How to Win Brand Love Through Commitment
Instructor: Hayley McGlone
Download the Pop - Up Shops Trend Report
Our third module sees how brands are tapping into Personalization to support brand commitment among their customers. Personalized products that cater to the needs of an individual helps brands to foster life-long commitment among consumers.We've seen brands leveraging everything from DNA samples to quizzes to augmented reality to create more personalized products and experiences for consumers. This ties to the fact that the majority of US-based consumers are willing to let brands track their activity in exchange for personalized rewards and experiences.
Workshop Question:
What would a more personalized offering or experience from your brand look like?
