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FuturistU > Business > New Business Models > Module 1 / 4

Intro to New Business Models

Instructor: Mary Van Puymbroeck
New Business Models
Download the New Business Models Trend Report
Today's rapidly changing business landscape means it can be hard to find strategic clarity. The rise of the peer-to peer economy and the direct-to-consumer disruption of multiple industries has shifted power from industry heavyweights into the hands of startups and small businesses that are more responsive to shifting consumer needs. But since the advent of the gig and sharing economies, how has our world changed?

In this module, Senior Research Advisor and Futurist Mary Van Puymbroeck will take you through the three macro trends driving this evolution forward; Many-to-Many, Simplicity and Instant Entrepreneurship.
Related Trend Report: New Business Models
Access Advisory Services

Insights by Trend Hunter AI

Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Neobanking
Fintech responds to new financial needs with neobanking solutions
Trend - As Gen Z seeks financial independence, fintech companies are creating new banking-alternative solutions to meet the young generation's tech-based needs. The neobanking platforms are app-based and allow users greater access to their financial services with fewer limitations.
Workshop Question - How can your company cater to the new generation of consumers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seafood Vending
Businesses offer vending machines with fresh seafood options
Trend - Vending machines that offer fresh food have become the norm, and businesses are now taking advantage of these machines by giving customers a no-contact option to purchase fresh seafood from them.
Workshop Question - How is your brand adjusting to customers' shifting priorities?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Card
Digital business cards make trading contact information simpler
Trend - Brands are digitizing business cards as the practice of handing out physical cards becomes less and less common. The trading of contact information virtually can be done via scanning an NFC tag or QR code.
Workshop Question - How has your brand adapted to changed consumer behaviors?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rentable Furnishing
Rentable furniture platforms and services give customers more flexibility
Trend - Rentable furniture platforms and businesses are on the rise as brands look for ways to offer consumers affordable options to personalize their homes--for both functional and aesthetic-related purposes.
Workshop Question - How is your brand prioritizing flexibility and cost-accessibility for its customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Drive-In Culinary
Drive-in culinary experiences are popular amidst pandemic restrictions
Trend - Food brands are offering consumers distinct and safe experiences by centering dining into drive-in formats. These dining experiences are being experimented with by everything from fast food chains to fine dining restaurants.
Workshop Question - How is your brand prioritizing both recreation and safety?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Workshop Question - How is your brand supporting struggling customers?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Side-Hustle
Tech brands are incorporating side hustle-specific features in their apps
Trend - Developers are creating mobile applications that can assist consumers and budding entrepreneurs with building and maintaining their side hustles. The platforms include useful features, pertaining to organization, investment, and so on.
Workshop Question - How can your brand help individuals multi-task?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
LGBTQ+ Entrepreneurship
Organizations are striving to develop a diverse business and tech industry
Trend - Nonprofit organizations are looking to support the business endeavors of the LGBTQ+ community. In this space, various entrepreneurship resources, programming, and events are being directed toward overcoming barriers and getting ahead in industries.
Workshop Question - How can your brand support the LGBTQ+ community?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Geotarget Packaging
Brands are shedding light on local businesses through packaging initiatives
Trend - Some brands are leveraging marketing tactics to bring awareness to other local businesses and initiatives during the pandemic (which, so far, has proven to be a turbulent time for small businesses). This is done through unique packaging concepts such as QR codes that directly connect local businesses, recycling programs, and more.
Workshop Question - How can your brand practice corporate social responsibility through branding?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends