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FuturistU > Lifestyle > Leisure & Play > Module 4 / 4

Play Through Relevance

Instructor: Courtney Scharf
Customer Experience
Download the Customer Experience Trend Report
In our last module, you’ll learn about the ways in which you can use personalization to upgrade the entertainment experiences your brand offers while deepening your understanding of how entrenched that aspect of the consumer experience has become.


Exploring best-in-class examples of personalization in entertainment, and how those brands often automate that process, this module will give you a better idea of how to more seamlessly integrate this approach into your own offering.
Related Trend Report: Customer Experience
Workshop Questions:
1. What are your providing your customer that's specifically tailored to them?
2. If personalization were your brand's key differentiator, how would that change the product or service you provide?
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Featured Insights

Pop-Up Exclusivity
Pop-up experiences increase urgency by adopting personalization opportunities
Implications - Over the past few years, pop-up locations have proven to be an effective way for brands to create meaningful opportunities for engagement with consumers, especially brands that primarily function online. This approach is being taken to the next level, however, through personalization experiences that exclusively take place as part of a pop-up experience. Further incentivizing consumers to visit these locations, this approach plays on consumers' interest in exclusive products and experiences.
Workshop Question - How does your brand tap into the idea of exclusivity? What would an exclusive experience related to your brand look like?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Selfie Transformation
The traditional selfie is adapted into new artistic platforms
Implications - The "selfie" has been a much-criticized aspect of Millennial and Gen Z's social media habits, and has since been transformed into various artistic platforms to form new products/services, to make social commentaries, or both. This shift is unique in its ability to serve those that take part in this ever-evolving habit, while simultaneously serving those that critique it.
Workshop Question - How can your brand adopt the use of the "selfie" in its marketing initiatives?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Airport Activations
Experiential airport activations once again become the norm post-pandemic
Trend - As travel opens up in a post-pandemic world, brands are once again curating experiential, pop-up experiences in airports for travelers to enjoy. These activations make use of travelers' waiting times in airports and prioritize experience over fast shopping.
Workshop Question - What kind of pop-up experience would be valuable for your brand's customers?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Pop-Up
Metaverse-based or themed pop-up stores offer unique forms of engagement
Trend - Retailers are creating unique "pop-ups" within the metaverse, or in brick and mortar spaces that have adopted elements of the metaverse in their layouts and designs. These experiences offer a unique spin on a popular marketing technique.
Workshop Question - How could your brand create unique experiences for its customers in a post-pandemic world?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Phygital Retail
Brands merge physical and digital worlds in retail spaces
Trend - Though digital elements in retail spaces aren't new, brands are now designing "phygital" in-store experiences from the ground-up. These stores offer a blend of experiences--the interaction of in-person retail, the convenience of e-commerce, and the novelty that's associated with tech-forward retail experienes.
Workshop Question - What kind of customer-focused experiences can your brand create?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Artist-in-Residency
Brands and retailers are launching artist-in-residency programs
Trend - Companies are increasing the legitimacy of their collaboration with artists by creating specialized artist-in-residence programs. In doing so, brands are capable of framing a new partnership in a more official and elegant manner that emphasizes the opportunity for the creative professional.
Workshop Question - How can your brand support an independent professional?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appointment Retail
Appointment-only retail shopping ensures safe in-person shopping experiences
Trend - Though businesses around the world have reopened for in-person shopping, revamped health protocols are common and often required of them. One of the ways in which stores are maintaining distance and managing employee and customer health is by only letting those who have made appointments prior enter stores.
Workshop Question - How could your brand better address consumer anxiety?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grocery Pop-Up
Pop-up grocery stores are offering people convenience and specialty items
Trend - Pop-up grocers are more common as people seek out experimental or specialty food items, and as people's need for convenient grocery options expands. These stores are in a variety of settings, including everything from hospitals to communities.
Workshop Question - How is your brand prioritizing convenience and experience simultaneously for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Addition
Retail brands make the store a destination post-Pandemic
Trend - Still betting on the experience economy, brands are launching retail initiatives that are seemingly unrelated to their products or services. These are solely designed to provide such a high level of surprise and delight to override concern for visiting public spaces. These activations are created with COVID-19 safety and hygiene guidelines in mind, yet also draw over-the-top inspiration from adjacent industries.
Workshop Question - Conceptualize an experience that will fit into the COVID-19 climate.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3d Shopping
3d virtual shopping platforms aim to elevate the purchase journey
Trend - 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way.
Workshop Question - How is your brand enhancing its virtual shopping experience for customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends