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FuturistU > Demographics > Generational Chaos & Consequences > Module 1 / 5

Intro to Generational Consequences

Instructor: Armida Ascano
Trend Hunter's Chief Content Officer, Armida Ascano, revisits the Micro-Generations Matrix, this time through the lens of the phases of Crisis, Chaos and Recharting. The goal is to help better map how each micro-generation changes in times of uncertainty.

How does each micro-generation react to crisis? How do their motivations shift and behaviors re-settle in the aftermath? Most importantly, what does this mean for their future desires and the decisions they make across industries?
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Insights by Trend Hunter AI

Scrolling Management
Social media platforms implement tools to mitigate doom scrolling
Trend - Social media platforms have developed new tools to help consumers manage their screen time. As doom scrolling becomes an increasing concern for many users, companies are implementing features that limit the user's content access to foster a healthier online environment.
Workshop Question - How is your brand ensuring the consumer's health and safety?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Family Content
New streaming services are prioritizing content for children and teens
Trend - Standalone streaming services are becoming more niche by narrowing down their targeted demographics. Now, emerging services are specifically targeting Gen Z customers with niche child and teenager-focused content.
Workshop Question - How is your brand shifting focus to better cater to Gen Z?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adventurous Marketing
Brands are offering exclusive content to consumers through specialized apps
Trend - Brands are turning to content subscription services like OnlyFans to market their products during the stay-at-home era. While popular with creators and influencers, fashion brands, media publishers and others are just entering the game with exclusive behind-the-scenes footage and more.
Workshop Question - How can your brand utilize a content subscription service?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alleviated Search
New platforms & initiatives are assisting job-seekers with accessibility
Trend - Recognizing the difficulty of finding a job and the intimidation that some consumers experience when reaching out to recruiters, brands are launching platforms and initiatives to help alleviate stressful formalities and facilitate a better connection with potential offers.
Workshop Question - How can your brand support consumers in their job-search?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sleep Audio
Integrated audio devices help consumers fall asleep faster
Trend - Audio devices and systems that are easily integrated into people's bedroom routines are allow for less disturbed sleep in users. These products include everything from smart pillows with speakers to wireless headphones.
Workshop Question - How could your brand enhance customers' lives without disrupting them?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Crowdsourced Grocery
Consumers are contributing status updates to streamline shopping in COVID
Trend - Regardless of the stage society is in regarding COVID and the new normal, consumers are likely to want to reduce time spent in crowded public places. Brands in the grocery space are assisting with this by co-creating solutions with customers.
Workshop Question - Where can you make better use of your customers to develop clear solutions?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Support
Platforms arise that better connect managers and remote employees
Trend - The adjustment period for employees who are now working remotely indefinitely has resulted in the increased use and availability of platforms that aim to simplify the employee-manager relationship. These platforms have various functions, and allow managers to track performance as well as better communicate with their direct reports.
Workshop Question - How is your brand prioritizing productive communication among its employees?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fan From Home
Sports fan are preparing to enjoy the games at home with upgraded tech
Trend - Sports fans are now investing in larger screens, clearer picture quality, and upgraded audio as at-home sports viewings become the new "normal" for the foreseeable future. This enables them to host family and friends for a more immersive experience.
Workshop Question - How can your brand accommodate changing entertainment preferences from consumers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parental Support
Brands are launching specific platforms to support parents amid COVID-19
Trend - To support families amid COVID-19, brands have launched resources to help new parents cope with the challenges of the "new normal." These range from mental health platforms to virtual parenting communities and seek to alleviate some of the burdens of raising children in the midst of a pandemic.
Workshop Question - How can your brand support specific consumer needs during crisis?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends