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FuturistU > Demographics > Generational Chaos & Consequences > Module 4 / 5

Gen X Chaos & Consequences

Instructor: Armida Ascano
Wellness
Download the Wellness Trend Report
The fourth Generational Chaos module is all about Gen X trends. Born between two large, highly discussed generations, Generation X is often forgotten. At Trend Hunter, we break this generation into two segments to better understand their needs and impact.

They are a generation largely defined by their work ethic, but how does that change in world where the definition of success is evolving? As the generation set to lead the workplace, we anticipate an era where Generation X is seen as the agent of change in the realms of work and home life.
Related Trend Report: Wellness
Workshop Questions:
1. What are you doing to satiate your Generation X customer/employee's desire for creative expression?
2. How could you help your customers create memories with their loved ones?
View Innovation Webinars

Featured Insights

Focused Platform
Mental health platforms focus on specific demographics, needs, or approaches
Trend - As more mental health-focused platforms become available, they're becoming increasingly targeted in who they cater to, and/or their approach to supporting users. Examples include everything from gender-specific platforms to ones that offer low-cost support.
Workshop Question - How is your brand prioritizing its customers' and employees wellbeing?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Intimacy Apps
Sexual wellness platforms help educate and empower users
Trend - Platforms that help users learn more about sexual health and wellness, both mental and physical, are on the rise. These platforms offer a range of tools and resources that help consumers feel more confident when it comes to intimacy.
Workshop Question - What kind of digital community would your customers benefit from?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Parenting
Parenting platforms are prioritizing maternal and infant health and wellness
Trend - For some consumers, parenting challenges are amplified due to systemic issues like racial inequality in the healthcare system, high costs, and mental and physical health challenges post-pregnancy. Now, platforms are popping up that aim to address these issues, and make parental and infant care more accessible to all.
Workshop Question - How could your brand better prioritize accessibility in its product/service?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Maternal Community
Virtual communities for new mothers offer support and empathy
Trend - Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent.
Workshop Question - What kind of virtual community could your brand create?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Corporate Health
Businesses prioritize mental health for employees and/or customers
Trend - Businesses in a wide range of industries are aiming to ensure the overall wellbeing of their employees by offering mental health programs and initiatives. These include employee mental health training and internal wellbeing campaigns from social media companies.
Workshop Question - How could your brand prioritize the mental health of its employees and customers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Women's App
Physical and mental wellbeing apps are targeting women's health
Trend - Women's health apps are becoming more popular as consumers seek out personalized fitness and nutrition services. These apps cater specifically to women's needs, whether that's fitness advice based on menstruation cycles, or encouraging body positivity.
Workshop Question - How is your brand prioritizing personalization?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Wellness
Social media wellness initiatives aim to counter some of its ill effects
Trend - As the negative impact of social media continues to be studied, businesses in this space are aiming to combat some of that bad press by prioritizing wellness initiatives and offering users resources that help them maintain their physical and/or mental health.
Workshop Question - How is your brand responding to criticism and customer feedback?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parental Health
Brands are prioritizing the mental health of parents and primary caregivers
Trend - The mental health of parents and primary caregivers of children can be severely impacted by their responsibilities, and brands are aiming to address this with platforms and services that prioritize the mental wellbeing of people caring for children.
Workshop Question - How could your brand support employee and/or customer wellbeing?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Community
Platforms for activism and peer support hone in on specific user concerns
Trend - Emerging platforms are being created for specific support purposes as more people spend time online. These communities embrace P2P support for serious concerns like BIPOC teen wellness and addiction recovery.
Workshop Question - How could your brand build a supportive community?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mental Health Focus
Male-specific mental health initiatives and services are increasingly common
Trend - With alarming statistics related to men's mental health and suicide rates, brands are increasingly prioritizing the mental wellbeing of men. This focus comes in different forms, from campaigns and donations to platforms that help men find support.
Workshop Question - How is your brand prioritizing mental health among employees or customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pandemic Routine
Consumers turn to apps to maintain and regulate their disrupted routines
Trend - With the lives of people around the world still affected by the ongoing pandemic, managing personal routines has become a focus for wellness brands. App that help users organize their lives, physical and mental wellbeing are becoming increasingly popular as a way to maintain routine amidst the pandemic.
Workshop Question - How is your brand offering solutions for customers' disrupted routines?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends