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FuturistU > Demographics > Generational Chaos & Consequences > Module 1 / 5

Intro to Generational Consequences

Instructor: Armida Ascano
Trend Hunter's Chief Content Officer, Armida Ascano, revisits the Micro-Generations Matrix, this time through the lens of the phases of Crisis, Chaos and Recharting. The goal is to help better map how each micro-generation changes in times of uncertainty.

How does each micro-generation react to crisis? How do their motivations shift and behaviors re-settle in the aftermath? Most importantly, what does this mean for their future desires and the decisions they make across industries?
Attend Future Festival

Insights by Trend Hunter AI

Hybrid Management
New organizational software is helping businesses manage hybrid work models
Trend - As businesses adapt to hybrid work models where employees work from home some days, and in-office others--they're in need of tools to organize this new work model. Software programs that help run operations under flex work models are becoming more popular to maintain workplace productivity.
Workshop Question - How could your brand better adapt to the desire for flexible work models?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Family Content
New streaming services are prioritizing content for children and teens
Trend - Standalone streaming services are becoming more niche by narrowing down their targeted demographics. Now, emerging services are specifically targeting Gen Z customers with niche child and teenager-focused content.
Workshop Question - How is your brand shifting focus to better cater to Gen Z?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adventurous Marketing
Brands are offering exclusive content to consumers through specialized apps
Trend - Brands are turning to content subscription services like OnlyFans to market their products during the stay-at-home era. While popular with creators and influencers, fashion brands, media publishers and others are just entering the game with exclusive behind-the-scenes footage and more.
Workshop Question - How can your brand utilize a content subscription service?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Skill-Building
Virtual skill-building platforms are aimed at children
Trend - Brands are creating virtual services that help children learn various skills online. These platforms include everything from language-learning to virtual cooking camps--all of which prioritize skill-building in children.
Workshop Question - How is your brand responding to changed habits amidst the ongoing pandemic?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alleviated Search
New platforms & initiatives are assisting job-seekers with accessibility
Trend - Recognizing the difficulty of finding a job and the intimidation that some consumers experience when reaching out to recruiters, brands are launching platforms and initiatives to help alleviate stressful formalities and facilitate a better connection with potential offers.
Workshop Question - How can your brand support consumers in their job-search?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anti-Doomscroll
Brands and designers are launching initiatives to help consumers stay positive
Trend - "Doomscrolling" is a psychological phenomenon where users scroll through bad news headlines on the Internet, even though the stories are creating unhealthy feelings. This term returned to popularity during COVID-19 and the global anti-racism movement. In response, new initiatives are raising awareness to counter the harmful doomscrolling habit with mindfulness and boundaries.
Workshop Question - How can your brand help consumers strike a balance between URL and IRL?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sleep Audio
Integrated audio devices help consumers fall asleep faster
Trend - Audio devices and systems that are easily integrated into people's bedroom routines are allow for less disturbed sleep in users. These products include everything from smart pillows with speakers to wireless headphones.
Workshop Question - How could your brand enhance customers' lives without disrupting them?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Crowdsourced Grocery
Consumers are contributing status updates to streamline shopping in COVID
Trend - Regardless of the stage society is in regarding COVID and the new normal, consumers are likely to want to reduce time spent in crowded public places. Brands in the grocery space are assisting with this by co-creating solutions with customers.
Workshop Question - Where can you make better use of your customers to develop clear solutions?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rental Tech
Brands are launching tech-forward products to streamline landlord-tenant relationships
Trend - Deployed either as an app that utilizes high-end tech features such as artificial intelligence or a small gadget that is convenient and responsive, tech brands are looking to enhance the experience of renting in urban environments.
Workshop Question - How might you enable a better tenant-landlord relationship through tech?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends