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FuturistU > Innovation & Change > Adaptive Innovation > Module 2 / 5

Warnings

Instructor: Jeremy Gutsche
In this module, Jeremy introduces various steps you need to take to refine your idea. He reviews the warnings and traps to be aware of when you're working on something new. As humans, we can easily succumb to bias or other ideas that are too similar to ones we've had before, and this can prevent us from realizing those outlier ideas, which are key to success and breakthrough.

Throughout this module, Jeremy will teach you the proven tactics to extract better thinking from your brain. These tactics are rooted in learning how to avoid the traps we can fall into when brainstorming or looking at new ideas.
Workshop Questions:
1. What are the main traps that are going to block you from thinking creatively?
2. What is the existing core product you will overly cling to? What is the path you might stay stuck on?
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Insights by Trend Hunter AI

AI Hobbyist
For tech enthusiasts, generative AI has become a tool to enhance hobbies
Trend - Chatgpt and similar models are being adapted into everyday life--and even hobbies and recreation are fair game. Tech enthusiasts are particularly likely to use generative AI for personal enjoyment, which can be seen through products like AI-equipped bikes, chess sets and travel assistants.
Workshop Question - How might your brand leverage generative AI to enhance customer journeys or product experience?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Daily Automation
Advanced robots are being used to automate simple to complex tasks
Trend - Robotics companies are launching advanced robots capable of automating tasks in the workplace and the home. These robots have dexterous limbs, precision accuracy, and reliable problem-solving skills. Businesses are using these to automate simple and menial to complex jobs in the workplace.
Workshop Question - How could your brand benefit from access to advanced robotic workers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robotics AI
Tech companies are training AI models for use in advanced robotics
Trend - Artificial intelligence companies are training AI models specifically for use in advanced robotics. These models mimick humanlike features, such as hand dexterity, reasoning patterns, and problem-solving abilities. These AI lead to robotics capable of performing tasks with high precision.
Workshop Question - How could your brand integrate advanced humanoid robotics into its operations?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Training
Workplaces are using generative AI to train and improve employee efficiency
Trend - Workplaces are using generative artificial intelligence to craft training modules, provide feedback, and improve overall onboarding experiences for employees. These AI models deliver accurate feedback more quickly than human workers, saving companies time and money on onboarding.
Workshop Question - How could your brand implement generative AI training processes to improve its overall workplace efficiency?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Planned Microcation
Modern consumers are taking microcations to save time and money
Trend - Travel agencies are offering 'microcation' packages that include short-duration, event-packed getaways. These vacation are more affordable and are easier to plan than vacations, making them fit for customers of all ages. Microcations can also be taken in quick succession for versatility.
Workshop Question - How could your brand adjust its products or services knowing that the modern consumer takes less vacation time each year?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Chatbot
Brands are launching services that enable fast creation of personalized chatbots
Trend - Businesses offer tools enabling clients to build fully-functional chatbots quickly. These bots are trained on custom datasets, making them suitable for internal, consumer-facing, or consulting purposes. Businesses across numerous industries can benefit from personalized low-cost chatbots.
Workshop Question - How can your brand leverage personalized chatbot technology to enhance customer service or streamline workflow?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Chef
Brands are releasing AI-powered cooking devices for the home kitchen
Trend - Just a few years after AI-powered chefs debuted in numerous restaurant pilots, brands are now adapting this technology to the home kitchen. These cooking devices help ensure consistency in cooking while making the process more efficient due to their advanced AI.
Workshop Question - How could your brand repurpose industrial AI tools for the benefit of the home consumer?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grocery Rewards
Grocery stores promise loyalty points that lead to discounts on groceries
Trend - With stiff competition, some grocery store brands are aiming to stand out with apps and loyalty programs that reward consumers with points and discounts on groceries for shopping at their locations.
Workshop Question - How is your brand prioritizing its customers' wellbeing?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends