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FuturistU > Marketing > Brand Love > Module 2 / 5

How to Win Brand Love Through Loyalty

Instructor: Hayley McGlone
Co-Creation & Customization
Download the Co-Creation & Customization Trend Report
This module explores the connection of brand loyalty to the megatrend of Co-Creation. Co-creation fosters loyalty because it invites consumers into the creation process which develops a personal investment in the product and a deeper connection with the brand.

Consumers want to know that brands are listening to them, and in response, brands are tapping into tools like polling on Instagram stories to collect input from their audience. In this module, we see how brands are leveraging consumer opinions and preferences to shape their future product and service offerings.
Related Trend Report: Co-Creation & Customization
Workshop Question:
How does your brand integrate the options and needs of consumers into its offering?
View Innovation Webinars

Featured Insights

Crowdsourcing Health
Health and accessibility-prioritizing products are increasingly crowdsourced
Trend - Relying on more than just in-house expertise, the worlds of health, medical care and accessibility are increasingly being crowdsourced in order to deliver the best product experience, or enhance consumers' quality of life.
Workshop Question - How could your brand incorporate crowdsourcing in the development of its new product/services?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Prompted Polling
Social media-incorporated polling has emerging implications in market research
Trend - With brands often finding it difficult to conduct effective surveys due to low user response, some are turning to social media polling systems in order to better engage with what consumers want, particularly Millennials and Gen Z. Though not a replacement for comprehensive research programs, these social media-friendly polling systems allow brands to make small but impactful decisions.
Workshop Question - Conceptualize a simple social media polling campaign that your brand could use to its advantage.
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Decentralized Social
Developers are launching decentralized content platforms
Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'
Workshop Question - How could your brand adapt to, decentralized social media platforms to better reach modern consumers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Chat Commerce
Brands are enabling users to order and pay for products directly via messaging apps
Trend - Retailers are utilizing social messaging apps to allow shoppers to interact with businesses and pay for products while they remain in-chat. What this means is that shoppers can use their favorite messaging channels to discover products, place orders, make payments, and track packages.
Workshop Question - How could your brand better prioritize convenience and personalization?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Focused Mood-Boosting
Apps that prioritize mental wellness offer more focused functions
Trend - Wellness and mindfulness apps that are designed to boost users' moods are becoming more focused rather than offering several functions and uses. Apps in this space include ones that recommend mood-boosting podcasts to quick daily journaling prompts.
Workshop Question - How could your brand better prioritize its customers' and/or employees' wellbeing?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Private Socials
Emerging social media platforms are focusing on privacy
Trend - With criticisms around excessive social media use and the data-selling that goes along with it, some brands are releasing social media platforms with limited functions and privacy features that help protect users' data, while still enabling sharing between family and friends.
Workshop Question - How is your brand prioritizing the overall wellness of its customers?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grocery Rewards
Grocery stores promise loyalty points that lead to discounts on groceries
Trend - With stiff competition, some grocery store brands are aiming to stand out with apps and loyalty programs that reward consumers with points and discounts on groceries for shopping at their locations.
Workshop Question - How is your brand prioritizing its customers' wellbeing?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Banking
Finance apps allow users to make eco-friendly decisions
Trend - Banking and sales apps are allowing consumers to be more sustainable by offering features that have a positive impact on the environment. These include everything from clothing resale functions to making eco-conscious investments.
Workshop Question - How is your brand empowering sustainability?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Organization
Apps help consumers prioritize eco-conscious fashion choices
Trend - With the fahion industry being an enormous contributor to worldwide pollution, some brands are releasing apps that help users make better choices when it comes to buying, repairing and generally extending the life cycles of their wardrobes.
Workshop Question - How is your brand prioritizing sustainability?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends