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FuturistU > Demographics > Generational Chaos & Consequences > Module 4 / 5

Gen X Chaos & Consequences

Instructor: Armida Ascano
Wellness
Download the Wellness Trend Report
The fourth Generational Chaos module is all about Gen X trends. Born between two large, highly discussed generations, Generation X is often forgotten. At Trend Hunter, we break this generation into two segments to better understand their needs and impact.

They are a generation largely defined by their work ethic, but how does that change in world where the definition of success is evolving? As the generation set to lead the workplace, we anticipate an era where Generation X is seen as the agent of change in the realms of work and home life.
Related Trend Report: Wellness
Workshop Questions:
1. What are you doing to satiate your Generation X customer/employee's desire for creative expression?
2. How could you help your customers create memories with their loved ones?
Get Trend Hunter Dashboard

Featured Insights

Focused Platform
Mental health platforms focus on specific demographics, needs, or approaches
Trend - As more mental health-focused platforms become available, they're becoming increasingly targeted in who they cater to, and/or their approach to supporting users. Examples include everything from gender-specific platforms to ones that offer low-cost support.
Workshop Question - How is your brand prioritizing its customers' and employees wellbeing?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Mutual Mentorship
Cross-generational mentorship apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anonymous Support
Online mental health platforms enable anonymous peer-to-peer support structures
Trend - Brands are launching online mental health platforms that connect communities facing similar challenges. These platforms enable connections with peers who can relate to one another without judgment. The online community approach is always accessible, making it easy for users to gain support.
Workshop Question - How could your brand leverage the importance of online platforms when addressing the needs or wants of younger consumers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gastrointestinal Tracking
Health apps are designed to track symptoms of gastrointestinal diseases
Trend - Apps and virtual care that are specifically designed for people with gastrointestinal diseases are on the rise--addressing illnesses like IBS and GERD. These apps both educate and help users track symptoms--allowing them to identify and avoid triggers, and create plans to optimize wellbeing.
Workshop Question - How could your brand offer a more personalized approach to its customers' wellbeing?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Menstrual Campaigning
Brands campaign for policies addressing women's concerns in the workplace
Trend - Brands and charitable orgs are addressing how women's health can impact their employment. These brands are raising awareness about how PMS and menopause symptoms can impact one's ability to work, and campaigning for policies (like paid leave) that address this concern.
Workshop Question - How could your brand create a more supportive and equitable working environment?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Decentralized Social
Developers are launching decentralized content platforms
Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'
Workshop Question - How could your brand adapt to, decentralized social media platforms to better reach modern consumers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Journal
New services are using AI to offer advice on individual's daily lives
Trend - Brands in the artificial intelligence space are launching journaling apps backed by generative AI. These services can help journalers identify patterns in their lives while receiving advice from AI. The AI provides insight into emotional states that otherwise may not have been identified.
Workshop Question - How could your brand incorporate generative AI technology to offer more personalization in services or products for customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Men's Support
New apps are dedicated to helping support men's sexual wellness struggles
Trend - Brands are launching apps that assist men with managing sexual wellness problems. These apps offer users privacy and security and offer professional support, including recommended products or lifestyle changes. These apps help men maintain sexual health while being discrete.
Workshop Question - How could your brand support men's wellness with new products or services while respecting privacy concerns?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Menopause Tech
Introduction of digital menopause solutions was accelerated by the pandemic
Trend - Brands are increasingly launching digital and technological menopause solutions, as consumers have become more familiar with technology over the pandemic. These products help consumers manage symptoms from home while ensuring they have on-demand access to support through digital channels.
Workshop Question - How could your industry leverage the increase in tech literacy caused by the pandemic?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Menopause
Companies launch platforms that connect women experiencing perimenopause
Trend - Brands are launching support structure apps and platforms that connect women experiencing perimenopause and menopause with each other and support professionals. This fosters a sense of community while also providing direct, community-backed information on navigating this time of life.
Workshop Question - How could your industry foster a sense of community with its consumers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends