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FuturistU > Lifestyle > Leisure & Play > Module 1 / 4

Intro to Leisure & Play

Instructor: Courtney Scharf
Leisure & Play
Download the Leisure & Play Trend Report
In this module, Trend Hunter's Chief Client Officer, Courtney Scharf, will introduce you to our framework on the future of entertainment. Using the 18 Megatrends Matrix, she identifies three key consumer desires and drivers that are changing the world of entertainment as we know it today.

Using a focus on human psychology and what consumers feel like they're missing today, this approach to the leisure category will not only deepen your understanding of how consumers want to be entertained but also what they want from their lives in general.
Related Trend Report: Leisure & Play
Get Better and Faster

Insights by Trend Hunter AI

Gesture Kiosk
Gesture-controlled interfaces use hand-tracking technology to reduce health risks
Trend - Retail and entertainment industries are opting for gesture-controlled kiosk interfaces to enhance the user experience without contact-related health and safety risks. Hand-tracking technology registers the user's movement to allow touchless screen navigations.
Workshop Question - How will your brand continue to adapt to consumers' pandemic-induced lifestyle changes?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Store Refill
In-store refill stations for personal care brands are becoming more popular
Trend - With more personal care businesses marketing their brands' "refillable product" business models, some brands are making the process of refilling products much easier with in-store refill stations that cut out the need to mail back empty packaging before receiving refills.
Workshop Question - How is your brand prioritizing sustainability?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gender Neutral Toy
Traditionally gendered kid's toys are being marketed without gender in mind
Trend - Toy brands are releasing gender-neutral versions of toys that were once typically marketed to one gender or another--in response to changing social norms and understandings of gender in North America in-particular.
Workshop Question - How could your brand better cater to consumers' increasingly progressive ideals?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Specialty DTC
Consumers interested in specialty grocery goods do so through direct channels
Trend - Consumer groups with more disposable income, specifically Boomers and members of Generation X, have shown an increased interest in specialty grocery recently. Ordering these items through DTC channels allows access to these goods while adhering to the social distancing rules in many parts of the world.
Workshop Question - How can you position your product or service as more exclusive?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Hair
Well-known hair care brands are offering eco-friendly products or packaging
Trend - Noting a change in consumers' priorities, popular hair care brands are turning to eco-friendly products or packaging in order to better appeal to eco-conscious consumers. This shift includes everything from plastic waste reduction to eco-friendly formulas.
Workshop Question - How could your brand more authentically embody eco-friendly values?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Side-Hustle
Tech brands are incorporating side hustle-specific features in their apps
Trend - Developers are creating mobile applications that can assist consumers and budding entrepreneurs with building and maintaining their side hustles. The platforms include useful features, pertaining to organization, investment, and so on.
Workshop Question - How can your brand help individuals multi-task?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meditation Management
Brands are seamlessly integrating meditation practices into daily lifestyles
Trend - Brands are incorporating meditation practices into consumers' lifestyles in ways that appear unnoticeable. These products manage consumers' mental mindfulness and make meditation more accessible through intelligent architecture, digital entertainment consumption, and wearables.
Workshop Question - How can your brand help incorporate self-care into consumer practices?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Fatigue
Brands are introducing special features and products to battle burn-out
Trend - As the strict rules imposed because of the COVID-19 pandemic persist, companies are attempting to answer consumer worries about tech fatigue. This comes in the form of special built-in features on meeting platforms or concrete products that limit stimuli.
Workshop Question - How might you battle screen fatigue for consumers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Beverage
Brands are repurposing would-be discarded resources to create novel beverages
Trend - Brands in the beverage industry are appealing to eco-conscious consumers by crafting drinks using upcycled materials. These range from brine, barley milk, and whey beverages and help ensure resources are effectively used and diverted from landfills.
Workshop Question - How can your brand appeal to eco-conscious consumers looking to reduce their ecological footprint?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post Hospitality
The hospitality industry is making changes to accommodate post-pandemic health
Trend - The hospitality industry will take some time to fully recover from the economic hits it's taken as a result of the COVID-19 pandemic, but its gearing up for an uptick in demand anyway. New measures and products that prioritize safety and sanitization are increasingly important to businesses and customers in this space.
Workshop Question - How is your brand adjusting to post-pandemic safety?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends