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FuturistU > Lifestyle > Leisure & Play > Module 4 / 4

Play Through Relevance

Instructor: Courtney Scharf
Customer Experience
Download the Customer Experience Trend Report
In our last module, you’ll learn about the ways in which you can use personalization to upgrade the entertainment experiences your brand offers while deepening your understanding of how entrenched that aspect of the consumer experience has become.


Exploring best-in-class examples of personalization in entertainment, and how those brands often automate that process, this module will give you a better idea of how to more seamlessly integrate this approach into your own offering.
Related Trend Report: Customer Experience
Workshop Questions:
1. What are your providing your customer that's specifically tailored to them?
2. If personalization were your brand's key differentiator, how would that change the product or service you provide?
View Innovation Webinars

Featured Insights

Pop-Up Exclusivity
Pop-up experiences increase urgency by adopting personalization opportunities
Implications - Over the past few years, pop-up locations have proven to be an effective way for brands to create meaningful opportunities for engagement with consumers, especially brands that primarily function online. This approach is being taken to the next level, however, through personalization experiences that exclusively take place as part of a pop-up experience. Further incentivizing consumers to visit these locations, this approach plays on consumers' interest in exclusive products and experiences.
Workshop Question - How does your brand tap into the idea of exclusivity? What would an exclusive experience related to your brand look like?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Selfie Transformation
The traditional selfie is adapted into new artistic platforms
Implications - The "selfie" has been a much-criticized aspect of Millennial and Gen Z's social media habits, and has since been transformed into various artistic platforms to form new products/services, to make social commentaries, or both. This shift is unique in its ability to serve those that take part in this ever-evolving habit, while simultaneously serving those that critique it.
Workshop Question - How can your brand adopt the use of the "selfie" in its marketing initiatives?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Gamified Storefront
Brands are gamifying brick and mortar stores for the retailtainment trend
Trend - Brick-and-mortar storefronts are adding elements of gamification and entertainment to improve the in-store shopping experience. These 'retailtainment' initiatives add immersive experiences and interactive elements to increase consumer engagement and pull the focus away from simply spending money.
Workshop Question - How can we integrate gamification and entertainment into our physical spaces to create a more engaging and immersive experience for our customers?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Rage
Pop-up rage rooms provide a space for consumers looking to de-stress
Trend - As rage rooms become popular among consumers, brands are replicating this activity in their activations to craft a memorable experience that is also an effective outlet for stress reduction. This controlled environment allows individuals to release built-up frustration in a tangible, expressive way.
Workshop Question - How could your brand incorporate wellness concepts into its product or service?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seamless Engagement
Pop-ups that require minimal time to engage consumers are gaining traction
Trend - Brands are creating passive pop-ups, such as billboards or signposts, that beget consumers to engage with only a brief action. These are more engaging than regular billboards while not requiring much time from consumers. Additionally, brands do not need to staff these pop-ups, thus reducing costs.
Workshop Question - How could your brand benefit from passive engagement opportunities to enhance its marketing strategies?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Postcard Pop-Up
Brands are hosting personalized postcard-making events for consumers to gift
Trend - Postcard-making workshops are becoming a popular feature at pop-up events, offering guests a creative, hands-on way to connect with the brand. These interactive sessions allow participants to create a tangible, personalized product that delivers a message and introduces a new brand to the recipient.
Workshop Question - How can your brand effectively engage with its consumers while considering relevant individuals in their lives?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blockchain Nostalgia
Brands release retro NFTs to draw in specific demographics
Trend - Brands are using blockchain tech as a way to bring nostalgic products and aesthetics into consumers' contemporary tech habits. Everything from retro art to classic children's books are being adapted into NFT formats that balance both novelty and nostalgia.
Workshop Question - How could your brand use modern tech to channel nostalgia?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
NFT Rewards
Brands are integrating NFTs into loyalty programs to boost acquisition and engagement
Trend - NFTs are presenting future-forward opportunities for brands to reward loyal customers. These digital assets are being incorporated into companies' loyalty programs--offering customers access to digital experiences while providing them with blockchain-backed proof of membership.
Workshop Question - How could your brand utilize Web3 innovations to better connect with consumers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends