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FuturistU > Marketing > Brand Love > Module 4 / 5

How to Win Brand Love Through Commitment

Instructor: Hayley McGlone
Pop - Up Shops
Download the Pop - Up Shops Trend Report
Our third module sees how brands are tapping into Personalization to support brand commitment among their customers. Personalized products that cater to the needs of an individual helps brands to foster life-long commitment among consumers.

We've seen brands leveraging everything from DNA samples to quizzes to augmented reality to create more personalized products and experiences for consumers. This ties to the fact that the majority of US-based consumers are willing to let brands track their activity in exchange for personalized rewards and experiences.
Related Trend Report: Pop - Up Shops
Workshop Question:
What would a more personalized offering or experience from your brand look like?
View Innovation Webinars

Featured Insights

Augmented Customization
Brands customize AR experiences in order to better connect with consumers
Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Personalized Skincare
Skincare products integrate and spotlight hyper-customization options
Implications - As customization becomes a more common aspect of products and services consumers purchase today, brands, including those in the skincare industry, are heightening the degree to which their offerings can be tailored to each individual customer.
Workshop Question - What would a hyper-personalized iteration of your offering look like?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Retinol Care
Common drugstore brands are incorporating retinol into body care products
Trend - Widely available, affordable personal care brands are now incorporating retinol into the new body care products--ranging from body washes to lotions. While body care with "active" ingredients was once more specific to luxury cosmetic brands, consumer demand in this space has resulted in large brands making these products more accessible to the average consumer.
Workshop Question - How could your brand better balance low costs to appeal to more consumers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Aromatherapy
Brands are launching custom home care scents for customer preferences
Trend - Brands are launching essential oil blends, candles, and pods with customizable scents tailored to customers' needs. These products reduce stresses and anxieties while boosting the mood of the customers by offering them their favorite scents and ingredients in pre-made products.
Workshop Question - How does your brand cater to different consumers' preferences with its products or services?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Musical Bottle
Augmented reality scans on beverage bottles and packaging offer musical experiences
Trend - Brands using AR elements on product packaging is a popular way to offer product information and even game-based interactions, and now beverage brands are using this technology to create musical experiences with their products.
Workshop Question - How could your brand seamlessly integrate interactive elements into its product experience?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waterless Skincare
Cosmetic brands offer water-free skincare products
Trend - Water-free cosmetic products typically come in the form of cleansers and hair products, but skincare brands are now offering more sustainable, waterless formulas for everything from serums to moisturizers.
Workshop Question - How could your brand be more specific in identifying its efforts toward sustainability?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Package
Brands incorporate augmented reality-based gaming into product packaging
Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reflective Display
Connected mirrors help retailers personalize the shopping journey
Trend - As brick and mortar stores compete with ecommerce, businesses are taking cues from the virtual world with tech-enhanced shopping experiences. This now includes connected mirrors being displayed in-store that allow customers to personalize their shopping journey.
Workshop Question - How could your brand better prioritize customer experience with technology?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Organization
Apps help consumers prioritize eco-conscious fashion choices
Trend - With the fahion industry being an enormous contributor to worldwide pollution, some brands are releasing apps that help users make better choices when it comes to buying, repairing and generally extending the life cycles of their wardrobes.
Workshop Question - How is your brand prioritizing sustainability?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends