Intro to Adaptive Innovation
Instructor: Jeremy Gutsche
In this course, Jeremy introduces his framework on Adaptive Innovation. Adaptive innovation is the idea that success comes from persistently redefining an idea again and again. New and great ideas are not necessarily the most novel or unique ideas; they most often exist within an overlooked opportunity. These new and great ideas are subtle, and even the most successful people and organizations miss out. Jeremy uses the example of the smartphone. Apple's iPhone wasn't the first mobile device to exist on the market, but its features differed just enough to make it the more exciting and preferred choice of consumers.
The secret to success is the combination of incredibly hard work and an overlooked opportunity. This course breaks down the Adaptive Innovation into 4 key sections, teaching you how to approach creativie thinking with more consistency and structure.
The secret to success is the combination of incredibly hard work and an overlooked opportunity. This course breaks down the Adaptive Innovation into 4 key sections, teaching you how to approach creativie thinking with more consistency and structure.
Workshop Question:
Have you come accross an idea, in a product or service, that you thought of yourself? Why didn't you pursue it? What held you back?
