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FuturistU > Innovation & Change > Adaptive Innovation > Module 5 / 5

Ideation

Instructor: Jeremy Gutsche
When it comes to ideation, people are often worried that they are sticking to the path and missing out on ideas that are so close within one's grasp. In this module Jeremy will walk you through a number of workshops and tactics that will help you extract better thinking from yourself and your team.
Workshop Question:
How might you incorporate workshops and brainstorm sessions to extract better thinking from yourself and your team?
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Insights by Trend Hunter AI

Gaming Nutrition
Emerging brands within esports are prioritizing gamers' health through nutrition
Trend - The rise of "wellness" within esports has put a greater focus on nutrition among gamers. Now, emerging brands are helping players adopt healthier diets and lifestyles with programs and partnerships that focus on nutritional offerings and education within esports.
Workshop Question - In what areas could your brand better prioritize the wellbeing of its customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gastrointestinal Tracking
Health apps are designed to track symptoms of gastrointestinal diseases
Trend - Apps and virtual care that are specifically designed for people with gastrointestinal diseases are on the rise--addressing illnesses like IBS and GERD. These apps both educate and help users track symptoms--allowing them to identify and avoid triggers, and create plans to optimize wellbeing.
Workshop Question - How could your brand offer a more personalized approach to its customers' wellbeing?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Neurodiverse Workplace
Companies are launching initiatives designed for neurodiverse workforces
Trend - Corporations are launching DEI programs and initiatives designed to support the careers and lives of neurodiverse employees. These programs ensure equality in hiring patterns, resource access, and worker compensation. These benefit businesses by improving employee satisfaction and retention.
Workshop Question - How could your brand ensure its DEI programs and initiatives make all potential employees feel welcome and supported?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Focus
Brands are launching technology designed for remote workers with ADHD
Trend - ADHD products are tools, technologies, or aids designed to help individuals with ADHD manage symptoms and improve organization, time management, and productivity. With the influx of hybrid and remote work models, consumers with ADHD often gravitate toward products that can be used at home without judgment.
Workshop Question - How can your brand accommodate different kinds of work models with regard to both products and operations?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bra Health
Brands are incorporating health-focused technology into their bras
Trend - Brands that produce bras and intimate apparel are exploring ways to make the supportive garment more comfortable and beneficial for people with breasts. As a result, bras that offer health benefits to support posture, blood circulation, and cancer detection are becoming more commonplace to aid health-conscious consumers.
Workshop Question - How can your brand incorporate additional benefits into its existing product/service?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible E-Commerce
Brands make online shopping easier for elderly demographics
Trend - For senior demographics, modern technology can be more challenging to navigate. To change this, some online retailers are prioritizing senior demographics--both in the products they offer and in how their platforms are designed.
Workshop Question - How could your brand prioritize accessibility in its product design?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Senior Metaverse
Companies are leveraging virtual reality to enhance elderly peoples' daily lives
Trend - Due to mobility issues and/or other age-related disabilities, senior citizens find it more difficult to connect, travel, exercise, and enjoy outdoor activities. Brands are leveraging the accessibility of the metaverse to create tailored experiences that address these problem areas. Services emphasize social interaction and immersion in the metaverse.
Workshop Question - How could your brand take advantage of the metaverse to improve accessibility services for customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBT Apps
Health-based apps use cognitive behavioral therapy to support users
Trend - Cognitive behavioral therapy (CBT) is a technique that can treat everything from sleep to mental health issues, and brands are now adopting CBT into apps that aim to enhance mental and/or physical health. These apps offer more credibility than those that focus on general themes of wellness.
Workshop Question - How could your brand prioritize credibility in its product/service?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Astrological Wellness
The popularity of astrology has brought it into the wellness industry
Trend - Astrology themed "wellness" products are becoming more popular as astrology continues being an outlet for Millennial and Gen Z consumers. Products in this space include everything from themed candles to supplements.
Workshop Question - What are some unlikely ways your brand could incorporate wellness into its product experience?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends