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FuturistU > Innovation & Change > Adaptive Innovation > Module 1 / 5

Intro to Adaptive Innovation

Instructor: Jeremy Gutsche
In this course, Jeremy introduces his framework on Adaptive Innovation. Adaptive innovation is the idea that success comes from persistently redefining an idea again and again. New and great ideas are not necessarily the most novel or unique ideas; they most often exist within an overlooked opportunity. These new and great ideas are subtle, and even the most successful people and organizations miss out. Jeremy uses the example of the smartphone. Apple's iPhone wasn't the first mobile device to exist on the market, but its features differed just enough to make it the more exciting and preferred choice of consumers.

The secret to success is the combination of incredibly hard work and an overlooked opportunity. This course breaks down the Adaptive Innovation into 4 key sections, teaching you how to approach creativie thinking with more consistency and structure.
Workshop Question:
Have you come accross an idea, in a product or service, that you thought of yourself? Why didn't you pursue it? What held you back?
Get the 2023 Trend Report FREE

Insights by Trend Hunter AI

Nostalgic Collectible
Brands re-release or reference iconic 90s' toys for nostalgic consumers
Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using them as inspiration in new products—evoking nostalgia while still appealing to young consumers.
Workshop Question - How could your brand create stronger emotional connections with customers through its products or campaigns?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adaptive Shapewear
Brands are designing intimates for people with disabilities
Trend - People with disabilities are increasingly being catered to in the intimates space, with brands designing bras, underwear, and shapewear that ensures people with mobility issues are able to independently put on these items, while ensuring a comfortable fit.
Workshop Question - How could your brand better prioritize inclusion for people with disabilities, both internally and in its product/service?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adaptive Skincare
Brands offer skincare products they claim are able to adapt to individuals' skin
Trend - Adaptive skincare products are becoming more common as brands formulate products that are said to adjust to the users' specific skin types and issues once applied. Products in this space include everything from serums to cleansers.
Workshop Question - How is your brand prioritizing personalization for its customers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sour Seltzers
Alcohol brands are releasing seltzer beverages in sour flavors
Trend - Brands in the alcohol space are launching new sour seltzer beverages to appeal to consumers looking for novel flavors. These ready-made cocktails are convenient for at-home and on-the-go consumption.
Workshop Question - What novelty flavor or ingredient can your brand use for its next offering?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Foldable Tech
Technology brands are launching devices that can be folded for portability
Trend - Influential technology brands are launching devices–like televisions, tablets, and smartphones–that can be folded for easy portability. These devices prioritize consumer experience, allowing consumers to increase or decrease screen size.
Workshop Question - How can your brand reimagine consumer experience when designing a product or service?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Antioxidant Alcohol
Hard seltzers are highlighting their antioxidant content
Trend - Alcoholic seltzers are becoming increasingly popular among drinkers, and they're now being infused with antioxidants to enhance their nutritional content and better appeal to health-conscious consumers.
Workshop Question - How could your brand prioritize balanced indulgence for customers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fragrant Subscription
Perfume subscription kits help people test out fragrances
Trend - The highly personal process of selecting a fragrance often keeps people from investing in one specific product--because sampling perfumes is so crucial to deciding what works on users' skin. Fragrance subscriptions are here to make that process easier, with kits that offer diverse sets of perfumes that users can test out.
Workshop Question - How could your brand cater to consumers' sense of experimentation?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mouthed Gesture
Designers are exploring sensory technology that is controlled by the mouth
Trend - From biometric identification devices to accessible gesture-control systems, designers are tapping new avenues for experience with prototypes that can be controlled by one's mouth. These gadgets boast a number of benefits such as accessibility for users with functional diversities, as well as new forms of security and convenience.
Workshop Question - How can your brand make your product more accessible than it already is?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends