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FuturistU > Demographics > Generational Chaos & Consequences > Module 5 / 5

Baby Boomer Chaos & Consequences

Instructor: Armida Ascano
Travel
Download the Travel Trend Report
Our final Micro-Generations module highlights two groups within the Baby Boomer generation. There are many pre-existing perceptions of this generation, but what key differences are discovered when this group, originally spanning a 16-year age range, is split into two?

Known for redefining what it means to age, the Baby Boomers are, in many ways, the original Millennial. This past couple years of Chaos see this generation more online than ever in an attempt to retain a sense of connection. What has changed for this generation of individualists after two years of physical isolation, but digital connection?
Related Trend Report: Travel
Workshop Questions:
1. How could you help your Boomer customer enjoy new experiences in this next phase of their lives?
2. What is one way your brand could better prepare for new definitions of what it means to age?
Jeremy Gutsche Keynote Speaker

Featured Insights

Intergenerational Tech
Connecting family members virtually becomes easier post-pandemic
Trend - During the Crisis and Chaos phases of the pandemic, many consumers were hesitant to visit loved ones in person -- this was especially prevalent for the Baby Boomer demographic, who belonged to a higher-risk group. So the aging demographic turned to virtual options to adapt. It seems this practice of digital connectivity among family members will continue into the post-pandemic world.
Workshop Question - How could you better accommodate the Baby Boomer's newfound interest in technology?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Maternal Community
Virtual communities for new mothers offer support and empathy
Trend - Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent.
Workshop Question - What kind of virtual community could your brand create?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Focused Platform
Mental health platforms focus on specific demographics, needs, or approaches
Trend - As more mental health-focused platforms become available, they're becoming increasingly targeted in who they cater to, and/or their approach to supporting users. Examples include everything from gender-specific platforms to ones that offer low-cost support.
Workshop Question - How is your brand prioritizing its customers' and employees wellbeing?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
eLearning Entertainment
Consumers are increasingly learning new skills for fun, not employment
Trend - Pre-Pandemic, consumers would seek out eLearning mostly to learn necessary skills or increase employability. In the post-Pandemic world, acquiring new skills has become somewhat of a hobby. Platforms and niche brands alike are offering tutorials and learning formats more akin to entertainment than education.
Workshop Question - What is one area of your business where you could better prioritize consumers, as opposed to monetization?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Co-Parenting Apps
Brands launch apps designed to simplify child rearing among caregivers
Trend - Brands are launching co-parenting apps that alleviate the need for communication about children's schedules and activities. These apps feature shared parenting time calendars, expense and payment tracking, family data storage, and secure messaging.
Workshop Question - How could your brand better help its customers cope with the stress of their responsibilities?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Childcare
Platforms adjust their services to offer virtual childcare amid COVID-19
Trend - Virtual childcare has increased dramatically in the wake of COVID-19. These services include one-on-one and group sessions and typically span one hour. This emerging sector not only supports parents seeking free time but also employs caregivers unable to work amid social distancing regulations.
Workshop Question - How can your brand support specific consumer needs during crisis?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Childcare
Remote forms of childcare grow in popularity amidst continued restrictions
Trend - Childcare isn't just about watching over children and ensuring their safety, but about nurturing their abilities, keeping them entertained and teaching them. These forms of childcare are being accommodated with remote options amidst the ongoing pandemic--with everything from virtual storytelling to camps being options for kids.
Workshop Question - How is your brand easing transitions for customers amidst the ongoing pandemic?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secure Conferencing
Tech brands are upgrading remote communication tools to prioritize security
Trend - Brands in the technology space are prioritizing security by launching encrypted tools for video calls. These privacy-focused tools range from video appointment platforms to teleconferencing platforms.
Workshop Question - How can your brand prioritize security in the digital era?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Sharing
Brands release apps that allow for more intimate sharing between friends
Trend - Brands are creating apps or functions within apps that allow for sharing more personal details or moments between friends. Things that people normally wouldn't involve others in--like meditation or investing--are being explored as ways to strengthen relationships.
Workshop Question - How is your brand fostering healthier relationships between customers?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Un-Isolated Senior
Brands are launching initiatives to connect seniors during the pandemic
Trend - Brands are launching products and services aimed at keeping seniors connected and engaged amid the COVID-19 restrictions. These range from playful QSR entertainment to retiree-specific radio station recommendations.
Workshop Question - How can your brand authentically support vulnerable populations in challenging times?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parental Support
Brands are launching specific platforms to support parents amid COVID-19
Trend - To support families amid COVID-19, brands have launched resources to help new parents cope with the challenges of the "new normal." These range from mental health platforms to virtual parenting communities and seek to alleviate some of the burdens of raising children in the midst of a pandemic.
Workshop Question - How can your brand support specific consumer needs during crisis?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends