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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Lifestyle > Leisure & Play > Module 1 / 4

Intro to Leisure & Play

Instructor: Courtney Scharf
Leisure & Play
Download the Leisure & Play Trend Report
In this module, Trend Hunter's Chief Client Officer, Courtney Scharf, will introduce you to our framework on the future of entertainment. Using the 18 Megatrends Matrix, she identifies three key consumer desires and drivers that are changing the world of entertainment as we know it today.

Using a focus on human psychology and what consumers feel like they're missing today, this approach to the leisure category will not only deepen your understanding of how consumers want to be entertained but also what they want from their lives in general.
Related Trend Report: Leisure & Play
Jeremy Gutsche Keynote Speaker

Insights by Trend Hunter AI

Embedded Lending
Tech companies enhance their offerings with Buy Now, Pay Later financial services
Trend - Embedded lending is reshaping financial services by allowing non-financial companies to offer loans and financing, such as Buy Now, Pay Later (BNPL) options exemplified by Apple Pay Later. This trend extends beyond consumer finance into the B2B realm, providing small and medium-sized businesses with faster access to capital through various funding methods like merchant cash advances and revenue-based financing.
Workshop Question - How can your brand leverage embedded lending to enhance customer experiences and create new revenue streams through tailored financial solutions?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
BNPL Shopping Subscriptions
BNPL Shopping Subscriptions
Klarna Adds a Subscription Plan for Frequent Shoppers
Klarna, the leading buy now, pay later provider, is launching its new subscription service across the U.S., priced at $7.99 per month, marking a significant move after a successful pilot phase.... MORE
BNPL Bank Programs
BNPL Bank Programs
Marqeta and Credi2 Collaborate to Enhance the Banks' Payment Capabilities
Marqeta has partnered strategically with Credi2 to offer an end-to-end installment platform tailored for banks. This collaboration addresses the increasing consumer demand for flexible and seamless... MORE
Affordable BNPL Programs
Affordable BNPL Programs
Apple Introduces the Apple Pay Later Program to US Market
Apple’s buy-now, pay-later (BNPL) solution, Apple Pay Later, is now available in the US markets. With the help of the new offering, customers will be able to make four interest- and fee-free... MORE
BNPL-Enabled Home Retailers
BNPL-Enabled Home Retailers
At Home Debuts the Buy-Now-Pay-Later Program for Qualifying Purchases
At Home is a home decor store and a valuable resource for consumers looking to decorate or furnish their space. As the result of a new initiative, the brand is launching a new buy-now-pay-later... MORE
Slim CBD
Cannabis is increasingly used in weight management and fitness-related products
Trend - Cannabis is increasingly added as an ingredient in fitness and even weight loss-focused products. It's being embraced for its medicinal benefits, such as anti-nausea and anxiety reduction. Both qualities are attractive added benefits to one's weight loss or fitness journey, particularly if undergoing additional treatments.
Workshop Question - Which unconventional ingredients or areas are you overlooking when brainstorming solutions to your customers' specific concerns?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dissolvable THC Tablets
Dissolvable THC Tablets
The 'Fizzy THC' Tablets Are Water-Soluble and Fast-Acting
Fizzy THC, an appropriately named Minnesota-based company that specializes in the manufacturing of dissolvable THC tablets that can convert regular old water into a deliciously sparkling cannabis... MORE
CBD-Infused Recovery Drinks
CBD-Infused Recovery Drinks
Lifted Blends Harnesses the Anti-Inflammatory Properties of CBD
Lifted Blends, a wellness company, has introduced an innovative sports drink to expedite recovery.  This groundbreaking beverage features a unique blend of key ingredients, including hemp CBD... MORE
Flavor-Free Cannabis Drink Powders
Flavor-Free Cannabis Drink Powders
brelixi Flavorless Powders Come in CBD and THC Variants
The brelixi flavorless powders have been created by the US-based nano-cannabis brand as a series of options perfect for consumers to incorporate into their lifestyle for health and wellness purposes.... MORE
Slim CBD Sparkling Waters
Slim CBD Sparkling Waters
Day One Beverages' Slim Cans Make RTD CBD More Accessible
To help more adults experience the benefits of ready-to-drink CBD sparkling water, Day One Beverages launched slim cans. This design was intentionally implemented to “[provide] a heightened... MORE
Lifestyle-Focused CBD Soft Gels
Lifestyle-Focused CBD Soft Gels
CBD Move Free and Arbor Hemp Collaborated on New Products
CBD Move Free and Arbor Hemp have announced a collaboration on two new products to provide consumers with a way to support their lifestyle needs using the power of CBD. The products include the Slim... MORE
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
OTC Digital ADHD Treatments
OTC Digital ADHD Treatments
Akili Introduces OTC Digital ADHD Treatment for Android Users
Akili has unveiled its over-the-counter (OTC) EndeavorOTC digital ADHD treatment, now accessible on Android devices via the Google Play market. This move aligns with Akili’s recent transition... MORE
ADHD-Friendly Browsers
ADHD-Friendly Browsers
Sidekick is a New Browser that Functions like a Wellness App
The new Sidekick browser is designed to be free is distractions and operates quickly, described as “a lightning-fast browser that works as an operating system and feels like a wellness app.”... MORE
Youth-Focused Therapist Networks
Youth-Focused Therapist Networks
'Zencare' Connects Patients with Vetted Therapists Without Hassle
Zencare is a platform that connects people with vetted therapists and psychiatrists who offer in-person or online sessions. Users can browse videos, check availability, and book free calls with... MORE
Productivity-Enhancing Focus Sessions
Productivity-Enhancing Focus Sessions
SoulCycle Partners with Deep Work Platform FLOWN
Daily focus sessions may be beneficial to some consumers who are struggling with staying productive during their fast-paced work day. Recognizing this need, the leading lifestyle brand SoulCycle... MORE
AI Credit
AI-based tools help users improve their credit scores
Trend - Generative AI has made it easier for people to access information and resources in the process of building their credit scores. These informative apps are customized to users' needs and goals, and could prevent people with low credit scores from turning to unreliable credit repair services.
Workshop Question - How could your brand use AI to improve accessibility?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Powered Negotiators
AI-Powered Negotiators
Cleo Launched the 'Haggle It' Tool to Negotiate Transactions
Haggle It is a new tool from Cleo, a company that provides integration and file transfer solutions for businesses. Haggle It helps users negotiate better deals on their rent, bills, and interest... MORE
AI-Powered Finance Trackers
AI-Powered Finance Trackers
TotallyMoney and Bud Financial Launch an AI-Powered Payments Tracker
TotallyMoney has teamed up with data intelligence platform Bud Financial (Bud) to introduce an innovative service that empowers consumers to control their finances using AI models and real-time open... MORE
AI Credit Repair Experts
AI Credit Repair Experts
Dispute AI is Changing the Credit Repair Industry
Dispute AI is an artificial intelligence software solution that specializes in credit repair and helping consumers sidestep hard inquiries, ineffective disputes and exorbitant fees. This AI has the... MORE
Responsible Lending Platforms
Responsible Lending Platforms
Enova is a Financial Tech Platform Making Credit More Accessible
Enova International is at the forefront of financial technology and aims to revolutionize the industry with its AI and machine learning-powered Colossusâ„¢ platform. The fintech company is dedicated... MORE
Informed Restaurant
Restaurants are using AI forecasting tools to determine future menu items
Trend - Restaurants are using artificial intelligence (AI) analytics and forecasting tools to determine demand for each menu item. These tools use restaurant-specific and market-wide data to determine future-facing consumer interests, helping determine menu item creation and sales numbers.
Workshop Question - How could your company leverage its data with AI to improve its existing and upcoming services?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Generated Food Concepts
AI-Generated Food Concepts
PepsiCo's 'Off the Eaten Path' Fulfills Unrealized Consumer Needs
In an effort to develop new products that, unbeknownst to consumers, they desire, PepsiCo leveraged AI and data analytics “to uncover what people are eating and why.” Through the use of... MORE
AI-Powered Foodservice Tools
AI-Powered Foodservice Tools
Datassential’s Menucast Predicts the Future of Food & Flavor
Datassential’s Menucast is an AI-powered tool that uses food and beverage industry data to help bring products to life faster. The artificial intelligence tool helps with sparking inspiration,... MORE
Food-Focused GenAI Tools
Food-Focused GenAI Tools
FoodGPT is a Generative AI Tool for Food and Beverage Development
Ai Palette empowers CPG companies with artificial intelligence and machine learning and FoodGPT is an innovation that’s poised to support the future of food and beverage development. This... MORE
Restaurant Demand Forecasting Tools
Restaurant Demand Forecasting Tools
'Lineup.ai' Uses Market Data to Predict Restaurant Demand
‘Lineup AI’ is a new artificial intelligence (AI)-powered demand forecasting tool designed for the restaurant industry. This tool works by analyzing both restaurant-specific and market-... MORE
Driven Loyalty
Brands are using social activism to drive consumer loyalty programs
Trend - Brands are integrating activism and charitable actions directly into business models and consumer loyalty programs. This helps consumers directly influence the amount of charitability from a business, making activist consumers more likely to frequently engage in these brands over others.
Workshop Question - How can your brand integrate activism and charitable actions into your consumer loyalty program to drive customer loyalty and differentiate from competitors?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Community-Supporting Business Models
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Ben & Jerry’s is a world-renowned ice cream manufacturer with a multifaceted approach to social good and activism through its ‘Linked Prosperity’ business model and its ‘... MORE
Women-Supporting Clothing Brands
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Sozy is a clothing brand that aims to empower women with soft and comfortable clothing while also supporting women who are victims of violence. The brand was founded by Lanai Moliterno, who wanted... MORE
Community-Driven Clothing Companies
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
‘Bombas,’ the New York-based company most known as a sustainable and charitable sock brand, is now a full-fledged retailer of socks, t-shirts, underwear, and other garments. The company... MORE
Indigenous-Supporting Cosmetics Brands
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
Cheekbone Beauty, a St. Catherines, Ontario-based cosmetics brand known for its high-quality, cruelty-free products, has a unique way of driving customer loyalty for its brand. In addition to using... MORE
Rewarded Sustainability
Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs are linked to everything from recycling to shopping.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Rewards Shops
Sustainable Rewards Shops
The Nature Valley ReTok Shop Connects People to Back-to-School Supplies
To gear up for this year’s back-to-school season, Nature Valley is introducing the Nature Valley ReTok Shop and a unique rewards program on TikTok for families who are making sustainable... MORE
Gamified Recycling Machines
Gamified Recycling Machines
Olyns & Mars Wrigley are Simplifying Candy Container Recycling
With the Sweet Rewards Challenge, Olyns and Mars Wrigley are teaming up to make it easier (and more rewarding) for candy lovers to recycle rigid plastic gum and candy containers. The gamified... MORE
Gamified Recycling Programs
Gamified Recycling Programs
ZeLoop is a Blockchain-Based Gamified Recycling App for Food Packaging
‘ZeLoop’ is a Blockchain-based mobile application that offers consumers a gamified experience for recycling food and beverage packaging. The co-founder of ZeLoop, Eric Schaffner, worked... MORE
NFC-Enabled Recycling Programs
NFC-Enabled Recycling Programs
The SPRITE Recycling Scheme Leverages Near-Field Communication Tech
Many items that can be recycled simply end up in the wrong place as a result of improper sorting but the SPRITE recycling scheme has the potential to make sure more materials end up in the right... MORE
Singaporean Recycling Initiatives
Singaporean Recycling Initiatives
Tortoise The Label Has Created a System to Incentivize Recycling
‘Tortoise The Label,’ the Singaporean lifestyle brand motivated by sustainability and eco-consciousness, has debuted ‘Carrot Credits,’ a Singaporean recycling initiative that... MORE
Ethical Search
Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their personal values, are becoming more popular.
Workshop Question - How could your brand make conscientious shopping easier for its customers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Fashion Search Apps
Ethical Fashion Search Apps
Baobab Avenue is a Search Engine for UK-Based Ethical Fashion Brands
Baobab Avenue is an ethical search engine allowing consumers to shop confidently from carefully vetted UK-based fashion brands. The platform reviews brands based on transparency and ethics of supply... MORE
Sustainable Fashion Search Engines
Sustainable Fashion Search Engines
This Tool Helps American Consumers Access Eco-Friendly Apparel
Ethically minded consumers of fashion products in North America can now rely on a sustainable fashion search engine called ‘Ethical Clothing’ to help them go about finding and purchasing... MORE
Ethical Alternative Search Engines
Ethical Alternative Search Engines
'Take Care' Helps Consumers find Companies Focused on Ethics
In the wake of the climate change crisis, many brands have opted to create sustainable and upcycled products to appeal to conscious consumers, and Take Care helps consumers find these brands. The... MORE
Ethical Fashion Search Engines
Ethical Fashion Search Engines
Bing Launches the 'Ethical Shopping' Hub in the US and Canada
Microsoft Bing’s ‘Ethical Shopping’ hub is fully functional in the U.S. and Canada, allowing consumers to search for fashion by navigating through categories like eco-friendly, fairtrade... MORE
QSR Metaverse
Fast food chains are creating experiences within the metaverse
Trend - As brands across a range of industries experiment with products, services and marketing in the metaverse, QSRs are also getting involved. Fast food restaurant brands are now creating virtual experiences and NFTs in order to stay up-to-date with Web3 innovations.
Workshop Question - How could your brand better engage its customers virtually?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Menu-Inspired NFTs
Menu-Inspired NFTs
Applebee’s Releases Metaverse Meal NFTs for Its Metaverse Mondays Campaign
Applebee’s has recently released the ‘Metaverse Meal’ NFT as a part of the restaurant’s ‘Metaverse Mondays,’ which will only be available this December. A new menu-... MORE
VR Burger Restaurants
VR Burger Restaurants
The Wendyverse Provides a First-of-Its-Kind Virtual 3D Experience
Wendy’s, a restaurant best known for its made-to-order square hamburgers, is now venturing into virtual reality to offer fans an entirely new way to interact with the brand and others in a... MORE
play_circle_filled Metaverse Restaurant Menus
Metaverse Restaurant Menus
Garlic Guajillo Steak Launched in Roblox's Chipotle Grill Simulator
After introducing the Chipotle Burrito Builder on Roblox, Chipotle Mexican Grill is introducing a new protein to its virtual restaurant on the popular metaverse platform with the all-new Chipotle... MORE
Breakfast-Themed Metaverses
Breakfast-Themed Metaverses
Wendy's Expands Wendyverse with the Debut of 'Sunrise City'
Quick-serve burger chain Wendy’s announced that it has expanded Wendyverse, its virtual reality platform located within Meta’s Horizon Worlds. The new expansion, called ‘Sunrise... MORE
Dairy-Based Immunity
Dairy beverages are enhanced with immune system-boosting benefits
Trend - Beverages that have a dairy base are now being incorporated with ingredients that are known to help boost immunity, including vitamins, antioxidants, and probiotics. Products in this space include everything from milkshakes to botanical drinks.
Workshop Question - How is your brand standing out in an increasingly competitive market?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Botanically Infused Milks
Botanically Infused Milks
Clover Sonoma's Organic Moon Milk Contains Herbs & Spices
Inspired by Ayurveda, Clover Sonoma’s Organic Moon Milk combines 2% organic milk with herbs and spices to help the body respond to physical and emotional stressors. The quart-sized cartons can... MORE
Fortified Breakfast Milkshakes
Fortified Breakfast Milkshakes
Lil' Goodness Launches The Nutrient-Dense Prebiotic Break Shake
Lil’ Goodness recently launched its Prebiotic Break Shake in India. The milkshake is designed specifically for breakfast. The nutrient-dense ready-to-serve milkshake contains natural milk... MORE
Probiotic Lactose-Free Milks
Probiotic Lactose-Free Milks
Good Culture Probiotic Milk Comes in Two Options
The Good Culture Probiotic Milk has been created in partnership with the Dairy Farmers of America as a product that will provide the benefits of milk in a lactose-free way. The product is crafted... MORE
Caffeinated Kefir Drinks
Caffeinated Kefir Drinks
Biotiful's Kefir + Coffee Combines Gut-Friendly Kefir with Arabica Beans
Biotiful is bringing a duo of ready-to-drink kefir-based beverages to consumers in the UK with the launch of its Kefir + Coffee range, which comes in two deliciously caffeinated flavors: Mocha and... MORE