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FuturistU > Marketing > Brand Love > Module 2 / 5

How to Win Brand Love Through Loyalty

Instructor: Hayley McGlone
Co-Creation & Customization
Download the Co-Creation & Customization Trend Report
This module explores the connection of brand loyalty to the megatrend of Co-Creation. Co-creation fosters loyalty because it invites consumers into the creation process which develops a personal investment in the product and a deeper connection with the brand.

Consumers want to know that brands are listening to them, and in response, brands are tapping into tools like polling on Instagram stories to collect input from their audience. In this module, we see how brands are leveraging consumer opinions and preferences to shape their future product and service offerings.
Related Trend Report: Co-Creation & Customization
Workshop Question:
How does your brand integrate the options and needs of consumers into its offering?
View Innovation Webinars

Featured Insights

Crowdsourcing Health
Health and accessibility-prioritizing products are increasingly crowdsourced
Trend - Relying on more than just in-house expertise, the worlds of health, medical care and accessibility are increasingly being crowdsourced in order to deliver the best product experience, or enhance consumers' quality of life.
Workshop Question - How could your brand incorporate crowdsourcing in the development of its new product/services?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Prompted Polling
Social media-incorporated polling has emerging implications in market research
Trend - With brands often finding it difficult to conduct effective surveys due to low user response, some are turning to social media polling systems in order to better engage with what consumers want, particularly Millennials and Gen Z. Though not a replacement for comprehensive research programs, these social media-friendly polling systems allow brands to make small but impactful decisions.
Workshop Question - Conceptualize a simple social media polling campaign that your brand could use to its advantage.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Scrolling Management
Social media platforms implement tools to mitigate doom scrolling
Trend - Social media platforms have developed new tools to help consumers manage their screen time. As doom scrolling becomes an increasing concern for many users, companies are implementing features that limit the user's content access to foster a healthier online environment.
Workshop Question - How is your brand ensuring the consumer's health and safety?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
eLearning Entertainment
Consumers are increasingly learning new skills for fun, not employment
Trend - Pre-Pandemic, consumers would seek out eLearning mostly to learn necessary skills or increase employability. In the post-Pandemic world, acquiring new skills has become somewhat of a hobby. Platforms and niche brands alike are offering tutorials and learning formats more akin to entertainment than education.
Workshop Question - What is one area of your business where you could better prioritize consumers, as opposed to monetization?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Journaling
Digital journaling platforms adapt to modern-day consumer habits
Trend - Virtual journaling is increasingly popular and functions as an alternative to keeping a written journal. These apps help consumers stay consistent in the process of writing about their days, feelings, and goals.
Workshop Question - How could your brand modernize some of its more traditional products/services/campaigns?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Disappearing Chat
Social media sites are introducing features to delete user content and messages
Trend - As social media continues to be a primary tool in daily communication, apps are fighting to be the top choice for consumers' online chats. To appeal to consumers, these platforms are introducing new features that automatically erase messages and posts after a specified time, enabling online activity to be temporary.
Workshop Question - How can your brand cater to consumers' desire for privacy in your products or services?
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Safety Mapping
Maps and navigational tools are adapted to prioritize safety amidst COVID-19
Trend - Apps that showcase transit or local maps are including additional safety features that protect people from the ongoing pandemic. Features include everything from COVID-19 case information for geographic regions to crowd-monitoring.
Workshop Question - How could your brand better prioritize public health and safety?
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Sharing
Brands release apps that allow for more intimate sharing between friends
Trend - Brands are creating apps or functions within apps that allow for sharing more personal details or moments between friends. Things that people normally wouldn't involve others in--like meditation or investing--are being explored as ways to strengthen relationships.
Workshop Question - How is your brand fostering healthier relationships between customers?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cash-Awarding Fitness
Fitness apps are now paying customers to exercise while using their apps
Trend - Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards.
Workshop Question - How can your brand leverage rewards to incentivize consumers?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dance Marketing
Companies are leveraging social media dance popularity for marketing campaigns
Trend - Many companies are increasing their presence on video-based social media apps with popular viral dances. These companies are frequently using these platforms to launch marketing campaigns with dancing elements. Often times these campaigns will reward consumers for their participation with discounts.
Workshop Question - How can your organization foster engagement with users of social video apps?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends