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FuturistU > Innovation & Change > Adaptive Innovation > Module 2 / 5

Warnings

Instructor: Jeremy Gutsche
In this module, Jeremy introduces various steps you need to take to refine your idea. He reviews the warnings and traps to be aware of when you're working on something new. As humans, we can easily succumb to bias or other ideas that are too similar to ones we've had before, and this can prevent us from realizing those outlier ideas, which are key to success and breakthrough.

Throughout this module, Jeremy will teach you the proven tactics to extract better thinking from your brain. These tactics are rooted in learning how to avoid the traps we can fall into when brainstorming or looking at new ideas.
Workshop Questions:
1. What are the main traps that are going to block you from thinking creatively?
2. What is the existing core product you will overly cling to? What is the path you might stay stuck on?
Access Advisory Services

Insights by Trend Hunter AI

Eco-Digital Economy
Brands are leveraging technology for sustainability and economic growth
Trend - In the era of eco-digital advancement, brands are leveraging digital technologies that not only generate economic value but also prioritize environmental and social benefits. By leveraging tools like AI for efficiency, blockchain for transparency, and synthetic biology for sustainability, brands aim to reduce waste, improve supply chain sustainability, and drive business value.
Workshop Question - How can your brand leverage technology to bridge the gap between cutting-edge innovation and meaningful sustainability practices, while aligning with the growing consumer demand for "innovation with a conscience"?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Scent
Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Brainstorm
Brands are launching AI tools that foster creativity and collaborative ideation
Trend - Startups are launching artificial intelligence (AI)-powered tools that automatically expand on and connect rough ideas. These tools are designed to foster creativity and enhance the value of brainstorming sessions—quickening the process of turning ideas into actionable plans.
Workshop Question - Where could your business implement AI-powered tools to improve its day-to-day operations?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Transcription
AI-based tools help consumers convert audio into textual formats
Trend - Generative artificial intelligence is being used to convert spoken language into written text. This text can be used for a variety of purposes, such as transcription services for meetings, interviews, lectures, and content creation.
Workshop Question - How can your brand bolster operational efficiency using artificial intelligence?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Training
Workplaces are using generative AI to train and improve employee efficiency
Trend - Workplaces are using generative artificial intelligence to craft training modules, provide feedback, and improve overall onboarding experiences for employees. These AI models deliver accurate feedback more quickly than human workers, saving companies time and money on onboarding.
Workshop Question - How could your brand implement generative AI training processes to improve its overall workplace efficiency?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Planned Microcation
Modern consumers are taking microcations to save time and money
Trend - Travel agencies are offering 'microcation' packages that include short-duration, event-packed getaways. These vacation are more affordable and are easier to plan than vacations, making them fit for customers of all ages. Microcations can also be taken in quick succession for versatility.
Workshop Question - How could your brand adjust its products or services knowing that the modern consumer takes less vacation time each year?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Chatbot
Brands are launching services that enable fast creation of personalized chatbots
Trend - Businesses offer tools enabling clients to build fully-functional chatbots quickly. These bots are trained on custom datasets, making them suitable for internal, consumer-facing, or consulting purposes. Businesses across numerous industries can benefit from personalized low-cost chatbots.
Workshop Question - How can your brand leverage personalized chatbot technology to enhance customer service or streamline workflow?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Chef
Brands are releasing AI-powered cooking devices for the home kitchen
Trend - Just a few years after AI-powered chefs debuted in numerous restaurant pilots, brands are now adapting this technology to the home kitchen. These cooking devices help ensure consistency in cooking while making the process more efficient due to their advanced AI.
Workshop Question - How could your brand repurpose industrial AI tools for the benefit of the home consumer?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends