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FuturistU > Marketing > Brand Love > Module 2 / 5

How to Win Brand Love Through Loyalty

Instructor: Hayley McGlone
Co-Creation & Customization
Download the Co-Creation & Customization Trend Report
This module explores the connection of brand loyalty to the megatrend of Co-Creation. Co-creation fosters loyalty because it invites consumers into the creation process which develops a personal investment in the product and a deeper connection with the brand.

Consumers want to know that brands are listening to them, and in response, brands are tapping into tools like polling on Instagram stories to collect input from their audience. In this module, we see how brands are leveraging consumer opinions and preferences to shape their future product and service offerings.
Related Trend Report: Co-Creation & Customization
Workshop Question:
How does your brand integrate the options and needs of consumers into its offering?
Attend Future Festival

Featured Insights

Crowdsourcing Health
Health and accessibility-prioritizing products are increasingly crowdsourced
Trend - Relying on more than just in-house expertise, the worlds of health, medical care and accessibility are increasingly being crowdsourced in order to deliver the best product experience, or enhance consumers' quality of life.
Workshop Question - How could your brand incorporate crowdsourcing in the development of its new product/services?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Prompted Polling
Social media-incorporated polling has emerging implications in market research
Trend - With brands often finding it difficult to conduct effective surveys due to low user response, some are turning to social media polling systems in order to better engage with what consumers want, particularly Millennials and Gen Z. Though not a replacement for comprehensive research programs, these social media-friendly polling systems allow brands to make small but impactful decisions.
Workshop Question - Conceptualize a simple social media polling campaign that your brand could use to its advantage.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Focused Mood-Boosting
Apps that prioritize mental wellness offer more focused functions
Trend - Wellness and mindfulness apps that are designed to boost users' moods are becoming more focused rather than offering several functions and uses. Apps in this space include ones that recommend mood-boosting podcasts to quick daily journaling prompts.
Workshop Question - How could your brand better prioritize its customers' and/or employees' wellbeing?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grocery Rewards
Grocery stores promise loyalty points that lead to discounts on groceries
Trend - With stiff competition, some grocery store brands are aiming to stand out with apps and loyalty programs that reward consumers with points and discounts on groceries for shopping at their locations.
Workshop Question - How is your brand prioritizing its customers' wellbeing?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Cooking
Customers look for sustainable ways to make their meals
Trend - As consumers become more eco-conscious, brands are helping them along with platforms, campaigns and products that help them cook in a way that's more sustainable and reduces their environmental impact.
Workshop Question - How is your brand prioritiziing sustainability?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
eLearning Entertainment
Consumers are increasingly learning new skills for fun, not employment
Trend - Pre-Pandemic, consumers would seek out eLearning mostly to learn necessary skills or increase employability. In the post-Pandemic world, acquiring new skills has become somewhat of a hobby. Platforms and niche brands alike are offering tutorials and learning formats more akin to entertainment than education.
Workshop Question - What is one area of your business where you could better prioritize consumers, as opposed to monetization?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Vaccination
Branded offerings and features aim to make COVID-19 vaccines accessible
Trend - Vaccine hesitancy and inaccessibility have been issues in different parts of North America, and so some brands are making the process more accessible with offerings like appointment information, transportation, and work accommodations to encourage people to get vaccinated.
Workshop Question - How is your brand prioritizing vaccine accessibility for its customers or employees?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dating Safety
Dating apps prioritize safety features that enhance trust among users
Trend - Dating apps are increasingly prioritizing safety features to protect users from potentially dangerous or uncomfortable situations. These include everything from in-app panic buttons to safety moderators.
Workshop Question - How could your brand better prioritze customer safety?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Journaling
Digital journaling platforms adapt to modern-day consumer habits
Trend - Virtual journaling is increasingly popular and functions as an alternative to keeping a written journal. These apps help consumers stay consistent in the process of writing about their days, feelings, and goals.
Workshop Question - How could your brand modernize some of its more traditional products/services/campaigns?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends