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FuturistU > Demographics > Generational Chaos & Consequences > Module 2 / 5

Gen Z Chaos & Consequences

Instructor: Armida Ascano
Gen Z
Download the Gen Z Trend Report
Trend Hunter's Generational Chaos course kicks off with a look at the youth generation, answering the question: how has the youth generation, who may grow up without remember the pre-COVID era, shape the world?.

For this, we split the generation into two, allowing a better understanding of how things like virtual schooling or entering the workforce in a time of volatility will impact individuals in this group. Ultimately, the way this generation percieves the world's recovery will shape how we move forward.
Related Trend Report: Gen Z
Workshop Questions:
1. What will you do to adjust to Gen Z's shifting definitions of what it means to be successful?
2. How can your brand better contribute to a sense of community during times of volatility?
Access Advisory Services

Featured Insights

Gen Z Market
Brands aim to connect to Gen Z's creativity in their campaigns
Trend - Gen Z creativity, typically expressed through digital platforms, has become a key quality of this generation. Brands are aiming to appeal to this generation using the same collaborative and creativity-based approach that this generation brings to the pop culture and entertainment space.
Workshop Question - How is your brand pivoting to better appeal to Gen Z?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Intimate Campaign
Brands recruit influencers and creators to share authentic stories
Trend - As brands pivot to more authentic representations of their customers, they're recruiting influencers and creators for campaigns that feel more intimate. Showcasing creators' personal stories through these campaigns creates deeper connections with customers--Gen Z in-particular.
Workshop Question - In what areas could your brand create more intimate connections with its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Travel
Adult Gen Z's travel preferences are being noted by the industry
Trend - Adult Gen Z are frequent travelers, having grown up with social media that normalized travel and escapism. Their travel preferences are shaped by cost and personalized experiences--and brands are responding by aligning themselves with Gen Z's interests and/or helping them finance trips.
Workshop Question - How could your brand better prioritize the needs and preferences of its Gen Z customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
E-Waste Design
Sustainable design brands use electronic waste to create products
Trend - Globally, discarded electronics have become a huge source of waste. For some interior design and jewelry brands, this waste presents an opportunity to repurpose materials and create upscale decorative pieces. Furniture and jewelry pieces made from e-waste offer sustainability and a unique selling point.
Workshop Question - In what areas could your brand incorporate upcycled materials to reduce its impact?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid Metaverse
Brands use the metaverse to create immersive experiences for kids
Trend - Brands are creating immersive metaverse experiences specifically for kids, offering engagement that's both educational and entertaining. These metaverse-based experiences exist across a range of industries that kids might take an interest in--from sports to toys.
Workshop Question - Which unexplored avenues for engagement could your brand work on?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Tourism
The travel industry is beginning to integrate aspects of a decentralized Internet
Trend - At face value, technologies like the Metaverse or NFTs seem antithetical to the travel industry in that they challenge the value of physical over digital. However recent developments in the tourism industry show Web3 technologies adding delight and convenience to various parts of the journey, from booking to an in-person experience.
Workshop Question - How would a decentralized Internet impact your industry positively? Negatively?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Escapist Marketing
Brand campaigns target Gen Z consumers with themes of escapism
Trend - Post-pandemic, brands are marketing to Gen Z with themes of escapism--depicting everything from adventurous travels in commercials, to branded games that are designed to feature playful escapist themes.
Workshop Question - How could your brand use escapism as a marketing theme?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend - Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Workshop Question - How could your brand better prioritize customer education and support?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Neobanking
Fintech responds to new financial needs with neobanking solutions
Trend - As Gen Z seeks financial independence, fintech companies are creating new banking-alternative solutions to meet the young generation's tech-based needs. The neobanking platforms are app-based and allow users greater access to their financial services with fewer limitations.
Workshop Question - How can your company cater to the new generation of consumers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Hair
Hair care brands target the needs of Gen Z consumers
Trend - The hair care industry is increasingly catering to young consumers, with teenage Gen Z consumers being particular interest. Now, brands in this space are featuring playful branding, campaigns and claims that target teenagers.
Workshop Question - How is your brand shifting gears to prioritize Gen Z's needs and preferences?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brand Activist
Influencers are replaced by representatives of social change in online campaigns
Trend - The pandemic ushered in varying degrees of change, including a political reckoning wherein the idea of activism became more mainstream and social media-friendly. Brands looking to participate in these conversations in a way that goes beyond lip service are doing so by replacing influencers with known activists.
Workshop Question - What is a cause that is important to your brand, and how can you become more vocal and active about it?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends