How to Win Brand Love Through Evangelism
Instructor: Hayley McGlone
Download the Corporate Social Responsibility Trend Report
The second module looks at how brands are turning consumers into evangelists by leveraging Catalyzation. Catalyzation looks at the role that brands are playing in supporting consumers' pursuit of betterment.And we know that satisfied customers of a brand will share their positive experience with an average of 11 different people, transforming a happy customer into an advocate. In this module, we see how brands supporting consumers in their goals are rewarded with recommendations and consumer promotion.
Workshop Question:
What can your brand do to aid consumers on their journey toward self-improvement?
