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FuturistU > Lifestyle > Leisure & Play > Module 2 / 4

Play Through Resonance

Instructor: Courtney Scharf
Experiential Dining
Download the Experiential Dining Trend Report
This module is focused on the human desire for resonance as it relates to current entertainment and lifestyle trends. Here, we discuss the current mental state of consumers today, with a particular focus on loneliness and how it’s impacting the leisure landscape.

Memes are one of the first topics we explore, with a particular focus on examples that focus on undermining the “highlight reel” or glamorization so often seen on social media. From there, we teach you about other forms of entertainment that break down barriers between people and help them feel more authentically connected, like vlogging and live-streaming.
Related Trend Report: Experiential Dining
Workshop Questions:
1. How are you connecting consumers to one another?
2. How could you better support the community surrounding your brand?
Get Better and Faster

Featured Insights

Aesthetic Exhibition
Galleries and museums adopt Instagram-worthy exhibits for mass appeal
Implications - As the experience economy continues to grow, typically traditional businesses and destinations are adapting as a means to gain exposure and engagement. Museums, galleries and exhibits are participating in this shift by collaborating with artists and holding exhibits that speak more to bold, share-worthy designs and aesthetics as opposed to simply cultural or historic significance. Catering to an Instagram-obsessed generation, these curated exhibits are not only exposing art to new generations, but they’re also changing the way art, culture and educational activities are perceived and experienced.
Workshop Question - What is the most traditional aspect of your business? What element of that could you adapt or reinvent to attract younger, experience-seeking consumers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Narrative Dining
Restaurants and brands are creating story-based dining experiences
Implications - Brands are modernizing the age-old ritual of storytelling during gatherings by curating preset narratives around the dining experiences they offer. These businesses are catering to the growing consumer desire for experiential points of distinction in their purchase decisions, while establishing a clear and intimate connection between customer and brand.
Workshop Question - How can your brand create more immersive and intimate connections with its customers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Hosting
Brands offer at-home dining experiences with immersive elements
Trend - Brands and creators are offering (or conceptualizing) immersive at-home dining experiences with creative elements for people to better enjoy eating at home. Experiences include everything from TV screens that simulate food flavors to art-themed cooking tutorials.
Workshop Question - How is your brand adapting to pandemic-fueled consumer habits?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
NFT Exhibition
NFT art galleries are becoming more popular both digitally and in real spaces
Trend - The growing popularity of non-fungible tokens as a way to create and sell art has resulted in art galleries being centered around only NFTs. These spaces exist both virtually and within in-person exhibitions, and allow creatives to showcase their work as digital assets.
Workshop Question - In what ways could your brand explore getting involved in NFTs?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Room
Brands are utilizing virtual home experiences as a medium for retail
Trend - Companies are launching virtual home shopping experiences to market products during the COVID-19 era. These gamified platforms are engaging with playful interactivity and comfort aesthetics that entertain consumers and also allow for the visualization of a product in one's space.
Workshop Question - Conceptualize an immersive retail experience for online environments.
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Drive-In Culinary
Drive-in culinary experiences are popular amidst pandemic restrictions
Trend - Food brands are offering consumers distinct and safe experiences by centering dining into drive-in formats. These dining experiences are being experimented with by everything from fast food chains to fine dining restaurants.
Workshop Question - How is your brand prioritizing both recreation and safety?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Artist-in-Residency
Brands and retailers are launching artist-in-residency programs
Trend - Companies are increasing the legitimacy of their collaboration with artists by creating specialized artist-in-residence programs. In doing so, brands are capable of framing a new partnership in a more official and elegant manner that emphasizes the opportunity for the creative professional.
Workshop Question - How can your brand support an independent professional?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alt Nightclub
Nightclub experiences are revamped in light of public health restrictions
Trend - Nightclub experiences around the world have inevitably been limited as the COVID-19 pandemic continues, so businesses in this space have explored other creative options. Everything from virtual nightclubs to club venues converted into galleries are offering unique alternatives to traditional clubbing experiences.
Workshop Question - How is your brand prioritizing customer experiences despite restrictions?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Museum
The popularity of outdoor art experiences is rising during the COVID-19 pandemic
Trend - Many museums and cultural institutions are adapting to the COVID-19 pandemic by offering immersive outdoor experiences. Whether it is a guided walking tour or an on-site exhibition, these initiatives offer something exciting to visitors.
Workshop Question - Conceptualize an indoor experience that is adapted for outside.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fine Drive-Thru
Fine dining restaurants are opting-in for the drive-thru business model
Trend - Fine dining restaurants are continuing to adapt to the government-imposed restrictions due to the COVID-19 pandemic. While before, these businesses were often at-home meals and virtual dining, now they are boasting immersive drive-thru experiences.
Workshop Question - How can your brand adapt a luxury experience to the current climate?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends