Gen Z Chaos & Consequences
Instructor: Armida Ascano
Download the Gen Z Trend Report
Trend Hunter's Generational Chaos course kicks off with a look at the youth generation, answering the question: how has the youth generation, who may grow up without remember the pre-COVID era, shape the world?. For this, we split the generation into two, allowing a better understanding of how things like virtual schooling or entering the workforce in a time of volatility will impact individuals in this group. Ultimately, the way this generation percieves the world's recovery will shape how we move forward.
Workshop Questions:
1. How can your brand better contribute to a sense of community during times of volatility?
2. What will you do to adjust to Gen Z's shifting definitions of what it means to be successful?
