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FuturistU > Demographics > Generational Chaos & Consequences > Module 5 / 5

Baby Boomer Chaos & Consequences

Instructor: Armida Ascano
Travel
Download the Travel Trend Report
Our final Micro-Generations module highlights two groups within the Baby Boomer generation. There are many pre-existing perceptions of this generation, but what key differences are discovered when this group, originally spanning a 16-year age range, is split into two?

Known for redefining what it means to age, the Baby Boomers are, in many ways, the original Millennial. This past couple years of Chaos see this generation more online than ever in an attempt to retain a sense of connection. What has changed for this generation of individualists after two years of physical isolation, but digital connection?
Related Trend Report: Travel
Workshop Questions:
1. How could you help your Boomer customer enjoy new experiences in this next phase of their lives?
2. What is one way your brand could better prepare for new definitions of what it means to age?
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Featured Insights

Intergenerational Tech
Connecting family members virtually becomes easier post-pandemic
Trend - During the Crisis and Chaos phases of the pandemic, many consumers were hesitant to visit loved ones in person -- this was especially prevalent for the Baby Boomer demographic, who belonged to a higher-risk group. So the aging demographic turned to virtual options to adapt. It seems this practice of digital connectivity among family members will continue into the post-pandemic world.
Workshop Question - How could you better accommodate the Baby Boomer's newfound interest in technology?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Wealth Accessibility
Gen X as a whole is more focused on building generational wealth
Trend - As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth, but to establish financial literacy among family members.
Workshop Question - How can your brand prioritize accessibility in its area of expertise?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Based Parenting
Businesses offer parenting apps that go beyond raising infants
Trend - While parents have access to apps that help them raise infants, apps that help users with parenting throughout their children's many developmental stages are just now becoming popular. These apps help caregivers with everything from scheduling to prioritizing their kids' mental health.
Workshop Question - How could your brand make its customers' lives easier?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend - Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Workshop Question - How could your brand better prioritize customer education and support?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Parenting
Parenting platforms are prioritizing maternal and infant health and wellness
Trend - For some consumers, parenting challenges are amplified due to systemic issues like racial inequality in the healthcare system, high costs, and mental and physical health challenges post-pregnancy. Now, platforms are popping up that aim to address these issues, and make parental and infant care more accessible to all.
Workshop Question - How could your brand better prioritize accessibility in its product/service?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Maternal Community
Virtual communities for new mothers offer support and empathy
Trend - Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent.
Workshop Question - What kind of virtual community could your brand create?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Focused Platform
Mental health platforms focus on specific demographics, needs, or approaches
Trend - As more mental health-focused platforms become available, they're becoming increasingly targeted in who they cater to, and/or their approach to supporting users. Examples include everything from gender-specific platforms to ones that offer low-cost support.
Workshop Question - How is your brand prioritizing its customers' and employees wellbeing?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
eLearning Entertainment
Consumers are increasingly learning new skills for fun, not employment
Trend - Pre-Pandemic, consumers would seek out eLearning mostly to learn necessary skills or increase employability. In the post-Pandemic world, acquiring new skills has become somewhat of a hobby. Platforms and niche brands alike are offering tutorials and learning formats more akin to entertainment than education.
Workshop Question - What is one area of your business where you could better prioritize consumers, as opposed to monetization?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlined Date
Dating apps eliminate or streamline communication features for better connections
Trend - As dating apps gain more criticism for issues like facilitating shallow interactions between users, brands are aiming to streamline these apps even further by eliminating certain communication features in favor of ones that aim to foster a deeper connection.
Workshop Question - How is your brand prioritizing meaningful connections for its customers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Generation Dating
Dating apps aim to cater to older Gen Zs with branding and new features
Trend - The modern day dating app began as a tool for (mostly) Millennials to meet people, and they're now evolving to better suit the digital habits of Gen Zs who are 18+. Everything from humor-based functions to video-dating in the style of Tik Tok is now catering to this younger demographic.
Workshop Question - How could your brand better appeal to Gen Z lifestyles and preferences?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends