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FuturistU > Lifestyle > Leisure & Play > Module 4 / 4

Play Through Relevance

Instructor: Courtney Scharf
Customer Experience
Download the Customer Experience Trend Report
In our last module, you’ll learn about the ways in which you can use personalization to upgrade the entertainment experiences your brand offers while deepening your understanding of how entrenched that aspect of the consumer experience has become.


Exploring best-in-class examples of personalization in entertainment, and how those brands often automate that process, this module will give you a better idea of how to more seamlessly integrate this approach into your own offering.
Related Trend Report: Customer Experience
Workshop Questions:
1. What are your providing your customer that's specifically tailored to them?
2. If personalization were your brand's key differentiator, how would that change the product or service you provide?
Get the 2023 Trend Report FREE

Featured Insights

Pop-Up Exclusivity
Pop-up experiences increase urgency by adopting personalization opportunities
Implications - Over the past few years, pop-up locations have proven to be an effective way for brands to create meaningful opportunities for engagement with consumers, especially brands that primarily function online. This approach is being taken to the next level, however, through personalization experiences that exclusively take place as part of a pop-up experience. Further incentivizing consumers to visit these locations, this approach plays on consumers' interest in exclusive products and experiences.
Workshop Question - How does your brand tap into the idea of exclusivity? What would an exclusive experience related to your brand look like?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Selfie Transformation
The traditional selfie is adapted into new artistic platforms
Implications - The "selfie" has been a much-criticized aspect of Millennial and Gen Z's social media habits, and has since been transformed into various artistic platforms to form new products/services, to make social commentaries, or both. This shift is unique in its ability to serve those that take part in this ever-evolving habit, while simultaneously serving those that critique it.
Workshop Question - How can your brand adopt the use of the "selfie" in its marketing initiatives?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Airport Activations
Experiential airport activations once again become the norm post-pandemic
Trend - As travel opens up in a post-pandemic world, brands are once again curating experiential, pop-up experiences in airports for travelers to enjoy. These activations make use of travelers' waiting times in airports and prioritize experience over fast shopping.
Workshop Question - What kind of pop-up experience would be valuable for your brand's customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Circular Pop-Up
Branded pop-ups tout the benefits of the circular economy
Trend - Fashion and accessory brands are curating pop-ups that feature used and upcycled products in the hopes of both promoting their brands, and educating visitors on how to be part of the circular economy.
Workshop Question - How is your brand authentically prioritizing sustainability?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Pop-Up
Metaverse-based or themed pop-up stores offer unique forms of engagement
Trend - Retailers are creating unique "pop-ups" within the metaverse, or in brick and mortar spaces that have adopted elements of the metaverse in their layouts and designs. These experiences offer a unique spin on a popular marketing technique.
Workshop Question - How could your brand create unique experiences for its customers in a post-pandemic world?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Phygital Retail
Brands merge physical and digital worlds in retail spaces
Trend - Though digital elements in retail spaces aren't new, brands are now designing "phygital" in-store experiences from the ground-up. These stores offer a blend of experiences--the interaction of in-person retail, the convenience of e-commerce, and the novelty that's associated with tech-forward retail experiences.
Workshop Question - What kind of customer-focused experiences can your brand create?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Holiday
Brands leverage augmented reality when advertising around the holidays
Trend - Brands are leveraging augmented reality technology to reach consumers at home for the holidays. These initiatives include product testing, demonstrations, and mixed reality portals to interact and engage with consumers.
Workshop Question - How can your brand interact and engage with consumers through technology?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Retailer
Brands offer eco-friendly in-store designs and solutions
Trend - To show their commitment to environmental issues, some brands are implementing eco-friendly designs and solutions in their stores. These include everything from plastic bans to using solar-powered energy.
Workshop Question - How is your brand lessening its environmental impact?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Activism Pop-Up
Pop-up experiences are framed around social causes
Trend - Attending pop-up experiences gives people a sense of "being in the know," and therefore creates a sense of community between attendees. Taking advantage of that, social and environmental causes are now using pop-ups to expand their reach, form supportive communities and educate people.
Workshop Question - How could your brand build a sense of community among customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
One-to-One Retail
Stores serve one customer at a time to give safe, ultra-custom experiences
Trend - The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Workshop Question - How will you satisfy the opposing consumer need for experience and safety in the new normal?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends