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FuturistU > Marketing > Brand Love > Module 3 / 5

How to Win Brand Love Through Evangelism

Instructor: Hayley McGlone
Corporate Social Responsibility
Download the Corporate Social Responsibility Trend Report
The second module looks at how brands are turning consumers into evangelists by leveraging Catalyzation. Catalyzation looks at the role that brands are playing in supporting consumers' pursuit of betterment.

And we know that satisfied customers of a brand will share their positive experience with an average of 11 different people, transforming a happy customer into an advocate. In this module, we see how brands supporting consumers in their goals are rewarded with recommendations and consumer promotion.
Related Trend Report: Corporate Social Responsibility
Workshop Question:
What can your brand do to aid consumers on their journey toward self-improvement?
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Featured Insights

Branded Second-Hand
Brands play an active role in helping consumers buy second-hand wares
Trend - In addition to focusing on new sales of their products, brands in fashion and beyond are pivoting to strategies that allow consumers to purchase second-hand versions of their goods in an appealing way. This allows these brands to not only highlight their sustainability efforts, but directly speaks to the enduring quality of their offerings.
Workshop Question - What are some out-of-the-box ways your company could offer a more sustainable product or service?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rewarded Wellness
Brands are creating rewards programs centered around consumer health
Trend - While many brands reward consumers for purchases made, a number of brands are creating rewards systems that motivate consumers to lead active lifestyles to earn prizes. Such programs affiliate these brands with the consumer’s journey towards developing a healthy lifestyle. These rewards highlight how brands are being proactive in supporting the self-betterment of consumers to build long-term brand equity.
Workshop Question - Consider how your brand could play a role in the self-improvement of your customers.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grocery Rewards
Grocery stores promise loyalty points that lead to discounts on groceries
Trend - With stiff competition, some grocery store brands are aiming to stand out with apps and loyalty programs that reward consumers with points and discounts on groceries for shopping at their locations.
Workshop Question - How is your brand prioritizing its customers' wellbeing?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Positive Loyalty
Brands' loyalty programs reward "positive" consumer behaviour
Trend - Some brands are now initiating loyalty programs that run on the premise of making positive purchase decisions. This includes everything from getting points for selling secondhand clothing, to getting points and rewards for healthy purchases.
Workshop Question - How could your brand incentivize consumer to make eco-friendly or healthy purchase decisions?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Organization
Apps help consumers prioritize eco-conscious fashion choices
Trend - With the fahion industry being an enormous contributor to worldwide pollution, some brands are releasing apps that help users make better choices when it comes to buying, repairing and generally extending the life cycles of their wardrobes.
Workshop Question - How is your brand prioritizing sustainability?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
eLearning Entertainment
Consumers are increasingly learning new skills for fun, not employment
Trend - Pre-Pandemic, consumers would seek out eLearning mostly to learn necessary skills or increase employability. In the post-Pandemic world, acquiring new skills has become somewhat of a hobby. Platforms and niche brands alike are offering tutorials and learning formats more akin to entertainment than education.
Workshop Question - What is one area of your business where you could better prioritize consumers, as opposed to monetization?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Authentication
Luxury and collectable communities reference authentication systems
Trend - Within collectible culture -- such as sneaker culture, luxury fashion markets, and more -- scarcity is integral to the appeal. Authentication systems are leveraged in these spaces to increase value. This alleviates consumer concerns surrounding counterfeit products and streamlines the purchase procedure while adding an extra transparency element.
Workshop Question - How can your company help consumers create a memorable shopping experience?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cash-Awarding Fitness
Fitness apps are now paying customers to exercise while using their apps
Trend - Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards.
Workshop Question - How can your brand leverage rewards to incentivize consumers?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wearable Motivation
Products that boost motivation for those tracking their health are on the rise
Trend - Increasingly, brands related to health and fitness are releasing products and tools that are designed to encourage people in order for them to uphold and maintain their personal goals throughout the day.
Workshop Question - How could your brand authentically motivate or encourage its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends