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FuturistU > Innovation & Change > Adaptive Innovation > Module 3 / 5

Method

Instructor: Jeremy Gutsche
The methodology of Adaptive Innovation is the focus of this module. In order to effectively innovate and come up with ideas, you need to methodical, scientific and consistent approach. This module introduces a very specific framework to do so, which includes 5 key steps.

The first step looks at identifying a clear a customer need. The second looks at tactics to become better at brainstorming through 5 key tactics. The third is all about filtering the best ideas. The fourth step looks at rapid prototyping as a way to measure the possbility of your ideas. The final step focuses on testing and optimizing your idea. Jeremy wraps up this module with some additional tactics to ensure you get the most out of your next brainstorming session.
Workshop Question:
Which tactics will you test out in your next brainstorming session?
Jeremy Gutsche Keynote Speaker

Insights by Trend Hunter AI

Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Freelancing Finance
Banking apps for freelancers help streamline their personal finances
Trend - Freelancing requires a lot of organization, including being able to keep track of projects, payments, and contacts. In order to streamline freelancing work, some brands offering platforms to that help users' organize their work. This now includes banking and financing services.
Workshop Question - How could your brand better cater to its customers' lifestyles?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
SMS Support
Text-based customer support services prioritize convenience and quick communication
Trend - Traditional forms of customer support like going in-store or calling in and being put on hold are slowly being pushed aside for more modern, convenient options. Now, SMS-based customer support programs offer quicker service that requires less patience from both parties.
Workshop Question - How could your brand reduce friction in the customer service journey?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Support
The customer service experience will become more immersive through the metaverse
Trend - As the metaverse expands, customer service in the metaverse is becoming a recognized innovation that can create more valuable support experiences. Brands in this space are already finding ways to better engage with customers that foster mutual empathy and more efficient processes.
Workshop Question - How could your brand use the metaverse to enhance its customer support services?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contactless Test
No-contact in-store testers become more popular amidst COVID-19
Trend - When it comes to consumers sampling products in-store, brands have been limited in what they can allow customers to do due to hygiene protocols and regulations. Thus, contactless tester innovations have become more popular, allowing customers to sample products while ensuring their safety.
Workshop Question - What health and safety protocols will your brand continue to enact post-COVID?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Companions
Digital platforms keep travelers informed during COVID-19
Trend - Airlines and airports are launching digital platforms containing information for travelers. The aim is for these platforms to house the most current information regarding COVID-19, such as rules, requirements, testing options and a space to record test results and vaccination records.
Workshop Question - How could your brand better educate and maintain transparency with its customers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Skincare Ritual
Skincare brands lean into the "ritual" aspect of taking care of one's skin
Trend - Now that skincare is viewed by many as a crucial daily self-care ritual, brands in this space are leaning into the ritualistic aspects of applying skincare by offering more "mindful" products that are accompanied by practices like guided breathing techniques.
Workshop Question - How is your brand prioritizing product experience as much as function?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Test
Medical testing devices are updated with sustainability in mind
Trend - Brands are emphasizing a more eco-conscious approach to manufacturing in healthcare and, in doing so, are pioneering a number of consumer-facing sustainable and biodegradable medical testing devices. This does not only include specialized tests but also general testing equipment.
Workshop Question - How can your brand help create a more sustainable healthcare experience?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Health Passport
Mobile apps are enabling consumers to have their COVID-19 medical records on-hand
Trend - Companies are launching specialized mobile platforms—referred to as "digital health passports" or "immunity passports"—that will store COVID-19 immunization records and test results. These tools are envisioned as risk-mitigating solutions for travel, retail, and more.
Workshop Question - How can your company assist in upholding COVID-19 protocols/community safety?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Financial Therapy
Companies are increasingly emphasizing the importance of financial wellness
Trend - Aware that consumers are often stressed for money—and this is especially true during the COVID-19 pandemic which has left many without a job and forced small businesses to permanently close—financial companies are emphasizing the need for wellness and mental health practices in their industry.
Workshop Question - How can your brand help alleviate consumer stress?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends