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FuturistU > Innovation & Change > Adaptive Innovation > Module 5 / 5

Ideation

Instructor: Jeremy Gutsche
When it comes to ideation, people are often worried that they are sticking to the path and missing out on ideas that are so close within one's grasp. In this module Jeremy will walk you through a number of workshops and tactics that will help you extract better thinking from yourself and your team.
Workshop Question:
How might you incorporate workshops and brainstorm sessions to extract better thinking from yourself and your team?
Jeremy Gutsche Keynote Speaker

Insights by Trend Hunter AI

Senior Metaverse
Companies are leveraging virtual reality to enhance elderly peoples' daily lives
Trend - Due to mobility issues and/or other age-related disabilities, senior citizens find it more difficult to connect, travel, exercise, and enjoy outdoor activities. Brands are leveraging the accessibility of the metaverse to create tailored experiences that address these problem areas. Services emphasize social interaction and immersion in the metaverse.
Workshop Question - How could your brand take advantage of the metaverse to improve accessibility services for customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBT Apps
Health-based apps use cognitive behavioral therapy to support users
Trend - Cognitive behavioral therapy (CBT) is a technique that can treat everything from sleep to mental health issues, and brands are now adopting CBT into apps that aim to enhance mental and/or physical health. These apps offer more credibility than those that focus on general themes of wellness.
Workshop Question - How could your brand prioritize credibility in its product/service?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pet Kit
Brands curate kits specific to pet care
Trend - Pet care has become a bigger priority for owners, and brands are now curating special kits that help consumers better take care of their cats or dogs. These include everything from first aid kits, to kits that help reduce anxiety in pets.
Workshop Question - How is your brand adapting to the growing popularity of pet care?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Aloe Cosmetic
Aloe vera is used as a primary ingredient in cosmetic products
Trend - Common in skincare, aloe vera is increasingly being incorporated into makeup products to enhance their benefits. In particular, foundations are incorporating the ingredient to reduce the chances of dryness and flaking.
Workshop Question - How is your brand prioritizing customer health?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Hygiene
Brands are designing personal care and hygiene items to be more inclusive
Trend - Mainstream brands in the personal care space are designing their products to be more accessible for those with disabilities. These include shampoos, deodorants, and toothbrushes designed to be used by individuals with different abilities or dexterities.
Workshop Question - How can your brand increase your inclusivity and accessibility efforts?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gaming Supplement
The health and wellness industry accommodates gamers with specific supplements
Trend - With the esports industry being as influential as it is, brands in the wellness space are increasingly targeting gamers. This shift includes the offering of gamer-specific supplements that promise benefits like enhanced concentration and alertness.
Workshop Question - What's an unlikely industry or set of consumers that your brand could help?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant Shop
Plant care workshops and classes help people hone plant-based hobbies
Trend - Plant care is a popular hobby among Millennials and now, older Gen Z, and brands are taking advantage of this trend with workshops and classes that help people hone their skills in this space. These workshops are taking place both in retail spaces and virtually amidst pandemic pivots.
Workshop Question - How is your brand curating distinct experiences for its more loyal customers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends