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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Innovation & Change > Adaptive Innovation > Module 4 / 5

Portfolio

Instructor: Jeremy Gutsche
In this module, Jeremy discusses the benefits of managing innovation and ideas the same way one would manage a stock portfolio. Borrowing from his years of experience in the world of finance, Jeremy shows how the methods to test and tolerate risks used in portfolio management can also be applied to business while navigating chaos in pursuit of innovation.

These tactics discuss the importance of diversification when it comes to ideas, where and how to take bets and how to recover from a setback.
Workshop Questions:
1. How might you add more of the scientific or portfolio management approach to your innovation process?
2. If you looked at all of your offerings and new ideas, how would you classify them in terms of low risk, medium risk, and high risk? Do you feel like you have enough projects in each category? With the right buy-in and financial backing?
3. If you evaluated new products not by the likelihood of winning but by the size of the bet, what ideas might suddenly be more appealing?
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Insights by Trend Hunter AI

Inflation Relief
Brands are reducing and locking prices to help combat rising inflation rates
Trend - Restaurants and grocery stores are locking and reducing prices to show customers that they value affordability and accessibility. Rising inflation rates continue to affect even the most affordable fast-food restaurants. These price commitments help retain loyal customers as they face economic uncertainties.
Workshop Question - How is your industry maintaining customers during rising economic inflation?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filled Fixed-Rate Pizza Commitments
Fixed-Rate Pizza Commitments
Pizza Pizza Keeps the $16.99 XL 4-Topping Pizza at a Fixed Price
Pizza Pizza, a Canadian quick-serve chain, is extending its Fixed-Rate Pizza offer, where customers can purchase a $16.99 XL 4-topping pizza at a fixed price for at least a year until the end of 2023.... MORE
Inflationary Meal Subscriptions
Inflationary Meal Subscriptions
Urban Plates' Plate Pass Shares 20% Savings for $5 Per Month
To reduce the strain that inflation is putting on the average person’s daily life, Urban Plates unveiled the Plate Pass subscription program. This subscription program for inflationary times... MORE
Low-Cost Family Food Ranges
Low-Cost Family Food Ranges
The KQF Family Saver Range Offers Value-Focused Foods
The increasing cost of food paired with inflation is seeing many consumers seek out ways to stretch their money further, which is exactly what the KQF Family Saver range is focused on. The products... MORE
Price-Marked Chip Packs
Price-Marked Chip Packs
KP Snacks Launches Two Flavors of the 'KP Mini Chips' in PMP Format
KP Snacks is debuting the ‘KP Mini Chips,’ a new line of real potato sticks that come in two flavors of ‘Beef’ and ‘Salt & Vinegar.’ These mini snacks are priced at £1.25 and come... MORE
Probiotic Desserts
Ice creams and other dairy-based desserts are focusing on probiotics
Trend - Ice cream and similar desserts like gelato and frozen yogurt are now being made with an emphasis on their probiotic and prebiotic content. By incorporating live cultures into these desserts, brands are able to appeal to health-conscious consumers.
Workshop Question - How could your brand better cater to consumers' desire for balanced indulgence?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Probiotic Yogurt Cubes
Probiotic Yogurt Cubes
All Right Yogurt's Kid-Friendly Yogurt Cubes are Tasty and Nutritious
Korean Snack brand All Right Yogurt offers health-conscious yogurt cubes that are the perfect kid-friendly snack for busy parents. Each snack pack is ideal for on-the-go enjoyment and is enriched... MORE
Gut-Friendly Plant-Based Yogurts
Gut-Friendly Plant-Based Yogurts
The Coconut Collaborative Gut Health Yog is Flavorful
The Coconut Collaborative Gut Health Yog is a new dairy-free yogurt product from the brand in the UK and is being touted as the first plant-based product focused on gut health for the region. The... MORE
Nutritional Dairy-Free Drink Mixes
Nutritional Dairy-Free Drink Mixes
Big Train Beverage Mixes Have the GanedenBC30 Probiotic
The Big Train beverage mixes have been released by Kerry as a new range of products for the foodservice industry that can be versatilely used to craft an array of drinks. The mixes come in four... MORE
Decadent Prebiotic-Rich Gelatos
Decadent Prebiotic-Rich Gelatos
Sacred Serve's Tigernut Cookies N Creme Remixes a Childhood Treat
The newest plant-based gelato flavor from Sacred Serve is Tigernut Cookies N Creme, a decadent and healthful treat that reinvents a nostalgic childhood treat. The multi-serve carton is packed with... MORE
Wealth Accessibility
Gen X as a whole is more focused on building generational wealth
Trend - As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth, but to establish financial literacy among family members.
Workshop Question - How can your brand prioritize accessibility in its area of expertise?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Children-Focused Investment Apps
Children-Focused Investment Apps
Hapi Assists Parents in Planning for Their Child's Future
UK-based start-up Hapi has launched a self-titled app designed to support parents with the process of planning and investing for their children’s future. The app allows users to open junior... MORE
Web3-Focused Digital Banks
Web3-Focused Digital Banks
Cogni is Creating a Web2 to Web3 Mobile Banking Platform
Cogni sets itself apart as the first lifestyle-focused digital bank and it is creating a first-of-its-kind Web2 to Web3 mobile banking platform to serve consumers who want to modernize their... MORE
Financial E-Learning Experiences
Financial E-Learning Experiences
Fidelity Launches the Financial-Focused Fidelity Stack Experience
Fidelity is turning to the metaverse to improve financial literacy education. The investment company recently launched the new Fidelity Stack experience. Customers and associates can visit the... MORE
Family-Friendly Youth Banking Services
Family-Friendly Youth Banking Services
Yapeal Released its New Digital Banking Service for Kids
The Swiss-based digital bank Yapeal launched a new banking service for children and youth. Named Yapini, this new service is designed to help its younger customers take better control of their... MORE
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ready-to-Start Business Platforms
Ready-to-Start Business Platforms
The 'VentureNext' Platform Connects Users to Viable New Ideas
The ‘VentureNext’ platform is a solution for professionals seeking out business opportunities that are ready to start and could help to providing additional financial freedom. The... MORE
Women's Start-Up Schools
Women's Start-Up Schools
Selfmade's Online School Supports Entrepreneurial Women
Selfmade is a new 10-week virtual startup school for women created by Brit + Co and sponsored by Office Depot that helps equip aspiring entrepreneurs with the skills they need to start or grow their... MORE
Entrepreneurial Platform Campaigns
Entrepreneurial Platform Campaigns
GoDaddy Launched the 'Can Do All Your Dos' Campaign
GoDaddy launched the ‘Can Do All Your Dos’ campaign to celebrate Canadian small businesses. Known for its entrepreneur-focused platform, the new campaign includes seven new and unique... MORE
Startup-Specific Software Suites
Startup-Specific Software Suites
Mathworks Has Announced the Launch 'Suites for Startups'
MathWorks, a leading developer of mathematical computing software, has announced the launch of a new suite specifically geared towards startups, which includes MATLAB, Simulink, and 100 other... MORE
Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
IoT Grocery Platforms
IoT Grocery Platforms
Hanshow Unveils Its New IoT Retail Platform Called 'All-Star'
Hanshow, a company specializing in electronic shelf labels and other digital-forward retail solutions, has unveiled its newest IoT-based platform called ‘All-Star.’ Unveiled during this... MORE
Real-Time Shelf Scanning Solutions
Real-Time Shelf Scanning Solutions
Scandit Launches ShelfView For Better Retail Management
Scandit, a company specializing in smart data analytics, has launched ShelfView, a retail-focused smart data capture solution designed to enable real-time shelf visibility and, in turn, improve the... MORE
AI-Powered Retail Inventory Solutions
AI-Powered Retail Inventory Solutions
Albertsons Will Use Afresh Technologies for Smart Ordering
The Afresh Technologies artificial intelligence (AI)-powered ordering and inventory solution is being launched by grocery chain Albertsons in a bid to help when it comes to a wide range of... MORE
Grocery Store Data Trackers
Grocery Store Data Trackers
Amazon Launches New Retail Data Tracking System, 'Store Analytics'
Amazon has announced the launch ‘Store Analytics,’ a new data tracking platform for its physical grocery store chain, Amazon Fresh. The new program will work to mine guests shopping data... MORE
Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend - Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Workshop Question - How could your brand better prioritize customer education and support?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z-Oriented Fintech Banking
Gen Z-Oriented Fintech Banking
Hero Financials is an Alternative Banking Solution for Canadians
Hero Financials is providing Canadian kids and youth an alternative banking solution to manage and monitor their funds. The service is designed to address the unmet financial needs of Gen Z while... MORE
Teen-Targeting Investing Apps
Teen-Targeting Investing Apps
This App Helps Teens Invest Responsibly With Parental Permission
A pair of entrepreneurially minded college students have launched a new investing app that is specifically focused towards members of the Gen Z age group who want to be able to dip their toes in the... MORE
Teen-Focused Crypto Investment Apps
Teen-Focused Crypto Investment Apps
Step Launches First-Ever Crypto Investment Product for Teens
Step, an all-in-one, crypto-forward financial app dedicated to teens and young adults, has announced the launch of its new crypto and stock investment product. As a result of the new offering, the... MORE
Investing Gen Z Group Chats
Investing Gen Z Group Chats
Finary Raises Money to Build the Investing Chat Platform
Finary is a platform that is focused on next-generation investments. It helps the new generation create an online community to better understand the world of investments. Offering a digital platform... MORE
Eco Allergy
Allergy-addressing products and solutions are made to be eco-friendly
Trend - Brands that address or cater to consumers' allergies are now prioritizing environmental protection alongside their products. Everything from eco-friendly alternative beverages to pet washes that address skin allergies are now coming in packaging and/or formulas that are better for the environment.
Workshop Question - How is your brand empowering customers to be more sustainable?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant-Based Potato Drinks
Plant-Based Potato Drinks
DUG is a Potato-Based Dairy-Free Drink with a Low Climate Footprint
There are plant-based milk alternatives that are made from a variety of sources and DUG is a dairy-free potato drink that makes a creamy addition to a wide range of beverages and foods. This new... MORE
Macadamia Milk Ice Creams
Macadamia Milk Ice Creams
Milkadamia is Introducing "Plant Based Ice Creamier"
Milkadamia is preparing to introduce its latest innovations at this year’s Natural Products Expo East, including products that explore new categories like macadamia milk ice cream—or as the... MORE
play_circle_filled Eco-Friendly Pet Washes
Eco-Friendly Pet Washes
WashBar Offers Natural Dog Soap and Soothing Pet Blams
WashBar is a natural pet care brand based in New Zealand that began after a family hand-made a bar of soap for a dog with skin allergies. After seeing the difference the first bar made, the brand... MORE
Unscented Sensitive Skin Products
Unscented Sensitive Skin Products
Plaine Products Launched Two New Products in its Unscented Range
Plaine Products introduced two new products to its Unscented range. The collection now offers a Face Wash and a Face Moisturizer. The personal care brand is a women-owned company dedicated to... MORE
Alt Curation
Brands, artists and influencers offer distinct forms of curation
Trend - Brands and influencers are curating special collections for customers. This new form of curation is less about selling specific products or services and more about directing customers or viewers to new forms of marketing.
Workshop Question - How is your brand prioritizing authentic interactions with its customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mood-Themed Virtual Shops
Mood-Themed Virtual Shops
Verishop Mini Offers a Curated Shopping Experience Within Snapchat
Snap and Verishop came together to create Verishop Mini, a curated shopping experience exclusively for Snapchat that lets users discover fashion and beauty products based on their mood. The newly... MORE
Drive-Thru Outdoor Museums
Drive-Thru Outdoor Museums
Hyundai’s Museum Celebrates Latinx Artists for Hispanic Heritage Month
The drive-thru experience is being adapted for everything from fine dining and medical clinics to art exhibitions and Hyundai is celebrating Hispanic Heritage Month with an outdoor museum of its own... MORE
World-Themed Artisanal Cooking Packages
World-Themed Artisanal Cooking Packages
The World Kitchen Box Give Consumers Global Flavors
The World Kitchen Box from GlobeIn is a carefully curated artisanal packages that offer consumers global flavors in a sustainable way. The variety pack includes a Moroccan Harissa spice grinder from... MORE
Oversized Artist-Designed Plates
Oversized Artist-Designed Plates
Tiwa Select's Collection of Plates Are Designed by 13 Artists
LA-based design platform Tiwa Select launched a collection of oversized plates as outdoor entertaining becomes more accessible. The brand features 13 artists in the collection. The oversized plates... MORE
Shoppable Experience
Brands create in-person or virtual experiences that consumers can shop in
Trend - Shoppable experiences are the newest way that companies are curating unique branded experiences for customers. These experiences include everything from shoppable hotel rooms to cooking shows.
Workshop Question - How is your brand creating innovative shopping experiences for customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Luxury Videos
Shoppable Luxury Videos
Instagram Taps Celine Dion for Its First In-App Shopping Campaign
Last year, Instagram launched an in-app shopping campaign that featured Celine Dion. The video showcases the Canadian singer scrolling through “a curated selection of clothing items and... MORE
Shoppable Korean Hotels
Shoppable Korean Hotels
All of the Furniture Within D&Department Jeju by Arario is for Sale
The D&Department Jeju by Arario, completed by Tokyo’s Schemata Architects, is complete with a restaurant, gallery and hotel where everything from furniture to plants are up for sale. D&... MORE
Shoppable Rentable Housing
Shoppable Rentable Housing
An Aesthetic Pursuit Designs a Shoppable Airbnb in Maine
This shoppable Airbnb in Maine is absolutely striking, with colorful furniture that is beautifully arranged. The project is by Brooklyn-based creative agency An Aesthetic Pursuit and the firm was... MORE
Shoppable Digital Concerts
Shoppable Digital Concerts
Singer Zara Larsson is Hosting a Live TikTok Concert with Ellesse
With the temporary closure of concert halls and entertainment venues, digital concerts have become the norm and Italian sportswear brand Ellesse is introducing a shoppable live experience on TikTok.... MORE
Hygienic Skincare
Deodorants and antiperspirants adopt skincare-like benefits and formulas
Trend - Brands that specialize in hygiene, specifically those that formulate deodorants, are increasingly taking cues from the skincare space. Everything from the texture of their products to ingredients used are now influenced by the benefits that many skincare products offer--including everything from soothing to exfoliating.
Workshop Question - How could your brand take cues from adjacent industries?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cream-to-Powder Deodorants
Cream-to-Powder Deodorants
Aurelia's Natural Cream Deodorant is Full of Antibacterial Ingredients
Aurelia created a natural cream deodorant that has a transformative cream-to-powder formula that’s effective for keeping underarms dry, fresh and lightly scented. The aluminum-free Citrus... MORE
Skin-Conditioning Antiperspirants
Skin-Conditioning Antiperspirants
Secret Derma+ Antiperspirant Has ProVitamin B5 and Derma-Shield
Secret Derma+ Antiperspirant is a clinical-level product for sweat and odor protection that is focused on delivering enhanced relief from some of the most common concerns of consumers when it comes... MORE
Chamomile-Infused Natural Deodorants
Chamomile-Infused Natural Deodorants
Each & Every Launched a New Citrus and Floral Deodorant Scent
As consumers become more knowledgeable on the importance of natural skincare products, many are seeking safe alternatives like Each & Every’s line of natural deodorant. The brand recently... MORE
play_circle_filled AHA Serum Deodorants
AHA Serum Deodorants
Kosas' Chemistry Deodorant is Clean, Soothing, Brightening & Non-Staining
Kosas’ new Chemistry Deodorant is a uniquely formulated AHA serum deodorant that’s packaged like a lotion but includes a roll-on applicator. Skincare aficionados who are familiar with... MORE