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FuturistU > Lifestyle > Leisure & Play > Module 1 / 4

Intro to Leisure & Play

Instructor: Courtney Scharf
Leisure & Play
Download the Leisure & Play Trend Report
In this module, Trend Hunter's Chief Client Officer, Courtney Scharf, will introduce you to our framework on the future of entertainment. Using the 18 Megatrends Matrix, she identifies three key consumer desires and drivers that are changing the world of entertainment as we know it today.

Using a focus on human psychology and what consumers feel like they're missing today, this approach to the leisure category will not only deepen your understanding of how consumers want to be entertained but also what they want from their lives in general.
Related Trend Report: Leisure & Play
Jeremy Gutsche Keynote Speaker

Insights by Trend Hunter AI

Rewarded Sustainability
Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs are linked to everything from recycling to shopping.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Search
Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their personal values, are becoming more popular.
Workshop Question - How could your brand make conscientious shopping easier for its customers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gesture Kiosk
Gesture-controlled interfaces use hand-tracking technology to reduce health risks
Trend - Retail and entertainment industries are opting for gesture-controlled kiosk interfaces to enhance the user experience without contact-related health and safety risks. Hand-tracking technology registers the user's movement to allow touchless screen navigations.
Workshop Question - How will your brand continue to adapt to consumers' pandemic-induced lifestyle changes?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Store Refill
In-store refill stations for personal care brands are becoming more popular
Trend - With more personal care businesses marketing their brands' "refillable product" business models, some brands are making the process of refilling products much easier with in-store refill stations that cut out the need to mail back empty packaging before receiving refills.
Workshop Question - How is your brand prioritizing sustainability?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gender Neutral Toy
Traditionally gendered kid's toys are being marketed without gender in mind
Trend - Toy brands are releasing gender-neutral versions of toys that were once typically marketed to one gender or another--in response to changing social norms and understandings of gender in North America in-particular.
Workshop Question - How could your brand better cater to consumers' increasingly progressive ideals?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Specialty DTC
Consumers interested in specialty grocery goods do so through direct channels
Trend - Consumer groups with more disposable income, specifically Boomers and members of Generation X, have shown an increased interest in specialty grocery recently. Ordering these items through DTC channels allows access to these goods while adhering to the social distancing rules in many parts of the world.
Workshop Question - How can you position your product or service as more exclusive?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Hair
Well-known hair care brands are offering eco-friendly products or packaging
Trend - Noting a change in consumers' priorities, popular hair care brands are turning to eco-friendly products or packaging in order to better appeal to eco-conscious consumers. This shift includes everything from plastic waste reduction to eco-friendly formulas.
Workshop Question - How could your brand more authentically embody eco-friendly values?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Side-Hustle
Tech brands are incorporating side hustle-specific features in their apps
Trend - Developers are creating mobile applications that can assist consumers and budding entrepreneurs with building and maintaining their side hustles. The platforms include useful features, pertaining to organization, investment, and so on.
Workshop Question - How can your brand help individuals multi-task?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Geotarget Packaging
Brands are shedding light on local businesses through packaging initiatives
Trend - Some brands are leveraging marketing tactics to bring awareness to other local businesses and initiatives during the pandemic (which, so far, has proven to be a turbulent time for small businesses). This is done through unique packaging concepts such as QR codes that directly connect local businesses, recycling programs, and more.
Workshop Question - How can your brand practice corporate social responsibility through branding?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meditation Management
Brands are seamlessly integrating meditation practices into daily lifestyles
Trend - Brands are incorporating meditation practices into consumers' lifestyles in ways that appear unnoticeable. These products manage consumers' mental mindfulness and make meditation more accessible through intelligent architecture, digital entertainment consumption, and wearables.
Workshop Question - How can your brand help incorporate self-care into consumer practices?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends