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FuturistU > Marketing > Brand Love > Module 5 / 5

How to Win Brand Love Through Addiction

Instructor: Hayley McGlone
Virtual & Augmented Technology
Download the Virtual & Augmented Technology Trend Report
The final module dives into addiction through the lens of Gamification. In this module, we see how brands are leveraging game dynamics to create a need to engage experience through social media platforms and how they build rewards programs.

Nearly 3x as many brands are looking to add elements of gamification for their customers to experience, which is reflective of the fact that 75% of consumers prefer brands that offer rewards. Tapping into brand addiction keeps consumers coming back time and time again.
Related Trend Report: Virtual & Augmented Technology
Workshop Question:
How could your brand leverage gamification to create brand addiction?
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Featured Insights

Appified Challenge
Brands post challenges through Gen Z-dominant platforms as a form of marketing
Trend - Social media platforms like TikTok -- which allows users to post short-form video content, are beginning to be popular among marketers who strive to merge their strategies with entertainment and competitive user-generated content.
Workshop Question - What social media platform would best suit your company's marketing needs?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Adventure
Brands adopt interactive gaming experiences to entice consumers
Trend - Seeking to add more engaging moments to the retail experience, brands are adopting interactive gaming elements as a means to prompt excitement. Creating intrigue even prior to being on-site, these branded games and online adventures go beyond simply offering loyalty points or promotions, rather, they help create playful moments, interactions and instill brand presence among consumers who might not necessarily be as engaged.
Workshop Question - If you were to create a mobile game with your brand as the focus, what would that look like?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Scrolling Management
Social media platforms implement tools to mitigate doom scrolling
Trend - Social media platforms have developed new tools to help consumers manage their screen time. As doom scrolling becomes an increasing concern for many users, companies are implementing features that limit the user's content access to foster a healthier online environment.
Workshop Question - How is your brand ensuring the consumer's health and safety?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Authentic Dating
Dating apps offer voice and video features to better represent users
Trend - The convenience of dating apps has long come with the downside of not being able to sense chemistry until a meetup is arranged. Some dating apps are aiming to increase the chances of people connecting in-person by offering video and voice features that help users get to know one another better.
Workshop Question - How is your brand prioritizing authentic connections between or among its customers?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlined Date
Dating apps eliminate or streamline communication features for better connections
Trend - As dating apps gain more criticism for issues like facilitating shallow interactions between users, brands are aiming to streamline these apps even further by eliminating certain communication features in favor of ones that aim to foster a deeper connection.
Workshop Question - How is your brand prioritizing meaningful connections for its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dating Challenge
Dating app developers are setting challenges to enhance user experience
Trend - Either deployed as a marketing campaign or a new feature, developers of mobile dating applications are inserting more excitement into the browsing experience by introducing various challenge-based activations.
Workshop Question - How can your brand better engage consumers through challenges?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Scheduling
Calendar apps help people structure and organize their social lives
Trend - Much like there are calendars for organizing professional, personal, and even household tasks, brands are now offering platforms that are designed specifically to organize users' social lives.
Workshop Question - How is your brand creating balance in its customers lives?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Recommendation
Apps are connecting consumers by allowing them to share recommendations
Trend - Brands in the technology space are launching apps that allow close-knit social circles, comprised of family and friends, to share their recommendations on movies, restaurants, and more. These platforms aim to replace the anonymous review systems many may have relied on in the past.
Workshop Question - How can your brand leverage the influence of friends and family to reach consumers?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cash-Awarding Fitness
Fitness apps are now paying customers to exercise while using their apps
Trend - Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards.
Workshop Question - How can your brand leverage rewards to incentivize consumers?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dance Marketing
Companies are leveraging social media dance popularity for marketing campaigns
Trend - Many companies are increasing their presence on video-based social media apps with popular viral dances. These companies are frequently using these platforms to launch marketing campaigns with dancing elements. Often times these campaigns will reward consumers for their participation with discounts.
Workshop Question - How can your organization foster engagement with users of social video apps?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3d Shopping
3d virtual shopping platforms aim to elevate the purchase journey
Trend - 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way.
Workshop Question - How is your brand enhancing its virtual shopping experience for customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends