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FuturistU > Business > New Business Models > Module 4 / 4

New Business Models and Instant Entrepreneurship

Instructor: Mary Van Puymbroeck
Customer Experience
Download the Customer Experience Trend Report
With the internet fueling the direct-to-consumer market, it's easier than ever to launch a business. Across the internet, we can see DTC making a significant impact on the global economy. Our final module in New Business Models takes on the three key considerations and impacts of direct sales; Cost & Quality, Community Focus and Social Impact.

This chapter zeros in on our Megatrend Instant Entrepreneurship to better understand the way that niche businesses are fostering brand love by directly responding to consumer need. We will explore the implications of the re-formatting of direct sales for your business.
Related Trend Report: Customer Experience
Workshop Questions:
1. How could you have lower overhead and deeper consumer connection?
2. What are the social, ethical, or environmental advantages your brand could have over competitors?
Get Better and Faster

Featured Insights

Direct-to-Engaged
DTC engagement ring retailers rise in popularity
Trend - For a long time, one needed to visit a store in-person and consult with an expert to buy an engagement ring. Today, a number of direct-to-consumer jewelers specializing in engagement rings are disrupting this process. These e-retailers appeal to Millennials in particular looking to prioritize value, convenience and in some cases, customization over an expert consultation.
Workshop Question - How much value do in-person interactions to your customer experience? How could this be replicated in a digital experience?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
DTC Plant
Direct-to-consumer plant shops speak to Millennial purchasing preferences
Trend - In an effort to help consumers find a natural escape from the stressors of urban life, consumers are turning to direct-to-consumer solutions, even when it comes to plants. This move fulfills the desire many younger consumers have to shop more seamlessly despite how fragile or cumbersome the product or service may be.
Workshop Question - What Millennial need might a direct-to-consumer offering from your industry fulfill?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Authenticity On-Demand
Connection is secured through micro-moment companionship services
Implications - In today's fast-paced and often lonely world, on-demand companionship products that extend beyond a simple transactional relationship work to fill in the gaps of our social experience (for example, helping seniors with their shopping rather than simply driving them to and from the store). While commoditized connection might not necessarily be a new idea, it's the extension of these services to fill everyday micro-moments that delivers the deeper, more authentic link to the world around them that humans so urgently crave.
Workshop Question - How has your brand responded to the increased expectations of authenticity that many consumers have for the brands they interact with?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Beginner Garden
Tech-enhanced products help beginners establish both small and large gardens
Trend - Brands are helping consumers who are new to gardening with tech-based tools and services that help beginners learn about taking care of plants. These include everything from plant-identifying apps to plant health-tracking sensors.
Workshop Question - How is your brand making its product/service accessible to its customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Changing
Virtual fitting rooms are growing in popularity amidst the pandemic
Trend - Virtual fitting rooms are becoming an increasingly popular alternative to in-person fitting rooms, particularly as the ongoing pandemic has put restrictions on in-person shopping. Now, consumers are able to see how clothing may look on them without having to worry about hygiene or being inconvenienced.
Workshop Question - What long-term pandemic-related changes could your brand better adapt to?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant Shop
Plant care workshops and classes help people hone plant-based hobbies
Trend - Plant care is a popular hobby among Millennials and now, older Gen Z, and brands are taking advantage of this trend with workshops and classes that help people hone their skills in this space. These workshops are taking place both in retail spaces and virtually amidst pandemic pivots.
Workshop Question - How is your brand curating distinct experiences for its more loyal customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant Database
Plant databases give individuals and retailers easily accessible information
Trend - Databases designed to give users information on plants, whether that's retail habits in this space or consumers' wanting information on species, are making the gardening and plant-care space more accessible for individuals and small businesses.
Workshop Question - How is your brand making information accessible to its customers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
One-to-One Retail
Stores serve one customer at a time to give safe, ultra-custom experiences
Trend - The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Workshop Question - How will you satisfy the opposing consumer need for experience and safety in the new normal?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simplified Engagement
Engagement ring-buying platforms help guide users to make the right choice
Trend - Platforms on which people buy wedding rings are offering more information, quizzes and guidance about things related to the quality, design, and fit of engagement rings. These platforms simplify the buying process for users and help them better understand their options.
Workshop Question - How is your brand simplifying the purchase journey for its customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wellness Decor
Home good brands are now taking cues from the wellness movement
Trend - Brands in the home goods and furniture space are now taking cues from the wellness industry by curating pieces that highlight their simplicity and adherence to "mindfulness." These range from sunlight-harnessing wall clocks to biophilic furniture collections.
Workshop Question - How can your brand appeal to consumers looking for products centered around wellness?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3d Shopping
3d virtual shopping platforms aim to elevate the purchase journey
Trend - 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way.
Workshop Question - How is your brand enhancing its virtual shopping experience for customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends