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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Demographics > Generational Chaos & Consequences > Module 1 / 5

Intro to Generational Consequences

Instructor: Armida Ascano
Trend Hunter's Chief Content Officer, Armida Ascano, revisits the Micro-Generations Matrix, this time through the lens of the phases of Crisis, Chaos and Recharting. The goal is to help better map how each micro-generation changes in times of uncertainty.

How does each micro-generation react to crisis? How do their motivations shift and behaviors re-settle in the aftermath? Most importantly, what does this mean for their future desires and the decisions they make across industries?
View Innovation Webinars

Insights by Trend Hunter AI

AI Advertisement
Startups are launching platforms that generate custom advertisements with AI
Trend - Startups are combining multiple artificial intelligence (AI)-based services into comprehensive platforms that generate custom advertisements. These use image, video, and text-generation to create entire marketing campaigns, streamlining the process for clients, and saving on time and budget.
Workshop Question - How could your brand leverage AI platforms to reduce annual costs while maintaining quality?
9.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Generated Ad Platforms
AI-Generated Ad Platforms
Picsart Develops the New Adpilot Platform to Generate Ads On Demand
Picsart has been working with AI technology to push creative boundaries and now it launches the Adpilot platform. It is a technology that is designed to generate social media ads from only a minimal... MORE
Robotic Process Automation Platforms
Robotic Process Automation Platforms
Fluency.inc is Transforming the Digital Advertising Industry
Aiming to revolutionize the digital advertising industry, Fluency.inc is a platform designed to meet the ever-evolving challenges of the digital advertising world. Its team started the company after... MORE
AI-Powered Marketing Services
AI-Powered Marketing Services
Skai Offers Omnichannel Marketing Through One Login
Skai is an omnichannel marketing platform that connects data and performance media across various channels, such as online marketplaces, retailers, search engines, app stores, and social media. Skai... MORE
Contextual Intelligence Companies
Contextual Intelligence Companies
GumGum is an AI-Powered Marketing Company with Dynamic Placement
GumGum is a contextual intelligence company that uses artificial intelligence to see and analyze the full content of a web page in a whole new way. It offers high-impact and dynamic ad solutions... MORE
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Hybrid Work Layouts
Modular Hybrid Work Layouts
Alki and Iratzoki Lizaso Create Zuzulu for the Modern Office Setting
Designs that address the contemporary state of office space, more specifically the hybrid work layout, have been the focus of many brands and designers in the industry. Zuzulu is yet another... MORE
Hybrid Office Management Platforms
Hybrid Office Management Platforms
The 'Tactic' Platform is for Flexible Workspaces
The workspace has undergone a dramatic shift over the past several years, so the ‘Tactic’ office management platform is positioned as a tool to help make the process of keeping things in... MORE
Hybrid Work Scheduling Apps
Hybrid Work Scheduling Apps
Condeco Launches a New Microsoft Teams App Dedicated to Hybrid Work
Condeco, a leading workplace scheduling platform, has announced the launch of a new app for Microsoft Teams. The brand-new app for Microsoft Teams, which is powered by the Condeco Microsoft 365... MORE
Hybrid Work-Focused Mapping Tools
Hybrid Work-Focused Mapping Tools
ServiceNow Added Workplace Indoor Mapping to the Now Platform
‘ServiceNow,’ the Santa Clara-based software company, announced the ‘Workplace Indoor Mapping’ feature for hybrid work environments and retail locations. The feature was... MORE
AI Dubbing
Companies are using AI to enhance audio translation and localization
Trend - Tech companies are using artificial intelligence (AI) to create advanced dubbing software to help with translation and localization. AI dubbing goes beyond simple translation and text-to-speech, offering services that use the original actors' voices, dub in real-time, or maintain emotions.
Workshop Question - How could your industry leverage AI to improve accessibility to its content or services?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Real-Time Dubbing Apps
Real-Time Dubbing Apps
Dubverse.AI Offers a Real-Time Dubbing Service with Tonal Accuracy
‘Dubverse.ai’ is a software-as-a-service company founded in 2021. The company’s service is an advanced artificial intelligence capable of real-time dubbing and translation. The... MORE
Audio Globalisation Startups
Audio Globalisation Startups
'Ollang' Provides End-to-End Audio Dubbing with Advanced AI
‘Ollang’ is a tech startup from Turkey in the artificial intelligence (AI) audio solutions industry. The company describes its service as end-to-end human-powered AI localization,... MORE
Expressive AI Dubbing Services
Expressive AI Dubbing Services
Papercup Raised $20M to Enhance its AI with Human-Like Emotions
‘Papercup,’ a British artificial intelligence (AI)-powered SaaS company, announced that it has raised $20 million USD to enhance the dubbing abilities of its AI. The company noted that,... MORE
Original Voice Localizations
Original Voice Localizations
Deepdub Raised $20 M to Develop its Original Voice Dubbing Service
‘Deepdub’ is an artificial intelligence (AI)-powered audio dubbing startup with a unique focus. Rather than simply dubbing over audio in a new AI-generated voice, the Deepdub service... MORE
Focused Mood-Boosting
Apps that prioritize mental wellness offer more focused functions
Trend - Wellness and mindfulness apps that are designed to boost users' moods are becoming more focused rather than offering several functions and uses. Apps in this space include ones that recommend mood-boosting podcasts to quick daily journaling prompts.
Workshop Question - How could your brand better prioritize its customers' and/or employees' wellbeing?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home Décor Meditation Apps
Home Décor Meditation Apps
HoMedics Debuts a Reimagined Sandscape Table Called 'drift'
HoMedics, the beloved personal wellbeing brand, recently expanded its portfolio with the introduction of drift—a cutting-edge portable wellness device. Featuring a glass overlay with a bed of... MORE
Multi-Sensory Mental Health Apps
Multi-Sensory Mental Health Apps
The 'Zensory' App Helps Support Focus and Relaxation
The ‘Zensory’ app is a digital tool for users seeking out a way to take more control over their mental health and wellbeing by harnessing the power of multi-sensory experiences. The app... MORE
Female-Empowering Mindset Apps
Female-Empowering Mindset Apps
The Ana App is a Personalized Women's Mindset Coach by Roxy Earle
Confidence guru, body activist, and Tv star Roxy Earle unveiled the Ana app. The app will launch on February 13th, on National Self Love Day. It aims to empower women through mindset coaching. Users... MORE
Minimalist Mindful Journal Apps
Minimalist Mindful Journal Apps
'Boom Journal' Helps Change a Person's Energy and Attitude
The ‘Boom Journal’ mindful journal app is a digital solution for users looking to boost their energy and attitude in a simple yet effective way each day. The app works by enabling users... MORE
App-Based Guide
App-based travel and activity guides prevail as pandemic restrictions lift
Trend - As we enter a post-pandemic world and travel restrictions lift, app-based travel and activity guides are becoming the norm. These digital guide activations help travelers explore the world while limiting their contact with tour groups to remain mindful of the ongoing global health concerns.
Workshop Question - How is your company shifting its services to accommodate post-pandemic consumer habits?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Real-Time App-Based City Guides
Real-Time App-Based City Guides
The Welcome App Provides Personalized Tourist Recommendations
The Welcome app is a newly launched platform that combines intelligence, recommendations, personalization, photos, and videos to guide users through new cities. Established by Peter Gerard, Mark... MORE
Wilderness Way-Finding Apps
Wilderness Way-Finding Apps
The 'Wayfinder' App Guides Users on Multi-Day Adventures
The ‘Wayfinder’ app is a map and guide travel solution for outdoor explorers that will enable them to enjoy their choice of wilderness trail without having to worry about losing their way.... MORE
Multi-Modal Travel Apps
Multi-Modal Travel Apps
Arriva Has Released a Smart Mobility App for Public Transport In Europe
Arriva, a UK-based multinational public transport company, has announced the launch of ‘glimble,’ a smart mobility platform designed to connect passengers to multiple modes of public... MORE
Gamified Tourism Apps
Gamified Tourism Apps
This App Aims to Boost Local Tourism in Canada's South Dundas Region
The municipality of South Dundas in the Canadian province of Ontario has unveiled an innovative new tourism app that uses gamification and interactive tools to boost tourism in the region. The &#... MORE
Astrological Wellness
The popularity of astrology has brought it into the wellness industry
Trend - Astrology themed "wellness" products are becoming more popular as astrology continues being an outlet for Millennial and Gen Z consumers. Products in this space include everything from themed candles to supplements.
Workshop Question - What are some unlikely ways your brand could incorporate wellness into its product experience?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Astrology-Inspired Tea Collections
Astrology-Inspired Tea Collections
Magic Hour Boasts a Wide Range of Premium Functional Teas
Magic Hour’s astrology-inspired tea collection is likely very popular with Millennials and Gen Z who are fans of anything horoscope-related. As a business, Magic Hour offers a carefully... MORE
Astrologically Inspired Hard Seltzers
Astrologically Inspired Hard Seltzers
Vizzy Mercury Retrograde Edition Cans Inspire Good Vibes
Mercury retrograde is an astrological phenomenon that’s believed to bring about complications with communication, troubles with technology and challenges during travel and with the Vizzy... MORE
Aromatic Astrology Candles
Aromatic Astrology Candles
Homesick's Astrology Features 12 Fragrances for the Zodiac Signs
Homesick worked with the AstroTwins and scent consultants Ophira Edut to develop its new astrology candles, which introduce 12 new fragrances that correspond to each sign of the zodiac. With the... MORE
Astrology-Inspired Skincare
Astrology-Inspired Skincare
The Pink Moon Astrology Collection Shares Products Grouped by Element
Pink Moon dropped a collection of astrology-inspired skincare products, including 12 cleansers, essences and moisturizers that are grouped by element. The Pink Moon Once in a Pink Moon Astrology... MORE
Eco Eyewear
Sustainable eyewear solutions counter the industry's impact
Trend - Prescription eyewear is a necessity for many consumers, but the industry, like many others, has an impact on the environment. As a result, some brands in the industry are prioritizing eco-friendly solutions that include sustainable glasses materials and packaging.
Workshop Question - How is your brand prioritizing sustainability?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Contact Lens Packaging
Eco Contact Lens Packaging
Ace & Tate's Ultra-Slim Contact Lens Packaging Uses 80% Less Plastic
Ace & Tate’s Contacts are sold in the world’s slimmest sleeves for contact lenses and they boast 80% less plastic than standard sleeves. The packaging is powered by Smart Touch... MORE
Online Lens Replacement Services
Online Lens Replacement Services
Boomerang Lenses Offers a Seamless Way to Update Old Glasses
Changing glasses frames is a simple style upgrade but it’s not always necessary and Boomerang Lenses is a new brand from 1-800 Contacts that was created to acknowledge this. The online lens... MORE
Ultra-Durable Handcrafted Bamboo Glasses
Ultra-Durable Handcrafted Bamboo Glasses
GlassesUSA.com Debuted the Bespoke Woodland Collection
Online glasses retailer, GlassesUSA.com recently expanded its portfolio with the introduction of the new Woodland Collection. The collection offers unisex styles for both me and women with... MORE
Upcycled Plastic Eyewear
Upcycled Plastic Eyewear
'Bottleyes' Upscales Used Plastic Bottles into Prescription Eyewear
‘Bottleyes’ is an Ecuador-based startup that aims to simultaneously combat two challenges that are facing the world. These are the epidemic of poor eyesight in the developed world, and... MORE
Maternal Community
Virtual communities for new mothers offer support and empathy
Trend - Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent.
Workshop Question - What kind of virtual community could your brand create?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mom-to-Mom Breastfeeding Support Platforms
Mom-to-Mom Breastfeeding Support Platforms
La Leche League Offers a 24-Hour Support Helpline
La Leche League is perfect for new mothers looking for information and support surrounding breastfeeding. The platform began with seven mothers looking to provide breastfeeding help and has since... MORE
Virtual Motherhood Support Groups
Virtual Motherhood Support Groups
Momunity is a Wellness, Education and Community Support Platform
Online platform momunity acts as a virtual support group and believes in “empowering new and expecting moms through education and connecting moms to care and support in their local community.&#... MORE
Virtual Motherhood Communities
Virtual Motherhood Communities
Motherhood Maternity is Virtually Bringing Moms-to-Be Together
On top of the uncertainty of this current time, first-time moms-to-be are experiencing plenty of changes on their own and in many cases, they’re having to do so without the usual amount of... MORE
Baby Care Support Apps
Baby Care Support Apps
BabyGogo Offers Support for Pregnant and New Moms
BabyGogo is an app that provides pregnancy and parental support for new parents. The app allows users to ask medical questions about themself or their baby’s conditions with live doctors on... MORE
Family Content
New streaming services are prioritizing content for children and teens
Trend - Standalone streaming services are becoming more niche by narrowing down their targeted demographics. Now, emerging services are specifically targeting Gen Z customers with niche child and teenager-focused content.
Workshop Question - How is your brand shifting focus to better cater to Gen Z?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Teenager-Focused Streaming Channels
Teenager-Focused Streaming Channels
Brat TV Teams Up With Future Today to Launch New AVOD Channel
Multi-channel streaming provider Future Today has partnered with Youtube sensation Brat TV to launch a streaming channel dedicated to Brat TV’s popular online video content, which is geared... MORE
Immersive Kids Streaming Services
Immersive Kids Streaming Services
Genius Brands Will Launch 'Kartoon Channel! Kidaverse’ in April
Genius Brands International, a California-based children’s media company, has announced its plans to launch the subscription-based video-on-demand platform, ‘Kartoon Channel! Kidaverse,&#... MORE
Religious Children's Streaming Services
Religious Children's Streaming Services
Yippee Streams Faith-Themed Programming for Families
Yippee is a family friendly streaming service offering Christian faith-themed content for children. Those interested in testing the streaming service can access it via a free one week trial and... MORE
Kid-Friendly Streaming Services
Kid-Friendly Streaming Services
Google TV Added Parental Watchlists to its Smart TV Application
Google TV added a new parental watchlists feature for kids that frequently use its smart TV streaming application. The watchlists are curated by a parent or guardian, and can be filled with Google... MORE
Brand Activist
Influencers are replaced by representatives of social change in online campaigns
Trend - The pandemic ushered in varying degrees of change, including a political reckoning wherein the idea of activism became more mainstream and social media-friendly. Brands looking to participate in these conversations in a way that goes beyond lip service are doing so by replacing influencers with known activists.
Workshop Question - What is a cause that is important to your brand, and how can you become more vocal and active about it?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Female-Focused Sports Initiatives
Female-Focused Sports Initiatives
adidas Created a Female-Inspired LED Basketball Court
To add to its ‘Impossible is Nothing’ campaign adidas has partnered with Havas Middle East to build a female-inspired glow-in-the-dark basketball court in Dubai. The LED court is... MORE
Youth Activist Campaigns
Youth Activist Campaigns
BE THE FUTURE GapKids Amplifies the Voices of Young American Activists
BE THE FUTURE GapKids is a new campaign from Gap that takes the form of a “collective call-to-action for youth, led by youth.” The campaign is all about giving young American activists... MORE
Branded Thought-Provoking Podcasts
Branded Thought-Provoking Podcasts
Lush's The Sound Bath Focuses on Conversations That Matter
The Sound Bath is an intimate and thought-provoking podcast, introduced by Lush Comestics—a brand that has committed itself to ethical and sustainable production of skincare products. The Sound... MORE
Individuality-Promoting Brand Partnerships
Individuality-Promoting Brand Partnerships
Adwoa Aboah is Rimmel London's Newest Brand Activist
Rimmel London has announced that internationally renowned model and mental health advocate Adwoa Aboah will be joining on as its newest brand activist. To introduce the partnership, the makeup... MORE