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FuturistU > Demographics > Generational Chaos & Consequences > Module 3 / 5

Millennial Chaos & Consequences

Instructor: Armida Ascano
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
This module focuses in on the most-discussed, yet least-liked generation: Millennials. Millennial trends have an undeniable impact on society. However, their priorities and motivations have shifted greatly. What happens to the generation known for its anxiety in an era of Crisis?

This generation is split into three groups, enabling a closer look at the nuances of each sub-segment. Deep-diving topics such as mental wellness, job insecurity, and the shifting definition of work/life balance, Chief Content Officer Armida Ascano guides you through this ever-fascinating generational segment.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. What are you doing to help your Millennial customers retain a sense of personal autonomy?
2. How could your current CSR strategy better meet modern standards of Authenticity?
Get Trend Hunter Dashboard

Featured Insights

Flexible Work
Employers are forced to be flexible as COVID-19 changes Millennial lifestyles
Trend - The ongoing pandemic has revealed in many workplaces that young employees' already-flexible mindset when it comes to work will likely be forever evolved. Brands and institutions are using that as an opportunity to make or offer long-term changes that better fit the Millennial expectation for flexible work.
Workshop Question - How is your brand adapting to changing values as the pandemic continues?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

AI Leadership
Artificial intelligence enhances manager support through emotional intelligence
Trend - Leadership teams are now utilizing automated tools to connect with employees and gain deeper insights into their emotional states. These AI systems enhance employee satisfaction by conducting surveys and providing targeted coaching, offering support that aligns with individual feelings and needs.
Workshop Question - How can your business utilize automated tools to enhance its company culture?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mutual Mentorship
Cross-generational mentorship apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Improvement
Home repairs and projects are made easier with specialized AI assistants
Trend - Platforms and chatbots are using artificial intelligence to help users plan home improvement projects that encompass everything from interior design to repairs. These virtual assistants make suggestions based on the home/area's layout, users' individual design preferences and cost.
Workshop Question - How could your brand use AI to enhance its product experience?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Training
Workplaces are using generative AI to train and improve employee efficiency
Trend - Workplaces are using generative artificial intelligence to craft training modules, provide feedback, and improve overall onboarding experiences for employees. These AI models deliver accurate feedback more quickly than human workers, saving companies time and money on onboarding.
Workshop Question - How could your brand implement generative AI training processes to improve its overall workplace efficiency?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Focus
Brands are launching technology designed for remote workers with ADHD
Trend - ADHD products are tools, technologies, or aids designed to help individuals with ADHD manage symptoms and improve organization, time management, and productivity. With the influx of hybrid and remote work models, consumers with ADHD often gravitate toward products that can be used at home without judgment.
Workshop Question - How can your brand accommodate different kinds of work models with regard to both products and operations?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Senior Retail
Retailers are making shopping more convenient for elderly demographics
Trend - As accessibility becomes a priority for more brands, some are offering initiatives that assist elderly shoppers in-store. In-store assistance, accessible environments and senior-specific shopping zones are all prioritizing convenience for elderly consumers.
Workshop Question - How could your brand better adapt to the needs of consumers who require accessible solutions?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Event
Tech-based solutions are making event planning more sustainable
Trend - As environmental protection becomes more important to consumers, tech-based solutions are being used to bring sustainability to the events industry. Hybrid virtual events and app-based audience reward systems show both the micro and macro ways brands in this space are reducing their impact.
Workshop Question - How is your brand keeping up with the values and lifestyles of its customers--whether those are environmental, social, or economic?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Avatar Worker
Retailers are hiring remote workers with realistic in-store avatars for service
Trend - Retail stores and restaurants are addressing employee droughts by partnering with metaverse and AI companies to deploy on-site realistic avatars controlled by remote workers. This drastically expands the eligibility pool for employees while ensuring customer service remains a priority.
Workshop Question - Could metaverse avatars and remote employees benefit your industry?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends