaurants are using AI forecasting tools to determine future menu items
Trend - Restaurants are using artificial intelligence (AI) analytics and forecasting tools to determine demand for each menu item. These tools use restaurant-specific and market-wide data to determine future-facing consumer interests, helping determine menu item creation and sales numbers.
Workshop Question - How could your company leverage its data with AI to improve its existing and upcoming services?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Generated Food Concepts
AI-Generated Food Concepts
PepsiCo's 'Off the Eaten Path' Fulfills Unrealized Consumer Needs
In an effort to develop new products that, unbeknownst to consumers, they desire, PepsiCo leveraged AI and data analytics “to uncover what people are eating and why.” Through the use of... MORE
AI-Powered Foodservice Tools
AI-Powered Foodservice Tools
Datassential’s Menucast Predicts the Future of Food & Flavor
Datassential’s Menucast is an AI-powered tool that uses food and beverage industry data to help bring products to life faster. The artificial intelligence tool helps with sparking inspiration,... MORE
Food-Focused GenAI Tools
Food-Focused GenAI Tools
FoodGPT is a Generative AI Tool for Food and Beverage Development
Ai Palette empowers CPG companies with artificial intelligence and machine learning and FoodGPT is an innovation that’s poised to support the future of food and beverage development. This... MORE
Restaurant Demand Forecasting Tools
Restaurant Demand Forecasting Tools
'Lineup.ai' Uses Market Data to Predict Restaurant Demand
‘Lineup AI’ is a new artificial intelligence (AI)-powered demand forecasting tool designed for the restaurant industry. This tool works by analyzing both restaurant-specific and market-... MORE
Upgradeable Tech
Brands are launching tech products designed to be upgraded and repaired by users
Trend - Brands are launching technology products designed to be upgraded by the end-user. This includes laptops, smartphones, and gaming devices. This reduces manufacturing costs and consumer costs by allowing brands to sell single components at lower prices, instead of completely new devices to users who want upgrades.
Workshop Question - How can your brand reduce costs by creating product for the younger tech-familiar generations that can be easily upgraded and modified?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Compact Upgradable PCs
Compact Upgradable PCs
MInisforum's EliteMini HX90 Boasts User-Upgradable RAM and Storage
Minisforum launched the ‘EliteMini HX90,’ part of the company’s high-performance line of Elite gaming PCs. The HX90 is powered by an AMD Ryzen 9 5900 HX, one of AMD’s last-... MORE
Accessible Modular Laptops
Accessible Modular Laptops
Framework Announced its Improved Second-Generation Modular Laptop
‘Framework,’ the consumer electronics company focused on creating an all-in-one customizable laptop, announced its second-generation modular laptop with pre-installed improvements over... MORE
Dual-Ethernet Mini PCs
Dual-Ethernet Mini PCs
The Minisforum NAB6 Has a 12th-Gen Intel Processor and Upgradable Parts
The Minisforum NAB6 is a mini PC that uses an Intel i7-12650H CPU with 10 cores split between six performance cores and four efficiency cores and 16 threads with a 24 MB cache. The CPU has a boost... MORE
User-Upgradable Modular Laptops
User-Upgradable Modular Laptops
Framework Announced its 2023 Laptops with Upgradable GPUs
Framework Laptops unveiled its 2023 collection of laptops following a slow period from the company in 2022. The 2023 laptops include 13th-generation Intel and 7th-generation Ryzen CPUs, which are... MORE
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Hybrid Work Layouts
Modular Hybrid Work Layouts
Alki and Iratzoki Lizaso Create Zuzulu for the Modern Office Setting
Designs that address the contemporary state of office space, more specifically the hybrid work layout, have been the focus of many brands and designers in the industry. Zuzulu is yet another... MORE
Hybrid Office Management Platforms
Hybrid Office Management Platforms
The 'Tactic' Platform is for Flexible Workspaces
The workspace has undergone a dramatic shift over the past several years, so the ‘Tactic’ office management platform is positioned as a tool to help make the process of keeping things in... MORE
Hybrid Work Scheduling Apps
Hybrid Work Scheduling Apps
Condeco Launches a New Microsoft Teams App Dedicated to Hybrid Work
Condeco, a leading workplace scheduling platform, has announced the launch of a new app for Microsoft Teams. The brand-new app for Microsoft Teams, which is powered by the Condeco Microsoft 365... MORE
Hybrid Work-Focused Mapping Tools
Hybrid Work-Focused Mapping Tools
ServiceNow Added Workplace Indoor Mapping to the Now Platform
‘ServiceNow,’ the Santa Clara-based software company, announced the ‘Workplace Indoor Mapping’ feature for hybrid work environments and retail locations. The feature was... MORE
Evolved Education
Post-secondary institutions offer courses specific to Gen Z's hobbies and habits
Trend - Schools are targeting the skills and industries that Gen Z is making influential. In order to maintain their relevance in a rapidly evolving learning environment, honing in on students' personal hobbies and the skills they're self-taught in keeps these institutions evolving with their target market.
Workshop Question - How is your brand evolving with the cultural changes that Gen Z's influence has caused?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Fashion Courses
Digital Fashion Courses
Parsons School of Design & Roblox Created a Collaborative Course
The future of fashion is digital and to support it, Parsons School of Design and Roblox collaborated on a digital fashion course. This course will teach students all about digital fashion design, as... MORE
Google-Backed UX Research Programs
Google-Backed UX Research Programs
SCAD Launches New User Experience Research (UXR) Degree Program
The Savannah College of Art and Design (SCAD) is excited to announce its new user experience research (UXR) degree programme, which will begin this Fall 2022, the first semester. The Bachelor of... MORE
Esports Management Programs
Esports Management Programs
ITTI Sports Launches an Esports Course with Barça Innovation Hub
ITTI Sports taps FC Barcelona’s Barça Innovation Hub for a new partnership to see the Executive Program offered in Esports Management. According to ITTI, the course was created by leading... MORE
Cannabis Business Certificates
Cannabis Business Certificates
NYU School of Professional Studies Boasts a New Offering for 2023
Ingredients like CBD and THC have become a staple in many North American markets and this has happened to such an extent that the NYU School of Professional Studies has introduced a new cannabis... MORE
Work Protest
Office workers are protesting mandated returns to the office
Trend - Having grown accustomed to working remotely for several months, office workers are increasingly protesting mandates that require workers to go back to the office. Workers are now quitting, organizing against such policies, and/or ignoring these policies and continuing to work from home.
Workshop Question - How could your brand better prioritize flexibility for its employees?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Return-to-Office Protests
Return-to-Office Protests
European Central Bank Employees are Protesting Mandatory In-Office Work
Employees at the European Central Bank in Frankfurt, Germany have begun protesting return to office mandates, citing concerns surrounding CoViD-19 and its many variants. At the beginning of the... MORE
In-Office Worker Protests
In-Office Worker Protests
Goldman Sachs Employees Protest Full Return to Office Mandates
Goldman Sachs CEO David Solomon recently mandated a full five-day return to office schedule; however, on the day the giant office reopened its US office, nearly half of employees continued to work... MORE
Hybrid Work Protest Groups
Hybrid Work Protest Groups
Apple Employees Protest the Company's Return to Office Strategy
Back in April, Apple employees in the United States began finally returning to their offices, following a two-year hiatus due to the pandemic and its corresponding lockdowns. Though the company... MORE
Employee Return-to-Office Protests
Employee Return-to-Office Protests
Hearst Employees Protest to the National Labor Relations Board
Hearst Magazine International, one of the largest publishers of magazine media across all platforms, recently enforced a mandatory return-to-office policy; however, many employees protested the... MORE
Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Resignation-Themed Canned Cocktails
Resignation-Themed Canned Cocktails
F!VE Drinks Co Debuts New Drinks to Celebrate Those Quitting
Many are calling the current tumultuous employment landscape the “The Great Resignation” period and to celebrate, F!VE Drinks Co has launched two new ready-to-drink canned cocktail... MORE
Employee Resignations Campaigns
Employee Resignations Campaigns
Souldboost is Offering You $5,000 to Quit Your Job
PepsiCo’s Souldboost is offering $5,000 to quit your job and better your mental health. This ad targets individuals who feel restless and want to escape their current profession to explore new... MORE
Minimalist Mindful Journal Apps
Minimalist Mindful Journal Apps
'Boom Journal' Helps Change a Person's Energy and Attitude
The ‘Boom Journal’ mindful journal app is a digital solution for users looking to boost their energy and attitude in a simple yet effective way each day. The app works by enabling users... MORE
Tranquil To-Do List Apps
Tranquil To-Do List Apps
The 'Meraki' App Focuses on the Essentials to Help Users Focus
The average consumer has an ever-increasing list of things they need to get done on a daily and long-term basis which can quickly lead to feeling overwhelmed, so the ‘Meraki’ app is... MORE
Work-Free Online Forums
Work-Free Online Forums
The Antiwork Subreddit Discusses Issues Related to the Work Force
The Antiwork Subreddit is an online forum for those interested in a work-free life. Users who want to end work or are curious about ending it can find engaging content to encourage their ideas. Much... MORE
Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend - Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Workshop Question - How could your brand better prioritize customer education and support?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z-Oriented Fintech Banking
Gen Z-Oriented Fintech Banking
Hero Financials is an Alternative Banking Solution for Canadians
Hero Financials is providing Canadian kids and youth an alternative banking solution to manage and monitor their funds. The service is designed to address the unmet financial needs of Gen Z while... MORE
Teen-Targeting Investing Apps
Teen-Targeting Investing Apps
This App Helps Teens Invest Responsibly With Parental Permission
A pair of entrepreneurially minded college students have launched a new investing app that is specifically focused towards members of the Gen Z age group who want to be able to dip their toes in the... MORE
Teen-Focused Crypto Investment Apps
Teen-Focused Crypto Investment Apps
Step Launches First-Ever Crypto Investment Product for Teens
Step, an all-in-one, crypto-forward financial app dedicated to teens and young adults, has announced the launch of its new crypto and stock investment product. As a result of the new offering, the... MORE
Teen-Targeted Investment Apps
Teen-Targeted Investment Apps
The 'Bloom' App Helps Users to Build Longterm Wealth
The ‘Bloom’ app is an investment platform developed with teens and 20-somethings in mind to help them get started building longterm wealth in a decidedly easy, hands-off manner. Users... MORE
Investing Gen Z Group Chats
Investing Gen Z Group Chats
Finary Raises Money to Build the Investing Chat Platform
Finary is a platform that is focused on next-generation investments. It helps the new generation create an online community to better understand the world of investments. Offering a digital platform... MORE