Ideas
Explore the world's #1 largest database of ideas and innovations, with 469,990 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,780 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,780 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 469,990 cutting edge ideas.
FuturistU > Lifestyle > Leisure & Play > Module 3 / 4

Play Through Escape

Instructor: Courtney Scharf
Experiential Entertainment
Download the Experiential Entertainment Trend Report
Here, we explore the role of peoples’ desire to be immersed in experiences and how that’s playing into consumer trends in leisure. Technology has made it so that consumers are accustomed to technological distraction and immersion on a moment-to-moment basis, and as a result, have a strong need to experience a sense of escape in their free time.


This desire to be immersed typically falls into one of two categories in the world of entertainment: experiences that heavily involve and depend on being shared online, and those that are so immersive that they take the use of social media out of the picture. This module shows you the difference between the two and the advantages and disadvantages of both.
Related Trend Report: Experiential Entertainment
Workshop Questions:
1. If your brand were to create an immersive experience, what would that look like?
2. How are you tapping into consumers' desire to be fully immersed?
Get Trend Hunter Dashboard

Featured Insights

Virtual Zoology
Zoos and national parks are turning to VR for more ethical viewing practices
Implications - Virtual reality is now being incorporated into the zoos and parks industry for more cruelty-free animal viewing. Whether actively preventing harm, or avoiding the consequences of keeping animals in captivity, virtual applications in zoology will slowly result in a more ethical form of understanding wildlife for the average consumer. With more public information on the downfalls of animal captivity and poaching, and as consumers increasingly seek out experiences that align with their personal values, this application of VR and smart technology serves to assuage consumer guilt while still giving them the informative and immersive experiences they crave.
Workshop Question - How can your brand incorporate virtual or augmented reality in a way that exceeds real-world experiences?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Techtivity
Brands are engaging young consumers with virtual fitness products
Implications - Progression into parenthood sees health-focused Millennials looking to parallel their devotion to fitness into their children’s lives. As a result, brands pull ideas from technological markets, such as virtual reality, as a way to offer innovative new solutions to traditional activities of play. Younger generations growing up in the digital age understand the importance of being digitally connected in all facets of their lives.
Workshop Question - How can your brand increase technological connectivity to enrich the lives of your consumers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Gen Alpha Creativity
Brands incentivize children to develop skills outside of the internet
Trend - Brands are introducing new experiences to foster the creative growth of Generation Alpha consumers. These experiences promote hands-on engagement with the physical world, encourage real-time social interactions, and inspire exploration of their surroundings without using digital devices.
Workshop Question - How can your brand engage with its target audience beyond digital campaigns?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid Metaverse
Brands use the metaverse to create immersive experiences for kids
Trend - Brands are creating immersive metaverse experiences specifically for kids, offering engagement that's both educational and entertaining. These metaverse-based experiences exist across a range of industries that kids might take an interest in--from sports to toys.
Workshop Question - Which unexplored avenues for engagement could your brand work on?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Culinary Content
Instructional cooking activities become more popular among parents and children
Trend - Culinary brands are fostering more involved interactions in the home with instructional cooking content that is easy for kids to enjoy and follow along to, while having them learn a useful skill and creating engaging experiences between family members.
Workshop Question - How could your brand better adapt to changing lifestyle habits?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Senior Metaverse
Companies are leveraging virtual reality to enhance elderly peoples' daily lives
Trend - Due to mobility issues and/or other age-related disabilities, senior citizens find it more difficult to connect, travel, exercise, and enjoy outdoor activities. Brands are leveraging the accessibility of the metaverse to create tailored experiences that address these problem areas. Services emphasize social interaction and immersion in the metaverse.
Workshop Question - How could your brand take advantage of the metaverse to improve accessibility services for customers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home Golf
At-home golfing games and simulators become more accessible
Trend - As immersive tech becomes more affordable, at-home golf simulators and games based in VR, AR and/or the metaverse are becoming more common. These experiences help those who are passionate about the sport engage with it more frequently.
Workshop Question - How could your brand merge its more traditional product lines or services with modern innovations?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Billboards
Brands are experimenting with 'virtual out-of-home' ads in the metaverse
Trend - As metaverse platforms gain popularity, various brands are integrating virtual out-of-home (VOOH) ads into their campaigns. Like traditional out-of-home advertising, VOOH formats consist of billboards and signage. However, with VOOH, these ads are on display in completely virtual worlds.
Workshop Question - How could your brand integrate a more passive advertising strategy?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Character
Developers are equipping non-player characters with AI for entertainment
Trend - Companies that develop metaverse experiences have begun adopting machine-learning artificial intelligence systems in order to increase the quality of virtual worlds. Non-player characters are being augmented with AI to increase interactivity, immersion, and entertainment for players.
Workshop Question - How could your company leverage AI to increase consumer retention?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
QSR Metaverse
Fast food chains are creating experiences within the metaverse
Trend - As brands across a range of industries experiment with products, services and marketing in the metaverse, QSRs are also getting involved. Fast food restaurant brands are now creating virtual experiences and NFTs in order to stay up-to-date with Web3 innovations.
Workshop Question - How could your brand better engage its customers virtually?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Therapy
Virtual reality-based therapy experiences offer immersive treatments
Trend - Virtual reality's purposes extend far beyond gaming and recreation--and the technology is now being used to create immersive therapy treatments. These treatments offer visual and other sensory immersions that help guide people through stress, phobias, or other mental health concerns.
Workshop Question - How could your brand create more distinct experiences around its product/service?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends