Forecasting Gen X Desires
Instructor: Armida Ascano
Download the Convenience Culture Trend Report
In this module, Armida will introduce you to our Generation X micro-generations: Gen XS and Gen Xenos. Despite the fact that these generations are in their prime spending years, they are often overlooked by marketers. A look through their formative years and their transforming values, however, will show you that discounting this generation and its influence would be dire.So how do you capture the attention of such a busy generation? Understanding the nuanced differences between the Generation X micro-generations will help you achieve this.
Workshop Questions:
1. How could your brand or product provide busy Gen Xers with a sense of relaxation and ease?
2. Gen Xers don’t trust anyone as much as they trust themselves; how can your brand work around that?
