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FuturistU > Demographics > Generational Chaos & Consequences > Module 3 / 5

Millennial Chaos & Consequences

Instructor: Armida Ascano
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
This module focuses in on the most-discussed, yet least-liked generation: Millennials. Millennial trends have an undeniable impact on society. However, their priorities and motivations have shifted greatly. What happens to the generation known for its anxiety in an era of Crisis?

This generation is split into three groups, enabling a closer look at the nuances of each sub-segment. Deep-diving topics such as mental wellness, job insecurity, and the shifting definition of work/life balance, Chief Content Officer Armida Ascano guides you through this ever-fascinating generational segment.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. What are you doing to help your Millennial customers retain a sense of personal autonomy?
2. How could your current CSR strategy better meet modern standards of Authenticity?
Access Advisory Services

Featured Insights

Flexible Work
Employers are forced to be flexible as COVID-19 changes Millennial lifestyles
Trend - The ongoing pandemic has revealed in many workplaces that young employees' already-flexible mindset when it comes to work will likely be forever evolved. Brands and institutions are using that as an opportunity to make or offer long-term changes that better fit the Millennial expectation for flexible work.
Workshop Question - How is your brand adapting to changing values as the pandemic continues?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Home AI
AI is being used in various smart home applications to enhance private security
Trend - AI-driven cameras and sensors analyze video and audio, detect anomalies, and authenticate faces and voices in real time. Edge-based learning reduces false alarms, while automated alerts, access controls, and predictive threat scoring augment home security with adaptive, autonomous protection.
Workshop Question - How might we leverage AI to create seamless and proactive solutions that adapt to user lifestyles and enhance everyday security and convenience for our brand?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Printed Home
Housing development companies are turning to 3D-printing for efficiency
Trend - Housing development companies are more heavily investing in 3D-printing solutions. 3D printing offers more energy and cost-efficient methods of producing houses, while also making it easier to make compact houses, or develop houses in remote locations.
Workshop Question - How might we leverage emerging technologies to enhance efficiency and sustainability in our industry?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Leadership
Artificial intelligence enhances manager support through emotional intelligence
Trend - Leadership teams are now utilizing automated tools to connect with employees and gain deeper insights into their emotional states. These AI systems enhance employee satisfaction by conducting surveys and providing targeted coaching, offering support that aligns with individual feelings and needs.
Workshop Question - How can your business utilize automated tools to enhance its company culture?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Embedded Lending
Tech companies enhance their offerings with Buy Now, Pay Later financial services
Trend - Embedded lending is reshaping financial services by allowing non-financial companies to offer loans and financing, such as Buy Now, Pay Later (BNPL) options exemplified by Apple Pay Later. This trend extends beyond consumer finance into the B2B realm, providing small and medium-sized businesses with faster access to capital through various funding methods like merchant cash advances and revenue-based financing.
Workshop Question - How can your brand leverage embedded lending to enhance customer experiences and create new revenue streams through tailored financial solutions?
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mutual Mentorship
Cross-generational mentorship apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Portable Productivity
Accessories that add additional screens to laptops are used for productivity
Trend - Tech companies are launching portable displays designed to attach to a laptop. These screens clip to the top or sides of a laptop, and are designed to provide workstation-levels of productivity in a portable scenario. These accessories improve the efficiency of remote and hybrid workers.
Workshop Question - How could your brand launch new products or services inspired by the lasting culture of remote work environments?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoe Sterilizer
Brands are creating shoe storage systems with built-in care technology
Trend - Sanitizing devices are becoming increasingly popular across the fashion industry to address footwear-related hygiene concerns. These devices feature built-in sterilization mechanisms, such as UV-C light technology, to eliminate bacteria, viruses, and odors from shoes while preserving them.
Workshop Question - How can your brand assure buyers that its product is durable and long-lasting?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Improvement
Home repairs and projects are made easier with specialized AI assistants
Trend - Platforms and chatbots are using artificial intelligence to help users plan home improvement projects that encompass everything from interior design to repairs. These virtual assistants make suggestions based on the home/area's layout, users' individual design preferences and cost.
Workshop Question - How could your brand use AI to enhance its product experience?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Focus
Brands are launching technology designed for remote workers with ADHD
Trend - ADHD products are tools, technologies, or aids designed to help individuals with ADHD manage symptoms and improve organization, time management, and productivity. With the influx of hybrid and remote work models, consumers with ADHD often gravitate toward products that can be used at home without judgment.
Workshop Question - How can your brand accommodate different kinds of work models with regard to both products and operations?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends