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FuturistU > Demographics > Generational Chaos & Consequences > Module 1 / 5

Intro to Generational Consequences

Instructor: Armida Ascano
Trend Hunter's Chief Content Officer, Armida Ascano, revisits the Micro-Generations Matrix, this time through the lens of the phases of Crisis, Chaos and Recharting. The goal is to help better map how each micro-generation changes in times of uncertainty.

How does each micro-generation react to crisis? How do their motivations shift and behaviors re-settle in the aftermath? Most importantly, what does this mean for their future desires and the decisions they make across industries?
View Innovation Webinars

Insights by Trend Hunter AI

AI Dubbing
Companies are using AI to enhance audio translation and localization
Trend - Tech companies are using artificial intelligence (AI) to create advanced dubbing software to help with translation and localization. AI dubbing goes beyond simple translation and text-to-speech, offering services that use the original actors' voices, dub in real-time, or maintain emotions.
Workshop Question - How could your industry leverage AI to improve accessibility to its content or services?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Management
New organizational software is helping businesses manage hybrid work models
Trend - As businesses adapt to hybrid work models where employees work from home some days, and in-office others--they're in need of tools to organize this new work model. Software programs that help run operations under flex work models are becoming more popular to maintain workplace productivity.
Workshop Question - How could your brand better adapt to the desire for flexible work models?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Focused Mood-Boosting
Apps that prioritize mental wellness offer more focused functions
Trend - Wellness and mindfulness apps that are designed to boost users' moods are becoming more focused rather than offering several functions and uses. Apps in this space include ones that recommend mood-boosting podcasts to quick daily journaling prompts.
Workshop Question - How could your brand better prioritize its customers' and/or employees' wellbeing?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Based Guide
App-based travel and activity guides prevail as pandemic restrictions lift
Trend - As we enter a post-pandemic world and travel restrictions lift, app-based travel and activity guides are becoming the norm. These digital guide activations help travelers explore the world while limiting their contact with tour groups to remain mindful of the ongoing global health concerns.
Workshop Question - How is your company shifting its services to accommodate post-pandemic consumer habits?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Eyewear
Sustainable eyewear solutions counter the industry's impact
Trend - Prescription eyewear is a necessity for many consumers, but the industry, like many others, has an impact on the environment. As a result, some brands in the industry are prioritizing eco-friendly solutions that include sustainable glasses materials and packaging.
Workshop Question - How is your brand prioritizing sustainability?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Family Content
New streaming services are prioritizing content for children and teens
Trend - Standalone streaming services are becoming more niche by narrowing down their targeted demographics. Now, emerging services are specifically targeting Gen Z customers with niche child and teenager-focused content.
Workshop Question - How is your brand shifting focus to better cater to Gen Z?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brand Activist
Influencers are replaced by representatives of social change in online campaigns
Trend - The pandemic ushered in varying degrees of change, including a political reckoning wherein the idea of activism became more mainstream and social media-friendly. Brands looking to participate in these conversations in a way that goes beyond lip service are doing so by replacing influencers with known activists.
Workshop Question - What is a cause that is important to your brand, and how can you become more vocal and active about it?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adventurous Marketing
Brands are offering exclusive content to consumers through specialized apps
Trend - Brands are turning to content subscription services like OnlyFans to market their products during the stay-at-home era. While popular with creators and influencers, fashion brands, media publishers and others are just entering the game with exclusive behind-the-scenes footage and more.
Workshop Question - How can your brand utilize a content subscription service?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid Podcast
Child-friendly podcasts offer a new form of entertainment for kids
Trend - The popularity of podcasts has now resulted in people and brands offering the same entertainment, but directed towards children. Between imaginative stories and educational narratives, children are now being encouraged to engage with this form of media.
Workshop Question - How is your brand empowering parents in the process of child-rearing?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Skill-Building
Virtual skill-building platforms are aimed at children
Trend - Brands are creating virtual services that help children learn various skills online. These platforms include everything from language-learning to virtual cooking camps--all of which prioritize skill-building in children.
Workshop Question - How is your brand responding to changed habits amidst the ongoing pandemic?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends