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FuturistU > Marketing > Brand Love > Module 1 / 5

Intro to Brand Love

Instructor: Hayley McGlone
Brand Love
Download the Brand Love Trend Report
The 80/20 rule states that 80% of sales are attributed to 20% of customers, which is why companies are so eager to build brand love among consumers. And we know that more than half of consumers stay loyal to a brand that they feel an emotional connection to, but how can you capitalize on that?

In this module, Trend Hunter's Manager of Client Research and Strategy Hayley McGlone reviews the 4 Pillars of Brand Love and how brands can leverage them to build consumer fandom around a brand. The following modules will look at brand loyalty, brand evangelism, brand commitment, and brand addiction and how each of these is a key component of Brand Love.
Related Trend Report: Brand Love
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Insights by Trend Hunter AI

In-Store Recycling
Brands in the cosmetic industry are increasingly prioritizing in-store recyling
Trend - In-store recycling is relatively common among tech retailers, and now even in the fashion industry. The next industry to take on in-store recycling is cosmetics--with the industry's high waste production becoming a concern among consumers and businesses alike.
Workshop Question - How could your brand better prioritize sustainability?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Jewelry
Jewelry brands become more inclusive in their products and representation
Trend - The North American jewelry industry has historically been relatively exclusive, and in the past that's had an impact on its accessibility for some demographics. Now, more brands in this space are prioritizing inclusion--in everything from LGBTQ+ representation to inclusive internal hiring initiatives.
Workshop Question - How is your brand effectively aligning itself with the values of consumers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bamboo Apparel
Fashion brands are using bamboo as a sustainable material in their collections
Trend - Bamboo fabric has become a popular material among sustainable fashion brands, with the plant requiring less water, labour, and time to cultivate than other popular plants that are used as fabrics.
Workshop Question - How could your brand better prioritize sustainability?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Hair
Hair care brands target the needs of Gen Z consumers
Trend - The hair care industry is increasingly catering to young consumers, with teenage Gen Z consumers being particular interest. Now, brands in this space are featuring playful branding, campaigns and claims that target teenagers.
Workshop Question - How is your brand shifting gears to prioritize Gen Z's needs and preferences?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multi Fragrance
Perfumes offer multiple benefits in order to enhance their appeal
Trend - Brands are being more creative with fragrances now, offering multiple functions in one product. Examples in this space include everything from perfumes with antibacterial formulas to hair perfumes that actually nourish hair.
Workshop Question - How is your brand enhancing its product/service?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Sleep
Clothing brands release eco-friendly sleepwear collections
Trend - Sustainability is now being adapted by brands that offer sleepwear, with clothing options that are made from environmentally friendly materials. These products cater to consumers who are adapting their overall lifestyles to be more eco-friendly.
Workshop Question - How is your brand authenticlly prioritizing sustainability?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Marketed Wanderlust
Brands launch traveling campaigns to attract consumers as lockdowns lift
Trend - As COVID-19 restrictions begin to loosen worldwide, brands are enticing consumers to start traveling again through new campaigns. These marketing schemes emphasize adventure after many experienced over a year of restlessness.
Workshop Question - How can your brand offer services/products that meet consumers' desire for new experiences?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Contest
Virtual contests and giveaways help keep customers engaged from home
Trend - Brands are trying to maintain customer loyalty with virtual events that promise contests and giveaways where people can win free products. These include everything from wedding dress giveaways to online scavenger hunts.
Workshop Question - How could your brand prioritize at-home customer engagement?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intimate Collections
Self-care collections are focusing on enhancing intimacy and sensuality
Trend - Brands in the sexual wellness space are offering modern collections that enhance self-care related to intimacy. These collections are designed to be used on their own or with a partner, and give people enhanced experiences.
Workshop Question - How could your brand prioritize wellness for its customers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends