FuturistU > Demographics > Forecasting Micro-Generational Desire > Module 1 / 5

Intro to Forecasting Micro-Generations

Instructor: Armida Ascano
Forecasting Micro-generational Desire
Download the Forecasting Micro-generational Desire Trend Report
Generational targeting is at the core of consumer research; however, these segments come with a set of imperfections. Trend Hunter's Chief Insights Officer, Armida Ascano, has created a framework to work around these imperfections. The Micro-Generations Matrix breaks the typical generational segments down into smaller groups, making for a more nuanced, consumer-centric approach.

These micro-generations will be the foundation of this course, as we explore who each one is today, and what they want from their future. Who will the Neo Boomer become as they go deeper into retiring age? What happens when Pro Millennials turn 40? How will Z Tribe change the workforce? Get ready to answer these questions and more.
Related Trend Report: Forecasting Micro-generational Desire
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Insights by Trend Hunter AI

Alternative Microdosing
Psychoactive microdosing is gaining popularity as a social alternative
Trend - Brands are rolling out microdosed THC, psilocybin, and functional mushroom gummies, tinctures, drippers, chocolates, and beverages as alternatives to drinking. These carefully dosed formats deliver subtle mood and social enhancements sans hangover, overt intoxication, or stigma.
Workshop Question - How might your brand leverage current health and social trends to create controlled, mood-enhancing experiences that appeal to wellness-focused consumers?
6.3
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Flavorless Microdosing Sachets
Flavorless Microdosing Sachets
Cann's Naked Hi Boy Enhances Everything from Drinks to Dressing
Cann's Naked Hi Boy is a portable, zero-calorie, zero-sugar microdosing sachet, each infused with five milligrams of THC. These take-anywhere, unflavored packets are ready to add to everything from... MORE
Natural-Ingredient Microdosing Gummies
Natural-Ingredient Microdosing Gummies
Cann Canns Share a Convenient Alternative to Social Tonics
Cann, known for its fizzy and refreshing social tonics infused with THC and CBD, is getting into the creation of gummies with Cann Canns. 82% of Cann customers also enjoy edibles and these... MORE
Microdosing Mushroom Gummies
Microdosing Mushroom Gummies
Not Your Grandma's Portobellos Blend Amanita Muscaria & Cannabinoids
Amanita Muscaria mushrooms are known for their white bodies and spotted red caps, and STNR Creations is introducing Energizing Amanita Mushroom Gummies called Not Your Grandma’s Portobellos.... MORE
Low-Potency Cannabis Mints
Low-Potency Cannabis Mints
Cycling Frog’s Wintergreen Mints Have 1mg of THC and 5mg of CBD Each
Cycling Frog’s Wintergreen Mints are a low-dose cannabis product crafted with microdosing in mind to help consumers achieve just the right level of effect for their specific preferences. The... MORE
Coating-Free Cookwear
Cookwear brands are creating chemical-free products for improved health
Trend - Manufacturers launch cookware lines stripped of synthetic coatings utilizing materials such as tri-ply stainless steel, cast iron, carbon steel, and 100% ceramic. With PFAS-free construction and seamless welding, these designs promise chemical-free searing and enhanced durability.
Workshop Question - How can we innovate to meet growing consumer demand for health-conscious, sustainable products while ensuring high performance and ease of use?
6.7
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High-Performance Titanium Pans
High-Performance Titanium Pans
The 'Titanium Always Pan Pro' is Designed to be Multifunctional
The ‘Titanium Always Pan Pro’ from Our Place “features NoCo technology, providing a nonstick surface without any coatings or harmful PFAS chemicals; this makes it a safer and longer-... MORE
Chemical-Free Cookwear Collections
Chemical-Free Cookwear Collections
Hell's Kitchen's Online Store Launched a PFAS-Free Cookwear Set
The Hell’s Kitchen PFAS-free cookware line features a tri-clad construction that sandwiches a conductive aluminum core between stainless steel layers, topped with a diamond-reinforced ceramic... MORE
Chemical-Free Frying Pans
Chemical-Free Frying Pans
SolidTeknic's AUS-ION Pans are Safe for All Food Preparation
The AUS-ION frying pans from SolidTeknics are manufactured in Sydney from a single sheet of 3 mm-thick Australian iron, with no synthetic coatings, rivets, or PTFE-based finishes. Each pan is... MORE
Advanced Cookwear Sets
Advanced Cookwear Sets
The Titanium Pro Collection Offers Next Gen Nonstick, Toxin-Free Cookware
The Titanium Pro Collection sets a new standard in home cooking, blending innovation, durability, and sleek design. Launched on March 3rd, this highly anticipated cookware line from Our Place... MORE
Printed Packaging
Packaging brands are investing in organic 3D-printed solutions for products
Trend - Packaging brands are now investing in organic 3D-printed packaging solutions designed to reduce environmental impact while lowering production costs. Utilizing biodegradable, plant-based materials alongside advanced 3D printing methods, these brands are able to create custom printed packaging.
Workshop Question - How could your brand improve its environmental footprint by leveraging 3D-printing technologies?
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3D-Printed Packaging Molds
3D-Printed Packaging Molds
Unilever Partnered with Serioplast on 3D-Printed Packaging Solutions
Unilever, a global fast-moving consumer goods company, has collaborated with Serioplast, a packaging manufacturer, to implement 3D printed molds within its packaging development process. This... MORE
Sustainable 3D-Printed Packaging Lines
Sustainable 3D-Printed Packaging Lines
APC Packaging's Adapte Collection is Innovative
APC Packaging has introduced the Adapté Collection, a new range of beauty packaging solutions that leverages 3D-printing technology to offer enhanced flexibility and customization. The collection... MORE
3D-Printable Packaging Pastes
3D-Printable Packaging Pastes
Engineers from University of Washington Developed a Printable Paste
Engineers have developed a 3D printable paste that combines used coffee grounds, brown rice flour, Reishi mushroom spores, xanthan gum, and water to produce a fully compostable packaging material.... MORE
Metallic Whisky Bottle Cases
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Designer Philippe Starck presents the innovative L’Evolution collection with alcohol brand Mortlach. The series of a set of three whisky blends that are covered in a metallic case that has... MORE
AI Co-Parenting
Brands use AI solutions to optimize co-parent communication and coordination
Trend - Brands are leveraging artificial intelligence to help divorced, separated, or cohabiting parents coordinate and manage child care. These apps integrate features like AI scheduling, smart communication filters, predictive insights, and emotional tone analysis to reduce conflict and track behaviors.
Workshop Question - How can your brand use artificial intelligence to simplify logistics related to its product/service?
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play_circle_filledAI-Powered Co-Parenting Apps
AI-Powered Co-Parenting Apps
BestInterest Supports Child-Focused Discussions & Conflict Reduction
Co-parenting can come with constant challenges, and while working with a mediator can help, it’s often expensive and slow, leading to delayed resolution when quick decisions matter most—but... MORE
Tone-Detecting Coparenting Tools
Tone-Detecting Coparenting Tools
OurFamilyWizard Introduces a New AI-Powered Tone Tool
OurFamilyWizard, a popular digital coparenting platform, has introduced a new tool: ToneMeter AI Beta, an artificial intelligence–powered feature designed to help parents navigate challenging... MORE
AI-Powered Parenting Solutions
AI-Powered Parenting Solutions
Coparenting Uses AI Technology to Help Parents Streamline Care
Introducing the Coparenting app, a new solution designed to automate routine tasks and promote respectful dialogue between divorced or seperated parents. Designed for more than just parents, the... MORE
Law-Centric AI Assistants
Law-Centric AI Assistants
The AppClose Pro AI Assistant Makes Family Law Easier
The ‘AppClose Pro AI Assistant’ is revolutionizing the family law landscape by integrating cutting-edge AI tools into one of the most trusted co-parenting and legal platforms. Designed... MORE
Mini Shaver
Beard trimmers are being transformed into compact devices for easy carrying
Trend - Grooming tools are being adapted for on the go use, which has resulted in the devices taking a smaller form-factor. Smaller than traditional shavers, these devices can be battery-operated, USB-rechargeable, or even manual, making them perfect for consumers who require a quick refresh during the day.
Workshop Question - How can your brand adapt its product to fit varying consumer lifestyles?
6.9
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Palm-Sized Shavers
Palm-Sized Shavers
The Panasonic Palm Shaver Was Announced at CES 2024
At CES 2024, Panasonic announced the Panasonic Palm Shaver as a compact, five-blade shaver for use at home or on the go. The device lives up to its name with a palm-sized design and it’s a... MORE
Compact Pocket-Sized Beard Trimmers
Compact Pocket-Sized Beard Trimmers
The ZERA M is a Portable Beard Trimmer Fit into a Pocket
The ZERA M is a unique product that highlights function through a compact design. The small beard trimmer is tiny enough to comfortably fit inside of a pocket to bring on the go, measuring about the... MORE
Compact Face Shavers
Compact Face Shavers
The Handyman by Manscaped is a Foil Shaver for Grooming on the Go
The Handyman by Manscaped is an electric, compact face shaver and the brand’s first-ever foil shaver for grooming on the go. This portable, quick-charging and waterproof grooming tool is... MORE
Ergonomic Earbud-Sized Shavers
Ergonomic Earbud-Sized Shavers
The YOOSE Alloy MINI Shaver-Bounty Hunter is Compact and Functional
Introducing the YOOSE Alloy MINI Shaver-Bounty Hunter is a new grooming device created for consumers looking to improve their portability and shave performance. The shaver is compact, drawing... MORE
Personalized Trinket
Gen Z consumers are investing in mini toys to decorate their personal items
Trend - Plush keychains and "blind box"-style collectibles are gaining traction among Gen Z consumers. Often attached to purses, backpacks, and other accessories, these toys infuse individuality into everyday items, allowing consumers to tap into their inner child through cartoon aesthetics and characters.
Workshop Question - How can your brand tap into Gen Z's passion for personalization?
6.9
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Dish-Inspired Plushie Pop-Ups
Dish-Inspired Plushie Pop-Ups
Jellycat's 'Fish & Chips' Pop-Up is a Uniquely British Experience
Jellycat’s ‘Fish & Chips’ pop-up has arrived exclusively at Selfridges London within The Toy Shop which showcases plushies and items themed around Fish & Chips and iconic... MORE
Plushie Keychain Collectibles
Plushie Keychain Collectibles
The LINE FRIENDS Plushie Keychains are Playful and Expressive
The LINE FRIENDS plushie keychains offer a playful and expressive addition to collectible accessories, appealing to a broad range of enthusiasts. Featuring an array of colorful, character-driven... MORE
Plush Monster Collectibles
Plush Monster Collectibles
Labubu is a Plush Monster Being Attached to the Bags of Gen Z Shoppers
Labubu is the newest furry plushie taking social media and Gen Z consumers by storm. This furry plushie is characterized by a creepy grin and serrated teeth, allowing consumers to express themselves... MORE
Space-Themed Flip Phone Sets
Space-Themed Flip Phone Sets
POP MART x Samsung Galaxy Z Flip6 Cry Me a Galaxy Dropped in Thailand
As part of its quest for global expansion and introducing its IP to international markets, POP MART teamed up with a tech innovator to launch the POP MART x Samsung Galaxy Z Flip6 “Cry Me a... MORE
Figurine Compartment Tote Bags
Figurine Compartment Tote Bags
Sonny Angels Can Be Comfortably Stored in the My Crew Bag
Sonny Angels can now be carried around bringing a touch of joy wherever they go in a seamless way as the Japanese toy brand showcased the My Crew Bag online recently. It is a tote bag that has eight... MORE
Mindful Skincare
Skincare products are increasingly sold with journals for self-reflection
Trend - The concept of psychodermatology has gained traction in the skincare industry, resulting in products that address skin health and mental well-being. This has led to the inclusion of journals alongside skincare products, helping address potential psychological factors contributing to skin concerns.
Workshop Question - How can your brand provide an all-encompassing approach to aconsumer issue?
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Mind-Body Care Kits
Mind-Body Care Kits
The Sensual Self Kit Joins selfmade's Psychodermatology Collection
The Sensual Self Kit is the second release from selfmade’s Psychodermatology Collection and it pairs the award-winning Self Disclosure Intimacy Serum with a guided journal that encourages... MORE
Psychodermatology Lip Products
Psychodermatology Lip Products
Eyeam's Love Language Lip Bloss Turns Gloss into a Self-Love Tool
As frivolous as it seems, a swipe of lip gloss can be confidence-boosting and Eyeam’s Love Language Lip Bloss redefines the role of a humble lip hydrator as a tool to inspire healing and self-... MORE
Curated Neurobeauty Sets
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Recognizing that people feel busy, stressed out and overwhelmed in their daily lives, neurocosmetic brand selfmade assembled 300 Neurobeauty Bundles. Although rest and repair are fundamental to well-... MORE
Mindful-Shopping Campaigns
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
This year, The Ordinary invites consumers to slow down with its new ‘Slovember’ campaign, challenging traditional Black Friday sales tactics with a unique twist on holiday shopping.... MORE
Digital Detox Skincare Kits
Digital Detox Skincare Kits
Solvasa's Digital Detox Kit Helps You Take a Break and De-Stress
At this point in the digital age, developing healthy digital detox skincare routines is a must for mindfulness. As we spend increasing amounts in front of the computer—whether it is for work,... MORE
GLP-1 Response
Food brands are adjusting portion sizes as weight management drugs gain popularity
Trend - As GLP-1 weight management drugs gain popularity, food companies are responding by adjusting the ingredients and portions in their products. Particularly in the CPG market, retailers are offering smaller products richer in proteins and fibers, as there are more in-line with consumer needs.
Workshop Question - How could your company adjust its products or services in response to the growing popularity of GLP-1-related drugs?
7
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Portion-Adjusted CPG Snacks
Portion-Adjusted CPG Snacks
Conagra is Altering its Products in Response to GLP-1 Popularity
Conagra Brands Inc. is considering adjustments to its product offerings in response to the growing use of GLP-1 drugs, which are known to suppress appetite. These medications, including Ozempic and... MORE
Weight Management Food Ranges
Weight Management Food Ranges
The Nestlé Vital Pursuit Range is for Those on GLP-1
The Nestlé Vital Pursuit range is a new food lineup targeted towards weight management and consumers who are using GLP-1 weight loss medications. The product range includes foods that are high in... MORE
GLP-1-Tailored Store Sections
GLP-1-Tailored Store Sections
GNC is Adding a New Section to 2,300 of its U.S Store Locations
GNC has announced the introduction of a new section in its 2,300 US stores specifically designed to support consumers managing GLP-1 medications, such as Ozempic and Wegovy. This initiative aims to... MORE
Food Brand Revitalization Initiatives
Food Brand Revitalization Initiatives
Atkins is Reanalyzing its Business for GLP-1 Users
Simply Good Foods has announced a strategic initiative to target users of GLP-1 drugs, such as Ozempic and Wegovy, as part of its new five-point revitalization plan for its Atkins brand. This plan... MORE
AI Laptop
Laptop brands are designing devices for professional AI-based workloads
Trend - Laptop companies are creating devices with Neural Processing Units (NPUs) dedicated to processing artificial intelligence (AI) workloads. These are combined with numerous AI tools built into the software for these devices, resulting in laptops designed for professional AI-accelerated use cases.
Workshop Question - How could your brand leverage AI-focused technologies to enhance the efficiency and functionality of its products or services?
6.3
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Next-Gen AI Laptops
Next-Gen AI Laptops
ASUS is Augmenting its Vivobook Lineup with New Snapdragon Processors
The ASUS Vivobook S15 Copilot+ PC is a state-of-the-art laptop designed to cater to the needs of modern users seeking a blend of performance and portability. It features a Qualcomm Snapdragon X... MORE
Next-Generation AI Laptops
Next-Generation AI Laptops
Acer Has Introduced the Swift 14 AI, Its First Copilot+ PC
Acer has introduced the Swift 14 AI, its first Copilot+ PC, which is designed to enhance productivity and mobility through advanced artificial intelligence features. Housed in a sleek aluminum... MORE
High-Performance Business Laptops
High-Performance Business Laptops
The ASUS ExpertBook CX54 Chromebook Plus Enterprise is Advanced
The ASUS ExpertBook CX54 Chromebook Plus Enterprise laptop is an advanced piece of business computing equipment ready to tackle the demands of any workflow. The laptop features up to 16GB of RAM and... MORE
Business-Ready Hybrid Laptops
Business-Ready Hybrid Laptops
Microsoft Unveiled the 'Surface Pro 10' for Professional Use
The Surface Pro 10 emerges as Microsoft’s latest innovation, tailor-made for the business sector. This powerhouse device is not just a tablet but a versatile tool that adapts to the dynamic needs... MORE
Bubble-Free Booze
Non-carbonated beverages are appealing to Gen Z and Millennial consumers
Trend - Bubble-free booze is gaining traction as a preferred choice among Gen Z consumers, with many citing bloating and a feeling of fullness as major pain points. As a result, there's a growing demand for non-carbonated alcoholic beverages. This shift is evident in the increasing popularity of flat seltzers, still cocktails, and other innovative drinks that cater to the preferences of this demographic.
Workshop Question - How can your brand cater to health-conscious young consumers' preferences for a seamless and enjoyable experience?
4.8
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Hard Ice Tea Drinks
Hard Ice Tea Drinks
The High Noon Vodka Iced Tea Debuts in Time for Summer
High Noon, the best-tasting hard seltzer brand, is expanding its lineup with the new High Noon Vodka Iced Tea, set to become the go-to hard tea option for summer 2024 and beyond. This premium non-... MORE
Non-Alcoholic Fruit Seltzers
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
The Boston Beer Company is expanding its product offerings with the launch of General Admission, a non-alcoholic beverage brand with an alcohol-by-volume (ABV) content of less than 0.5%. General... MORE
Fruit-Infused Vodka Waters
Fruit-Infused Vodka Waters
Mom Water Features Zero Carbs, Zero Sugar & Flavors All Can Enjoy
In a competitive beverage category, Mom Water stands out with all-natural fruit-infused vodka water that’s free from sugar, carbs, and carbonation. The beverages made by moms for the enjoyment... MORE
Non-Carbonated Spiked Refreshers
Non-Carbonated Spiked Refreshers
Happy Thursday Was Created by and for Gen Z Adults Ages 21 and Up
Happy Thursday is a new line of non-bubbly, spiked refreshers for Gen Z and it was created with Gen Z for Gen Z.   Happy Thursday was co-created with a community of Gen Z adults who are of... MORE
Boxed Basketball-Themed Punches
Boxed Basketball-Themed Punches
BeatBox Blue Razzberry Mavericks Edition Cheers on the NBA Team
BeatBox Blue Razzberry Mavericks Edition is here as a special edition version of the brand’s alcoholic punch that’s ready to cheer on the namesake NBA team and help fans enhance their get-... MORE