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FuturistU > Marketing > Brand Love > Module 5 / 5

How to Win Brand Love Through Addiction

Instructor: Hayley McGlone
Virtual & Augmented Technology
Download the Virtual & Augmented Technology Trend Report
The final module dives into addiction through the lens of Gamification. In this module, we see how brands are leveraging game dynamics to create a need to engage experience through social media platforms and how they build rewards programs.

Nearly 3x as many brands are looking to add elements of gamification for their customers to experience, which is reflective of the fact that 75% of consumers prefer brands that offer rewards. Tapping into brand addiction keeps consumers coming back time and time again.
Related Trend Report: Virtual & Augmented Technology
Workshop Question:
How could your brand leverage gamification to create brand addiction?
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Featured Insights

Appified Challenge
Brands post challenges through Gen Z-dominant platforms as a form of marketing
Trend - Social media platforms like TikTok -- which allows users to post short-form video content, are beginning to be popular among marketers who strive to merge their strategies with entertainment and competitive user-generated content.
Workshop Question - What social media platform would best suit your company's marketing needs?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Adventure
Brands adopt interactive gaming experiences to entice consumers
Trend - Seeking to add more engaging moments to the retail experience, brands are adopting interactive gaming elements as a means to prompt excitement. Creating intrigue even prior to being on-site, these branded games and online adventures go beyond simply offering loyalty points or promotions, rather, they help create playful moments, interactions and instill brand presence among consumers who might not necessarily be as engaged.
Workshop Question - If you were to create a mobile game with your brand as the focus, what would that look like?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Conscious Consumer
Mobile apps now help consumers gauge if companies align with their values
Trend - Ethical shopping apps are gaining popularity as consumers become more conscious of the brands they support with their purchases. These apps inform consumers about a company's social and political values, empowering shoppers to choose businesses that align with their morals.
Workshop Question - How can your brand demonstrate an ethical approach to its operations?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Decentralized Affiliate
New ecommerce apps enable everyday consumers to earn commissions
Trend - Tech companies are revolutionizing affiliate marketing by launching new shopping apps that break down traditional barriers. Platforms like Locker are leading the charge by ditching the follower-count and aesthetic requirements that often exclude potential affiliates. This inclusive approach opens the affiliate ecosystem to a wider range of consumers, empowering everyone to become a brand advocate and earn from their genuine endorsements.
Workshop Question - How can your brand empower everyday consumers to share genuine product recommendations?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intimate Campaign
Brands recruit influencers and creators to share authentic stories
Trend - As brands pivot to more authentic representations of their customers, they're recruiting influencers and creators for campaigns that feel more intimate. Showcasing creators' personal stories through these campaigns creates deeper connections with customers--Gen Z in-particular.
Workshop Question - In what areas could your brand create more intimate connections with its customers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Decentralized Social
Developers are launching decentralized content platforms
Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'
Workshop Question - How could your brand adapt to, decentralized social media platforms to better reach modern consumers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Authentic Sharing
Some demographics are turning to more authentic forms of social sharing
Trend - As large social media platforms prioritize filtered aesthetics and monetization, some consumers are turning to social platforms that focus on more authentic forms of P2P interaction. These platforms and forums help users share moments and opinions that are less curated and more honest.
Workshop Question - How could your brand prioritize authenticity in its products, services or campaigns?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Collabs
TikTok is collaborating with other business in the creative industry
Trend - The influencers' creative shorts on TikTok have global influence, and the brand is expanding its reach by collaborating with other business in the creative industry. TikTok's creative collaborations and programs now extend to everything from film to radio.
Workshop Question - Which adjacent industry could your brand collaborate with?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Escapist Marketing
Brand campaigns target Gen Z consumers with themes of escapism
Trend - Post-pandemic, brands are marketing to Gen Z with themes of escapism--depicting everything from adventurous travels in commercials, to branded games that are designed to feature playful escapist themes.
Workshop Question - How could your brand use escapism as a marketing theme?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends