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FuturistU > Innovation & Change > Adaptive Innovation > Module 4 / 5

Portfolio

Instructor: Jeremy Gutsche
In this module, Jeremy discusses the benefits of managing innovation and ideas the same way one would manage a stock portfolio. Borrowing from his years of experience in the world of finance, Jeremy shows how the methods to test and tolerate risks used in portfolio management can also be applied to business while navigating chaos in pursuit of innovation.

These tactics discuss the importance of diversification when it comes to ideas, where and how to take bets and how to recover from a setback.
Workshop Questions:
1. How might you add more of the scientific or portfolio management approach to your innovation process?
2. If you looked at all of your offerings and new ideas, how would you classify them in terms of low risk, medium risk, and high risk? Do you feel like you have enough projects in each category? With the right buy-in and financial backing?
3. If you evaluated new products not by the likelihood of winning but by the size of the bet, what ideas might suddenly be more appealing?
Access Advisory Services

Insights by Trend Hunter AI

Inflation Relief
Brands are reducing and locking prices to help combat rising inflation rates
Trend - Restaurants and grocery stores are locking and reducing prices to show customers that they value affordability and accessibility. Rising inflation rates continue to affect even the most affordable fast-food restaurants. These price commitments help retain loyal customers as they face economic uncertainties.
Workshop Question - How is your industry maintaining customers during rising economic inflation?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Probiotic Desserts
Ice creams and other dairy-based desserts are focusing on probiotics
Trend - Ice cream and similar desserts like gelato and frozen yogurt are now being made with an emphasis on their probiotic and prebiotic content. By incorporating live cultures into these desserts, brands are able to appeal to health-conscious consumers.
Workshop Question - How could your brand better cater to consumers' desire for balanced indulgence?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wealth Accessibility
Gen X as a whole is more focused on building generational wealth
Trend - As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth, but to establish financial literacy among family members.
Workshop Question - How can your brand prioritize accessibility in its area of expertise?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend - Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Workshop Question - How could your brand better prioritize customer education and support?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Allergy
Allergy-addressing products and solutions are made to be eco-friendly
Trend - Brands that address or cater to consumers' allergies are now prioritizing environmental protection alongside their products. Everything from eco-friendly alternative beverages to pet washes that address skin allergies are now coming in packaging and/or formulas that are better for the environment.
Workshop Question - How is your brand empowering customers to be more sustainable?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alt Curation
Brands, artists and influencers offer distinct forms of curation
Trend - Brands and influencers are curating special collections for customers. This new form of curation is less about selling specific products or services and more about directing customers or viewers to new forms of marketing.
Workshop Question - How is your brand prioritizing authentic interactions with its customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Experience
Brands create in-person or virtual experiences that consumers can shop in
Trend - Shoppable experiences are the newest way that companies are curating unique branded experiences for customers. These experiences include everything from shoppable hotel rooms to cooking shows.
Workshop Question - How is your brand creating innovative shopping experiences for customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hygienic Skincare
Deodorants and antiperspirants adopt skincare-like benefits and formulas
Trend - Brands that specialize in hygiene, specifically those that formulate deodorants, are increasingly taking cues from the skincare space. Everything from the texture of their products to ingredients used are now influenced by the benefits that many skincare products offer--including everything from soothing to exfoliating.
Workshop Question - How could your brand take cues from adjacent industries?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends