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FuturistU > Innovation & Change > Adaptive Innovation > Module 5 / 5

Ideation

Instructor: Jeremy Gutsche
When it comes to ideation, people are often worried that they are sticking to the path and missing out on ideas that are so close within one's grasp. In this module Jeremy will walk you through a number of workshops and tactics that will help you extract better thinking from yourself and your team.
Workshop Question:
How might you incorporate workshops and brainstorm sessions to extract better thinking from yourself and your team?
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Insights by Trend Hunter AI

Accessible Hygiene
Brands are designing personal care and hygiene items to be more inclusive
Trend - Mainstream brands in the personal care space are designing their products to be more accessible for those with disabilities. These include shampoos, deodorants, and toothbrushes designed to be used by individuals with different abilities or dexterities.
Workshop Question - How can your brand increase your inclusivity and accessibility efforts?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant Shop
Plant care workshops and classes help people hone plant-based hobbies
Trend - Plant care is a popular hobby among Millennials and now, older Gen Z, and brands are taking advantage of this trend with workshops and classes that help people hone their skills in this space. These workshops are taking place both in retail spaces and virtually amidst pandemic pivots.
Workshop Question - How is your brand curating distinct experiences for its more loyal customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alleviated Search
New platforms & initiatives are assisting job-seekers with accessibility
Trend - Recognizing the difficulty of finding a job and the intimidation that some consumers experience when reaching out to recruiters, brands are launching platforms and initiatives to help alleviate stressful formalities and facilitate a better connection with potential offers.
Workshop Question - How can your brand support consumers in their job-search?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dating Wellness
Brands offer beneficial services relating to dating
Trend - Brands are addressing the pressures and effort of dating by offering wellness-related solutions that give people more confidence in their dating abilities. Services include how-to guides and dating wellness workshops.
Workshop Question - How is your brand enhancing customer experiences?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meditation Pairing
Brands are addressing digital fatigue and anxiety with new wellness features
Trend - Apps and video conferencing platforms are introducing built-in features and programming that will help consumers during their daily routines. Centered around mental health, these initiatives work toward staging interventions that help one build boundaries and healthy habits during COVID-19.
Workshop Question - How can your brand assist consumers in building healthier online habits?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Support
Platforms arise that better connect managers and remote employees
Trend - The adjustment period for employees who are now working remotely indefinitely has resulted in the increased use and availability of platforms that aim to simplify the employee-manager relationship. These platforms have various functions, and allow managers to track performance as well as better communicate with their direct reports.
Workshop Question - How is your brand prioritizing productive communication among its employees?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Silk Tree-Infused Cosmetics
Cosmetics brands are leveraging Persian silk tree extract in offerings
Trend - Brands in the cosmetic space are now leveraging the anti-aging properties of Persian silk tree, also known as Albizia Julibrissin Bark Extract, in their offerings. The ingredient is reported to act as a barrier to protect collagen while simultaneously stimulating the body’s toxin elimination system.
Workshop Question - How can your brand emphasize its product's or service's performance?
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Corporate Retreat
Businesses turn to virtual alternatives for corporate retreats
Trend - As people continue working from home, corporate offices are exploring new ways to offer retreats for employees. Whether offering ways for employees to relax or to bond, virtual options give employers freedom while maintaining boundaries among employees.
Workshop Question - How is your brand maintaining flexibility for employees and customers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Saffron-Enhanced Sleep
Companies are launching sleep-enhancing products with saffron extract
Trend - A number of studies have confirmed the effectiveness of saffron extract in helping with sleep and brands are taking note of this. As the popularity of the ingredient grows, saffron extract is infused directly into food and beverage products or is available as a stir-in supplement.
Workshop Question - How can you harness natural remedies in your product/service?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends